Professional Documents
Culture Documents
Contents
business sector(food service)____________________________________________5
McDonalds________________________________________________________________5
McDonalds in Pakistan___________________________________________________5
Operations Management in McDonalds______________________________________6
History_____________________________________________________________________7
Products________________________________________________________________________8
Types of restaurants___________________________________________________________8
Business model___________________________________________________________9
Business Model_______________________________________________________________________10
Advertising____________________________________________________________________10
Global operations_______________________________________________________11
Respect for local culture_____________________________________________________12
International Standards______________________________________________________12
Our Philosophy_______________________________________________________________12
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Conclusions______________________________________________________________26
References_______________________________________________________________27
Bibliography_____________________________________________________________27
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McDonald's
Is the leading global foodservice retailer with more than 30,000 local
restaurants serving 52 million people in more than 100 countries each day.
More than 70% of McDonald's restaurants worldwide are owned and
operated by independent local men and women. Is one of the world's most
well-known and valuable brands and holds a leading share in the globally
branded quick service restaurant segment of the informal eating-out market
in virtually every country in which we do business. Serves the world some of
its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder,
Chicken Nuggets and Egg McMuffin. Our rich history began with our founder,
Ray Kroc. The strong foundation that he built continues today with
McDonald's vision and the commitment of our talented executives to keep
the shine on McDonald's arches for years to come. To read more about
McDonald's history, vision and executives, click on their links in the left
menu.
McDonalds in Pakistan
Aiming to be the world's best quick service restaurant experience,
McDonald's started its operations in Pakistan in September 1998 and is a
leading fast food service retailer for its valued customers. With a strong
belief in the phrase when it's green it's growing. McDonald's Pakistan is
growing with the focus to provide friendly and quick service experience to
our customers.
Today millions of Pakistanis place their trust in McDonalds everyday to
provide them with food of a very high standard as well as good service. In
the past five years, the response to McDonalds coming to Pakistan has been
overwhelming. Today Lakson Group Companies has taken over McDonalds
Corporation, USA and a local partner making it a 100% owned and operated
Pakistani company. McDonalds located in Pakistan are currently employing
about 3,000 Pakistanis and each store is managed by Pakistani managers.
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History
The business began in 1940, with a restaurant opened by siblings Dick and
Mac McDonald in San Bernardino, California. Their introduction of the
"Speedee Service System" in 1948 established the principles of the modern
fast-food restaurant. The present corporation dates its founding to the
opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on
April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased
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public
debates
about
obesity,
corporate
ethics
and
consumer
responsibility.
199
0
199
The first McDonald's at sea opens aboard the Silja Europa, the world's
3
199
New Caledonia, Trinidad and United Arab Emirates, bringing the total
199
Products
McDonald's predominantly sells hamburgers, various types of chicken
sandwiches and products, French fries, soft drinks, breakfast items, and
desserts. In most markets, McDonald's offers salads and vegetarian items,
wraps and other localized fare. This local deviation from the standard menu
is a characteristic for which the chain is particularly known, and one which is
employed either to abide by regional food taboos or to make available foods
with which the regional market is more familiar.
Types of restaurants
Most standalone McDonald's restaurants offer both counter service and
drive-through service, with indoor and sometimes outdoor seating. DriveThru, Auto-Mac, Pay and Drive, or McDrive as it is known in many countries,
often has separate stations for placing, paying for, and picking up orders,
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themed
restaurants
also
exist,
such
as
the
"Solid
Gold
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International Standards
McDonald's Pakistan's local suppliers provide us with the highest quality,
freshest ingredients. Complete adherence to the Pakistan Government
regulations on food, health and hygiene is ensured, while maintaining our
own recognized international standards. Fast, friendly service - the hallmark
of McDonald's restaurants the world over is the mantra we abide by.
Stringent cleaning standards ensure that all tables, chairs, highchairs and
trays are sanitized several times each hour. Such meticulous attention to
cleanliness extends beyond the lobby and kitchen to even the pavement and
immediate areas outside the restaurant.
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Supply Chain Management: cycle view The cycle that surely presents uncertainty to the supply chain is the
customer cycle, since it contains an external buyer agent(the customer).
Other risks are present when the supply chain includes several organizations,
and are strictly related with the supplier strategies. Such, for example, in the
case of bottleneck products, the risk of not being able to fullfill a demand
must be countered by securing supply sources.
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Manufactur
er
Supplie
r
Distribut
or
Retailer
Custom
er
Country
Culture
Language
2.
3.
Demand forecasting
Promotional + Continuous Supply
Restaurant and DC level
Supply Planning
Restaurant and DC level
Visibility and Collaboration across the chain
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Local Sourcing
McDonald's has always been committed to sourcing its requirements from
local suppliers and farmers. This assurance is rooted in the philosophy of our
company's founder, Ray Kroc. He firmly believed in mutual benefits arising
from a partnership between McDonald's and the local businesses, thus
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Objective
The objective at McDonald is to provide a cost effective solution to customers
ensuring product integrity throughout the supply chain.
Platter of Services
Warehouse Management
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Paradigm shift in the way food is handled in the supply chain in India
Scalable
Ripening Rooms, Crate Wash Facilities, Blast Freezer, Flake Ice Machine
Can store 70,000 cases with 1,700 pallet positions and over 4,000 pick
faces
Processing
o
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Purchasing
The McDonalds has the motto of The 3 legged stool: Corporation
Franchisees Suppliers. Moreover they have the most exclusive,
certified facilities. McDonald also concentrates on the Handshake
agreements, Trust with their suppliers. Long term win partnership is
developed between all the suppliers and franchises which increase the
risk sharing. They deliver Rigorous product and service specifications
with strong focus on quality, product specification and environmental
audits.
McDonalds
have
decentralized
supplier
structure,
zone
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Logistics
Logistics Standards
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Innovation
On-going product innovations are also a big challenge for the supply chain of
McDonald. The continue innovation of the products at McDonald require
them to continuously alter the supply chain and manage it accordingly. With
the ongoing introduction of new products like new burgers and items require
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Fluctuation in Demand
Strong customer demand fluctuations based on promotions make difficult to
manage the supply of the items. They have to continuously change the
supply of their items as per the seasons. Like in Ramadan they have to
totally drop the supply in the day and are much focused on limited items.
The high fluctuations make the forecasting difficult and supply chain
management to be very active.
Cannibalization
Cannibalization occurs when a McDonalds discounts a particular product. The
tendency of consumers is to buy the discounted product rather than
competing products with higher prices. When the promotion event is over
and prices return to normal, however, the effect will tend to disappear.
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Decentralized Structure
McDonalds has Change Management in almost every franchise because of
de-centralized structure. This again leads the supply of the McDonalds to be
altered as per the every franchise which again creates new challenges for
the supply chain management.
auditing regime.
Not by pressurizing suppliers. It believes in a policy of paying for
References
www.mcdonalds.com
www.mcdonalds.com.pk
www.answers.com/whatisTQM
http://www.docstoc.com/docs/
http://www.scribd.com
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