Avinash Kaushik 2

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September 30, 2013 Filed Under: Advanced Analytics, Blogging, Customer Satisfaction, Digital
Marketing, Leadership, Marketing Tips, Search Engine Marketing, Social Media, Voice of
Customer, Web Insights, Web Metrics Tagged With: actionable web analytics, brand marketing, digital
analytics,digital marketing, digital strategy, economic value, social media
Comments
1.
David Sealey says:

September 30, 2013 at 02:53
Avinash
This is very good stuff. I particularly like the way you've separated winners and stinkers.
David S
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2.
Ramakrishnan@DigitalMarketingAnalytics.net says:
At the end of the day, how we add value to our customer is important. Focusing on adding Values
to end user / customers than Sales is the key to success.
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3.
Rebecca Haden says:

Wonderful article and you're absolutely right. It's a big shift for traditional marketers to make,
though, and it's a long-range strategy.
We may continue to have a hard time convincing clients that it works when TV ads are what they
really understand.
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Avinash Kaushik says:

Rebecca: If it helps, time and fate is on our side. :)

I am a believer in TV, both its value as an entertainment channel and as a great place to advertise.
The problem is investing in TV blindly. The problem is investing in TV blindly at the cost of other
channels where the intent is so much stronger. The problem is investing in TV, a medium that is
evolving differently very quickly, at the cost of not investing some in experimenting in channels that
will be our future.
The good news is that smart companies are changing, other non-smart companies will join them
(willingly or unwillingly!).
Avinash.
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Rebecca Haden says:

October 1, 2013 at 04:34
Good point. In fact, by supporting that change, we can help our clients be the smart companies that
succeed in the new business landscape.
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4.
Joshua U says:
A post by Avinash I understand!

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Kayla Hiller says:

Love those venn diagrams right?!

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5.
Josh Braaten says:

Great post, Avinash! I think this is a hard area for the business world to understand. Content
marketing, building up your website as a base of dynamic and helpful content, and anything that
requires time and effort before paying off is usually frowned upon in lieu of something that will
help meet the Street's expectations this quarter.
It's a shame though, because if you don't invest, how do you ever get the flywheel spinning? I'm
lucky I have leaders who can envision the type of effect this investment in social and website
equity can do in the long run and that I have your blog to continue to reference so that I may pick
the right metrics and show things in the right way to continue to get buy-in.
My favorite KPIs for our blog/resource areas lately have been website frequency and assisted
conversions (i.e., we have our Multi-Channel Funnels set up to group channels based on landing
pages instead of media source and measure these pages' ability to influence macro and micro
conversions over time), which have done wonders to demonstrate their ability to woo people over
time and really build that relationship before asking them to buy.
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Josh: You are absolutely right, our obsession with short term outcome is undermining the efforts in
activities that create long-term value. Of course this is not a problem unique to the web.
One way to make incremental progress on this challenge is to consider executing against venndiagram #4 in the post. The micro-conversions happen in the current quarter so that gets the
management team to value them, even if it is not as much as it should be.
After a few months of that, we can start to show how those micros map up to the macro and
gradually we start to drive the right type of long-term thinking.
I will admit, it is painful for us even if it is ultimately hugely rewarding for our clients.
Avinash.
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6.
10
Dominic DiBernardo says:

You never fail to deliver incredible value. The thing I love best about your posts, besides how well
thought out they are, is the fact that they come from someone in the field. This is not about some
theoretical world, this is real insight from the trenches.
By the way, I just finished your book "Web Analytics 2.0", can't wait to start my implementing all
the awesomeness at my company. It was the perfect primer as I switch hats from eCommerce
finance role, to that of "ninja web analyst" covering all things web.
Your book opened my eyes to how far behind the company is at web analytics, at first it was
depressing, but then exciting realizing how much low hanging fruit there will be in the beginning.
And the fact that I get to help build a analytics team that has never existed before.
My first few months is all going to be centered around simplicity: identifying the critical few,
outlining a measurement model, and evangelizing web analytics 2.0 philosophies and mindsets.
Thanks again!
Dominic
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7.
11
nikita says:
It's funny, because even publishers who you would expect to be masters of content creation
face this problem.
There are so many times, where you see a publisher whose social feeds are just, here is a link to
a post, here is another link to a post, here is a third link to a post.
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12

Nikita: I could not agree with you more.

Everybody's got to learn the new rules. Even old media. :)
Avinash.
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13
Marcus Deyes says:

October 1, 2013 at 04:20
After working in the book publishing world for 15 years I have come to believe that most publishers
don't really understand content marketing.
For sure the industry understands the mechanics of delivering a book with a low perceived value.
But very few seem to want to use that content for marketing purposes.
Huge generalisation I know.
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14

October 2, 2013 at 17:22
Marcus: My stress with #5 was to focus on the balance, and to have a better own than rent (for
reasons I've already mentioned).
Social is an incredible place to engage in building relationships. My almost 400,000 social followers
will attest to my own humble efforts. :)
But if my own existence stinks, I would not invest a dime on social. I would make my own existence
better because if I do engage an audience and they want to buy from me or learn about my service or
work with my non-profit, where will they go?
So totally with you on relationships, totally on with you about the value of social, but not at the cost
of own (your website, your email list, your mobile app).
I hope this makes sense.
Avinash.
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8.
15
Himanshu says:
Another good post Avinash and incredibly easy to understand. Love your Venn diagrams. All your
diagrams are pretty much self explanatory. If i could add one more solution to solving complex
marketing/analytics challenge then it would be 'being Agile'.
"The success in digital doesnt come from the level of insight you get but from your ability to
rapidly deploy solutions which solve your customers problems either wholly or in parts." I just
copy-pasted this line from my blog post because I can't explain it any better in few words. Lot of
big companies i work for are simply not agile and i doubt they can ever become agile because of
their cumbersome bureaucracy, internal politics, organizational silos and other operational
inefficiencies.
I also feel that fixing these operational inefficiencies is beyond the power of a single person, not
at least an analyst. You need the support of major stakeholders and significant influence in the
board room to bring big changes in your organization and changes always come from the top.
Otherwise it is just easier said than done. Making the big companies move faster is like trying to
make an elephant fly. It is not going to happen. This is the main reason that even with so much
data in hand, world class analytics tools at disposal and full fledged analytics departments,
majority of big companies suck at digital and in your words are "Abject Failure".
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9.
16
David Vogel says:

There's a lot of value in these visuals, thank you Avinash!

#5 (rent vs own) can also be an effective way to look at Paid vs Organic search. Rand at MOZ in
particular has done a good job of illustrating the disparity of Paid and Organic budgets when
compared to clickshare and ROI.
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10.
17
Ananth says:
Absolutely Awesome post Avinash!

Eye-opener. A clarion call.. I decided i will take at least one action this week after reading this
masterpiece of a blog-post.
And yes Venn-Diagrams rock! The clincher was i got the idea of what you were saying by just
looking at the 6 diagrams. Reading the post was just a confirmation of those ideas. :)
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11.
18
Stephen Roulac says:

Great Words + Great Picture = GREAT MESSAGEmodels in application the teaching

Thanks
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12.
19
Sarah says:
Fantastic post, Avinash!

The social media content marketing section rings particularly true: if you're not creating anything
that you find interesting yourself, or that will be useful and entertaining, why would anyone
following you be compelled to engage with it? It's too easy to get caught up in the importance of
our own work and forget not everything we're immersed in is interesting to outsiders.
The visual breakdowns on this whole post were fantastic.
Thanks for consistently providing useful, complex content!
-Sarah
Content Marketing | Union Metrics
Fine Makers of TweetReach + Union Metrics for Tumblr
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13.
20
Andrea Vit says:

Hi Avinash, great post as usual.

The question "should I rent or own my content platform" is very, very important.
I think that the enthusiasm in social media caused a big excess in renting platforms. I think that
investing thousands dollars in content production hosted in rented platforms (social) without an
own platform (blog/articles) is a missed opportunity!
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14.
21
Sam says:
Another great post Avinash.

Particularly enjoyed your comparison the the 'rent v own' decision. Completely correct, don't
invest too large a portion in the properties you don't fully control/own.
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15.
22
MatthewShields says:
I was literally on a site creating my LLC a couple hours ago.

And now I have my digital strategy .. so, uhm, can I like paint your fence sometime or
something?
Cheers!
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16.
23
Ben de Haldevang says:

I have a similar obsession with venn diagramswrote something recently called the 3D sales
modelbe interested in your view. Link below:
bendehaldevang.wordpress.com/2013/06/11/the-3-dimensional-sales-model-for-consulting-sodifferent-from-delivery
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17.
24
Orlando says:
October 1, 2013 at 02:25
Some nice thinking herebut of course these are *Euler* diagrams, not Venn diagrams :)
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25

October 6, 2013 at 21:44
Orlando: This is an excellent point, and thank you for making it.
I started off with one Venn, it is easy to find it in this post, and then went off on tangents that lead to
mostly Eulers. I should have changed the title. :)
For future reference, I'll keep this link handy: The difference between Euler and Venn Diagrams.
Avinash.
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18.
26
Anees Merchant says:

October 1, 2013 at 02:47
Hi Kaushik,
I have been following your blog for a long time and this one really nails it. Love the insights and
recommendations from your end.
Regards,
Anees Merchant
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19.
27
Marcus Deyes says:

October 1, 2013 at 04:09
Brilliant as usual.
How to convince the unconverted, and to get them to pay for it? Oh well, nice to have a mission
in life.
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20.
28
Aaron Dignam says:

October 1, 2013 at 04:22
Great stuff thanks.

Trying to get my analytics hat on at the moment!
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21.
29
Paramdeep Singh says:

October 1, 2013 at 04:52
Avinash,
This is simply awesome! I have sent it to my team and advised them to drop whatever they are
doing right now and assimilate this fully!
I think each and every point that you have distilled is valid. I think one of the reasons we all tend
to write stuff around BUY BUY BUY BUY is our impatience. We all want immediate results and
hence think that if we hammer our BUY message in the reader's mind, we might be successful in
selling. Unfortunately that hardly works and even if it does, next time you need to do this more
vigorously and with diminishing results.
Most of the large brands treat their facebook page as a place to put their ads. The other day I
was having a conversation with my friend and he gave me a good simile Your FB page is like a
TV. If you are giving advertisements 10% of the time, nobody would mind and the ad would
register in their mind. If you should ads 90% of the time, nobody is interested in your classified
channel. It totally registered and I completely agree that creating engaging content is the only
way to succeed.
I would like to ask you one thing How do you research on user intent of reading the article? I
notice that most of the times your articles hit the exact spot that I am thinking about How do
you read minds? ;-)
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30

October 1, 2013 at 11:03
Paramdeep: I'm not sure if you were asking as serious question, but
I'm incredibly lucky to work at a company where I run into business problems every single day.
Sometimes I feel like they get dumped on me. :)
One of the cool things about problems is that they force you to understand underlying causes (if the
problems are similar), they force you to think of new ideas, and they force you to identify
people/process/scalable solutions.
That essentially is where my blog posts come from. Problems!
Avinash.
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22.
31
Jef says:
October 1, 2013 at 05:42
Thanks again Avinash for your great insightful posts.

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23.
32
Prasad Ajinkya says:

October 1, 2013 at 05:54
I love the simple way you have explained these concepts using Venn Diagrams reminds me of
thisisindexed.com, but one of the best ways in pushing across the points!
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24.
33
Michael Bian says:

October 2, 2013 at 00:22
Terrific post.
This is a very interesting article about marketing strategy.
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25.
34
Marcus Andrews says:

October 2, 2013 at 10:29
#5 Rent vs. Own

This conversation generally refers to the audience not the platform. In Social you don't really own
the audience but they have opted into communications from your brand and in general people
like the communications unlike email.
As far as a publishing/communications platform I would invest more into social if I'm trying to
build relationships with consumers.
Great discussion!
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35
Daniel Zilli says:

October 3, 2013 at 01:26
I think a lot of people correlate "relationships with consumers" to social media. Which IMHO it
shouldn't be true.
It's like saying that before social media era we didn't have "relationships with consumers".
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36

October 4, 2013 at 22:45
Daniel: Think of it this way. You could have relationships with customers for all our history. Sometimes
the relationship was via TV, limited but there. Sometimes the relationship was us sending them
catalogs every month (or week!). Sometimes that relationship was powered by our CRM system when
our analysis suggested the "client was ready to buy again." Or other such efforts.
What you could not do was talk, I mean really talk like a human, every day or on a frequent basis
(regardless of if the customer wanted was ready to buy, or regardless of if they are even our
customers). If you don't stink at it, you can have meaningful conversations.
That is new, and simply because of the new technology options available.
Avinash.
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26.
37
Benjamin Beck says:

October 3, 2013 at 09:56
Avinash,
Great job with the visualizations and helping me reframe my perspective on some of these
points.
You make it so simple and direct to understand.
Thank you.
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27.
38
Praveen says:
October 3, 2013 at 14:27
Hi Avinash,
A brilliant post. Absolutely impressed and has made me want to read your book :-) So, as you
can see, providing value ensures a sell.
The biggest challenge in organizations is not wanting to take this route, but of not having the
right end game in place (Venn #3). If an organization just focuses on fixing Venn #3 issue, so
many problems could be resolved..but, easier said that done!
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28.
39
Hannah Tackett says:

October 4, 2013 at 09:08
Hi Avinash,
Thank you once again for a brilliantly presented blog post. I appreciate your content :)
And I've bought your book and look to you for inspiration, tips and advice.
Thanks!
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29.
40
Shuki Mann says:

October 5, 2013 at 10:24
(Another) great post Avinash!!!

And i have some question:
I have a client that own a real estate building company, and i work very hard to find an interesting
content strategy without success.
What can you post in FB/Twitter that will make a conversation with your customers?!?!
Except "Buy It Now! Buy It Now! Buy It Now!" of course
The company just build houses and sell them.
Ok so house design is very interesting content, but it's not connected to the brand. Isn't that?
If my client was an house designer it's could be fine, but building company that write about house
designing?!
I would very appreciate if you have some idea for me, and if someone from the readers here
have some interesting idea i would glad to know.
And keep writing at least once a week !!! ;)
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41
October 6, 2013 at 21:21
Shuki: It really depends on what your company is solving for, and what skills the people running the
social strategy possess.
The overall goal of a social strategy is to form a relationship, sometimes it is temporary and other
times it is permanent. So first figure out which bucket you fall into.
Then figure out in that bucket how best to add value. For a real estate builder maybe a temporary
relationship might be to provide helpful posts about the neighbourhood, tools and tips on how to
buy homes, financing calculators, and so on and so forth. A permanent relationship might be to
think of oneself as a part of the community and share information that the community residents find
to be of value. In Seattle one of my friends who is in this business posts about local news, shares
tips on what to do on weekends, advice on how to buy and sell houses, even articles on challenges
the local community is facing. This has created a great water cooler for conversation, and
coincidentally social is big business referral channel for him. And when I sacy coincidentally, I mean
not-so-coincidentally. :)
If all you have inside your company is BUY NOW people, then that is ok but I would skip social.
Avinash.
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42
Shuki Mann says:

October 6, 2013 at 22:55
Thank you very much Avinash!

Those ideas are really helpful.
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30.
43
Rick Noel says:

October 5, 2013 at 18:11
Excellent post Avinash. Love the Venn Diagrams.

The rent vs. own is my favorite. Who is to say that Facebook won't be the next MySpace or that
Quora won't go the way of LinkedIn Answers? Even guest blogging to some extent, though there
is a time and a place where it can make sense.
My other favorite is the 100% BUY NOW folks who promote themselves on social channels as
the social media experts yet 100% of posts center around their business and why everyone
should buy now.
It makes me wonder how they have any friends, fans or followers at all :)
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31.
44
Epitom Consulting says:

October 6, 2013 at 12:22
Nicely written strategic article Kaushik.

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32.
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Bryan Coe says:

October 7, 2013 at 10:43
Great stuff Avinash! The one that really hit home for me is "Rent or Own."
I hear so many people preaching that you don't need to worry about your website because you
can use social media for free. But then the next change to Facebook's structure comes along
and they have to start all over. Social media is a great tool, but it's just that a tool.
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33.
46
Tommaso Lombardi says:

October 12, 2013 at 00:42
Sums up the gold standard of digital marketing quite efficiently.

Thanks for sharing Avinash!
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34.
47
Theo says:
October 12, 2013 at 04:08
Really great stuff! Clients should read this.

Thank you for the comprehensive article.
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35.
48
Sander says:
October 13, 2013 at 07:20
Hi Avinash
As a online marketing consultancy our dilemma is to choose for the (short time) euro's of
customer projects or invest in our content marketing. For me the latter is important for future
business.
Can you give some guideline what percentage of the working time you should invest in content
marketing and all the things you recommend above? Of course that depends on many factors
but there must be a kind of relation like the well known 80-20 rule.
Or if I ask you a brutal question . . . if you look at your business how many hours per week do
you invest in your own content marketing like writing blogs (including the ones you don't
publish :)), feed back to your readers etc.
I remember in your book Web 2.0 your wife ordered you to invest more in blogging because the
revenue in $$$.
However, if my wife looks at the financial numbers she orders me to work only for certain clients.
And if I argue to look at micro conversions she keeps on pointing at the main point of revenue. At
that point she's like all the other bean counters :-)
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49
October 14, 2013 at 21:36
Sander: Ha, ha! Your wife does sound like all other bean counters, but I suspect she is the reason
you are profitable.
Addressing your wife's concern is not a big deal. You just have to show a connection between the
Micro Conversions and the Macro Conversion. I'd shared that in my first book.
How much to dictate to content marketing is hard to answer, as you say there are too many
variables in play. As I mentioned in this post, for me quality comes first and every time a life event
has meant quality might suffer, I simply write less.
Like you and I advice our clients, measure the value of content marketing along with email
marketing and search marketing and display advertising and see which one adds how much value
(say off a proxy like Per Visit Goal Value) and decide. For me it is around 10% of my investable time
spent in content marketing. Beyond that I reach diminishing margins of return.
Avinash.
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36.
50
Annie Craven says:

October 14, 2013 at 20:20
Thanks for the great tips Avinash and the helpful diagrams! You taught me something new today,
how to re-frame my digital strategy and to not solely rely on renting space.
I am a visual person and when it comes to learning new and complex ideas, words tend to get
lost in translation pictures and even changing the font and size can draw the reader back in. I
want my readers and followers to want to come back so one must be different and stand out.
No one enjoys a site that shoves their product down your throat, you do not want to be told what
to do or how to think.
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37.
51
Srish Agrawal says:

October 22, 2013 at 01:37
Brilliant Post Avinash! I enjoyed every word. Will sure try to follow, when I write my next blog
post, even though I am not as good a writer as you are :)
Pls do look into improving the quality of the visuals that you have used. This will make the post
look much more appealing and attractive.
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38.
52
Alexander Holl says:

November 7, 2013 at 06:44
Very cool take on content marketing Avinash.

I think overall besides the content marketing aspect, every company should balance their
strategy around something incredible and of value. Money usually (hopefully) comes on its own.
Best regards for another great post.
Alexander
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39.
53
Clay Schulenburg says:

November 20, 2013 at 11:28
You mentioned it, as did someone else, educating leaders of an organization about the trade-offs
of investing in long term quality and relationships with your customer versus getting them to buy
something this quarter.
There are as many leaders that do not buy in to this as there are those that buy in but quickly
abandon as the quarter nears a close. I suspect as more savvy marketers begin to fill the
leadership ranks these things might change a bit, but in many well-established wall street
properties, don't bet on it.
You inspire greatness Avanish, especially when people listen.
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Trackbacks
1.
Marketing Day: September 30, 2013 says:
[]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges, http://www.kaushik.net
[]
2.
Social Media and the Myth of The Conversation | Matt Artz says:
October 3, 2013 at 08:35
[]
Yesterday someone pointed me to a new post titled Six Visual Solutions To Complex Digital
Marketing/Analytics Challenges, on Avinash Kaushiks Occams Razor blog. My first reaction was:
Hes still blogging? Yes, of course he is. I must have just been preoccupied for the last year or two
and forgot to check his always amazing blog. As you would expect from Kaushik, theres a lot of great
stuff in this post, but I wanted to just focus on one of his six points. And that would be:
[]
3.
Visto en la red semana del 4 de octubre says:
October 4, 2013 at 03:52
[]
Marca y contenido. Y todo ello me lleva a este post de Avinash sobre soluciones estratgicas para el
marketing. La idea general es que para triunfar tienes que crear valor pensando en los usuarios y en
lo que te hace diferente, y quiz el problema de muchos de los proyectos de e-gov se centran en sus
objetivos internos en lugar de en una visin ms relacional. Ah est el origen de esto y ah debe
estar el destino.
[]
4.
This Week in Social Analytics #70 at TweetReach Blog says:
October 4, 2013 at 09:12
[]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges [from Occam's Razor; written
by Avinash Kaushik] On a social content strategy:
[]
5.
Online Marketing News: Social Tools, Instagram Ads, Apple Tops Coca-Cola, Marketing
Automation Trends says:
October 4, 2013 at 09:40
[]
Six Visual Solutions to Complex Digital Marketing/Analytics Challenges Starts digital at the highest
strategic level, which leads us into content marketing, from there it is a quick hop over to the
challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and
ends with the last two visuals that cover social investment and social content strategy. Another brilliant
post. Occams Razor
[]
6.
Software Marketing Tweetables 7 October 2013 | Smart Software Marketing says:
October 6, 2013 at 16:11
[]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Google Analytics guru,
Avinash Kaushik uses Venn diagrams to illustrate what most companies do wrong with their content
marketing.
[]
7.
Enlaces de la semana | Bianka Hajdu says:
October 12, 2013 at 23:04
[]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges Avinash Kaushik,
apasionante y til como siempre.
[]
8.
Octobers Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting |

CABizNews.com says:
November 2, 2013 at 00:32
[]
Six Visual Solutions to Complex Digital Marketing/Analytics Challenges
Post by: Avinash Kaushik For those who love frameworks and visuals, this blog post combines the
best of both. These six venn diagrams will help you visualize some of the most pressing digital
challenges.
[]
9.
digital- | , , SEO, WordPress,

CSS, HTML5, says:
November 21, 2013 at 10:36
[]
, .
, .
Occams Razor by Avinash Kaushik

[]
10.
Don't Let this Linchpin Wreck your Content Marketing says:
November 22, 2013 at 05:05
[]
The problems can relate to general website design issues, and specific ones related to content
access. Top Web metrics guru and Occams Razor blogger Avinash Kaushik writes about the short
shrift websites are often given these days:
[]
11.
Things Im thankful for in business . . . | 10K Marketing says:
December 3, 2013 at 05:42
[]
Business Leader One of the most influential business leaders for me is Avinash Kaushik. If you read
anything on Google analytics then you know who he is, if you dont, please allow me to introduce him.
Avinash is the author of two best-selling books, Web Analytics 2.0 and Web Analytics: An Hour a Day.
He is also the Digital Marketing Evangelist for Google. You can find him posting on his blog, Occams
Razor. The reason I find Avinash fascinating and interesting is his thorough understanding of analytics
and how he explains its application to the average business owner (read me!). One of his most
insightful post was Six Visual Solutions to Complex Digital Marketing/Analytics Challenges. His first
point is about updating content on your website constantly vs. once a year launch, YES!!!! Read on for
further enlightenment.
[]
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David Sealey says:

Rebecca Haden says:

Avinash Kaushik says:

Rebecca: If it helps, time and fate is on our side. :)

Rebecca Haden says:

A post by Avinash I understand!

Kayla Hiller says:

Love those venn diagrams right?!

Josh Braaten says:

Avinash Kaushik says:

September 30, 2013 at 22:43

Dominic DiBernardo says:

Avinash Kaushik says:

Nikita: I could not agree with you more.

Marcus Deyes says:

Avinash Kaushik says:

David Vogel says:

There's a lot of value in these visuals, thank you Avinash!

Absolutely Awesome post Avinash!

Stephen Roulac says:

Great Words + Great Picture = GREAT MESSAGEmodels in application the teaching

Fantastic post, Avinash!

Andrea Vit says:

Hi Avinash, great post as usual.

Another great post Avinash.

I was literally on a site creating my LLC a couple hours ago.

Ben de Haldevang says:

Avinash Kaushik says:

Anees Merchant says:

Marcus Deyes says:

Aaron Dignam says:

Great stuff thanks.

Paramdeep Singh says:

Avinash Kaushik says:

Thanks again Avinash for your great insightful posts.

Prasad Ajinkya says:

Michael Bian says:

Marcus Andrews says:

#5 Rent vs. Own

Daniel Zilli says:

Avinash Kaushik says:

Benjamin Beck says:

Hannah Tackett says:

Shuki Mann says:

(Another) great post Avinash!!!

Avinash Kaushik says:

October 6, 2013 at 21:21

Shuki Mann says:

Thank you very much Avinash!

Rick Noel says:

Excellent post Avinash. Love the Venn Diagrams.

Epitom Consulting says:

Nicely written strategic article Kaushik.

Bryan Coe says:

Tommaso Lombardi says:

Sums up the gold standard of digital marketing quite efficiently.

Really great stuff! Clients should read this.

Avinash Kaushik says:

October 14, 2013 at 21:36

Annie Craven says:

Srish Agrawal says:

Alexander Holl says: