CHAPTER-1

INTRODUCTION
1.1

INTRODUCTION TO EMPLOYEE SATISFACTION

l.l.l

Meaning
Employee satisfaction is defined as (lie positive emotion that results from
an individuals assessment of experiences connected to the work and work
environment thus employee satisfaction is an individual reaction to the
work. The actual manifestation of the state of satisfaction vary from person
to person.

1.1.2 Why employee satisfaction survey is required?

Research by Csikzentrnihalyi (1975) shows that satisfied, motivated
employees facilitate higher customer satisfaction and, in turn, positively
influence organizational performance. Organizations that invest in
measuring employee opinions and attitudes, by incorporating employee
satisfaction surveys into their existing HR processes, can develop such a
workforce.
Study of Employee satisfaction helps the company to maintain
standards & increase productivity by motivating the employees, this study
tells us how much the employees are capable & their interest at work place?
what are the things still to be satisfy to the employees. Although human
resource are the most important resources for any organization, so to study
on employees satisfaction helps to know the working conditions & what are
the things that affects them not to work properly. Always majority of done
by the machines/equipments but without an manual moments nothing can
be done. so to study on employee satisfaction is necessary.

High levels of employee satisfaction are co-related to high levels of

productivity and low levels of absenteeism so companys can save money
by contracting a consulting firm to measure employee satisfaction and to
identify areas that can be improved to increase employee satisfaction. High
employee satisfaction levels can reduce turnover.
By establishing frequent and consistent employee feedback
processes, Confirmit solutions enable enterprises to retain and develop their
most vital asset employees, so measurement of satisfaction level of
employees is necessary.
Satisfied employees contribute to development and growth to
organization Employee satisfaction surveys can provide fast, effective
benchmarking of staff opinions and organisational culture. It is an obvious
statement but high employee satisfaction levels can reduce employee
turnover. Dissatisfied employees tend to perform below their capabilities,
result in high turnover of staff and leave their jobs relatively quickly, and
are not very likely to recommend your company as an employer.
Employee satisfaction research gives employees a voice and also
allows the pinpointing of problematic areas, leading to the raising of staff
satisfaction levels, developing and reviewing of staff management, and
optimising corporate communications.

1.1.4 IMPORTANCE OF EMPLOYEE SATISFACTION IN THE

ORGANISATION
Employee satisfaction is supremely important in an organization
because it is what productivity depends on. Ii employees are satis1 they would
produce superior quality performance in optimal time and lead to growing profits.
Satisfied employees are also more likely to be creative and innovative and come
up with break through that allows a company to grow and change positively with
time and changing market conditions.
The HRM Monitor is a research solution to measure and improve the
satisfaction and commitment of employees. It provides insight into:

The satisfaction and commitment of employees

The motivation and Loyalty of employees

Opportunities for improvement

This will hell) in realize

Opportunities to increase commitment

Better performing employees

Reduced employee absenteeism

Employees who are more satisfied and motivated

CHAPTER 2

ABOUT VERKA MILK PLANT

VERKA
THE PUNJAB STATE COOPERATIVE MILK PRODUCERS
FEDERATION LIMITED

2.1

MILKFED-PUNJAB
The Punjab State Cooperative Milk Producers Federation Limited popularly
known as MILKFED Punjab, cam into existence in 1973 with a twin
objective. One, to carry activities for promoting production, procurement
and processing of milk for the economic development of milk producers by
5

providing remunerative milk market to them at their door step. Two, to

provide quality milk and milk products to consumers at reasonable rates.
Although the federation was registered much earlier, but it came to
real self in the year 1983 when all the milk plants of the erstwhile Punjab
Dairy Development Corporation Limited were handed over to Cooperative
sector and the entire State was covered under Operation Food programme
to give the farmers a better deal and our valued customers helter products.
Today, when we look back, we have fulfilled the promise to great extent.

The setup of the organization is a three tier system, Milk Producers

Cooperative Societies at the village level, Milk Unions at District Level and
Milk Federation as an Apex Body at State level.

2.2 ABOUT VERKA MILK PLANT

2.2.1 MILK PROCUREMENT NETWORK

Working on Anand Pattern the process of organizing societies at

village level started in Punjab as early as 1978. Presently, there is strong Network
of about 6000 (as on 3 1.3.2007) Milk Producers Cooperative Societies organized
at village level. About 3.60 Lakh milk producer members are attached to these
societies. Fresh milk is procured from the milk producers twice a day through
village level societies directly without the assistance of any middleman.

2.2.2 INPUT SERVICES

It is one of the fundamental objectives of Milkfed to carry out

activities for promoting milk production in the State. In the view of this, various
technical input services like veterinary health care, artificial insemination services,
vaccination, supply of VERKA balanced cattle feed and quality fodder seed etc.
are provided for enhancing milk production and economic development of farming
community.

SETTING UP OF BIG COMMERCIAL DAIRY FARMS

In order top enhance the milk production and making the dairy
farming a profitable and sustainable profession, Milkfed has planned to establish
at least ten progressive big dairy farms in each Milk Union by arranging soft terms
loans from the banks.

2.2.3 PRODUCTS
Milkfed has formulated company specifications for its mil milk products to
provide standard and quality of products to Consumers.

MILKFED is serving nation wide consumers through its net work of

R offices and very strong Distribution channels. MJLKFED markets a wide range
variety of Verka products which include:
Liquid milk
Skimmed milk powder
Whole milk powder
Infant food
Ghee
Butter
Cheese
Lassi
SFM
IceCream
9

 Malted food etc.

2.2.4 Objectives

To strengthen dairy sector, Milkfed came into existence in 1978 and

Simultaneously Distt. Milk unions were formed.

Village level cooperative societies were also formed on Anand Pattern.

The system was run by the farmers, of the farmers and for the farmers.

To give remunerative prices to farmers and to ensure permanent market for

the whole year.

To provide technical inputs like artificial insemination, to improve t of

animals, animals health services, preventive disease treatment and
awareness regarding farm management etc.

To provide ISI marks good quality balanced Cattle feed and fodder seeds to
the farmers.

10

2.2.5 LIST OF BOARD OF DIRACTORS

General Manager

Sh. H.S. Grewal

Director

S. Manjit Singh
S. Avtar Singh
Smt. Surjit kaur
S. Jagjit Sigh
S. Gurbaksh Singh
S. Ajmer Singh
S. Jaspal Sin
S. Kuldeep Singh
S. Karamjeet .Singh
S. Paramjeet Singh
S. Dilsher Singh
S. Raghubir Singh

Joint Registrar (patiala)

Capt. Tajinder Pal

Deputy Registrar(ldh)

Sh. Ajmer Singh.

Manager Account

Sh. A.k. Gupta

Mgr. Production

Mr. G.P.Sharma,

Manager Marketing

Sh. Parminder Singh

Dy Mgr Quality Control

B.R. Madaan

Manager Engg.

Mr. Raj kumar

Dy Mgr Purchase

S. Amarjeet Singh

H.R. Dept.

S. Amarjeet Singh
11

SWOT ANALYSIS

SWOT ANALYSIS FRAMEWORK

Environmental Scan

Internal
environment

Strength

External
environment

Weakness

Opportunities

12

Threats

SUCCESS OF VERKA

Strengths of verka:
The oldest brand in milk.
Quality of the milk is good.
Marketing network system is very strong.
They have no as such competitor in market.
They are covering the each and every area of Ludhiana.

Weakness of verka:
Leakage problem of verka.
Margin to retailer is very less.
No timing of the supply of the milk.
Services they provide are not up to mark.

13

2.4

ACHIEVEMENTS AND MILESTONES

ACHIEVEMENTS
On the basis of quality with efficient administration, MILKFED has
not only established new mile store of providing services to Dairy farmers but
scaled new heights in delighting esteemed customers also. This has resulted into
tremendous achievements in all fields.
Turnover:
The annual turnover of Milkfed which was Rs. 760 crores in the year
2006-07 has hit the level of Rs. 931 crores in the year 2007-08.

14

2.5 PRODUCT RANGE OF VERKAS GROUP

PRODUCTS PACKING

GIIEE POLY PACK/MONO CARTON

500 gms. & 1 Kg.

GHEE TIN PACK

500 gms., 1 Kg., 2 Kg., 5 Kg &15 Kg.

TABLE BUTTER

10 gms., 100 gms. & 500 gms.

CHEESE

200/400 gms. Cekatainer, 200

gms. Singles, 400gms Tin & 1
Kg. Brick

PIZZA CHEESE

200 gms. & 1 Kg. Pack

VERKA VIGOUR Jar

500 gms. Jar, 500 gms. Refill & 1 Kg.

DAIRY WHITENER

500 gms. Pkt. & 10 Kg. Tin

SKIMMED MILK POWDER

200 gms. & 500 gms. Bottle, 500

gms. Cekalainer 1 Kg. Pkt. & 25
Kg. Bag

WHOLE MILK POWDER

500 gms.Tin, 1 Kg. Tin, 10 Kg.

Tin

SWEETENED FLA VOURED MILK

200 ml. Bottle, 200 ml.

TETRAPAKSWEETLASSI

200 ml.
15

 Teirapak MANGO RASEEELA

200 ml.

Teirapak PINEAPPLE RASEEELA

200 ml.

Tetrapak MILK CAKE/PEDA

200 gms Pkt.

KAJUPINNI

50 gms.Pkt.

MILK POUCHES

Full Cream, Standardised, Toned,

Double Toned & Skimmed.

U.H.T. MILK

1 Lt. Tetrapak Standardised &

Toned

16

CHAPTER 3
3.1 OBJECTIVES OF THE STUDY

To find out the satisfaction level of the employees at Verka.

To observe the working environment.

To suggest measures to improve the satisfaction level of employees.

To examine the provisions of growth and opportunities for employees.

To find out the areas of improvement in the plant.

To know the kind of relationship between superiors and subordinates.

17

3.2 RESEARCH METHODOLOGY

Research Methodology is a systematical way to solve the research
problem. It may be understood as a science of studying how research is done
scientifically.
The present study was undertaken to know the satisfaction of
employees at Verka Milk plant .This chapter gives as the research design, sample
design and size, data collection methods, scope of study and limitations inherent in
the project and finally coverage of the research work. Employee satisfaction
research encompasses many different research techniques but the measurement of
satisfaction is only the first step to improving employee satisfaction
3.2.1 Research Design
Research design is an arrangement of the conditions for collection
and analysis of data in a manner that aims to combine relevance to the research
purpose with the economy in procedure. The research problem having being
formulated in clear-cut terms helps the researcher to prepare a research design.
The preparation of such a design facilitates in conducting it in as efficient manner
as possible. It is very important part of research methodology. To gain familiarity
with the phenomena or to achieve new insights into the study we go for
exploratory research design
3.2.2 Sample Design and Size
The population of are study is Corporate office, verka milk plant.
And the sample size of fifty employees working in Corporate office, Verka milk
plant. For sampling we have used the technique namely stratified random
sampling. We have chosen this technique because the population is divided into
stratas i.e. officers and staff and data is collected from each strata.

18

1.2.3 Method of Data Collection

The fourth step of research methodology is data collection. It can be
done through primary or secondary techniques. In my study I have taken both the
techniques to collect the data.

To collect primary data I have done a survey on Employee Satisfaction

through a questionnaire which was filled by the employees of. Office. The
questionnaire contained both open ended and close-ended questions

Various supplementary questions were also asked to gain maxjmum

information from the respondents. and technique used to prepare the
questionnaire is LIKERTs Scaling.

For secondary data I have referred journals, magazines and internet.

19

1.2.4. Scope of the study

Employee Satisfaction survey helps employers to measure and
understand their employees attitude, opinions, required motivation, commitment
and satisfaction It has wide scope for the employees as well as the employers
1.

It will lead to improvement in the satisfaction level of employees of Verka.

2.

The results of the survey could be use for increasing the productivity of the
organisation

3.

Company can take measures to remove the loopholes wherever they exist.

4.

Company can work on strengthening their core competencies which came

out as the result of the survey.

5.

Organisation can identify the root causes of job issues and problems , and
can create solutions for improvement with an accurate perspective of
employee views.

6.

This survey provides the information needed to improve levels of

productivity, job satisfaction and loyalty.

7.

By working on the areas of improvement, organisation can improve the

quality and quantity of work done by the employees

8.

Employees would feel that the management is amphethetic enough to

understand their view point and this would create a feeling of
trustworthiness among employees for the management.

20

3.2.5 Limitations
Identifying the employee satisfaction level in any company not
possible without certain hindrances and limitations due to variation in satisfaction
at different levels of employees within the organization. Certain hindrances and
limitations that were being faced during the project are as follows.
Time:- There was lack of time on the part of respondents as the
employees have a busy schedule and well-defined job profile. They cant afford to
miss out their own job responsibilities and perform other works.
Authencity of feedback:- Most of the study was based on the
feedback from the employees which we got in the form filled questionnaire. The
responses of the employees may be biased as observed e.g- The questions whose
possible response would have been disagree or strongly disagree, the employees
opted for marking indifferent option.
Attitude & Behaviour:- Whole of the analysis is based on the
feedback of the employees through the medium of filled questionnaire and it was
based their personal perception and attitudes which may vary from individual to
individual.
Though all efforts have been made to include all areas related to
employee satisfaction to be covered in the project work, but some issues may have
been missed.
Limited knowledge:- Though all efforts have been made to include
all areas related to employee satisfaction to be covered in the project work but
some issues ma have been missed as the knowledge level of a student and an
employee may differ to a large extent. These limitations were faced as they were
an integral part of the research however they did not affect the quality and
parameter of the finding.

21

CHAPTER 4
ANALYSIS OF SATISFACTION OF EMPLOYEES
Rensis Lickeds popularly known as Licker! s type of technique has
been applied in this study. Responses to items are scored in such a way that a
response indicative of most favorable is given the highest score and vice-versa.
(Strongly disagree = -2, Disagree= -I, lndifferent=O, Agreel, Strongly agree=2)
Keeping in view the objectives and the nature of data, the statistical
tools are used.
RESPONSES OF EMPLOYEES (PIE CHARTS)
Q.1

The environment of workplace is comfortable and safe.

Work Place

Comfortable and Safe

Strongly Agree

Agree

30

Indifferent

20

Disagree

Strongly Disagree

22

Q.2

I feel there is proper co-ordination and teamwork within my

department.

Work Place

Comfortable and Safe

Strongly Agree

40

Agree

20

Indifferent

10

Disagree

10

Strongly Disagree

20

23

Q.3

I feel my department gets proper support and teamwork from other.

Work Place

Comfortable and Safe

Strongly Agree

50

Agree

Indifferent

10

Disagree

20

Strongly Disagree

20

24

Q.4

I am provided with optimum resources for my work assignments.

Work Place

Comfortable and Safe

Strongly Agree

Agree

20

Indifferent

28

Disagree

20

Strongly Disagree

24

Q.5

I am treated with respect by management and fellow employees.

25

Work Place

Comfortable and Safe

Strongly Agree

60

Agree

10

Indifferent

Disagree

Strongly Disagree

18

26

Q.6

There is a good superior subordinate relationship within my dept.

Work Place

Comfortable and Safe

Strongly Agree

60

Agree

20

Indifferent

10

Disagree

Strongly Disagree

27

Q.7

Management is flexible and understands the importance of balancing

my work and personal life.

Work Place

Comfortable and Safe

Strongly Agree

40

Agree

20

Indifferent

10

Disagree

10

Strongly Disagree

20

Q.8

Company policies provide enough welfare programs for employees.

28

Work Place

Comfortable and Safe

Strongly Agree

50

Agree

20

Indifferent

10

Strongly Disagree

20

29

Q.9

I am involved in decision making that effects my job.

Work Place

Comfortable and Safe

Strongly Agree

44

Agree

20

Indifferent

10

Disagree

Strongly Disagree

20

Q.10 The employee welfare and engagement activities adopted by the

company results in improvement of productivity.
30

Work Place

Comfortable and Safe

Strongly Agree

40

Agree

30

Indifferent

10

Disagree

Strongly Disagree

16

Q.11 My training and development needs are timely identified and

addressed.
Work Place

Comfortable and Safe

Strongly Agree

60

Agree

10
31

Disagree

10

Strongly Disagree

20

32

Q.12 My company spends reasonable time, effort and money in training and
development of employees.
Work Place

Comfortable and Safe

Strongly Agree

60

Agree

20

Indifferent

Disagree

Strongly Disagree

33

Q.13 The training provided really helps in development of employees.

Work Place

Comfortable and Safe

Strongly Agree

50

Agree

20

Indifferent

12

Disagree

Strongly Disagree

12

34

Q.14 Quality of training and development provided to me is good.

Work Place

Comfortable and Safe

Strongly Agree

48

Agree

20

Indifferent

12

Disagree

Strongly Disagree

12

35

Q.15 I am encouraged to develop new and more efficient ways to do work.

Work Place

Comfortable and Safe

Strongly Agree

50

Agree

24

Indifferent

Disagree

12

Strongly Disagree

36

Q.16 My job profile is according to my competency and qualification.

Work Place

Comfortable and Safe

Strongly Agree

40

Agree

20

Indifferent

10

Disagree

10

Strongly Disagree

20

37

Q.17 Management recognize and makes use of abilities and skills.

Work Place

Comfortable and Safe

Strongly Agree

56

Agree

24

Indifferent

Disagree

Strongly Disagree

Q.18 My superior provide me with constant feedback to help me.

Work Place

Comfortable and Safe

38

Strongly Agree

48

Agree

24

Indifferent

Disagree

10

Strongly Disagree

10

39

Q.19 Overall I am satisfied with my job at company.

Work Place

Comfortable and Safe

Strongly Agree

50

Agree

20

Indifferent

10

Disagree

12

Strongly Disagree

40

Q.20 I am provided with proper growth and development opportunities in

the company.
Work Place

Comfortable and Safe

Strongly Agree

52

Agree

28

Indifferent

Disagree

Strongly Disagree

12

Q.21 Employees are treated fairly and equally regarding compensation and
increment.

41

Work Place

Comfortable and Safe

Strongly Agree

50

Agree

30

Indifferent

12

Disagree

Strongly Disagree

Q.22 I am granted timely and unbiased promotions.

Work Place

Comfortable and Safe

Strongly Agree

20

Agree

10
42

Indifferent`

40

Disagree

16

Strongly disagree

14

43

Q.23 The following facilities and benefits provided to you are satisfactory.
A.

Leave Facilities
Work Place

Comfortable and Safe

Strongly Agree

50

Agree

20

Indifferent

12

Disagree

Strongly Disagree

10

44

B.

Housing Facilities
Work Place

Comfortable and Safe

Strongly Agree

30

Agree

20

Indifferent

10

Disagree

24

Strongly Disagree

16

45

C.

Transportation Facilities
Work Place

Comfortable and Safe

Strongly Agree

36

Agree

24

Indifferent

16

Disagree

12

Strongly Disagree

12

46

D.

Life Insurance
Work Place

Comfortable and Safe

Strongly Agree

28

Agree

20

Indifferent

10

Disagree

20

Strongly Disagree

22

47

E.

Education Assistance
Work Place

Comfortable and Safe

Strongly Agree

30

Agree

20

Indifferent

10

Disagree

20

Strongly Disagree

20

48

F.

Retirement Benefits
Work Place

Comfortable and Safe

Strongly Agree

40

Agree

20

Indifferent

10

Disagree

10

Strongly Disagree

20

49

G.

Disability Benefits
Work Place

Comfortable and Safe

Strongly Agree

36

Agree

24

Indifferent

10

Disagree

20

Strongly Disagree

10

50

H.

Health Benefits
Work Place

Comfortable and Safe

Strongly Agree

24

Agree

20

Indifferent

10

Disagree

20

Strongly Disagree

26

51

I.

Company Picnics & Parties

Work Place

Comfortable and Safe

Strongly Agree

20

Agree

24

Indifferent

10

Disagree

28

Strongly Disagree

18

52

24.

I would recommend others to work for the company.

Responses
Yes

50

No

10

Cant Say

40

53

Overall Satisfaction
Strongly Agree

50

Agree

20

Indifferent

10

Disagree

10

Strongly Disagree

10

54

CHAPTER 5
RESULTS

55

5.1 INTERPRETATION

The employees are satisfied with the environment of the workplace.

Most of the employees are satisfied with the co-ord4tion and teamwork
within their as well as other departments.

Employees feel there is healthy superior-subordinate relationship within the

organization.

Employees are not much satisfied with the companys welfare programs.

Most of the employees say that the management is flexible towards the
employees.

Employees are satisfied with the training and de programs organized by the
company.

Most of the employees are happy with their job and job profile.

A greater percentage of employees are not satisfied with compensation

increments and promotions given by the company.

Mostly the employees are satisfied with the benefits and facilities provided
by the company except transportation facility. .

Half of the percentage of employees would recommend others to the

company.

56

5.2

CONCLUSION

As we know that human resources are the biggest assets of any

organisation so relying upon this criterion we can say that their satisfaction
towards their job is very important, as if they are satisfied they will work to the
best of their ability which will contribute towards the profitability of the
organization and better productivity. He every organisation should always make
sure that their employees are sat1 Lf employees are not satisfied with the
organisation then necessary steps should be taken to make them satisfied because
it will ultimately lead to improvement in their work which will then contribute
towards the success of organisation.
From the results of the survey, we found that more than 50% of the
employees are satisfied with the company. There are certain areas which are very
good and employees are satisfied by those areas like work culture, work
environment, relationship of the employees with the management but in certain
areas the company needs improvement such a welfare facilities, training
development programs, salary structure, transport facilities and infrastructure etc.
Though the management of Verka is continuously taking measures to
improve the satisfaction level of the employees but still the satisfaction level of
employees is not up to the mark so there is a scope of improvement in the policies
of the company.

57

5.3 SUGGESTIONS AND RECOMMENDATIONS

Company needs to revise the pay scale of the employees.

Timely and adequate increments should be there foy4 employees.

Company should have improve its infrastructure.

Organization should have better transportation facilities.

Employee involvement should be encouraged;

Training and development programs needs to be paid more attention.

There is a need to pay proper attention towards the employee welfare

programs.

Employee motivation should be encouraged.

Work hours should be clearly defiled.

Organization should provide better leave facilities.

58

BIBLIOGRAPHY

ANNUAL REPORT OF VERKA MILK PLANT

RESEARCH METHODOLOGY
C.R.KOTHARI
HUMAN RESOURCE MANAGEMENT
BYC.B.GUPTA
BY V.S P. RAO
MAGAZINES
INDIAN TODAY
BUSINESS TODAY
NEWSPAPERS ARTICLES
THE INDIAN EXPRESS
ECONOMIC TIMES
INTERNET SITES
WWW.GOOGLE.COM
WWWMILKFED.NIC.IN
WWW.VERKA.COM

59

CHAPTER 7
ANNEXURE

60

ANNEXURE-A
Questionnaire for Employee Satisfaction Survey:
Dear respondent,
I am an BBA student, I want to get some information for the
fulfillment of my training report. You are assured that the data being filled by you
regarding your views on your working with the organisation, will remain
confidential and will not be shared with anyone. This is only for my project
purpose. Further I dont require your name, designation, experience or department
etc, so that the questionnaire is filled in true spirit.
Personal information:
(a)

Sex

(b)

Age

(c)

Male (

Below 20

----------

20-30

----------

30-40

----------

Above 40

----------

Marital status

Married (

Female (

Unmarried (

Instructions:- Rate the following factors on a scale ranging from 1-5. Tick the
response you feel most appropriate .Your free and frank response will be
appreciated.
Here 1 = strongly agree
2 = agree
3 = Indifferent
4 = disagree
5 = strongly disagree
Please avoid option 3 unless it is very genuine.

61

Questions: Q.1

The environment of workplace is comfortable and safe.

1( )

Q.2

5(

2(

3(

4(

5(

2(

3(

4(

5(

2(

3(

4(

5(

2(

3(

4(

5(

There is a good superior subordinate relationship within my dept.

1( )

Q.7

4(

I am treated with respect by management and fellow employees.

1( )

Q.6

I am provided with optimum resources for my work assignments.

1( )

Q.5

3(

I feel my department gets proper support and teamwork from other.

1( )

Q.4

I feel there is proper co-ordination and teamwork within my department.

1( )

Q.3

2(

2(

3(

4(

5(

Management is flexible and understands the importance of balancing my

work and personal life.
1( )

Q.8

3(

4(

5(

Company policies provide enough welfare programs for employees.

1( )

Q.9

2(

2(

3(

4(

5(

5(

I am involved in decision making that effects my job.

1( )

2(

3(

4(

Q.10 The employee welfare and engagement activities adopted by the company
results in improvement of productivity.

62

Q.11 My training and development needs are timely identified and addressed.
1( )

2(

3(

4(

5(

Q.12 My company spends reasonable time, effort and money in training and
development of employees.
1( )

2(

3(

4(

5(

Q.13 The training provided really helps in development of employees.

1( )

2(

3(

4(

5(

Q.14 Quality of training and development provided to me is good.

1( )

2(

3(

4(

5(

Q.15 I am encouraged to develop new and more efficient ways to do work.

1( )

2(

3(

4(

5(

Q.16 My job profile is according to my competency and qualification.

1( )

2(

3(

4(

5(

Q.17 Management recognize and makes use of abilities and skills.

1( )

2(

3(

4(

5(

Q.18 My superior provide me with constant feedback to help me.

1( )

2(

3(

4(

5(

5(

Q.19 Overall I am satisfied with my job at company.

1( )

2(

3(

4(

Q.20 I am provided with proper growth and development opportunities in the

company.
1( )

2(

3(

63

4(

5(

Q.21 Employees are treated fairly and equally regarding compensation and
increment.
1( )

2(

3(

4(

5(

5(

Q.22 I am granted timely and unbiased promotions.

1( )

2(

3(

4(

Q.23 The following facilities and benefits provided to you are satisfactory.
Here 1 = Strongly agree, 2 = Agree, 3= Indifferent, 4= Disagree, 5=
Strongly disagree
1

A.

Leave Facilities

B.

Housing Facilities

C.

Transportation Facilities

D.

Life Insurance

E.

Education Assistance

F.

Retirement Benefits

G.

Disability Benefits

H.

Health Benefits

I.

Company Picnics & Parties(

24.

Would recommend others to work for the company.

.

25.

Suggest some areas of improvement in the company

.

26.

I would recommend others to work for the company

Yes (

) No (

Cant Say (

Thanks for your kind co-operation

64

Summer Training Project Report

On

Study of Employee Satisfaction Level at

Verka Milk Plant
Submitted to Punjabi University, Patiala in partial
fulfillment of the requirement
for the degree of
Bachelor of Business Administration degree

Submitted to:

Submitted by:

Mrs. Rajbir Kaur

Gurneet Kaur
BBA (4th Sem)
Roll No.16062

BABA FARID GROUP OF COLLEGES

BATHINDA
2011

65

CERTIFICATE

This is to certify that Project report on STUDY OF EMPLOYEE SATISFACTION

LEVEL AT VERKA MILK PLANT has been submitted for the partial fulfillment of
the degree of Bachelor Of Business Administration of Punjab University. This research is
a bonafied work carried out by Gurneet Kaur under my supervision. She has shown keen
interest and put her best efforts to make this project a success.

__________________________
Mrs. Rajbir Kaur
Baba Farid Group of colleges

Gurneet Kaur
Roll No. 16062
Date: -

66

ACKNOWLEDGEMENT
A project work is a combination of views, ideas, suggestions &
contributions of many people. Thus, one of the pleasant part of writing the report
is the opportunity to thank those who have contributed towards it fulfillment.
I consider it as great privilege to have esteemed Mrs. Rajbir Kaur
as my project guide. I take this opportunity to express my sincere gratitude to her,
through constant advice and constructive criticism nourished my interest in the
subject and provided a free and pleasant atmosphere to work against all odd
situations. I avail this opportunity to extend my heartfelt thanks and deep respect
to faculty members for their able guidance the course of this project.
I would like to communicate a deep sense of gratitude to all these
people without whom my project would have been such a great learning
experience.

Gurneet Kaur

67

PREFACE

This project is the result of four weeks training at Verka milk plant
Ludhiana. Summer training is an integral part of Bachelor of Business
Administration course and it aims at providing a first hand experience of
industry to students. This practical experience helps the students to view the real
business world closely, which in turn influence our perception.
I am privileged that I got an opportunity to pursue my summer
training in such a reputed, well established, fast growing and professionally
managed organization.
The project assigned to me dealt with the Study of Satisfaction
Level of Employees Working in Verka Milk Plant, so I got an opportunity to
deal with the workers and also see and understand that how various departments in
an organization work and are managed.
In the end I would like to express my deepest gratitude to the entire
faculties who have been guiding force behind this project and encouraged me for
the successful completion of my summer training.

68

TABLE OF CONTENTS

1.

INTRODUCTION
1.1 INTRODUCTION OF EMPLOYEES SATISFACTION
1.1.1 MEANING OF EMPLOYEES SATISFACTION
1.1.2 REQUIREMENT

OF

EMPLOYEE

SATISFACTION

SURVEY
1.1.3 FACTORS LEADING TO EMPLOYEE SATISFACTION
1.1.4 IMPORTANCE OF EMPLOYEE SATISFACTION
2.

ABOUT VERKA MILK PLANT

2.1 MILKFED PUNJAB
2.2 ABOUT VERKA MILK PLANT
2.2.1 MILK PROCUREMENT NETWORK
2.2.2 INPUT SERVICES
2.2.3 PRODUCTS
2.2.4 MARKETING ACTIVITIES
2.2.5 EXTENTION OF BRAND
2.2.6 LOGO OF VERKA
2.2.7 EXPORT OF MILK PRODUCT
2.3 VERKAS PROFILE (LUDHIANA)
2.3.1 INCEPTION
2.3.2 OBJECTIVES OF VERKA
2.3.3 LIST OF BOARD OF DIRECTORS
2.3.4 ORGANISATIONAL STRUCTURE
2.3.5 NECESSITY FOR PRODUCTION ENHANCEMENT
2.3.6 QUALITY OF MILK AND MILK PRODUCTS
2.3.7 PRESENT STATUS / ACHIEVEMENTS OF PLANT

69

2.3.8 ADOPTION

OF

INTERNATIONAL

QUALITY

MANAGEMENT SYSTEMS
2.3.9 LOOKING BEYOND
2.3.10 SCHEMES
2.3.11 SILENT FEATURES
2.3.12 SWOT ANALYSIS
2.4 ACHIEVEMENT AND MILESTONES
2.5 PRODUCT RANGE OF THE VERKAS GROUP
2.6 PERFORMANCE OF THE VERKAS GROUP
3.

OBJECTIVE

OF

THE

STUDY

AND

RESEARCH

METHODOLOGY
3.1 OBJECTIVE OF THE STUDY
3.2 RESEARCH METHODOLOGY
3.2.1 RESEARCH DESIGN
3.2.2 SAMPLE DESIGN AND SIZE
3.2.3 METHOD OF DATA COLLECTION
3.2.4 SCOPE OF STUDY
3.2.5 LIMITATIONS OF STUDY
4.

ANALYSIS OF THE SATISFACTION OF EMPLOYEES

4.1 DATA PRESENTATION (BY USING TABLE & PIE CHARTS)

5.

RESULTS
5.1 INTERPRETATION
5.2 CONCLUSION
5.3 SUGGESTION AND RECOMMENDATIONS

6.

BIBLIOGRAPHY

7.

ANNEXURE

70