EXECUTIVE SUMMARY

In few years Mutual Fund has emerged as a tool for ensuring ones financial well
being. Mutual Funds have not only contributed to the India growth story but have also
helped families tap into the success of Indian Industry. As information and awareness is
rising more and more people are enjoying the benefits of investing in mutual funds.
The main reason the number of retail mutual fund investors remains small is that nine
in ten people with incomes in India do not know that mutual funds exist. But once
people are aware of mutual fund investment opportunities, the number who decide to
invest in mutual funds increases to as many as one in five people. The trick for
converting a person with no knowledge of mutual funds to a new Mutual Fund
customer is to understand which of the potential investors are more likely to buy
mutual funds and to use the right arguments in the sales process that customers will
accept as important and relevant to their decision.
This Project gave me a great learning experience and at the same time it gave me
enough scope to implement my analytical ability. The analysis and advice presented in
this Project Report is based on market research on the saving and investment practices
of the investors and preferences of the investors for investment in Mutual Funds. This
Report will help to know about the investors Preferences in Mutual Fund means Are
they prefer any particular Asset Management Company (AMC), Which type of Product
they prefer, Which Option (Growth or Dividend) they prefer or Which Investment
Strategy they follow (Systematic Investment Plan or One time Plan). This Project as a
whole can be divided into two parts.

The first part gives an insight about Mutual Fund and its various aspects, the Company
Profile, Objectives of the study, Research Methodology. One can have a brief
knowledge about Mutual Fund and its basics through the Project.
The second part of the Project consists of data and its analysis collected through survey
done on 200 people. For the collection of Primary data I made a questionnaire and
surveyed of 200 people. I also taken interview of many People those who were coming
at the SBI Branch where I done my Project. I visited other AMCs in Dehradoon to get
some knowledge related to my topic. I studied about the products and strategies of
other AMCs in Dehradoon to know why people prefer to invest in those AMCs. This
Project covers the topic THE MUTUAL FUND IS BETTER INVESTMENT PLAN.
The data collected has been well organized and presented. I hope the research findings
and conclusion will be of use.

CONTENTS

Acknowledgement
Declaration
Executive Summary

Chapter - 1

INTRODUCTION

Chapter - 2

COMPANY PROFILE

Chapter - 3

OBJECTIVES AND SCOPE

Chapter - 4

RESEARCH METHODOLOGY

Chapter - 5

DATA ANALYSIS AND INTERPRETATION

Chapter - 6

FINDINGS AND CONCLUSIONS

Chapter - 7

SUGGESTIONS & RECOMMENDATIONS

BIBLIOGRAPHY

Chapter-1
Introduction

INTRODUCTION TO SBI MUTUAL FUND

SBI Funds Management Pvt. Ltd. is one of the leading fund houses in the
country with an investor base of over 4.6 million and over 20 years of rich
experience in fund management consistently delivering value to its investors.
SBI Funds Management Pvt. Ltd. is a joint venture between 'The State Bank of
India' one of India's largest banking enterprises, and Socit Gnrale Asset
Management (France), one of the world's leading fund management companies
that manages over US$ 500 Billion worldwide.
Today the fund house manages over Rs 28500 crores of assets and has a diverse
profile of investors actively parking their investments across 36 active schemes.
In 20 years of operation, the fund has launched 38 schemes and successfully
redeemed 15 of them, and in the process, has rewarded our investors with
consistent returns. Schemes of the Mutual Fund have time after time
outperformed benchmark indices, honored us with 15 awards of performance
and have emerged as the preferred investment for millions of investors. The
trust reposed on us by over 4.6 million investors is a genuine tribute to our
expertise in fund management.
SBI Funds Management Pvt. Ltd. serves its vast family of investors through a
network of over 130 points of acceptance, 28 Investor Service Centres, 46
Investor Service Desks and 56 District Organizers. SBI Mutual is the first banksponsored fund to launch an offshore fund Resurgent India Opportunities Fund.

Growth through innovation and stable investment policies is the SBI MF credo.

PRODUCTS OF SBI MUTUAL FUND

Equity schemes
The investments of these schemes will predominantly be in the stock markets
and endeavor will be to provide investors the opportunity to benefit from the
higher returns which stock markets can provide. However they are also exposed
to the volatility and attendant risks of stock markets and hence should be
chosen only by such investors who have high risk taking capacities and are
willing to think long term. Equity Funds include diversified Equity Funds,
Sectoral Funds and Index Funds. Diversified Equity Funds invest in various
stocks across different sectors while sectoral funds which are specialized Equity
Funds restrict their investments only to shares of a particular sector and hence,
are riskier than Diversified Equity Funds. Index Funds invest passively only in
the stocks of a particular index and the performance of such funds move with
the movements of the index.

Magnum COMMA Fund

Magnum Equity Fund

Magnum Global Fund

Magnum Index Fund

Magnum Midcap Fund

Magnum Multicap Fund

Magnum Multiplier plus 1993

Magnum Sectoral Funds Umbrella

MSFU- Emerging Business Fund

MSFU- IT Fund
MSFU- Pharma Fund
MSFU- Contra Fund
MSFU- FMCG Fund

SBI Arbitrage Opportunities Fund

SBI Blue chip Fund

SBI Infrastructure Fund - Series I

SBI Magnum Taxgain Scheme 1993

SBI ONE India Fund

SBI TAX ADVANTAGE FUND - SERIES I

Debt schemes
Debt Funds invest only in debt instruments such as Corporate Bonds,
Government Securities and Money Market instruments either completely
avoiding any investments in the stock markets as in Income Funds or Gilt Funds
or having a small exposure to equities as in Monthly Income Plans or Children's
Plan. Hence they are safer than equity funds. At the same time the expected

returns from debt funds would be lower. Such investments are advisable for the
risk-averse investor and as a part of the investment portfolio for other investors.

Magnum Childrens benefit Plan

Magnum Gilt Fund

Magnum Income Fund

Magnum Insta Cash Fund

Magnum Income Fund- Floating Rate Plan

Magnum Income Plus Fund

Magnum Insta Cash Fund -Liquid Floater Plan

Magnum Monthly Income Plan

Magnum Monthly Income Plan - Floater

Magnum NRI Investment Fund

SBI Premier Liquid Fund

BALANCED SCHEMES
Magnum Balanced Fund invests in a mix of equity and debt investments. Hence
they are less risky than equity funds, but at the same time provide
commensurately lower returns. They provide a good investment opportunity to
investors who do not wish to be completely exposed to equity markets, but is
looking for higher returns than those provided by debt funds.

Magnum Balanced Fund

COMPETITORS OF SBI MUTUAL FUND

Some of the main competitors of SBI Mutual Fund in Dehradoon are as
Follows:

i. ICICI Mutual Fund

ii. Reliance Mutual Fund
iii. UTI Mutual Fund
iv. Birla Sun Life Mutual Fund
v. Kotak Mutual Fund
vi. HDFC Mutual Fund
vii. Sundaram Mutual Fund
viii. LIC Mutual Fund
ix. Principal
x. Franklin Templeton

AWARDS AND ACHIEVEMENTS

SBI Mutual Fund (SBIMF) has been the proud recipient of the ICRA Online Award - 8
times, CNBC TV - 18 Crisil Award 2006 - 4 Awards, The Lipper Award (Year 20052006) and most recently with the CNBC TV - 18 Crisil Mutual Fund of the Year Award
2007 and 5 Awards for our schemes.

Chapter - 3
Objectives and scope

OBJECTIVES OF THE STUDY

1. To find out the Preferences of the investors for Asset Management
Company.
2. To know the Preferences for the portfolios.
3. To know why one has invested or not invested in SBI Mutual fund
4. To find out the most preferred channel.
5. To find out what should do to boost Mutual Fund Industry.

Scope of the study

A big boom has been witnessed in Mutual Fund Industry in resent times. A large
number of new players have entered the market and trying to gain market share in this
rapidly improving market.
The research was carried on in Dehradoon. I had been sent at one of the branch of State
Bank of India Dehradoon where I completed my Project work. I surveyed on my
Project Topic A study of preferences of the Investors for investment in Mutual Fund
on the visiting customers of the SBI Boring Canal Road Branch.
The study will help to know the preferences of the customers, which company,
portfolio, mode of investment, option for getting return and so on they prefer. This
project report may help the company to make further planning and strategy.

Chapter 4

Research Methodology

RESEARCH METHODOLOGY
This report is based on primary as well secondary data, however primary data
collection was given more importance since it is overhearing factor in attitude studies.
One of the most important users of research methodology is that it helps in identifying
the problem, collecting, analyzing the required information data and providing an
alternative solution to the problem .It also helps in collecting the vital information that
is required by the top management to assist them for the better decision making both
day to day decision and critical ones.

Data sources:

Research is totally based on primary data. Secondary data can be used only for the
reference. Research has been done by primary data collection, and primary data has
been collected by interacting with various people. The secondary data has been
collected through various journals and websites.

Duration of Study:
The study was carried out for a period of two months, from 30th May to 30th July 2008.

Sampling:

Sampling procedure:

The sample was selected of them who are the customers/visitors of State Bank if India,
Boring Canal Road Branch, irrespective of them being investors or not or availing the
services or not. It was also collected through personal visits to persons, by formal and
informal talks and through filling up the questionnaire prepared. The data has been
analyzed by using mathematical/Statistical tool.

Sample size:

The sample size of my project is limited to 200 people only. Out of which only 120
people had invested in Mutual Fund. Other 80 people did not have invested in Mutual
Fund.

Sample design:

Data has been presented with the help of bar graph, pie charts, line graphs etc.

Limitation:

Some of the persons were not so responsive.

Possibility of error in data collection because many of investors may have not
given actual answers of my questionnaire.

Sample size is limited to 200 visitors of State Bank of India , Boring Canal Road

Branch, Dehradoon out of these only 120 had invested in Mutual Fund. The
sample.
size may not adequately represent the whole market.

Some respondents were reluctant to divulge personal information which can

affect the validity of all responses.

The research is confined to a certain part of Dehradoon.

Chapter 5
Data Analysis
&
Interpretation

ANALYSIS & INTERPRETATION OF THE DATA

1. (a) Age distribution of the Investors of Dehradoon

Age Group

<= 30

31-35

36-40

41-45

46-50

>50

No. of

12

18

30

24

20

16

Investors

Interpretation:
According to this chart out of 120 Mutual Fund investors of Dehradoon the most are in
the age group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of
41-45yrs i.e. 20% and the least investors are in the age group of below 30 yrs.

(b). Educational Qualification of investors of Dehradoon

Educational Qualification

Number of Investors

Graduate/ Post Graduate

88

Under Graduate

25

Others

Total

Interpretation:

120

Out of 120 Mutual Fund investors 71% of the investors in Dehradoon are
Graduate/Post Graduate, 23% are Under Graduate and 6% are others (under HSC).

c). Occupation of the investors of Dehradoon

Occupation

No. of Investors

Govt. Service
Pvt. Service
Business
Agriculture
Others

30
45
35
4
6

Interpretation:
In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are
Businessman, 29% are Govt. Employees, 3% are in Agriculture and 5% are in
others.

(d). Monthly Family Income of the Investors of Dehradoon.

Income Group
<=10,000
10,001-15,000
15,001-20,000
20,001-30,000
>30,000

No. of Investors
5

12
28
43
32

Interpretation:
In the Income Group of the investors of Dehradoon, out of 120 investors, 36%
investors that is the maximum investors are in the monthly income group Rs.

20,001 to Rs. 30,000, Second one i.e. 27% investors are in the monthly
income group of more than Rs. 30,000 and the minimum investors i.e. 4%
are in the monthly income group of below Rs. 10,000

(2) Investors invested in different kind of investments.

Kind of Investments
Saving A/C

Fixed deposits
Insurance
Mutual Fund
Post office (NSC)
Shares/Debentures
Gold/Silver
Real Estate

No. of Respondents
195
148
152
120
75
50
30
65

Interpretation: From the above graph it can be inferred that out of 200 people,
97.5% people have invested in Saving A/c, 76% in Insurance, 74% in Fixed Deposits,
60% in Mutual Fund, 37.5% in Post Office, 25% in Shares or Debentures, 15% in
Gold/Silver and 32.5% in Real Estate.

3. Preference of factors while investing

Factors

(a) Liquidity

(b) Low Risk

(c) High Return

(d) Trust

No. of

40

60

64

36

Respondents

Interpretation:

Out of 200 People, 32% People prefer to invest where there is High Return, 30% prefer
to invest where there is Low Risk, 20% prefer easy Liquidity and 18% prefer Trust

4. Awareness about Mutual Fund and its Operations

Response
No. of Respondents

Interpretation:

Yes
135

No
65

From the above chart it is inferred that 67% People are aware of Mutual Fund and its
operations and 33% are not aware of Mutual Fund and its operations.

5. Source of information for customers about Mutual Fund

Source of information
Advertisement
Peer Group
Bank
Financial Advisors

No. of Respondents
18
25
30
62

Interpretation:
From the above chart it can be inferred that the Financial Advisor is the most
important source of information about Mutual Fund. Out of 135 Respondents, 46%
know about Mutual fund Through Financial Advisor, 22% through Bank, 19%
through Peer Group and 13% through Advertisement.

6. Investors invested in Mutual Fund

Response

No. of Respondents

YES

120

NO

80

Total

200

Interpretation:
Out of 200 People, 60% have invested in Mutual Fund and 40% do not have invested
in Mutual Fund.

7. Reason for not invested in Mutual Fund

Reason
Not Aware
Higher Risk
Not any Specific Reason

No. of Respondents

65
5
10

Interpretation:
Out of 80 people, who have not invested in Mutual Fund, 81% are not aware of Mutual
Fund, 13% said there is likely to be higher risk and 6% do not have any specific
reason.

8. Investors invested in different Assets Management Co. (AMC)

Name of AMC
SBIMF
UTI
HDFC
Reliance
ICICI Prudential
Kotak
Others

No. of Investors
55
75
30
75
56
45
70

Interpretation:
In Dehradoon most of the Investors preferred UTI and Reliance Mutual Fund. Out of
120 Investors 62.5% have invested in each of them, only 46% have invested in SBIMF,
47% in ICICI Prudential, 37.5% in Kotak and 25% in HDFC.

9. Reason for invested in SBIMF

Reason

No. of Respondents

Associated with SBI

Better Return
Agents Advice

35
5
15

Interpretation:
Out of 55 investors of SBIMF 64% have invested because of its association with
Brand SBI, 27% invested on Agents Advice, 9% invested because of better return.

10. Reason for not invested in SBIMF

Reason
Not Aware
Less Return
Agents Advice

No. of Respondents
25
18
22

Interpretation:
Out of 65 people who have not invested in SBIMF, 38% were not aware with SBIMF,
28% do not have invested due to less return and 34% due to Agents Advice.

11. Preference of Investors for future investment in Mutual Fund

Name of AMC
SBIMF
UTI
HDFC
Reliance
ICICI Prudential

No. of Investors
76
45
35
82
80

Kotak
Others

60
75

Interpretation:
Out of 120 investors, 68% prefer to invest in Reliance, 67% in ICICI Prudential, 63%
in SBIMF, 62.5% in Others, 50% in Kotak, 37.5% in UTI and 29% in HDFC Mutual
Fund.

12. Channel Preferred by the Investors for Mutual Fund Investment

Channel
No. of Respondents

Financial Advisor
72

Bank
18

AMC
30

Interpretation:
Out of 120 Investors 60% preferred to invest through Financial Advisors, 25% through
AMC and 15% through Bank.

13. Mode of Investment Preferred by the Investors

Mode of Investment
No. of Respondents

One time Investment

78

Systematic Investment Plan (SIP)

42

Interpretation:
Out of 120 Investors 65% preferred One time Investment and 35 % Preferred through
Systematic Investment Plan.

14. Preferred Portfolios by the Investors

Portfolio

No. of Investors

Equity
Debt
Balanced

56
20
44

Interpretation:
From the above graph 46% preferred Equity Portfolio, 37% preferred Balance and 17%
preferred Debt portfolio

15. Option for getting Return Preferred by the Investors

Option
No. of Respondents

Dividend Payout
25

Dividend
Reinvestment
10

Growth
85

Interpretation:
From the above graph 71% preferred Growth Option, 21% preferred Dividend Payout
and 8% preferred Dividend Reinvestment Option.

16. Preference of Investors whether to invest in Sectoral Funds

Response
Yes
No

No. of Respondents
25
95

Interpretation:
Out of 120 investors, 79% investors do not prefer to invest in Sectoral Fund because
there is maximum risk and 21% prefer to invest in Sectoral Fund.

Chapter 6

Findings and
Conclusion

Findings
In Dehradoon in the Age Group of 36-40 years were more in
numbers. The second most Investors were in the age group of 41-45
years and the least were in the age group of below 30 years.
In Dehradoon most of the Investors were Graduate or Post Graduate
and below HSC there were very few in numbers.

 In Occupation group most of the Investors were Govt. employees, the

second most Investors were Private employees and the least were
associated with Agriculture.
In family Income group, between Rs. 20,001- 30,000 were more in
numbers, the second most were in the Income group of more than
Rs.30,000 and the least were in the group of below Rs. 10,000.
About all the Respondents had a Saving A/c in Bank, 76% Invested
in Fixed Deposits, Only 60% Respondents invested in Mutual fund.
Mostly Respondents preferred High Return while investment, the
second most preferred Low Risk then liquidity and the least preferred
Trust.
Only 67% Respondents were aware about Mutual fund and its
operations and 33% were not.
Among 200 Respondents only 60% had invested in Mutual Fund and
40% did not have invested in Mutual fund.
Out of 80 Respondents 81% were not aware of Mutual Fund, 13%
told there is not any specific reason for not invested in Mutual Fund
and 6% told there is likely to be higher risk in Mutual Fund.

 Most of the Investors had invested in Reliance or UTI Mutual Fund,

ICICI Prudential has also good Brand Position among investors,
SBIMF places after ICICI Prudential according to the Respondents.
Out of 55 investors of SBIMF 64% have invested due to its
association with the Brand SBI, 27% Invested because of Advisors
Advice and 9% due to better return.
Most of the investors who did not invested in SBIMF due to not
Aware of SBIMF, the second most due to Agents advice and rest due
to Less Return.

For Future investment the maximum Respondents preferred

Reliance Mutual Fund, the second most preferred ICICI Prudential,
SBIMF has been preferred after them.

60% Investors preferred to Invest through Financial Advisors, 25%

through AMC (means Direct Investment) and 15% through Bank.
65% preferred One Time Investment and 35% preferred SIP out of
both type of Mode of Investment.
The most preferred Portfolio was Equity, the second most was
Balance (mixture of both equity and debt), and the least preferred
Portfolio was Debt portfolio.

 Maximum Number of Investors Preferred Growth Option for returns,

the second most preferred Dividend Payout and then Dividend
Reinvestment.
Most of the Investors did not want to invest in Sectoral Fund, only
21% wanted to invest in Sectoral Fund.

Conclusion
Running a successful Mutual Fund requires complete understanding of the
peculiarities of the Indian Stock Market and also the psyche of the small
investors. This study has made an attempt to understand the financial

behavior of Mutual Fund investors in connection with the preferences of

Brand (AMC), Products, Channels etc. I observed that many of people
have fear of Mutual Fund. They think their money will not be secure in
Mutual Fund. They need the knowledge of Mutual Fund and its related
terms. Many of people do not have invested in mutual fund due to lack of
awareness although they have money to invest. As the awareness and
income is growing the number of mutual fund investors are also growing.
Brand plays important role for the investment. People invest in those
Companies where they have faith or they are well known with them. There
are many AMCs in Dehradoon but only some are performing well due to
Brand awareness. Some AMCs are not performing well although some of
the schemes of them are giving good return because of not awareness
about Brand. Reliance, UTI, SBIMF, ICICI Prudential etc. they are well
known Brand, they are performing well and their Assets Under
Management is larger than others whose Brand name are not well known
like Principle, Sunderam, etc.
Distribution channels are also important for the investment in mutual fund.
Financial Advisors are the most preferred channel for the investment in
mutual fund. They can change investors mind from one investment option

to others. Many of investors directly invest their money through AMC

because they do not have to pay entry load. Only those people invest
directly who know well about mutual fund and its operations and those
have time.

Chapter 7
Suggestions
And
Recommendations

Suggestions and Recommendations

The most vital problem spotted is of ignorance. Investors should be
made aware of the benefits. Nobody will invest until and unless he
is fully convinced. Investors should be made to realize that

ignorance is no longer bliss and what they are losing by not

investing.
Mutual funds offer a lot of benefit which no other single option
could offer. But most of the people are not even aware of what
actually a mutual fund is? They only see it as just another
investment option. So the advisors should try to change their
mindsets. The advisors should target for more and more young
investors. Young investors as well as persons at the height of their
career would like to go for advisors due to lack of expertise and
time.
Mutual Fund Company needs to give the training of the Individual
Financial Advisors about the Fund/Scheme and its objective,
because they are the main source to influence the investors.

Before making any investment Financial Advisors should first

enquire about the risk tolerance of the investors/customers, their need
and time (how long they want to invest). By considering these three
things they can take the customers into consideration.

 Younger people aged under 35 will be a key new customer group

into the future, so making greater efforts with younger customers
who show some interest in investing should pay off.
Customers with graduate level education are easier to sell to and
there is a large untapped market there. To succeed however, advisors
must provide sound advice and high quality.

Systematic Investment Plan (SIP) is one the innovative products

launched by Assets Management companies very recently in the
industry. SIP is easy for monthly salaried person as it provides the
facility of do the investment in EMI. Though most of the prospects
and potential investors are not aware about the SIP. There is a large
scope for the companies to tap the salaried persons.

BIBLIOGRAPHY

NEWS PAPERS

OUTLOOK MONEY

TELEVISION CHANNEL (CNBC AAWAJ)

MUTUAL FUND HAND BOOK

FACT SHEET AND STATEMENT

WWW.SBIMF.COM

WWW.MONEYCONTROL.COM

WWW.AMFIINDIA.COM

WWW.ONLINERESEARCHONLINE.COM

WWW. MUTUALFUNDSINDIA.COM

ANNEXURE
A study of preferences of the investors for investment in mutual funds.
1. Personal Details:
(a). Name:(b). Add: -

Phone:-

(c). Age:(d). Qualification:Graduation/PG

Under Graduate

Others

Occupation. Pl tick ()
Govt. Ser

Pvt. Ser

Business

Agriculture

Others

(g). What is your monthly family income approximately? Pl tick ().

Up to
Rs.10,000

Rs. 10,001 to
15000

Rs. 15,001 to
20,000

Rs. 20,001 to
30,000

Rs. 30,001 and

above

2. What kind of investments you have made so far? Pl tick (). All applicable.
a. Saving account
e. Post Office-NSC, etc

b. Fixed deposits
f. Shares/Debentures

c. Insurance
g. Gold/ Silver

d. Mutual Fund
h. Real Estate

3. While investing your money, which factor will you prefer?

.
(a) Liquidity
(b) Low Risk
(c) High Return

(d) Trust

4. Are you aware about Mutual Funds and their operations? Pl tick ().

Yes

5. If yes, how did you know about Mutual Fund?

No

(e).

a. Advertisement

b. Peer Group

c. Banks

d. Financial Advisors

6. Have you ever invested in Mutual Fund? Pl tick ().

Yes

No

7. If not invested in Mutual Fund then why?

(a) Not aware of MF (b) Higher risk (c) Not any specific reason

8. If yes, in which Mutual Fund you have invested? Pl. tick (). All applicable.
a. SBIMF

b. UTI

c. HDFC

d. Reliance

e. Kotak

f. Other. specify

9. If invested in SBIMF, you do so because (Pl. tick (), all applicable).

a. SBIMF is associated with State Bank of India.
b. They have a record of giving good returns year after year.
c. Agent Advice
10. If NOT invested in SBIMF, you do so because (Pl. tick () all applicable).
a. You are not aware of SBIMF.
b. SBIMF gives less return compared to the others.
c. Agent Advice
11. When you plan to invest your money in asset management co. which AMC will you prefer?
Assets Management Co.
a. SBIMF
b. UTI
c. Reliance
d. HDFC
e. Kotak
f. ICICI
12. Which Channel will you prefer while investing in Mutual Fund?
(a) Financial Advisor

(b) Bank

(c) AMC

13. When you invest in Mutual Funds which mode of investment will you prefer? Pl. tick ().
a. One Time Investment

b. Systematic Investment Plan (SIP)

14. When you want to invest which type of funds would you choose?
a. Having only debt
portfolio

b. Having debt & equity

portfolio.

c. Only equity portfolio.

15. How would you like to receive the returns every year? Pl. tick ().
a. Dividend payout

b. Dividend re-investment

c. Growth in NAV

16. Instead of general Mutual Funds, would you like to invest in sectorial funds?
Please tick ().
Yes
No

PROJECT REPORT
ON

A STUDY OF PREFERENCES OF THE INVESTORS

FOR INVESTMENT IN MUTUAL FUNDS

In partial fulfillment of the requirement for the

Award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
(2009-2012)

SUBMITTED BY:

PROJECT GUIDE :

Ranjana Chopra
BBA -III
14309000437

Ms. Ragini Khanna

KHALSA COLLEGE FOR WOMEN, CIVIL LINES

LUDHIANA

CERTIFICATE
This is to certify that the project report entitled A STUDY OF PREFERENCES OF THE
INVESTORS FOR INVESTMENT IN MUTUAL FUNDS submitted by Ranjana is a
bonafide piece of work conducted under my direct supervision and guidance. No part of this
work has been submitted for any other degree of any other degree of any other university. The
data sources have been duly acknowledged. It may be considered for evaluation in the partial
fulfillment of the requirement for the award of the degree of Bachelor of Business
Administration.

Date :

Miss Ragini Khanna

Project Guide
Khalsa College for Women
Ludhiana

PREFACE
With immense pleasure and deep sense of sincerity, I have completed my Industrial training. It is an
essential requirement for each and every student to have some practical exposure towards real world
situations. Training is systematized practical experience to inculcate self-confidence in a student so
that they can mentally prepare themselves for this competitive environment.
The purpose of training is:
1. Developing intellectual ability of student
2. Bring confidence
3. Developing skills
4. Modify Attitudes
How do businesses succeed in todays competitive environment? The factor that can set an
organization apart is its people. The quality of the organization employees, their enthusiasm and
satisfaction with their jobs, their experience, and of fair treatment all affects the firms productivity,
customer service, reputation and survival. In short, people make the difference.
To increase the effectiveness of their promotion measures, insurance companies should increasingly
incorporate such measures into specific management programmes as well as general management
measures with regard to personnel development, organisational development and quality control.
Formulating manpower-planning policies is one of the most critical and difficult challenges faced by
an organisation. In particular, after recruitment, formulating promotion policies from one grade to
another becomes more difficult as the organisation requires more expertise, since it is linked to the
productivity enhancement of the organisation.

ACKNOWLEDGEMENT

I wish to express my deep gratitude to Miss Ragini Khanna for acting as a guide and providing me
with continuous support and guidance. This report could not have completed We express our gratitude
to the persons who guided me through this effort. It is very difficult to individualize my gratefulness
here to all whose contribution has blossomed into this presentation. We owe a great deal to my faculty
members which gave timely support and encouragement. It is the matter of privilege to bestow deep
sense of gratitude and thanks to Mis. Ragini Khanna (Senior Sales Manager) DLF Pramerica.

Dr. Balram dogra (director), APEEJAY Institute of Mangement. and Dr. Rajesh Bagga (head of
department) APEEJAY Institute of Mangement and in the end to Ms. Shweta Gupta

(Lecturer in

management ) for their constructive criticism, valuable suggestions and constant encouragement at all
the stages of development of the project. I thank all the employees of DLF Pramerica for providing a
conducive environment for the development of the project and for extending the necessary facilities
for the completion of the project.

The project would not have been taken the shape without the guidance, advice and insight of my
project gratitude, It has added to our practical knowledge and build my confidence and our parents,
teachers and friends, who have been our source of strength.

Date :

Pardeep Chopra

(iii)

TABLE OF CONTENTS

Chapter
No

Contents

Certificate
Preface
Acknowledgement

Page No

(i)
(ii)
(iii)

Introduction

1-35

Review f Literature

36-38

Need Scope And Objective of The

Study

39

Research Methodology

40-45

Data analysis and its interpretation

46-73

Findings of The Study

74

Conclusion

75

Bibliography

76-77

Annexure
Questionnaire

78-81