NATIONAL UNIVERSITY OF MODERN LANGUAGES

FACULTY OF MANAGEMENT SCIENCES

COURSE OUTLINE

MBA-VI/ MS-II
Course Title: Multivariate Data Analysis
Course Code:
Credit Hours: 3+0
Course Instructor:

PREREQUISITES:
Probability Theory, Statistics
COURSE OBJECTIVES:

1. To give students the tools necessary to understand the literature which they find in serious
publications about economic systems and to introduce students to easily applicable multivariate
statistical methods, as principal component analysis and discriminant analysis on relevant
statistical problems. The practical use of multivariate analysis techniques and interpretation of
results are discussed on the basis of concrete data analysis Understand the formulation of hypothesis
in the area of business and interpret their results.

This course of statistics combines an overview of hypothesis testing and regression with an
opportunity to practice, including the use of SPSS statistical software and the interpretation of
results obtained from real data.
Statistical Packages used: - SPSS Version 16.0 /AMOS/LISERAL

KEY LEARNING OUTCOMES:

Week #
1.

2.

3.

4.

Lecture #

TOPICS TO BE COVERED

1. Preparing for a multivariate analysis:

Introduction to Data analysis and Descriptive statistics
2. , review of basic terms, Explorative Statistics, Qualitative and quantitative Data,
Frequency distributions, Stem and Leaf displays.
Analysis with Statistical Packages
3. Measures of central tendency:
4. Mean, median, mode, Measures of variability: range, variance, standard deviation,
Box plot for detecting outliers, Scales of measurements, Shape of a distribution,
Normal distribution, Skewness, Kurtosis.
Analysis with Statistical Packages
5. The MEANS Procedure
6. Inferences about the population mean and about the difference between two means,
Rejection region and acceptance region of a hypothesis, One-Sample t-Test for the mean, tTest for the difference between two means
Analysis with Statistical Packages
7. Paired t-Test, Pooled variance, Empirical significance level
8. Analysis with Statistical Packages
9. Simple linear regression and correlation Covariance and correlation coefficients,
Covariance matrix, correlation matrix, Estimation of regression model, Ordinary
least squares, Slope and intercept.

5.
10. Analysis with Statistical Packages.
Multivariate profiles

6.

7.

11. Factor Analysis

12
Objectives of factor analysis,designing a factor analysis
13. assumptions in factor analysis,factors and overall fit,validation of factor analysis
14. The principal component approach, Principal Component Analysis, The eigenvalue
problem, Generalization to r principal component, Communality or variance
explained

Analysis with Statistical Packages.

15. Dependence Techniques
Objectives of multiple regression, Assumptions in multiple regression
8.

16. Estimating the regression model and assessing overall model fit, interpreting regression
varaiate.
Analysis with Statistical Packages

MID TERM BREAK

12.

13.
14.

15.

16.
17.

19. Discriminant Analysis and Logistic regression

20. Predicting Group Membership, Assumptions Underlying Discriminant Analysis,
Coefficients for the Discriminant Functions
21. Analogy with regression and MANOVA
Hypothetical example of discriminate analysis.
22. Interpretation of results
23. Analysis with Statistical Packages
24. Analysis with Statistical Packages
25. Cluster analysis
Hierarchical and non-hierarchical clustering. Methods of aggregation.
Interpretation of results. Interpretation of characteristics of clusters.
26. Analysis with Statistical Packages
27. Structural equation modeling: an introduction.
What is structural equation modeling, SEM and other variate techniques?
28.
29. SEM: Confirmatory factor analysis. CFA and exploratory factor analysis.
30. Analysis with Statistical Packages

18 & 19

END TERM EXAMS

The number of weeks given can vary as the above schedule is tentative. Also, the date of examination
may be shifted later or earlier.
Text Book: Multivariate Data Analysis 6th edition by Joseph F. Hair, Jr;William C. Black ;Barry J.
Babin and Ronald L. Tatham.Published by Dorling Kindersely.Pearson Education in South Asia.
REFERENCE BOOKS AND MATERIAL

Darren George Paul Mallery: SPSS for Windows Step by Step, 8th Edition, Pearson, 2008
Introduction to Statistics By Wallpole 3rd Edition
Francis, A. (2004). Business Mathematics and Statistics (6th ed.). Int. Thomson Business Press.

METHODS OF TEACHING:
Lectures, Tutorials and Lecture slides.
EVALUATION CRITERIA
Midterm 30%
End term 50%
Internal evaluation + Viva Voice 20%.