Professional Documents
Culture Documents
SCHEME OF EXAMINATIONS
Code No.
BBA (MOM) 101
BBA (MOM) 103
BBA (MOM) 105
BBA (MOM) 107
BBA (MOM) 109
BBA (MOM) 111
PRACTICAL
BBA (MOM) 113
Paper
T/
Credits
Principles of Management
Business Economics-I
Business Law
Computer Fundamentals
Financial Accounting
Personality Development
& Communication Skills-I
4
4
4
4
4
4
4
4
4
4
4
4
Computer Lab
Total
0
24
4
4
2
26
Code No.
BBA (MOM) 102
BBA (MOM) 104
BBA (MOM) 106
BBA (MOM) 108
BBA (MOM) 110
BBA (MOM) 112
PRACTICAL
BBA (MOM) 114
Paper
Business Organization
Business Economics-II
Quantitative Techniques &
Operations Research in
Management
Data Base Management System
Administrative Office
Management - I
Personality Development &
Communication Skills-II
L
4
4
4
T/P
-
Credits
4
4
4
4
4
4
4
DBMS Lab
Total
0
23
06
06
3
26
Code No.
BBA (MOM) 201
BBA (MOM) 203
BBA (MOM) 205
BBA (MOM) 207
BBA (MOM) 209
BBA (MOM) 211
PRACTICAL
BBA (MOM) 213
BBA (MOM) 215
Paper
Organizational Behaviour
Phonographic Communication
Marketing Management
Administrative Office Management II
Management Accounting
Taxation Laws
L
4
4
4
4
T/P
-
Credits
4
4
4
4
4
3
4
3
0
0
20
6
4
10
3
2
28
Code No.
BBA (MOM) 202
BBA (MOM) 204
BBA (MOM) 206
BBA (MOM) 208
BBA (MOM) 210
BBA (MOM) 212
PRACTICAL
BBA (MOM) 214
Paper
Human Resource
Management
Business Environment
Marketing Research
Computer Applications
Total Quality Management
Event Management
L
4
T/P
-
Credits
4
4
4
4
4
4
4
4
4
4
4
Computer Applications
Lab
Total
24
26
Note: At the end of the Fourth Semester all the students shall have to undergo Summer
Training for Eight Weeks.
Code No.
BBA (MOM) 301
BBA (MOM) 303
BBA (MOM) 305
BBA (MOM) 307
BBA (MOM) 309
BBA (MOM) 311
PRACTICAL
BBA (MOM) 313
Paper
Values & Ethics in Business
Marketing Management-II
E Commerce
Management Information
System
Financial Management
Summer Training Report & Viva
Voce
L
4
4
4
4
4
-
4
5
20
6
6
3
28
T/P Credits
4
4
4
4
Code No.
BBA (MOM) 302
BBA (MOM) 304
BBA (MOM) 306
BBA (MOM) 308
BBA (MOM) 310
BBA (MOM) 312
Paper
Business Policy & Strategy
Project Planning & Evaluation
Entrepreneurship Development
International Business
Management
Project Report and Viva-Voce
Environmental Science
Total
L
4
4
4
4
T/P
-
Credits
4
4
4
4
4
20
6
4
26
NOTES:
I. SUMMER TRAINING PROJECT
Each student shall undergo practical training of eight weeks during the vacations after fourth
semester in an approved business / industrial / service organization and submit at least two
copies of the Summer Training Report to the Director / Principal of the Institution within two
weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry
100 marks. It shall be evaluated for 50 marks by an External Examiner to be appointed by
the University and for the rest of the 50 marks by an Internal Board of Examiners to be
appointed by the Director / Principal of the Institution. This internal Board of Examiners
shall comprise of a minimum of two Internal Faculty Members.
The total number of the credits of the BBA (MOM) Programmes is 160.
Each student shall be required to appear for examinations in all courses. However, for the
award of the degree a student should secure at least 152 credits.
Class Test I
(Individual Term Paper/Written Assignment/Project)
10 Marks
2.
ClassTest II
(Written Test)
10 Marks
3.
Attendance/Class performance/Viva-voce/Individual
Performance/Group Discussion etc.
05 Marks
Record to be maintained by faculty and made available to the examination branch of the
university, if required.
Objectives:
The course aims at providing fundamental knowledge and exposure to the concepts, theories
and practices in the field of management.
Course contents:
Unit I
lectures:- 14
lectures:- 14
Planning: Nature, scope and objectives of planning; Types of plans; Planning process;
Business forecasting; MBO; Concept, types, process and techniques of decision-making;
Bounded Rationality.
Organising: Concept, nature, process and significance; Principles of an organization;
Span of Control; Departmentalization; Types of an organization; Authority-Responsibility;
Delegation and Decentralization; Formal and Informal Organization.
Unit III
lectures:- 14
lectures:-6
Controlling: Nature and Scope of control; Types of Control; Control process; Control
techniques traditional and modern; Effective Control System.
Text Books
1. Stoner, Freeman and Gilbert Jr.; Management, Prentice Hall of India, New
Delhi, 2003.
2. Gupta, C.B.; Management Concepts and Practices, Sultan Chand and Sons,
New Delhi, 2003.
Reference Books
1. Koontz. O Donnel and Weirich-Management,Tata McGraw Hill Publishing
Company, New Delhi,2001.
2. R.K.Chopra-Principles & Practices of Management, Sun India Publication.
3. P.C.Tripathi and P.N.Reddy, Principles & Pracitices of Management,2 nd
edition, Tata Mc GrawHill.
10
T-0
Credit-4
Objectives:
The objective of this subject is to give understanding of the basic concepts and issues in
business economics and their application in business decisions.
Course Contents:
Unit I
Introduction to Business Economics and Fundamental concepts
lectures:-6
lectures:-18
lectures:-6
Meaning and Concept of Production, Factors of Production and production function. Fixed
and Variable Factors. Law of Variable Proportion (Short Run Production Analysis), Law of
Returns to a Scale (Long Run Production Analysis) through the use of ISOQUANTS.
Unit IV
Cost Analysis & Price Output Decisions
lectures:-10-
11
Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Economies and
Diseconomies of Scale. Explicit Cost and Implicit Cost, Private and Social Cost. Pricing
Under Perfect Competition, Pricing Under Monopoly, Control of Monopoly, Price
Discrimination, Pricing Under Monopolistic Competition, Pricing Under Oligopoly.
Text Books:
1. Dwivedi, D.N.; Managerial Economics, Vikas Publishing House, 2003.
2. Chaturvedi, D.D. and S. L. Gupta; Business Economics, Brijwasi Publishers,
2003.
Reference Books:
1.Mehta, P. L.; Managerial Economics, Sultan Chand & Sons., 2003.
2. Koutsoyiannis, A.; Modern Micro Economics, Macmillan Press Ltd., 2003.
3. Salvator,Dominick,Managerial Economics,McGraw-Hill Book Company
12
lectures:-10
Indian Contract Act, 1872 (Fundamental Knowledge) Essentials of valid contract, discharge
of contract, remedies for breach of contract. Contracts of Indemnity, Guarantee, Bailment,
Pledge and Agency.
Unit II
lectures:-6
Sale of Goods Act 1930 Meaning of Sale and Goods, Conditions and Warranties, Transfer of
Property, Rights of an unpaid seller.
Unit III
lectures:-6
lectures:-19
13
2.
3.
4.
II.
II.
Reference Books:
14
T-0
Credit-4
Objectives:
This is a basic paper for Business Administration students to familiarize with computer and
its applications in the relevant fields and to expose them to other related papers of IT
Course Contents:
Unit I
lectures:-14
lectures:-8
15
Unit III
lectures:-10
lectures:-8
Text Books:
1. Leon and Leon; Introduction to Information Technology, Leon Tech
World.
2. Microsoft Office-2000 Complete- BPB Publication.
Reference Books:
1.Sinha, Kr. Pradeep and Preeti Sinha; Foundations of Computing, BPB
Publication.
2. Jain, V.K.; Computers and Beginners
16
T-0
Credit-4
Objectives:
The primary objective of the course is to familiarize the students with the basic accounting
principles and techniques of preparing and presenting the accounts for user of accounting
information.
Course Contents:
Unit 1
lectures:-12
Meaning and Scope of Accounting: Need for Accounting, Development of Accounting,
Definition and Functions of Accounting, Limitation of Accounting, Book Keeping and
Accounting, Is Accounting Science or Art?, End User of Accounting Information, Accounting
and other Disciplines, Role of Accountant, Branches of Accounting, Difference between
Management Accounting and Financial Accounting, Objectives of Accounting, Accounting
Equation.
Accounting Principles and Standards: Meaning of Accounting Principles, Accounting
Concepts, Accounting Conventions, Systems of Book Keeping, Systems of Accounting,
Introduction to Accounting Standards Issued by ICAI.
Journalising Transactions: Journal, Rules of Debit and Credit, Compound Journal Entry,
Opening Entry
Sub Division of Journal: Cash Journal, Petty Cash Book, Purchase Journal, Sales Journal,
Sales Return Journal, Voucher System.
Ledger Posting and Trial Balance: Ledger, Posting, Relationship between Journal and
Ledger, Rules Regarding Posting, Trial Balance, Final Accounts of Sole Proprietorship and
Firms.
Unit II
lectures:-4
17
Unit III
lectures:-8
lectures:-20
Shares and Share Capital: Shares, Share Capital, Accounting Entries, Undersubscription,
Oversubscription, Calls in Advance, Calls in Arrears, Issue of Share at Premium, Issue of
Share at Discount, Forfeiture of Shares, Surrender of Shares, Issue of Two Classes of Shares,
Right Shares, Re-issue of shares.
Debentures: Classification of Debentures, Issue of Debentures, different Terms of Issue of
Debentures, Writing off Loss on Issue of Debentures, Accounting Entries, Redemption of
Debentures.
Joint Stock Company: Introduction, Meaning and Definition of a Company, Essential
Characteristics of a Company, Kinds of Companies, Private and Public Limited Companies,
Formation of Company.
Company Final Accounts: Books of Account, Preparation of Final Accounts, Profit & Loss
Account, Balance Sheet, Requirements of Schedule VI concerning Profit & Loss Account
and Balance Sheet, Preparation of Simple Company Final Accounts.
Text Books:
18
19
T-0
Credit-4
Objectives:
1.
To develop the skills of the professional undergraduate students for proper selfexpression, social communication, spoken English, correct pronunciation, voice
modulation and business etiquettes.
2.
The students should improve their personality, communication skills and enhance
their self-confidence.
Course Contents:
Unit-I
lectures:-10
Practical grammar basic fundamental of grammar and usage, how to improve command over
spoken and written English with stress o Noun, Verb Tense and Adjective.
Sentence errors, Punctuation, Vocabulary building to encourage the individual to
communicate effective and diplomatically, common errors in business writing.
Unit-II
lectures:-12
lectures:-12
Business letter writing: Need, Functions and Kinds. Layout of letter writing. Types of letter
writing: Persuasive letters, Request letters, Sales letters, Complaints and Adjustments.
Departmental Communication: Meaning, Need and types: Interview letters, Promotion
Letters, resignation letters, news letters, Circulars, Agenda, Notice, Office memorandums,
Office orders, Press release.
20
Unit-IV
lectures:-10
Aids to correct Business writing, Practical Grammar (basic Fundamentals), Sentence errorsPunctuation, Vocabulary building.
Business Etiquettes
Business manners. Body language gestures, Etiquette of the written word, Etiquette of the
telephone, Handling business meetings.
Role play on selected topics with case analysis and real life experiences.
Text Books:
1.Wren & Martin; English grammar and composition, 2003.
2.Sinha, K. K.; Business Communication, Galgotia Publishers, 2003.
3.Robinson, David; Business Etiquette, Kogan Page.
4.Rogets Thesaurus.
Reference Books:
1.Hand Book of Practical Comunication Skills-Chrissie Wrought,published by Jaico
Publishing House.
2. Ray, Reuben; Communication today Understanding Creative Skills, Himalaya
Publishing House, 2001.
21
22
Objectives:
The course aims to provide basic concepts and knowledge with regard to a business
enterprise and its various functional areas.
Course Contents:
Unit I
lectures:-12
lectures:-12
lectures:-12
lectures:-12
24
Objectives:
The objective of this paper is to develop the concepts on Macroeconomic variables, working
of an economy, and how business decisions are affected with the influence of macro variables
in business.
Course Contents:
Unit I
lectures:-8
lectures:-16
lectures:-8
Money Market
Functions and forms of money, demand for money-classical, Keynesian and Friedmanian
approach, measures of money supply, quantity theory of money, inflation and deflation.
Unit IV
lectures:-8
25
Text Books:
1. Chaturvedi, D. D and Anand Mittal.; Business-EconomicsII (GGSIPU
Edition), Brijwasi Book Distributors,2005.
2. Dwivedi, D. N.; Macro Economics, Tata McGraw Hill, 2005.
Reference Books:
1. Mishra, S. K. and V. K. Puri; Modern Macro-Economics Theory,
Himalya Publishing House, 2003.
2. Edward Shapiro; Macro-Economics Analysis, Tata McGraw Hill, 2003.
26
Credits -4
Objectives:
The objective of this paper is to develop students familiarity with the basic concept and tools
in statistics and operations research.These techniques assist specially in resolving complex
problems serve as a valuable guide to the decision makers.
Course Contents:
Unit I
lectures:-12
lectures:-8
27
of
for
on
the
an
28
Objectives:
To develop understanding of database management system and abilities to use DBMS
packages.
Course Contents:
Unit I
lectures:-8
Introduction to Database Systems: File System versus a DBMS, Advantages of a DBMS,
Describing and storing data in a DBMS, Queries in a DBMS, Structure of a DBMS, People
who deal with database, introduction to Data Models, Architecture of DBMS.
Unit II
lectures:-14
Entity Relationship Model: Overview of Database Design, Entities, attributes, and Entity
sets, Relationships and Relationship sets, additional features of the ER Model, Conceptual
database design with the ER model Entity versus attribute, entity versus relationship.
Relational model: Introduction to Relational model, foreign key constraints, enforcing
integrity constraints, Querying relational data, logical database design: ER to relation,
introduction to views, destroying/altering tables and views, Codd rules
Unit III
lectures:-8
Schema Refinement & Normal Forms: Introduction to schema refinement, functional
dependencies, examples motivation schema refinement, reasoning about functional
dependencies, normal forms, decompositions, normalization (Up to 3rd Normal Form)
Unit IV
lectures:-10
29
Reference Books:
1. Elmasri, R. and S B Navathe; Fundamentals of Database Systems, Addison
Wesley, 2000.
2. Date, C. J.; An Introduction to Database System, Vol. I & Vol. II, Addison
Wesley Publishing Company, 2000.
30
Objectives:
The primary objective of the course is to familiarize the students with effective office
management and administration skills. In view of the expanding and rapidly changing office
environments, the future office managers will be prepared to meet the emerging challenges.
Course Contents:
Unit I: Concept of Modern Office and Office Management
i) Introduction Meaning and definition of Office, Traditional and Modern Concept of
Office Back office and Front Office; Characteristics and functions of modern office,
relationship of office with other departments of business.
ii) Office Management: Definition, elements of office management,
iii) Physical Conditions of office: office accommodation, office space management,
principles of good office layout, open and private offices ; Office environment, importance of
working environment and amenities in office (office lighting, ventilation, interior decoration,
furniture, safety and security).
Unit II: Office Organization
i) Office Manager Role Functions, Qualities, Duties and Responsibilities, Positions and
Status of Office Manager
ii) Office Employees types, qualities, recruitment
iii) Restructured office systems and workplace training needs
iv) Office Budget,
v) Management of time in office
vi) Management of stress in office
Unit III: Office Communication
i) Meaning and Elements of office communications
ii) Significance and barriers to effective communications
iii) Recent trends in modern communications such as Fax, E. Mail, Internet, Cellular
phones, tele-conferencing, video conferencing as means of communication, desired etiquettes
while using all these modern means of communication
iv) Office reports, Office enquiries procedures preparation of confidential reports.
31
32
Objectives:
1. To develop the project writing and presentation skills of the undergraduate students.
2. The students should be able to act with confidence, should be clear about their own
personality, character and future goals.
Course Contents:
Unit I
lectures:-10
Project and report writing, and proposals how to write an effective report, basics of project
writing, paragraph writing, paper reading and voice modulation, basics of project
presentation.
Unit II
lectures:-10
How to make a presentation, the various presentation tools, along with guidelines of effective
presentation, boredom factors in presentation and how to overcome them, interactive
presentation & presentation as part of a job interview, art of effective listening.
Unit III
lectures:-12
Resume writing skills, guidelines for a good resume, how to face an interview board, proper
body posture, importance of gestures and steps to succeed in interviews. Practice mock
interview in classrooms with presentations on self. Self introduction highlighting positive
and negative traits and dealing with people with face to face.
Unit IV
lectures:-10
Leadership quality of a leader, leadership quiz with case study, knowing your skills and
abilities. Introduction to group discussion techniques with debate and extempore, increase
your professionalism.
Audio Video recording and dialogue sessions on current topics, economy, education system,
environment, politics.
33
Text Books:
1. Essentials of Business Communication by Rajendra Paul,Sultan
Chand & Sons Publisher.
2. Business
Communication
by
D.D.Sehgal,V.K.Mittal
and
N.C.Garg,Ramesh Book Depot.
3. Reuben, Ray; Communication today understanding creating skills,
Himalaya Publishing House, 2001.
Reference Books:
1. E. H. McGraw, S. J.; Basic Managerial Skills for All. Fourth Edition,
Prentice Hall of India Pvt. Ltd., New Delhi.
2. Stephen R. Covey; The seven habits of highly effective people.
3. Rogets Thesaurus
34
Course Contents:
1. Getting Familiar with Access Objects: Tables, Queries, Forms, Reports, and Modules.
2. Creating Database: Creating database using wizards, documenting the database,
creating own databases.
3. Creating Tables: Working with tables in design view, setting field properties, naming
fields, setting data types, setting primary key, multiple field primary keys, creating
indexes, using table wizard.
4.
Creating Queries: Working with query design grid, adding tables, adding fields,
sorting records, setting field criteria, planning for null values, using simple query
wizard summarizing your records.
35
Objectives:
The course aims to provide an understanding of basic concepts, theories and techniques in
the field of human behaviour at the individual, group and organizational levels in the
changing global scenario.
Course Contents:
Unit I
lectures:-8
lectures:-14
lectures:-12
Group Behaviour & Team Development: Concept of Group and Group Dynamics; Types
of Groups; Formal and Informal Groups; Stages of Group Development, Theories of Group
Formation; Group Norms, Group Cohesiveness; Group Think and Group Shift. Group
Decision Making; Inter Group Behaviour; Concept of Team Vs. Group; Types of teams;
Building and managing effective teams.
Case Study
Unit IV
lectures:-10
36
types, process and resolution of conflict; Managing Change; Managing across Cultures;
Empowerment and Participation.
Case Study
Text Books:
1. Prasad, L.M.; Organizational Behaviour, Sultan Chand & Sons, 2003.
2. Stephen P., Robbins; Organizational Behaviour; Prentice Hall of
India Pvt. Ltd., New Delhi, 2003.
Reference Books:
1. Luthans, Fred; Organizational Behaviour, Tata McGraw Hill, New
Delhi, 2003.
2. Chabbra,T.N. & Singh,B.P., Organization Behavior,Sultan Chand &
Sons.
3. Khanka, S.S.; Organizational Behaviour, Sultan Chand and Sons, New
Delhi.
4. Joseph, Weiss; Organization Behaviour and Change, Vikas
Publishing house, 2004.
37
T-0
Credit-4
Objective:
Performance of the personnel working in modern office depends to a large extent on the
proficiency with which they can utilize their skills of writing fast. Many of the confidential
matters need to be written in phonography (shorthand) before final communication is sent to
different quarters/parties. Therefore, students will be given basic phonographic skills, which
they can further enhance with the help of self practice and utilize the same for rapid writing
during the course of meetings or to note down important instructions from the higher ups in
order to perform effectively in modern offices.
Course Contents
Unit-1
Introduction of phonography : an art of writing by sound; Significance, Phonographic
consonants and vowels ; position writing, grammalogues and phrases, punctuation; Two
forms of R, Diphthongs & Triphones
Unit-2
Consonant H, Circles & Loopes, Halving, Downward L, Abbreviated W, Initial hooks, Final
hooks, shun hook, Compound Consonants, Tick and Dot H, Doubling Principle
Unit-3
Prefixes, Suffixes, Diphones, Medial W, Upward Sh, Figures, R & S, Intersections,
compound words.
Unit IV
Contractions and Advanced Phraseography. Rapid writing skills
Text Books:
Sir Isaac ; Pitmans Shorthand New Course Pitmans Publication, London
Reference Books:
Sir Isaac ; Pitman Shorthand Instructor & Key Pitmans Publication, London
38
lectures:-8
lectures:-10
Product: Product strategy, product innovation and diffusion, Product development, Product
lifecycle and product mix.
Pricing Decisions: Designing pricing strategies and programmes, pricing techniques.
Unit III
lectures:-12
Place: Types of channels, meaning & importance, channels strategies, designing and
managing value network and marketing channel, managing retailing, Physical distribution,
marketing logistics and supply chain management.
Unit IV
lectures:-12
2. Varshney & Gupta; Marketing Management, Sultan Chand & Sons, 2005.
3. Kotler & Armstrong; Principles of Marketing Management, Prentice hall India, 2003.
Reference Books:
1. Gandhi, T.C.Marketing; A Managerial Introduction, 2003.
2. Gupta & Suri; Case Studies in Marketing Mgt., Himalaya Publishing House,2005.
40
T-0
Credit-4
Course Objectives:
To familiarize students with the advanced administrative functioning of modern offices
Course Contents
Unit I: Office Systems and Procedure
i) Meaning of system and procedure
ii) Object of flow of office work
iii) Difficulties in ideal work flow
iv) Measures to improve the flow of work
v) Analysis and study of jobs measurements, setting standards
vi) Planning and Scheduling of office work
vii) Office Manual contents, advantages, types.
Unit II: Office Forms & Stationery:
i) Office forms objects, advantages and types of office forms, designing of office forms,
control and standardization of forms.
ii) Office Stationary: Need and importance of office stationary, essentials of a good system
of regulating stationery, purchases, standardization, storage, record of stationary, control of
stock.
Unit III: Office Automation
i) Office Automation meaning, scope and feasibility, advantages
ii) Different types of modern appliances and machines, commonly used in offices
iii) Computerization of office activities
iv) Internet/Web based application of office activities
Unit IV: Public Relations
i) Public Relations function of office: Meaning and definition of public relations
ii) Role of communication in public relations publicity, advertising, Information Services,
Public Opinion, Corporate Image.
iii) Overview about press release, convening press conference, media appearances and
interviews.
iv) Public Relations in Front Office, Handling of visitors, fixing appointments, cross
cultural etiquettes.
41
Reference Books:
1.
42
T-0
Credit-4
Objectives
The objective of the course is to familiarize the students with the basic management
accounting concepts and their applications in managerial decision making.
Course Contents
Unit I
lectures:-4
lectures:-20
lectures:-12
lectures:-15
44
BBA
GGS Indraprastha University
BBA 212: Taxation Laws
L-3T/P-0, Credits: 03
Note: Students are expected to have only elementary knowledge of the topics specified
in the syllabus.
Objectives:
The course aims to help students to comprehend the basic principles of the laws governing
Direct and Indirect taxes.
Unit I
Lectures:-6
Introduction to Income Tax Act 1961
Salient Features and Basic Concepts Previous year, assessment year, person, gross total
income and agricultural income. Residential status and incidence of tax, filly exempted
incomes.
Unit II
Lectures:-26
Heads of Income Salary, House Property, Business or Profession, capital gains, other
sources, clubbing of income, Deductions under Chapter VI (related to individuals and
firms)Assessment of individuals and firms (simple problems).
Rebates and Reliefs, Set off and carry forward of losses, deduction of tax at sources.
Payment of advance tax, law relating to maintenance of books, accounts and vouchers.
Unit III
Lectures:-4
Value Added Tax (VAT) The Basic concept of VAT-how VAT operates-merits& demerits of VAT-a brief overview of
sate level VAT in India (4 Lectures) (Total Lectures 48)
(VAT is not to be studied with reference to any particular State VAT Law.)
Unit IV
Lectures:-4
Service Tax (Finance Act 1994) Salient features taxable service, registration and records
required, service tax return, determination of the value of taxable service.
Text Books
1.
Singhania Dr., V. K.and Singhania Monica; Students Guide to Income Tax, Taxman
Publications.
2.
Ahuja, Girish and Gupta Dr. Ravi; Systematic Approach to Income Tax, Bharat Law
House.
Reference Books
1. Datey V.S.,Indirect Taxes-Law and Pracitice,Taxmann Publications.
2. Government of India,Bare Acts(Income Tax,Service Tax,Excise and Customs)
3. ICAI; Service Tax, Guidelines.
45
T-6
Credit-3
Unit I
1. Importance of ergonomics
2. Keyboard operation touch method
3. Spacing after punctuation signs
4. Display of business and official letters
Unit 2
The students will be given wide practice on new course exercises by dictation. The
transcription of the dictated passages will be done on computers. The students will be
acquainted to the latest software related to phonographic communication.
(Note: For attainment of high speed in phonography, students will be required to make effort
at their own level)
46
T-4
Credit-2
1. Office Administration
EPABX, E-Mail, Internet, DTP Software, Accounting Package
2. Latest Computer Communication Peripherals
Exposure to Modern Communication Machines viz. Colour Photo Copiers, Colour
Lasers, Duplicators, Scanners, Multi-Functional Machines, Latest Office equipments.
3. Power Point
Introduction to Power Point, Main Screen, Introduction to Power Point View, View
Button, Slide View, outline view, slide sorter view, normal view, slide show, file slide set
up and file properties, Creating first presentation, putting power point to work, file menu
overview, hands on activity, built in wizards [auto content wizards], Working with text
and lists, controlling test and list, formatting tool bar, format menu, hands on activity,
Working with colours and transitions, adding header and footer [slide, notes and handouts
dialogue] drawing tools.
47
lectures:-12
lectures:-8
Training and Development: Concept and importance of training; types of training; methods
of training; design of training programme; evaluation of training effectiveness; executive
development process and techniques; career planning and development.
Unit IV
lectures:-12
48
Text Books:
1. Chhabra, T. N; Human Resource Management; Dhanpati Rai and Co. Pvt. Ltd New
Delhi 2003.
2. Dr. Gupta, C. B.; Human Resource Management, Sultan Chand and Sons, New Delhi,
2003.
Reference Books:
1. 1. Flippo,Edwin B.,Personnel Management,Tata McGraw Hill.
2. 2. Rao,V S P,Human Resource Management,Text and Cases,Excel Books,2004.
3. 3. Aswathappa, K.; Human Resource and Personnel Management (Text and Cases),
Tata McGraw Hill Publishing Company, New Delhi, 2003
4. 4. Dessler,Gary; Human Resource Management;Prentice Hall.
5. 5.
DCenzo,David A & Stephen P.Robbin, Personnel Human Resource
Management, Prentice Hall of India.
6. Beardwell, Ian & Len Holden, Human Resource Management, Macmillan, Delhi.
49
lectures:-12
lectures:-12
lectures:-12
lectures:-12
50
Text Books :
1. Dhingra, C.; The Indian Economy Environment and Policy, Sultan Chand and
Sons, 17th Edition 2003.
2. Cherunilam, Francis; Business Environment - Text and Cases, Himalaya
Publishing House, 2002 12th revised edition.
Reference Books:
1. Aswathappa, K.; Essentials of Business Environment, Himalaya Publishing
House, 2000 7th edition.
2. C.A.Rangarajan-Perspective in Economics-S.Chand & Sons.
51
Credits -4
Objectives:
The objective of this paper is to understand the various aspects of marketing research,
identify the various tools available to a marketing researcher. Marketing research can help the
marketing manager in decision making.
Unit I
lectures:-10
lectures:-10
Sample and Sampling Design: Some basic terms, advantages and limitation of sampling,
sampling process, types of sampling, types of sample designs, testing of hypothesis,
determining the sample size, sampling distribution of the mean.
Scaling Techniques: The concept of attitude, difficulty of attitude measurement, types of
scales, criteria for good test, use of scaling in marketing research.
Unit III
lectures:-14
Data Collection: Methods of data collection: secondary data, sources of secondary data,
primary data, collection of primary data observation, questionnaire, designing of
questionnaire, interviewing.
Data Processing and Tabulation: Editing coding, problems in editing, tabulation.
52
Unit IV
lectures:-12
53
lectures:- 10
1.
2.
UNIT-II
3.
lectures:-12
54
4.
UNIT-III
5.
6.
lectures:- 12
HTML
5.1
5.2
5.3
5.4
5.5
5.6
5.7
What is HTML?
HTML Basics
Document Tags
Container and Empty Tags
Entering Paragraph Text on your Web page
The <BR> Tag
The Comment Tag
UNIT-IV
7.
lectures:- 12
7.2
7.3
8.
9.
10.
Text Books:
1. C. Xavier World Wide Web Design with HTML- Tata Mcgraw Hil
2. HTML-4.0 Complete Reference-BPB Publication
Reference Books:
1. Internet Complete Reference- Tata McgrawHill
2. HTML-4.0 unleashed Techmedia Publication
3. HTML,DHTML Ivan Bayross
56
T-0
Credit-4
Objectives: To familiarize the students with the Total Quality Management concept and
principles and the various tools available to achieve Total Quality Management. To create an
awareness about the ISO and QS certification process and its need for the business.
Course Contents:
Unit I : INTRODUCTION
Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs, Basic concepts
of Total Quality Management, Historical Review, Principles of TQM, Quality Council,
Quality Statements, Strategic Planning, Deming Philosophy, Barriers to TQM
Implementation.
Unit II : TQM PRINCIPLES
Customer satisfaction Customer Perception of Quality, Customer Complaints, Service
Quality, Customer Retention, Employee Involvement Motivation, Empowerment, Teams,
Recognition and Reward, Performance Appraisal, Benefits, Continuous Process
Improvement Juran Trilogy, PDSA Cycle, 5S, Kaizen, Relationship Development,
Performance Measures Basic Concepts, Strategy, Performance Measure.
Unit III : TQM TOOLS
Benchmarking Reasons to Benchmark, Benchmarking Process, Quality Function
Deployment (QFD) House of Quality, QFD Process, Benefits, Taguchi Quality Loss
Function, Total Productive Maintenance (TPM) Concept, Improvement Needs, FMEA
Stages of FMEA.
Unit IV : QUALITY SYSTEMS
Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality System Elements,
Implementation of Quality System, Documentation, Quality Auditing, ISO 14000 Concept,
Requirements and Benefits.
Text Books
57
Reference Books
James & William M. Lidsey, The Management and Control of Quality, Thomson
Learning
58
60
Name:
Address:
Phone_Off:
Phone_Resi:
Mobile:
E_Mail:
Fax:
Passport no.:
Driving License No.:
Insurance Policy No:
Blood Group:
Credit Cards:
26. Assign a drop down menu for the credit cards fields.
27. Assign a one line text driving license No.
Advanced Topics
28. Open the page, bearing your name and insert marque to display the message
Welcome to my site.
29. Open each and every page apply suitable page transitions and animations.
62
P-0
Credit-4
Objectives:
The basic objective of this paper is to make the students realize the importance of values and
ethics in business. This course endeavors to provide a background to ethics as a prelude to
learn the skills of ethical decision-making and, then, to apply those skills to the real and
current challenges of the information professions.
Unit-I
lectures:-10
Introduction: Values-Concept, types and formation of values, ethics, values and behaviour,
Values of Indian Managers, Ethics, development of ethics, ethical decision making and
decision making process, relevance of ethics and values in business.
Management of Ethics: Management process and ethics, managerial performance, ethical
issues, ethos of Vedanta in management, Hierarchism as an organizational value.
Unit-II
lectures:-10
lectures:-12
63
Unit-IV
lectures:-13
Text Books:
1. Kaur, Tripat; Values & Ethics in Management, Galgotia Publishers.
2. Chakraborty, S.K.; Human values for Managers
Reference Books:
1. Chakraborty, S.K.; Ethics in Management: A Vedantic Perspective, Oxford
University Press.
64
lectures:-8
lectures:-12
lectures:-12
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy,
Recruitment and Managing Sales force.
Unit-IV
lectures:-12
65
1. Richard R. Still; Edward W. Cundiff, Norman A.P. Govoni, Prentice Hall of India,
1999.
2. Monga, G.S. & Shaliv; Monthly Management, Deep & Deep Publications, 2003.
66
T-0
Credit-4
Objectives: To familiarize the students with the emerging e-commerce concepts and
practices.
Unit I :
Origin, nature, meaning, importance, features, need, advantages and disadvantages, ecommerce vs traditional commerce, E-Business models based on the relationships of
transaction parties B2C, B2B, C2C, C2B, E-Business Plan and Strategies : Fundamentals
of e-business plans, features, importance, business logic, procedures, process, data
integration, customer information, security, routing, approvals and reports.
Unit II :
Introduction : importance of e-technology in E-business communication, modes of EBusiness communication email, audio, document, telephone, video conferencing, ecommunity, introduction to M-commerce, Digital signatures legal positions of digital
signatures, how digital signature technology works (introduction)
Unit III
E-market: Marketing on the web, creating web presence, advertising, customer service and
support, web branding strategies, web selling models, on line shopping, electronic market, EAdvertising, E-Branding, e-CRM applications
E-money: Introduction concepts and meaning of e-money, Electronic Fund Transfer
Automated Clearing House, Automated ledger posting, electronic money transfer, E-Cheque,
ATM, Telebanking, E-Payment systems: modes of E-Payment Credit Cards, Debit Cards,
Smart Cards, E-Credit Accounts, E-Money/E-Cash.
Unit VI e-Security
Introduction, need for security, security concepts, Attacking methods cyber crimes,
hacking, decryption, eCommerce security solutions introduction to some common
hardware and software solutions, Provisions of cyber laws for eCommerce a brief
introduction
Books Recommended:
1. E-commerce concepts, models, strategies by C.S.V. Murthy, Himalaya Publication
House.
2. E-Commerce, an Indian Perspective by P.T.Joseph
3. E-Business road map for success by Ravi Marcia
67
T-0
Credit-4
Objectives
The objective of the course is to acquaint the students about the concept of information
system in business organizations, and also the management control systems.
Course Contents
Unit I
lectures:-10
lectures:-12
lectures:-12
lectures:-10
Text Book:
1. Javadekar, W.S.; Management Information System, Tata MacGraw Hill Publication,
2003.
Reference Books:
1. Information Systems for Managers
2.Management Information Systems
3. System Analysis and design
69
L-4 T-0
Credits -4
lectures:-12
Financial Management: Meaning, Scope, objectives of Financial Management --- Profit Vs.
Wealth Maximization. Financial Management and other Areas of Management --- Liquidity
Vs Profitability, Methods of Financial Management, Organization of Finance Function.
Sources of Financing: Classification of Sources of Finance, Security Financing, Loan
Financing, Project Financing, Loan Syndication- Book Building, New Financial Institutions
and Instruments(in brief)viz. Depositories, Factoring, Venture Capital, Credit Rating,
Commercial Paper, Certificate of Deposit, Stock Invest, Global Depository Receipts.
Concept in Valuation: Time Value of Money, Valuation Concepts, Valuation of Securities
viz., Debentures, Preference shares and Equity Shares.
Unit II
lectures:-12
Capital Structure: Meaning, Capital Structure and Financial Structure, Patterns of Capital
Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining
Capital Structure, Capital Structure Practices in India.
Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital.
Leverages: Concept, Types of leverages and their significance.
Unit III
lectures:-12
Capital Budgeting: Concept, Importance And Appraisal Methods: Pay back period, DCF
techniques, Accounting rate of return, Capital Rationing, Concept of Risk, Incorporation of
Risk Factor, General Techniques: Risk adjusted discount return, certainty equivalent
coefficient and Quantitative Techniques: Sensitivity analysis, Probability assignment,
Standard deviation, Coeffic0ient of variation, Decision tree.
70
Unit IV
lectures:-11
71
T-0
Credit-6
Each student shall undergo practical training of eight weeks during the vacations after fourth
semester in an approved business / industrial / service organization and submit at least two
copies of the Summer Training Report to the Director / Principal of the Institution within two
weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry
100 marks. It shall be evaluated for 50 marks by an External Examiner to be appointed by
the University and for the rest of the 50 marks by an Internal Board of Examiners to be
appointed by the Director / Principal of the Institution. This internal Board of Examiners
shall comprise of a minimum of two Internal Faculty Members.
72
P-4
Credit-2
73
T-0
Credits-4
Objectives:
The course aims to acquaint the students with the nature, scope and dimensions of Business
Policy and Strategy Management Process.
Course Contents
Unit I
lectures:-14
Introduction: Nature, scope and importance of the course on Business Policy; Evolution of
this course Forecasting, Long-range planning, strategic planning and strategic management.
Strategic Management Process: Formulation Phase vision, mission, environmental
scanning, objectives and strategy; implementation phase Strategic Activities, Evaluation
and Control.
Unit II
lectures:-10
lectures:-10
lectures:-14
74
Text Books
1. Ghosh, P. K.; Strategic Planning and Management, Sultan Chand & Sons, New
Delhi,
8th ed., 2000.
2. Kazmi, Azhar; Business Policy, Tata McGraw-Hill, New Delhi, 2000.
3. Suri R.K.; Business Policy & Strategic Management, Brijwasi Publisher &
Distributor, 2005
Reference Books
1. Thompson, Arthur A. and A. J. Strickland; Strategic Management, McGraw Hill, New
York, 1999.
2. Ansoff,H.Igor,Corporate Strategy,Penguin.
3. McCarthy, Minichiello & Curran; Business Policy and Strategy: Concepts and
Readings, Richard D. Irwin and AITBS, Delhi, 4th ed., 1996.
4. Jauch and Glueck; Business Policy and Strategic Management, McGraw-Hill.
75
Course Contents
UNIT I
lectures:-15
UNIT-II
lectures:-10
UNIT-III
lectures:-15
76
lectures:-5
Risk Analysis- Firm Risk and Market Risk: Portfolio Related Risk Measures, Mean
Variance Portfolio Construction, Portfolio Theory and Capital Budgeting, Capital Asset
Pricing Model, Developing the Inputs Required for Applying CAPM, Empirical Evidence on
Capital Asset Pricing Model, Capital Asset Pricing Model and Capital Budgeting.
Text Books: 1. Desai, Vasant; Project Management, Himalaya Publishing House, 2003.
2. Chandra, Prasanna; Projects: Planning, Analysis, Financing, Implementation and
Review, Tata McGraw Hill Publishing Company Limited, 2002 Fifth Edition.
3. Nagarajan, K.; Project Management , New Age International (P) limited, Publishers,
2001.
Reference Books: 1. Maheshwari, S.N.; Management Accounting & Financial Control, Sultan Chand &
Sons, 2003 Fourteenth Edition.
77
T-0
Credits 4
Objectives:
It provides exposure to the students to the entrepreneurial cultural and industrial growth so as
to prepare them to set up and manage their own small units.
Course Contents
Unit I
lectures:-12
lectures:-12
lectures:-12
lectures :-12
78
1.
2.
3.
4.
Reference Books:
1. Srivastava S.B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons,
New Delhi.
2. Chandra, Prasana; Project Preparation, Appraisal, Implementation, TMH, New Delhi.
3. New Venture Creation; Holt: Entrepreneurship, Prentice Hall of India.
79
Credits-4
Objectives:
The basis objective of this course is to provide understanding to the students with the global
dimensions of management.
UNIT I
lectures:-12
UNIT II
lectures:-12
UNIT III
lectures:-12
UNIT IV
lectures:-12
Socio cultural Environment- Managing Diversity within and across cultures, Country risk
analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate
80
Text Books:
1.
81
T-0
Credits-6
During the sixth semester each student shall undertake a project to be pursued by him / her
under the supervision of an Internal Supervisor to be appointed by the Director / Principal.
Both the subject and the name of the Supervisor will be approved by the Director / Principal
of the Institution. The Project Report in duplicate along with one soft copy in a floppy will
be submitted at least four weeks prior to the commencement of the End Term Examination
of the Sixth Semester. Project Report shall carry 100 marks. These shall be evaluated by an
External Examiner appointed by the University for 50 marks and for the rest of the 50 marks
by an Internal Board of Examiners to be appointed by the Director / Principal of the
Institution. This internal Board of Examiners shall comprise of a minimum of two Internal
Faculty Members.
82
Credits-4
Objectives:
83
Study of the common flora and fauna of Delhi / Biodiversity parks / sanctuaries.
84
Water conservation techniques (Rain water harvesting and other techniques of water
conservation).
Visit to a local area to document the study of empirical eco-systems i.e. lake, river,
hill, grassland, agricultural land and mining areas.
Visit to Pollution Control Board (PCB).
Audio / Visual documentary on Environment.
Visit to environmental monitoring station
Suggested Readings:
1.
Gupta N.C.; Social Auditing of Environmental Law in India, edited book, New
Century Publications, Delhi-2003.
2.
Divan, Shyam and RosenCeranz; Armin. Environmental Law and Policy in India,
Cases, materials and statutes, second edition, Oxford University Press, 2001.
3.
4.
5.
6.
Joseph, Casio, Woodside, Gayle and Mitchell, Philip.; ISO 14000 guide- The new
Environmental Management Standards, McGraw Hill, New York, 1996.
7.
8.
9.
Chapman, J.L. and, M.J. Reiss; Ecology, Principles and Applications, Cambridge
University Press, 1995.
10.
Shaur, Krau, Jack J, Ristinen & Robent A.; Energy and Problems of a Technical
Society, John Wiley & Sons, New York, 1993.
11.
85
86