Introduction:

Dawn Bread a name that has come to signify quality and freshness in bread products. A success
story that was written by a family that is committed to honest to goodness enterprise and
concerned with the prosperity of the country. The enterprise, which made a humble beginning 25
years back, has, grown to capture 40% of the consolidated market share of all bread products in
the country, a fact that speaks volumes about the credibility of the company and its products.
Prior to the establishment of Dawn Bread, the largest producer of bread products was the public
sector. However, this sector could not cope with the demands of the consumer and this when,
perceiving a change in the eating habits of Pakistanis, Dawn Bread was envisioned.
Even in the worst of times, our commitment is to deliver our products 365 days per year. This
commitment, mentioned under the constant threat of war, overwhelming poverty and civil unrest,
helped the bakery not only survive a tumultuous 25 years in the baking business, but thrive.

History:
A family-owned company committed to providing Pakistan with nutritious and superiorquality product bread.
Down Bread was established in 1981, beginning with the plant in Karachi, commissioned in
October 1981, Dawn Bread built-up a reputation for freshness, quality and taste. Creating
awareness plus a demand for bread products, the second plant was commissioned in Islamabad in
January 1985. Nothing succeeds like success, so next came the plant in Hyderabad in January
1987, a year that was to witness the establishment of another plant at Lahore, in November 1987.
Then came the plant at Multan, which was established in 1989. After consolidation of this
expansion, which included the distribution of Dawn Bread products to the Northern areas of
Pakistan, this quality taste and freshness reached Faisalabad, where the sixth plant was
commissioned in February 1992. To ensure fresh product supplies in metropolitan cities of the
country Dawn Bread established two more plants in Karachi and Lahore.
For purpose of standardization, the company associated itself with FMBRA of United Kingdom
in 1990 to bring itself in line with international standards of production, technology, machinery
and formulation.

Current Fact and Figures:

The company is committed to the uplift and development of the society as a whole, and
participates in sports and social welfare activities. Taking a responsible place in society.
Today, Dawn Breads distribution network comprises more than 500 Company owned and
rented vehicles that deliver baked foods to more than 25,000 retail outlets daily, making it one of
the largest distribution networks for any product in the country. Customers are located in major
metropolitan areas, secondary metropolitan areas and rural areas. The fleet runs approximately
50,000 km (31,000 miles) each day to deliver fresh bread.

Down Bread in a wider Aspect

How has the company manage to grow, especially in an economic and political environment
such as that of the Middle East? In one word: foresight. Dawn Breads management team
recognized early on that to be a contender in the baking industry the company would need to
comply with international processing standards. In 1990, the company developed a relationship
with Campden & Chorlywood Food Research Association, Gloucestershire, U.K. The association
worked with Dawn Bread to bring it in line with globally accepted production, technology,
machinery and formulation standards. Hard work and dedication paid off in 2000 when the
company received its ISO 9001: 1994 certificate.

Down Bread Objectives:

Dawn Breads longstanding commitment toward consumer satisfaction is evident and initiation
of bringing Pakistan the worlds most technologically advanced baking units and processes.
Dawn Bread uses quality ingredients to create products with quality standards that are
comparable to bread manufactured in any developed region of the world.

Mission Statement:
To provide quality products to customer and explore new Markets to promote/explore sales of
the company through good governance a faster a sound and dynamic team, so s to achieve

Optimum price of products of the company for sustainable and equitable Growth and prosperity
of the company.