Department of Management

Invitation for Campus Placements

BITS Pilani
Pilani Campus

Outline
1. The Institute: BITS Pilani

8. Student Achievements

2. The Department of Management

9. Testimonials

3. Programme Overview

10. Past Placement Statistics

4. Admissions

11. Profiles Offered

5. BITS MBA Curriculum

12. Batch Statistics

6. BITS Advantage

13. Past Recruiters

7. Student Projects

14. Contact Details

BITS Pilani, Pilani Campus

The Institute: BITS Pilani

The Birla Institute of Technology & Science (BITS) Pilani is one of
Indias leading higher education institutes and a deemed university
under Sec. 3 of the UGC act 1956.
Mission:
BITS mission is to advance
knowledge and educate students in
science, technology, and other
areas of scholarship that will best
serve the nation and the world in
the 21st century

Vision:

BITS Pilani

To train young men and women

able and eager to create and put
into action such ideas, methods,
techniques and information"

BITS Pilani, Pilani Campus

The Department of Management

1971:

Inception of Management Department.

1971-73:

MBA programme offered for two years.

1973:

MBA programme restructured into MMS

programme for Engineering students.

1973-2005: MMS programme sucessfully completes 32 years.

2006:

After continuous feedbacks from the industry

and rigorous benchmarking, MMS programme
resturctured into a full time MBA programme.

2013:

Admissions to MBA programme based on CAT

scores.

MBA at
BITS Pilani

BITS Pilani, Pilani Campus

Programme Overview
Practice School
BITS MBA offers courses in all the
functional areas of management along
with range of electives.
The MBA curriculum is well with the
demands of the industry and is being
constantly improvised as per the
changes in the professional world.
It is designed around the crossfunctional domains in a way the
contemporary organizations work.

Unlike any other B-school in the country,

BITS has a unique Practice School (PS)
feature whereby students spend an entire
semester working on live projects in
reputed firms in various domains.
PS is a 24-week, structured and evaluative
internship aimed to enhance the business
acumen and groom students for corporate
culture.
PS enables BITS MBA students gain 6
months of relevant industrial experience in
profiles of their interest before graduating.

BITS Pilani, Pilani Campus

Admissions

A stringent admission process purely

based on merit without any reservations.
BITS MBA is open only to engineers
having strong foundation in analytics and
sound technical knowledge.
BITS HD Exam not only tests the
mathematical aptitude and reading
comprehension ability of a candidate but
also the basic aptitude in science,
technology and management needed for
the future managers to survive in this
highly technology dependent world .

BITS Pilani, Pilani Campus

BITS MBA Curriculum

Second Year

First Year
Case Studies

Team Projects

Orientation Courses

Integration

Organisational Perspectives &

Functional Areas
Presentations

Problem solving

Introduction to fundamentals

Theoretical Foundation*

Summer
Internships

Specialisation Electives

Focus

Practice School
Industrial Exposure
Specialisation & Application

*Campus Placements Season

BITS Pilani, Pilani Campus

Structured Coursework

Semester 1:
August to December
Managerial Economics
Business Structure &
Processes

Semester 2:
January to May
Negotiation Skills &
Techniques

Managerial Skills

Human Resource
Management

Legal & Economic

Environment of Business

Corporate Finance &

Taxation

Management Framework
& Functions

Marketing

Organisational Behaviour

Production &
Operations Management

Quantitative Methods

Supply Chain Management

Financial & Management

Accounting

Management Information
Systems

Semester 3:
August to December
Business & Society
Business Policy &
Strategic Management

Semester 4:
January to June
Practice School
(6 Month Internship)

International Business
Electives (4-5)
Campus Placements

Managerial Communication Electives (1-2)

BITS Pilani, Pilani Campus

List of Elective Courses

Finance

Marketing

Business Analysis and Valuation

Marketing Research

Financial Engineering

Retail Management Systems

Risk Management and Insurance

Advertising and Sales Promotion

Security Analysis and Portfolio Management

Product and Brand Management

Project Appraisal

Consumer Behaviour

Strategic Financial Management

Services Marketing

Investment Banking and Financial Services

Industrial Marketing

International Financial Markets & Services

Functions and Working of Stock Exchanges

Engineering & Technology Management

IT Enabled Services Management

Technology Management

Enterprise Resource Planning

R & D Management

Database Management Systems

Recent Advances in ETM

E-Business and Internet Marketing

Manufacturing Strategy

Internet Security and Cyber laws

Total Quality Management

Internetworking Technologies

Project Management

Expert Systems

Total Productive Maintenance

Services Management System

Software Project Management

BITS Pilani, Pilani Campus

The BITS Advantage

The focus remains on selecting engineers

with analytical bent of mind and training
them into versatile managers with cross
functional knowledge who can deliver in
this highly information and technology
dependent economy.

Low

High

High

GMP ISB,
GMP XLRI,
Executive
MBAs etc.

IIMs,
FMS DU,
HRM XLRI, etc.

Low

Department
of
Management
BITS PILANI

DoMS IITs,
IISc,
NIT etc.

Technical Foundation

Cross Functional Knowledge &

Industrial Exposure

The customizable nature of BITS MBA

programme enable students to choose
from a vast pool of electives without
mandating any minimum no. of electives to
be undertaken for any functional areas.

Specialisation

Low
High

BITS Pilani, Pilani Campus

The BITS Advantage

A line of specially designed exclusive courses

like Managerial Skills, Managerial
Frameworks and Functions, Negotiation
Skills and Techniques etc. help BITS MBA
students develop skills needed at any
managerial level and gain competitive edge
over all other management graduates.

The term projects emphasize on application

of engineering knowledge and aptitude to
supplement functional areas of
management.

Focus on use of software packages like SPSS,

QM for windows, Ms Excel etc. for these term
projects help BITS produce industry ready
professionals.

Some of the Niche Courses offered by BITS

Financial Engineering
New Venture Creation
Create & Lead Entrepreneurial
Organisation
Enterprise Resourse Planning
eBusiness & Internet Marketing
Retail Management Systems
Internetworking Technologies
Internet Security and Cyber-laws
Software Project Management
R & D Management
Technology Management

BITS Pilani, Pilani Campus

Student Projects
Finance
Financial Statement
Analysis
Ratio Analysis
Beta Valuation
Industry Wise EVA & MVA
Analysis
Company Business Risk
Analysis
Project Cost of Capital
Estimation
Cash flow Forecasting
Stock P/E Valuation
Bond price Valuations

Marketing

Business Strategy

Marketing plan
formulation for selected
products

Analysis of SBUs for

conglomerates in India
using BCG metrices

Sector wise Secondary

Reseach for Indian
Markets

Industry analysis using

Porters five forces

Cluster analysis with

secondary data

Formulation of
competitive strategies
based for market entry

Market reseach on local

garments industry

Opportuniy and Issue

analysis using SWOT

Promotions and
advertising plan
formulation

Others
Operational process
improvements of
commercial stores within
BITS campus
Study of recent Supply
Chain Innovations in
India

Formulation of testing &

selection process for
teaching and non
teaching staff at BITS
Design & Implementation
of e-commerce
architecture

Project Management for

SMEs in rural areas

BITS Pilani, Pilani Campus

Student Achievements

Winners, Financial wizard of the week award

by ET in 2012
Winners, Aviva Business Challenge
sponsored by AVIVA insurance & hosted
by Internshala in 2013
Winners, C2B article writing
Competition on the topic Cost
Effective Marketing Methods For
Startups in 2013

Winners, Debating Competition at LBS

Institutes Annual Business Fest in
2013
Runners up, in the event BITSian CEO
during BITS APOGEE 2013

Finalists, DHL- SJSOM, IIT Bombay case

study event- SCOPE 2013 in 2013
Finalists, IIM-R Annual Business FestOPAL Operations Case Study Event in
2013

Proving the mettle

at
National Level!

Winners, Erabration13 Case Study

Competition organized jointly be
ERA
business
School
and
FirstNaukri.com in 2013

Finalists, LBS Management Institutes

Human Resource Challenge in 2013
Finalists of Optimus Prime- The Best
Manager event in LIBA Chrysalis 2013

BITS Pilani, Pilani Campus

Testimonials
Ranked among
top 30 MBA
programs in Asia
(Financial Times
2006)

25th best MBA

programme in
India (Business
World 2010)

12th

best in terms of
faculty (Business
World 2010)

12th best in
Teaching Pedagogy
(BT-Nielson 2012)

No. 5 in terms
of
Quality of Recruiters
(Business today 2012)

No. 1 in
Personality
Development
(Outlook 2012)

BITS Pilani, Pilani Campus

Past Placement Statistics

Packages Offered

Key Indicators

8%
25%
20%

Highest Package

16 LPA

Average Package

47%

5.5 to 6.5 Lakhs

6.5 to 8.5 Lakhs

8.5 to 12 Lakhs

Above 12 Lakhs

8 LPA

10

15

20

BITS Pilani, Pilani Campus

Profiles Offered
Practice School

3%

Final Placements

7%

3%

6%

11%

14%

16%
43%

25%

19%
31%
22%

Marketing and Sales

Finance

Analytics

IT/ITES

Consulting

Analytics

Consulting

Finance

IT/ITES

Operations

General

Marketing

BITS Pilani, Pilani Campus

Batch Statistics
Work Experience

Educational Background

7%

2%2%

Sectorwise Distribution

22%

6%

3%
3%
3%
5%

11%

5%

39%

9%

24%
14%

11%

53%

24%
14%
19%

24%

Electronics & Communication

Computer Science
Mechanical
Instrumentation
Information Technology
Biotechnology

Freshers

Electronics & Telecommunication

6-12 Months
13-24 Months
25-36 Months

Chemical
Physics

Information Technology
Manufacturing
Education & Research
Healthcare
Aviation
Consulting

37 Months & above

Others

BITS Pilani, Pilani Campus

Past Recruiters

Marketing

Aditya Birla Group, Airtel, InMobi, Idea Cellular,

Johnson and Johnson, Procter and Gamble,
Sokrati, Elecon Group, Smart Cube, and Ultra Tech
Cements.

Finance

Credit Suisse, Citicorp Services India, Capital IQ,

Goldman Sachs, JP Morgan Chase, Morgan Stanley,
HSBC, UCO Bank, Futures First Info services, IDBI.

IT/ITES

Capgemini, IBM, Infosys, TCS, Oracle, Wipro.

Analytics/Consulting

Bain Capability Center, Ernst and Young, PWC,

Deloitte, Dunnhumby, Genpact, GRAIL Research,
Absolut Data, Mu Sigma, Frost and Sullivan,
Modelytics.

BITS Pilani, Pilani Campus

Contact Us
Website :
www.bits-pilani.ac.in/pilani/management/management

Contact:
mbaplacements@pilani.bits-pilani.ac.in

Chief Placement Officer

Mr. G .Balasubramaniam
+91 9885020208

Placement Manager
Mr. Sumit Gupta
+91 9680900189

Faculty Coordinator
Dr. Sarvesh Satija
+91 9983830086

Student Coordinator
Mr. R. Sankar Narayanan
+91 8852066177

Office address:
Birla Institute of Technology & Science
Pilani, Rajasthan- 333031
+91 1596244089

BITS Pilani, Pilani Campus

Thank You!

BITS Pilani, Pilani Campus