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February 2015
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FEBRUARY 2015
44
by Shelley Levitt
Taken with
Liam Neeson
Features
52
Take the High Ground
Find out how to strengthen your
integrity, a key to trustworthiness.
by Robin Amster
54
Step Away to Do More Today
Allow yourself renewal periods to work
less but accomplish more.
by John H. Ostdick
58
Let It Go!
Determine which tasks you should
shift to others and how to ensure a
perfecthandoff.
by Sophia Dembling
52
by Chelsea Greenwood
70
Now Hear This
Podcasts offer a wealth of educational
and motivational lessons. We suggest
nine to enrich your mind and soul.
by Josh Ellis
MARVELL
TOBY NORTON
2SUCCESSFEBRUARY2015
66
Online Superselling
66
62
62
Tech and Your Time
In Every Issue
6
8
9
Publishers Letter
Editors Note
Your Say
11
StartUP
Departments
28
A Healthy You
Family-owned Edmunds.com
and its CEO have made great
stridestogether.
by Jennifer Chang
18
Corner Office
30
How To
Launch a conference.
by Emma Johnson
20
Strides
34
36
by Tory Johnson
24
Maximum Leadership
38
by Jason Dorsey
73
88
40
Action Plan
You can use
10 lessons from
this issueright
now.
Electronic Etiquette
WrapUP
Modern Marketing
by Josh Ellis
Maverick Minute
Positivity
by John C. Maxwell
26
by Melissa Balmain
22
Personal Best
42
SUCCESS Foundation
40
SUCCESSFEBRUARY20153
Be Productive!
From the
Cover
Story
FEBRUARY 2015
DIGITAL EDITION
ONLINE JAN. 13
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NEESON
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SUCCESS magazine (ISSN 0745-2489) is published monthly by SUCCESS Partners, 200 Swisher Road, Lake Dallas, TX 75065.
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4SUCCESSFEBRUARY2015
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Publishers Letter
Darren Hardy
SUCCESS Publisher & Founding Editor
Get to the
Heart of True
Achievement!
%%
THE BIG RESULTS KIT
by Darren Hardy
CHALLENGE TO SUCCEED
by Jim Rohn
a.
,
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Editors Note
My Kind of Productive
When we rst started talking about this
issues themeproductivityI felt uneasy. So
often, people who call themselves experts in
this eld appear to have hyperactive disorders.
Im sure youve seen the type at business
conferences: They are endlessly enthusiastic
extroverts who exhort you to keep your energy
up, up, up, all day, like aerobics teachers on
steroids. They exhaust me.
Im a creative person who
works with other creative
people. Its intense, and I love
it, but I need a lot of downtime.
I head to the ladies room
several times a day when there
is no biological necessity. I
literally need to sit, sometimes,
and do nothing but breathe.
And for a long time, Ive felt
like a wimp. Why cant I just
bounce from one high-intensity task to the next?
As it turns out, science says Im more
productive than those bouncers! Note to my
boss: A study of high-performance subjects
(musicians, athletes, chess players) found that
the most they worked each day was 4 hours.
Any longer and they would just burn out.
Another study showed that the most productive
employees in a company also took the most
breakson average, 17 minutes for every hour.
It seems we all need time to renew and refresh
ourselves before diving back into work.
Two great stories in this issue will give you
strategies to get control over your schedule and
your life (Step Away to Do More Today on
Page 54 and Tech and Your Time on Page 62).
And now, if youll excuse me, I need the
restroom.
Editor in Chief
SUSAN K ANE
DA R R E N H A R DY
Editorial
EDITOR
LISA OCKER
MANAGING EDITOR
MARY VINNEDGE
FEATURES EDITOR
JOSH ELLIS
ASSOCIATE EDITOR
JENNIFER CHANG
COPY EDITOR
PETER TEPP
TALENT EXECUTIVE
PAU L S COT T A DA M O
SUCCESS.com Editorial
MANAGING WEB EDITOR
K . S H E L BY S K R H A K
SUCCESS CD
DIGITAL ASSET PRODUCTION MANAGER
M A R I A N A L E N OX
PRODUCTION MANAGER
A L A N DW E L L E
Contributing Editors
S H AW N AC H O R
MELISSA BALMAIN
JILL BECKER
S A L LY D E N E E N
JA S O N D O R S E Y
ANTHONY IANNARINO
M A R G A R E T JAWO R S K I
TO N Y J E A R Y
EMMA JOHNSON
TO R Y J O H N S O N
R I E VA L E S O N S K Y
SHELLEY LEVITT
JOHN C. MAXWELL
J I M M OTAVA L L I
SUCCESS Partners
VP, GENERAL MANAGER
J I M M CC A B E
CFO
STEVE MINICK
BUSINESS MANAGER
KEENAN IV Y
eCommerce
8SUCCESSFEBRUARY2015
PAT T Y O N D E R KO
JOHN H. OSTDICK
M E H M E T OZ , M . D.
C H R I S R AY M O N D
M I C H A E L R O I Z E N , M . D.
D O N YA E G E R
S U S A N YO U N G
CEO
S T UA R T J O H N S O N
Susan Kane
Editor in Chief
Advertising
ADVERTISING MANAGER
DAV I D W I L L I A M S
M I DW E S T, S O U T H W E S T A N D M A R K E T P L AC E
9 4 0 - 4 97- 9 9 6 1
DW I L L I A M S @ S U CC E S S . CO M
Circulation
NEWSSTAND CONSULTANT
JOHN MORTHANOS
SUBSCRIPTION MARKETING
SUE SIDLER
SUCCESS Speakers
SPEAKER SERVICES MANAGER
SONDRA ULIN
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Jenny Borrelli
To see my small company grow, give
a job to others, and create a fun and
enjoyable workplace.
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Shaelyn Christiansen
To be in a wealthy position
(spiritually, financially, physically,
emotionally) to help others reach
their next level by showing them
how I reached mine... and for those
who feel lost, to have a place to
befound.
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Ho Ba Tang
My dream is being an entrepreneur
and having financial freedom to
do whatever I want. In addition, I
want to inspire people to chase
their own dreams and give back to
thecommunity.
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Peggy Nolan
Via email
LIFE-CHANGING POWER
I wanted to take a moment to share
something. I have a work colleague who
is really trying to turn things around for
herself and her family. We have talked
from time to time about the power of
personal development.
Recently I ordered several past issues
of SUCCESS, and one was the Jimmy
Kimmel issue [August 2014] with the
leadership CD inside. I gave her that copy
and told her she should take a moment
SUCCESSFEBRUARY20159
Chairman of seven privately held companies, New York Times best-selling author
A NEW BOOK BY
DARREN HARDY
AVAILABLE NOW
ROLLERCOASTERBOOK.COM
TOP
of Mind
ELLIPTIGO INC.
Necessity is the mother of invention, which was certainly true for ElliptiGO co-founder and
CEO Bryan Pate. When knee and hip pain forced the avid runner to give up his favorite sport at age
32, Pate tried cycling for exercise. But he found the seat and position uncomfortable. An elliptical
trainer might have been a suitable alternative for a low-impact workout, except Pate longed to
exercise outdoors.
Bryan Pate rides the ElliptiGO.
S o he d re a me d up
his ideal equipment
a n outdoor el lipt ic a l
bicycleand built it with
t he help of eng i ne er
friend Brent Teal. We
both had full-time jobs
and worked on it afterhours, but our prototype
got better and better, and
we began to see an opportunity in it, Pate says.
Creating a new
product brought peculiar
challenges. One of our
biggest early mistakes
was underestimating how
hard it was not having
any competition, Pate
says. We always saw
that as a good thing, but
theres value in having
competitors trying to do
the same thing, raising
awareness or legitimizing
the industry.
But 22 patents,
10 years and many
prototypes later, their
i nve nt ion i s s e r v i ng
a g row ing number of
f itness fa ns, ra ng i ng
from recreational runners to 2014 Boston Marathon winner Meb Keflezighi.
Pates advice to others seeking to bring a product to market: Make sure you really, really
like what youve invented and are trying to build a company around, because its too hard to
do it otherwise. Regardless of what happens to this company, Im always going to own these
ElliptiGOs, and Im going to ride them until I cant ride them anymore.
Jennifer Chang
Sh
ing More
SUCCESS
12SUCCESSFEBRUARY2015
I rely on my two
favorite apps,
Calendly and
Any.do, to keep my
day organized, set
meetings, reorganize
projects and stay ahead of deadlines.
I also like to go walking or hiking to
clear my mind.
Aihui Ong, CEO, Love With Food
Go Bold, Go Big
Peter
Diamandis
Analyze your
e n e r g y c yc l e .
Determine when you are
at your best physically
and mentally. Schedule
challenging tasks during
those times of peak
p er for ma nc e a nd you
will accomplish more in
less t ime.
JEFF KATZ
#TweetsWeLike
@SCbchbum
@JenAshleyWright
@OhNoSheTwitnt
SUCCESSFEBRUARY201513
In his new book, Good Leaders Ask Great Questions (Center Street/Hachette Book Group),
SUCCESS columnist John C. Maxwell discusses ways to help people complete tasks. Maxwell
points out that these people dont know the joy of nishing, their self-esteem erodes because they
prove inadequate, they sabotage their own success, and they lose the trust and respect of others. To
raise them up, he suggests:
Showing them the big picture. Help people see that they will have a more positive future
FI
by completing tasks.
NI
Holding them accountable. People who have a habit of quitting often dont suer the
SH
The exponential growth of our computing power has allowed us to make quick, precise and
impactful decisions in any number of elds. The revolution: Big data. Its everywhere. Big data
shapes how politicians court votes, how companies market their products and even how baseballs
sabermetricians stack their batting orders.
TOP
of Mind
Staying focused is key. To stay
productive, I believe in setting strict
routines rather than
simply setting goals.
Setting goals and
reaching milestones
is important;
however, if you wish
to keep an intensely productive
schedule, youll need to focus on
implementing a strict routine and
system to help you reach those goals.
Anisa Mirza, co-founder
and CEO, Giveffect
But the speed, efficiency and scale allowed by our newfound analytics are possibly quite
dangerous, says Susan Etlinger, an analyst with the research and advisory rm Altimeter Group,
a consultancy specializing in technological disruption. In a recent talk before a crowd for San
Franciscos TED@IBM, Etlinger explained that the data are only valuable if carefully considered
in context. In addition to tech skills, she endorses a newfound appreciation for the humanities
and sociology, and the social sciences, rhetoric, philosophy, ethics [because] they help us become
better critical thinkers.
In attempting to draw conclusions from statistics, its important to ask if the data really show
something, or allow us to experience confirmation bias or to draw false correlations. Facts,
Etlinger says, are vulnerable to misuse, whether willful or otherwise. As the saying goes, There
are lies, damned lies and statistics.
So as businesspeople, as consumers, as patients, as citizens, we have a responsibility, I think,
to spend more time focusing on our critical thinking skills, Etlinger says. Because after all, if
I can spot a problem in an argument, it doesnt much matter whether its expressed in words or
in numbers.
Josh Ellis
14SUCCESSFEBRUARY2015
LINKS
to SUCCESS
Put Your
Phone
Down
And improve your memory.
Do you have a habit of pulling out
your smartphone to check your Facebook
when you have some
dow ntime? It
could be
SUCCESSFEBRUARY201515
Before You
Complain
Ask yourself five questions.
The best way to deal with relationship dissatisfactions is to identify important complaints and
nd ways to express them constructively while letting go of less important ones. Before voicing
a complaint, think through how to express it eectively. Your visiting mother-in-law might be
driving you up the wall, but blurting, Your mother drives me crazy! while your spouse is rushing
to leave for work is not a wise M.O. So heres a checklist that should lead to a satisfying result:
1.
2.
3.
4.
What do I want to achieve? Do you want the other person to understand how
you feel about something? Do you want an apology, atonement, a behavior change or
corrective action? The answers will help you express and clarify your goal so youre more
likely to attain it.
Who should I complain to? If youre upset about something your in-laws did,
perhaps you should bring it up with them. If youre angry at your in-laws and want your
spouse to act on your behalf, be clear that youre asking for help and not blaming him or her.
Whats the best venue or method for my complaint? Some couples
do better when discussing things in person; others do better over the phone or over
email. While talking one-on-one is generally best, if one member of a couple tends to be
explosive or defensive, or if one is more skilled at expressing feelings and debating, email
might keep things calm and give both a chance to carefully consider their r esponses.
When is the best time to complain? No blindsiding: Start by stating that
you want to discuss something so the other person can be fully attentive. Framing
the conversation this way also helps your complaint to be taken seriously. Assess the
other persons mood. (When in doubt, ask when you can have
a d iscussion.)
5.
TOP
of Mind
I honor my process; if I need a break,
I take one. Productivity is really about
making an impact and
getting things done.
If you overextend
yourself, it might be
really hard to catch up.
The 15 minutes of rest
that you keep ignoring throughout the
day might turn into a seven-day illness
from exhaustion. My advice is always
to stay focused and, if not, honor
a break and then get back on track
afterward.
Samira Far, founder, Bellacures
G A R Y C O R O N A D O/ PA L M B E AC H
POST/ZUMAPRESS.COM
What youre
supposed to do
when you dont
like a thing is
change it. If you
cant change
it, change the
way you think
about it. Dont
complain.
Maya Angelou
16SUCCESSFEBRUARY2015
THE
Happiness
GUY
SHAWN ACHOR
is a Harvardtrained researcher
and the author of
Before Happiness.
Get a daily dose of
happy at
Facebook.com/
ShawnAchor.
If you saw me on Super Soul Sunday with Oprah Winfrey, youll know that Oprah and
I discussed the age-old question: Is the glass half-empty or half-full?
Even the positive-minded media mogul admitted to wrestling with the question. I beat
myself up because sometimes I look at it and I go, Its denitely half-empty, and
sometimes its half-full, she said.
I would suggest a dierent way of looking at the metaphorical glass. We get
so focused on ourselves and whats inside the glassour physical possessions,
daily moods, failures and triumphsand we can argue forever about the merits
of being an optimist or a pessimist. Ultimately, however, the contents of the
glass dont matter; whats more important is to realize theres a pitcher of water
nearby. In other words, we have the capacity to rell the glass, or to change
our outlook.
Instead of asking ourselves whether we see the glass as half-empty or halffull, what if we focus instead on our pitcher? Oprah eloquently put it this way: I
would say that the world itself is the pitcher. Life is the pitcher.
Begin building your positive outlook by asking yourself these questions: How
can I reach out and better connect with my co-workers, neighbors or friends?
What are some ways my actions matter to the world? What am I proud of
accomplishing today?
Easing the
Wheezing
We all know that germs hitchhike on hands, and now we know how far and
how fast.
Researchers placed the bacteriophage MS-2 virus (its similar to cold and intestinal
bugs but doesnt cause illness) on the door of an oce building for 80 workers. Two
hours later, the virus had spread to the coee pot, microwave and refrigerator handle
in the break room. A bit later, it invaded rest rooms, offices and cubicles; it was
especially concentrated on computers, telephones and desks.
By the four-hour mark, the virus landed on more than half of often-touched
surfaces (doorknobs, for instance) as well as on the hands of about 40
personnel, many of whom didnt even know one another, so they
hadnt shaken hands or made other hand-to-hand contact. The
researchers, from the University of Arizona in Tucson, estimated
employees had a 30 percent chance of infection if the germs had
been disease agents.
Later the workers used hand sanitizer and disinfectant
wipes, which reduced viruses on their hands to a negligible
amount. Researchers offer this takeaway: Making
hygiene convenientwhether through sanitizers, wipes
or hand-washingis key to preventing illness and
reducing the spread of infectious organisms.
M.V.
SUCCESSFEBRUARY201517
A Healthy You
Young at Heart
The docs tackle your biggest questions about heart health.
Q: I OFTEN FEEL my heart
Mehmet
Oz,M.D., is the
director of the
Cardiovascular
Institute and
Integrated
Medicine
Program at
New York
Presbyterian
Hospital/
Columbia
University
Medical Center.
Michael
Roizen,M.D.,
is the chief
wellness officer
and chair of
the Wellness
Institute at the
Cleveland Clinic.
18SUCCESSFEBRUARY2015
Strides
Present Perfect
Using sad visions for a happier now
Melissa
Balmains work
has appeared
in The New
Yorker, The
New York
Times and
McSweeneys.
The author
of Walking
in on People,
an awardwinning poetry
collection,
she teaches
writing at the
University of
Rochester.
20SUCCESSFEBRUARY2015
DAN YACCARINO
MP3 AUDIO
Shop NOW
at store.
SUCCESS.com
PDF eBook
SUCCESSFEBRUARY201521
BUSY AS HECK
Tory Johnsons
company, Spark
& Hustle, gives
conferences for
owners of small
businesses.
Shes also a
contributor on
Good Morning
America and
a best-selling
author.
22SUCCESSFEBRUARY2015
THE
ENTREPRENEUR
DARREN HARDY
ORANGE COUNTY, CA
FRIDAY, FEBRUARY 20, 2015
Register at RollerCoasterBook.com/Event
Maximum Leadership
Gathering Momentum
Remove barriers so your team can experience breakthroughs.
John C.
Maxwell is
a leadership
expert, speaker,
a best-selling
author and
founder of
EQUIP and the
John Maxwell
Co., which have
trained more
than 5million
leaders
worldwide.
24SUCCESSFEBRUARY2015
Maverick Minute
DAN YACCARINO
Wearable
Technology
To wear or beware?
WOULD YOU WEAR Google Glass on a rst date?
Jason Dorsey
has received
1,000-plus
standing
ovations as
a keynote
speaker. Known
as The Gen Y
Guy, hes been
on 60 Minutes,
20/20, The
Today Show
and more.
26SUCCESSFEBRUARY2015
THE
ENTREPRENEUR
DARREN HARDY
ORANGE COUNTY, CA
FRIDAY, FEBRUARY 20, 2015
Register at RollerCoasterBook.com/Event
Corner Office
Jennifer Chang
is the associate
editor at
SUCCESS and
drives a Toyota
Camry.
28SUCCESSFEBRUARY2015
COURTESY OF EDMUNDS.COM
How To
Launch a Conference
Emma
Johnson is
a New Yorkbased business
and personal
finance writer.
She hosts
The Emma
Johnson Show,
syndicated
nationally on
AM radio.
30SUCCESSFEBRUARY2015
Frances Mazur
OWNER
STEVE JURVETSON
How To
Shea Coakley
Chris Dessi
OWNER
OWNER
Company: LeanBox, a
N.Y.-based marketingagency
BONUS AudioDownloads
Listen NOW!
1: Darren HARDY
Introduction
Exclusive
interviews
with SUCCESS
Publisher
Darren Hardy
2: Laura STACK:
On becoming a
productivity pro
Click Here
3: Steve MCCLATCHY:
On gain vs. pain tasks
4: Key Ideas
Summary and
Call to Action
Personal Best
Dallas-based
freelance
writer Sophia
Dembling also
wrote the Let
It Go feature
that starts on
Page58.
34SUCCESSFEBRUARY2015
SUCCESSFEBRUARY201535
Positivity
Patty Onderko
writes for
SUCCESS from
her home in
Brooklyn, N.Y.
36SUCCESSFEBRUARY2015
Modern Marketing
Created by
scientists who
combined
the essential
molecules of
an Associated
Press
Stylebook with
the complete
works of
Homer, Josh
Ellis is the
features editor
for SUCCESS.
38SUCCESSFEBRUARY2015
MARK PERLSTEIN
3. Have nofear.
Not everyone is comfortable communicating in
taglines or blog posts or on Facebook and Twitter.
Dont let doubts about your writing ability slow you
down,though.
Take this page from Mark Twains playbook: Write
the way you talk, says Jean Tang, the founder and
chief copy writing strategist for MarketSmiths, a
content agency headquartered in New York. I cant
tell you how many times people will say, When Im
doing a sales pitch, this is what I say to my prospects.
But I dont know how to write it. Im like: Write that!
Or at least start with that, and then you can work
backward and take a critical eye to it. Iget that writing
content is a bit like being a painter. You have to have
a certain level of talent, practice and skill. But I denitely think people can take a crack at it. The important thing is not to psych yourself out. Just write. You
know your stu. So just write it in a way that will make
a client want to engage with you.
(Continued on Page 86)
SUCCESSFEBRUARY201539
Electronic Etiquette
Digital Decorum
Use Facebook and Twitter marketing with civility.
PERK UP YOUR PINKIES and slide your elbows o
the table; its time to talk social marketing etiquette
good manners for when youre interacting w ith
fans online.
They can be as obvious as Dont take sides in an
Internet argument (it never ends well) or the more
subtle Dont like your own posts on Facebook (it
doesnt hurt anyone, but it looks vain and desperate). The
key is to act like a decent human being whose real-world
manners translate accordingly to the virtual world.
DONT ignore comments or questions. If
you were at a networking event and someone struck up
a conversation with you, would you walk away? Dont let
comments or tweets
Jennifer Chang
is the associate
editor at
SUCCESS. She
previously
served as
social media
editor and
continues to do
social media
consulting.
40SUCCESSFEBRUARY2015
NEW
THE
JIM ROHN
GUIDE SERIES
SUCCESS Foundation
Chelsea
Greenwood
is a freelance
writer and
editor in South
Florida. She
wrote The
SUCCESS 25
in January.
42SUCCESSFEBRUARY2015
THE
ENTREPRENEUR
DARREN HARDY
ORANGE COUNTY, CA
FRIDAY, FEBRUARY 20, 2015
Register at RollerCoasterBook.com/Event
TAKEN
with
LIAM NEESON
BY SHELLEY LEVITT
46SUCCESSFEBRUARY2015
46SUCCESSFEBRUARY
2015
TAKEN
with
LIAM NEESON
MARTHA SWOPE/NYPL
SUNSET BOULEVARD/CORBIS
title role in A Monster Calls, an adaptation of the childrens fantasy novel. Clearly,
even if that reported $50 million Taken 3
windfall is o by a few mil, hes not doing
back-to-back icks for the paycheck. Instead
Neeson works nearly nonstop because, he
says, I absolutely adore the business and
because people ask him to. I get a kick out
of complete strangers getting in touch with
my agent or sending me a script that they
want me to be in, he says. Theres a part
of me thats like the little boy in a toy shop
thinking, Oh, I want to have that, I want
to have that, and I want that. Can I do both
those jobs? Can I do all three? And you know,
I also want to please everybody and do it all.
TAKEN
with
LIAM NEESON
E
IT
BY F E B R
RY
OR
off
13
70%
ER
1.
D TIME OF
R
FE
LIM
LECTURE TITLES
UA
Enjoy a Worry-Free
Approach to Finances
Money management can be intimidating. Fortunately, most of us only
need to know a few basic principles to get our financial houses in order.
Learn these principles in Money Management Skills, a comprehensive
overview of what everyday people need to know to make good financial
decisions. Using a scientific, evidence-based approach, Professor Finke
shows how humans are hard-wired to make emotional decisions that often
run counter to the best course of action when it comes to financesand
gives tips for how to avoid these common mistakes.
Whether you are starting your first job or contemplating retirement, this
course is an excellent primer for making successful financial decisions
at every stage of your life. Youll tour some of the most widely available
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Take the
High
Ground
Integrity
which can be
strengthened
lays the
foundation
fortrust.
by Robin Amster
52SUCCESSFEBRUARY2015
A Ton of Work
A c t i ng w it h i nt e g r it y
can be difficult. There are
plenty of situations that are
not altogether clear, says
Peterson, who has collected
examples of integrity challenges during his long career
in business and academia.
In one of them, the chief
financial officer of a company
where Peterson served on
the audit committee was
unjustly accused of wrongdoing by a regulator.
More Integrity,
More Profits
In The Integrity Dividend:
Leading by the Power
of Your Word, author
Tony Simons argues
that integrity affects the
bottom line.
Simons, a Cornell
University professor
and sales management
consultant, drew
that conclusion after
surveying more than
6,800 employees at
76 hotels (all of them
franchises of one hotel
chain). He found that
small differences in
employees perceptions
of whether their
managers live by
their wordby their
integritytranslated into
large differences in that
hotels profitability.
These differences
were measurable and
significant for the
average employee of
a single hotel: Just a
quarter of a point on the
10-point scale was equal
to about $250,000 a
year, or 2.5 percent of
revenues at one of the
hotels. Simons dubbed
this effect The Integrity
Dividend.
(Continued on Page 87)
SUCCESSFEBRUARY201553
Step Away to
Do More Today
Research shows that frequent
breaks boost energy levels
and increase performance.
by John H. Ostdick
54SUCCESSFEBRUARY 2015
54SUCCESSFEBRUARY2015
Step Away to
Do More Today
SUCCESSFEBRUARY201559
Deciding What
toOutsource
Do It Your Way
Your
Outsourcing
Menu
What should you outsource?
Take a look at anything thats
helping you develop your
business thats not necessarily
productive for you to do as an
owner, says SCORE mentor
Harry Hecht. Commonly
outsourced tasks include
thefollowing.
Bookkeeping
Tax preparation
Appointment scheduling
Answering the phone
Responding to email
Newsletter writing
and distribution
Website design
and management
Social media
Filing
Technical support
Copywriting
Data entry
Research
Travel planning
Shipping
Cleaning
Shopping
Customer service
Tech and
Your Time
Todays technology
can be a boon
or a burden
when it comes to
productivity. Its all in
how you use it.
TOBY NORTON
by Chelsea Greenwood
62SUCCESSFEBRUARY 2015
62SUCCESSFEBRUARY2015
64SUCCESSFEBRUARY2015
h]aYgacfYYYWh]jYh\Ub
t a l k i ng on the phone,
h e s a y s . Te c h n o l o g y
cannot replace the human
connection.
Resisting Clickbait
Temptations
5bch\YfX]
Wi`hg]hiUh]cb]gk\Ybmci
need to use the Internet for a productive
purpose, such as doing research, and youre
tempted to stray from your task by clickbait links, pop-up ads, paid search ads
and more.
In such scenarios, Morgenstern suggests
being very mindful and focused about your
goals. Before you go online, think of it as
a meeting with an agenda, she says. Ask
yourself, What am I going for? How long
is this session going to last? How do I know
when Ive achieved my results? Predefine
what success is going to look like. She also
advises using a timer to limit how long
youre online; use the one on your phone
or use the handy Google timer function
by entering set timer for X minutes
into the Google search box.
Breg man recommends online
t ime -tra ck ing tools such a s
RescueTime, which can be very
eye-opening. At the end of the
day, you look at it and say,
Wow, I spent three hours on
YouTube instead
of doing
TOBY NORTON
TOBY NORTON
FREE
Tech Shortcuts
One way Bregman stays productive is to designate devices for
distinctive uses. What I love is a Wi-Fi-only-enabled MacBook
Air with a 12-hour battery life, he says. The keyboard is ecient,
and Im not going to be surng the web or watching movies on it
because of the battery life.
Meanwhile, he reserves his iPad only for workout sessions.
I still sort of want to return it, he says. Ultimately its so
distracting. Any eciency I save from using it is not worth the
distraction.
Another great tech tool for anybody working in an oce is
a quality pair of noise-canceling headphones. Not only do they
block the sound of chatter and ambient noise, but they also send a
clear signal to co-workers that youre in the zone.
Morgenstern is a big proponent of the app Eternity Time Log
Lite, which tracks the way you spend your time. In this world of
tech, we lose track of our time, she says. Were so fragmented;
we dont know where our time goes. With the app, a user creates
categories for dierent activitieswork, family time, reading,
etc.and clocks the amount of time he or she spends on each
activity. It will give you a report at the end of the day or week on
where your time goes, she says. Just timing themselves raises
my clients consciousness, and they are less prone to distractions.
They will stick with something longer. And it gives great insights.
weekly
newsletter
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Online
Superselling
What small businesses need to know
for e-commerce success today
by Jim Hopkinson
66SUCCESSFEBRUARY2015
Online
Superselling
68SUCCESSFEBRUARY2015
NOW
HEAR
THIS
Downloading these
nine podcasts will keep
you entertained, informed and
motivated to achieve your best life.
by Josh Ellis
Headphones and earbuds everwhere. You see people wearing
them while shopping at the grocery store, driving their cars, walking
down the street, exercising at the gym or even while theyre at work.
It wasnt this way when the Walkman came out. Why now, when
pop music is worse than ever, must everyone be listening to tunes
24 hours a day, seven days a week?
Actually theyre not. Although plenty of people are streaming
iTunes, Spotify or Pandora from their smartphones as they go about
their days, more and more are plugging into an easier-listening
genre once reserved for ultraconservatives and sports junkies: talk
radio. Except the on-demand revolution has led to a renaissance in
broadcast conversation.
Podcasts are nothing new. Theyve been around since the early
years of the iPod. But slowly over the last decade, the medium has
grown, expanded and improved. By late last year, some 40 million
people were listening to at least one podcast each month. If you
know how to find it, theres certainly a podcast for whatever your
70SUCCESSFEBRUARY2015
Each week host Michael Hyatt records his easily digestible show with the goal of helping you live
with more passion, work with greater focus and lead with extraordinary inuence. The podcast
includes suggestions on everything from nding a mentor to establishing a personal brand.
In one recent episode, Hyatt oered his top 10 productivity hacks, including get better at saying
no, and use templates for everything. The idea behind the latter was inspired by Michael Gerber,
author of The E-Myth.
The e-myth is the entrepreneurial myth, which basically talks about why entrepreneurs fail, Hyatt says.
One of the reasons they fail is they dont construct repeatable processes or workows or templates.
So if youre doing some task and you envision yourself doing it repeatedly, template it. In other words, create it
as if it were a prototype that is going to be repeated over and over again. For example, when I write a blog post, I
dont just begin from scratch; I have a template for that. There are hundreds of templates I use in my business to
do tasks I want to be able to repeat and improve upon and optimize. I have
a template for my podcast as well, as you can probably imagine.
Just want a good listen? Check out
SUCCESS.com/plus-podcasts.
Eventual Millionaire
HYATT: JEREMY COWART; RAZ: KAINAZ AMARIA/NPR; TARDY: EMILY DELAMATER; HOWES: NICK ONKEN
Bulletproof Radio
Entrepreneur on Fire
John Lee Dumas
Sh
ing More
SUCCESS
COURTESY OF BLUESMART
LUGGAGE LEAP
This update is the best invention for carry-on bags since the wheel.
Itll t in the overhead! You just gotta push it! The gate attendant never listens. Your attempt to travel light and breezy for a
weekend getaway is disrupted. The next thing you know, youre waiting at the carousel for a bag that may never appear. In the near
future, this scenario may be avoidable, thanks to Bluesmart, the worlds rst connected carry-on. It syncs to your phone to perform
all sorts of helpful tricks, allowing you to track your bags location and receive updates when youre leaving it behind, see its exact
weight, and even lock and unlock the bag remotely. Maybe best of all, it packs a battery that can charge all your devices, so youre not
having to elbow some rando for access to a plug at the terminal. Preorders are underway at Bluesmart.com.
Josh Ellis
TECH
Celluon Epic
(Celluon.com)
Years ago, pop culture predicted that the 21st century would be full of holograms and lasers. While weve
mostly given up on holograms, we can still mesmerize ourselves with laser-diode gadgets like this one.
The $150 sci-fi device connects to your phone or tablet via Bluetooth and projects a full-size virtual qwerty
keyboard onto any flat, opaque surface. The 2.7-inch accessory fits in your pocket, which means you can
type more comfortably from anywherehopefully somewhere outside of Skynets range.
74SUCCESSFEBRUARY2015
Google Nexus 6
(Google.com/nexus/6)
Motorola and Google have teamed up
to release one of the most anticipated
non-A pple sm a r t phone s i n r e c ent
memory. The aluminum Nexus 6, $650,
has a huge, 6-inch HD screen, two frontfacing speakers and weighs about half
a pound. It is the first smartphone to
incorporate Androids new operating
system, Lollipop, which can sync your
phone to your PC and TV in real time.
Amazingly the phone can get six hours
of battery life after only 15 minutes
of charging.
Keeper (Free)
Easy
Buttons
Procraster ($4.99)
R ather tha n a simple to - do list , this
productivity app will keep you focused and
motivated to whittle away your workload. Youll
select the reason youre putting off work (My
task is too big; I dont know where to start, etc.),
and the app will walk you through the steps to
complete your mission.
BOOKS
Reading List
by Margaret Jaworski
After a series of personal tragedies threatened to derail her, clinical social worker and
psychotherapist Amy Morin wrote a blog about the things that mentally strong people do not
do and the things that let them sidestep self-defeating attitudes (self-pity, resentment and
dwelling on the past) to overcome obstacles and push through challenges.
Her blog post went viral in a flash, accruing 10 million views worldwide. Now Morin
expands on her post, eshing out 13 donts and illustrating how avoiding these behaviors
improves your mental outlook and your life. Morin suggests that you:
Avoid comparing yourself to others.
Develop an awareness of your stereotyping.
Stop emphasizing your weaknesses.
Quit magnifying other peoples strengths.
Dont shy away from change.
Dont worry about pleasing everyone.
Writing with intelligence and clarity, Morin presents concrete strategies to help readers shift
from negativity to positivity. Her advice is crisp, precise and actionable. This is one self-improvement book that
satises and delivers surprises. (January; William Morrow; $26.99)
Procrastinate on Purpose
5 Permissions to Multiply Your Time
by Rory Vaden
Everything you know about time management is wrong, writes self-discipline strategist
Rory Vaden.
OK, why? Because time management hinges on logical factors (checklists and calendars) without
accounting for the emotional underpinnings (wanting to impress or needing to feel valued) that
inuence how we choose to spend our time. According to Vaden, the most successful people hes
observed, studied and worked with nd ways to multiply time. These Multipliers spend time on
things today that give them more time (and results) tomorrow.
Multipliers also give themselves certain permissionsthe permission to ignore, to eliminate,
to automate, to delegate, to procrastinate on purpose. While a few of these permissions may sound
counterintuitive, Vaden devotes a chapter to each of the permissions, clarifying and explaining how
each applies in everyday life both at home and in business. He neatly wraps up each chapter with a
handy summary of key points, unexpected ndings, startling statistics and action questions.
Despite his sometimes-convoluted analogies, the author oers plenty of solid advice and intriguing alternatives to making the best use
of your time. (January; Perigee Books; $24.95)
76SUCCESSFEBRUARY2015
The Great
Beanie Baby Bubble
Mass Delusion and the Dark Side of Cute
by Zac Bissonnette
LINKS
to SUCCESS
The Work
My Search for a Life That Matters
by Wes Moore
In Brief
Entrepreneur and prolific author
Guy Kawasaki has teamed with social
media strategist Peg Fitzpatrick to help
readers rock social media.
To that end, the two divulge
more than 100 of their best
advice and tactics in The Art of
SUCCESSFEBRUARY201577
Be an
Influencer
The secret is service to others.
THE
RESULTS
GUY
TONY JEARY
The RESULTS
Guyis a strategist
and author
advising top
organizations and
high achievers
around the world.
3 Steps
to Better
Decisions
1. Learn. Become an expert in
Fancy a Franchise?
Its not as easy as unpacking a starting kit.
Maybe you dont have an idea for a startup or the stomach to build a business
from scratch. Franchising can offer a sensible path to business ownership. Its
important that you do your homework before investing in a franchise, though.
Some suggestions
Visit a franchise expo. The International Franchise Association usually holds
annual events in each region of the U.S., bringing together representatives from
hundreds of franchises under one roof. Here you can compare and contrast the wide
variety of concepts available for you to invest in, ask questions and get to know the
franchises support stas.
Talk to existing franchisees. Use these interviews as an opportunity to
understand what its like to operate the business on a day-to-day basis. Ask about the
strengths and weaknesses of the franchise.
Study satisfaction surveys. Many franchisors conduct these polls among their
franchisees. Ask your contact at the franchises that interest you for the results. This
can help give you a wider perspective.
Read customer reviews. Do customers of existing locations tend to leave
positive comments or negative comments? Analyze satisfaction trends rather than
specic incidents.
Assess the t with your personality and passions. There are so many dierent
franchise concepts available that you should take the time to nd one that aligns with
your beliefs and personality.
Gary Sanchez, marketing director, Good Feet Worldwide
(Continued on Page 80)
78SUCCESSFEBRUARY2015
Understanding IP
Patents, trademarks and copyrights are keys to your protection.
A trademark protects your brand name, logo and slogan. If youve already created a brand, youll need to provide examples of
where and how you are using the name, such as on your company letterhead, business cards or website.
A patent protects an invention. There are three types of patents: Utility patents are inventions or discoveries of any new and
useful process, machine or article of manufacture; design patents are new, original and ornamental designs for an article of
manufacture; and for you botanists out there, plant patents are new varieties of ora.
A copyright, which protects works of authorship, is granted by the U.S. Copyright Oce. Copyrights apply to written and
visual works and sound recordings.
ling cabinet.
3. Do you have
trouble nding
a particular
item that
you use
frequently?
80SUCCESSFEBRUARY2015
EXECUTABLE IDEAS
you ever been oered a product or service, and the seller kept
talking until she talked you out of the purchase? Get comfortable
with silence, and then your ability to win your argument, sell the
product or gain a concession will greatly increase.
Mary Vinnedge
l
J
l
u
u
s
o
t
Y
L
s
o
k
v
o
e!
o
B
Twelve Pillars
The Entrepreneur
Roller Coaster
This modern-day
parable will inspire
and challenge you.
$9.00
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$17.00
82SUCCESSFEBRUARY2015
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Modern Marketing
MARK PERLSTEIN
5. Keep it moving.
Just as your company is always evolving, so should you be
tinkering frequently with your content marketing approach to
improve results. Tang suggests A/B testing to see what stories
appeal to more of your customers, and Waxman advises that you
constantly monitor your progress and make necessary changes
as you go.
Be realistic. After six or eight months of doing the same
thing, if youre stagnant, you have to ask yourself if what youre
saying is resonating with people, Waxman says.
All the while, realize that youre probably never going
to produce perfect stories and content that last a lifetime.
Although your values may be timeless and the stories you tell are
classic, the work never stops.
Ol Rufus could tell you that. S
Take the
High Ground
(Continued from Page 53)
Gauging
Your
Integrity
Do you act with
integrity? You can
make an accurate
assessment by asking
yourself these six
questions devised by
Don Phin, a lawyer,
author and vice
president of Strategic
Business Solutions
at the compliance
and training solutions
companyThinkHR.
1. Am I willing to say
what Im thinking?
2. Am I willing to risk
being wrong?
3. Do I want my child
or someone else
Ilove to do that?
Ifnot, then why am
Idoing it?
4. Does this conduct
make me a better
person?
5. Am I Ieading by
example?
6. Am I taking
100 percent
responsibility?
Building Integrity
Talk to the people around
you to get a handle on your
integrity, recommends Tony
Simons, author of The Integrity
Dividend: Leading by the
Power of Your Word. Find
ways to get honest feedback
from others. You need to find
out ifand that goes double
if youre a bossyou have the
appropriate level of trust.
Integrity stands as a driver of
trust. Anderson advises that
you let those around you call
you out. Be willing to have
people police you. Your trusted
advisers [should be] people
who will tell you whether
youre acting with integrity or
whether theres a better way to
handle something.
A s f o r b u i l d i ng y o u r
integrity and modeling it
for others, Simons, Peterson
and Anderson offer these
suggestions:
Fulfill your promises
to your staff, your investors,
everyone. If you break a
promise, you must apologize,
but dont let this become
a pattern.
Keep appointments.
Doing so affects you
professionally and personally
(practicing your faith,
staying fit, being present for
family, etc.).
Before you make a
commitment, stop and
soberly reflect on whether you
are 100 percent sure you can
deliver, says Simons. You
need to be dispassionate in
that evaluation.
Get comfortable
with saying no. No one can
say yes to everything and
follow through on it all.
Examine how you react
in knee-jerk situations, as
well as how you make longerterm commitments (e.g.,
attending events, completing
projects, etc.). Use this
introspection to become
self-aware, keep score and
improve. (You can also use
this behavioral yardstick for
determining whether others
act with integrity.)
Polish your
communication skills.
Reread that email or
report before you send it;
plan what youll say in oral
presentations and phone
calls. Fuzzy communication
leads to broken promises,
says Simons. Ask someone
to proofread written
ACTION PLAN
TURN YOUR KNOWLEDGE INTO POWER
10 Actions You Can Take Right Now
PITCH PERFECT
COMPLAINT
DEPARTMENT
PROTECT
YOURSELF
ENSURE
HONESTY
(PAGE 42)
(PAGE 16)
(PAGE 80)
Nurture a work
environment that
exposes the warts
as well as the wins;
start chatting with
your team now. The
warts, or problems,
must be removed
to build momentum
towardgoals.
5
LISTEN UP
(PAGE 24)
CHILL OUT
ONCE UPON
A TIME
Feeling stressed?
Help your heart by
removing yourself
from the situation
immediately, perhaps
by briefly strolling or
gazing out a window.
Timeouts allow you
to face issues calmly
andrationally.
(PAGE 18)
Business anecdotes
are marketing magnets
that your clients will
remember and repeat.
Right now begin
outlining a story that
defines your company.
Then complete it and
publish it online in
aweek.
(PAGE 38)
88SUCCESSFEBRUARY2015
8
COLD KILLER
9 10
YOU CANT
DO IT ALL
Think of chores to
outsource, maybe
bookkeeping, email
handling, cleaning
or shopping. Before
punching out tonight,
line up a service to
handle one duty so
you can tackle more
valuable pursuits.
(PAGE 58)
A PEEK
AT THE PAST
DARREN HARDY
PUBLISHER & EDITORIAL FOUNDER
OF SUCCESS MAGAZINE
S P E A K E R S E RV I C E S
MY BUSINESS.
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