Contents

Introduction.................................................................................................................... 1
Background Study (About Samsung)..................................................................................... 1
Question1...................................................................................................................... 2
1.

Data collection method:........................................................................................... 2

2.

Sampling techniques:.............................................................................................. 3

Question 2..................................................................................................................... 4
Discrete Data (example)................................................................................................. 4
Continuous Data (example)............................................................................................. 5
Question 3..................................................................................................................... 8
Literature review........................................................................................................ 10
How software generated information helps:.......................................................................11
References................................................................................................................ 12
Appendix.................................................................................................................. 13

Introduction
The Chosen organization here is: Samsung. Samsung is chosen as it can be researched easily
using the Internet and academic search engines. In this analysis report the objective is to learn
about data collecting and collecting methods for writing research reports, using different relevant
techniques to analyze and present data and applying propriety software as an aid to decision
making and control. In this regard the chosen company will be assessed.

Background Study (About Samsung)

The glory of Samsung has been sung for over 70 years.Through innovative, reliable products and
services; talented people; a responsible approach to business and global citizenship; and
collaboration with their partners and customers, Samsung is taking the world in imaginative new
directions. (Samsung, 2014)Our flagship company, Samsung Electronics, leads the global market
in high-tech electronics manufacturing and digital media. The main feature of Samsung is
maintaining high engaging customer relationship. Many says, the success reason for Samsung is
Samsungs connection with people who own their products, as well as nurture that relationship
by providing an engaging experience on their website. While there were a number of
considerations at hand, Samsung believed that making the Create An Account process at their
site simpler could result in significant benefits for both their customers and Samsung. (Janrain,
n.d.)Lee Talbott, Senior Manager, Digital Analytics Practicei Merkle, Samsungs agency partner
and leading customer relationship marketing (CRM) firm, said that,
Our analysis confirms that Samsung customers who choose social login to create an
account are highly valuable, engaged consumers (Janrain, n.d.)
Over the ages Samsung has tried their heart and soul to engage their customers and convert them
into loyal consumers of the brand. This leads them to mind share, heart share and consequently
wallet share. In this analysis report of Samsung, the first requirement is to figure out the
surveying methods and data collection method of collecting data on customer or supplier
perception on the organization.

Question1
The data is to be collected on customer or supplier perception on Samsung. There are to be parts
of the surveying job to be decided. They are: 1. Data collection method(s) 2. Sampling
techniques (Kothari, 2011)
1. Data collection method: To gather data of this report, there will be use of both the
methods of gathering data: questionnaire and interview, but the most used method would
be a face to face interview. (K. N. Krishnaswamy, 2009)
a) In case of presenting a questionnaire, the questions has to be set before going to them.
So, it has to be structured in form. A completely structured questionnaire is the one

in which all respondents are asked the same set of predetermined questions with fixed
wordings and sequence. (Wayne Goddard, 2004)
The questionnaire will be a self-administered questionnaire. It is the type of
questionnaire where respondents fill up the questions answers by themselves without
the presence of the interviewer. (Donald D. Bergh, 2009) It is just opposite the faceto-face interview. Types of questions will be both open ended and close ended
questions. In a close ended question a list of predetermined fixed alternative answers
will are given; the interviewee has to choose the answers that are close or accurate to
their answers and thoughts. In an open ended question there will be freedom of the
interviewee to answer the question as they want them to. They will be provided space
to write their answers. (Kothari, 2011) To avoid complexity and data sorting hassle
the open ended questions will be less in numbers. Focus will be on preparing close
ended questions. Questionnaire have to be perfect in length so that it does not be
bothering for being lengthy and also will not be insufficient being short in length. The
wordings of the questionnaire has to be chosen with caution so that it matches with
this survey samples demographics and be easy and interactive. Order of the questions
will be like easy and engaging questions on the front and hectic and lengthy questions
at the bottom so that it ensure important questions are filled and interviewee gets
interested in filling the questions. (Donald D. Bergh, 2009)
Questionnaire helps in determining the answers from the respondents without being
present. It also helps in gathering the answers easily around the variables. In this case,
the survey sample will be a medium large one. To gather data easily from them, the
questionnaire will help more. (Bailey, 2008)
b) Interviewing: To administer an interview there is too a need to prepare questions. As
for this study the need for impromptu questions to cover any newly arisen matter is
not here, the type of question set will be structured in form. All the question to be
asked will be set before going to the respondents. No new questions or any queries
out of the questionnaire will not be asked.
To conduct the interviews two method will be followed, one is face-to-face interview
and the other one is the telephone interview. Mainly it will be a face-to-face
interview. If there is not enough respondent to be met within the time then telephone
interview will be used.
Interviews are the most efficient method for collecting information on a wide range of
issue in relatively short time with much greater control over the context within which
questions are asked and answers are given. (Bailey, 2008)
2. Sampling techniques:There are two major types of sampling techniques. There are:
probability sampling and non-probability sampling. (K. N. Krishnaswamy, 2009)Nonprobability sampling is used when there is no known specific probability for each
element of the population to be included in the sample. And probability sample counts for
a nonzero probability for every element in the population. Probability sample is
unbiased .For the research on consumer or supplier perception on the organization, the

best way to go for sampling is to use Probability sampling. Besides being more
unbiased, this method uses randomness as statistical control and makes it easy to
calculate the degree of accuracy of a probability sample in terms of its representativeness.
(Bailey, 2008)
Again in probability sampling there are many types of sampling techniques. Like, random
sampling, systematic sampling, stratified sampling, cluster sampling, multiphase
sampling etc. In this assignment the best way is to go for systematic sampling.Even
though, here a random sampling would be a good method to use as it provides equal
probability for every element to be included, systematic sampling is best to use. Because,
the population is large for this survey and a large sample is also to be deduced from it.
So, it is better to use a simpler way to do it. And also systematic sampling will be more
precise and accurate than random sampling.

Question 2
Discrete Data is where a clear separation between the different possible values is there. Either
there will be a finite number of possible values, or counting something. Like number of people,
number times people visit a Samsung store. These cannot be 2.5,or any decimal number as
counting people cannot result as 0.5 or anything like that. (www.shmoop.com, n.d.)
Continuous data is where clear separation between possible values is absent. Like, time or
measurement. If we measure someone's height in centimeters we could get 160 cm, or 160.01
cm, or 160.001 cm (assuming we had a very accurate method of measurement). For any two
possible values (say, 160 cm and 161 cm), there's another possible value between them (160.5
cm). Those exasperating numbers can always be broken down into smaller and smaller numbers.
In simple words any number that can go into decimals is considered as continuous data.
(www.shmoop.com, n.d.)
The mean (or average) is the most popular and well known measure of central tendency. It can be
used with both discrete and continuous data, although its use is most often with continuous data.
The mean is equal to the sum of all the values in the data set divided by the number of values in
the data set. (Donald D. Bergh, 2009)

The median is the middle score for a set of data that has been arranged in order of magnitude.
The median is less affected by outliers and skewed data. From the set of data the center data from
arranging sequentially is taken as the median. (Donald D. Bergh, 2009)
The mode is the most frequent score in our data set. The data that is found more than one time in
the data set is the mode. In these data there is no mode. So, it has been written as not
applicable( N/A) (Donald D. Bergh, 2009)

Examples of discrete and continuous data from the chosen company, Samsung is given below
and their mean, mode and median is calculated:

Discrete Data (example)

discrete data (mode, mean & median)
data (persons)
Southeast Asia
China
Southwest Asia
South America
North America
Europe
CIS
Middle East
Africa
Japan

2009
4,371
7,845
1,843
2,176
1,367
1,520
1,085
320
82
76

2010
12,046
16,240
3,586
3,567
5,313
3,633
1,509
468
215
138

mean
mode
median

2,069
#N/A
1,444

4,672
#N/A
3,577

Mean = (4,371+7,845 +1,843 +2,176 +1,367+ 1,520 +1,085 +320+ 82+ 76)/10
= 2,069
2010

= (12,046+16,240+3,586+3,567+5,313+3,633+1,509+468+215+138)/10
= 4,672

Median: data sets re-arranged

2009
2010
76
138
82
215
320
468
1,085
1,509
1,367
5,313
1,520
3,633
1,843
3,586
2,176
3,567
4,371
12,046
7,845
16,240
The middle two data average is taken as median:

2009= (1,367+1,520)/2=1,444
2010= (5,313+3,633)/2=3,577
Mode= there is no most frequent data.

Continuous Data (example)

Here as an example of continuous data financial contribution to the society of Samsung is taken.
Unit of measuring here is KRW (South Korean currency)
Financial Contribution to Society
continuous data (mode, mean & median)
data (in KRW trillion)
Mutual
coexistence
management
Social welfare
International cooperation
Culture, art
Academic exchange
Preservation
of
the
environment
Sports
Total

2010
0

2011
1,00,600

1,11,690
31,955
36,368
56,947
146

95,775
34,889
30,139
27,812
3,344

2,795
2,39,901

1,135
2,93,694

mean

34271.5 41956.2
7
9
mode
#N/A
#N/A
median
31955
30139
Mean, 2010 = (0+1, 11,690+31,955+36,368+56,947+146+2,795)/7 =34271.57
2011 = (1, 00,600+95,775+34,889+30,139+27,812+3,344+1,135)/7 = 41956.29
Median: the data set re-arranged
2010
2011
0
1,135
146
3,344
2,795
27,812
31,955 30,139
36,368 34,889
56,947 95,775
1,11,69 1,00,60
0
0
The middle data is taken as median:

2010 = 31955
2011 = 30139
Mode= here in this data set there is no mode.
Standard Deviation
A measure of the dispersion of a set of data from its mean. The more spread apart the data, the
higher the deviation. Standard deviation is calculated as the square root of variance.
(Investopedia, 2015)
Formula for Standard deviation is:

Here standard deviation for these two examples are:

Discrete data set:
2009
4,371
7,845
1,843
2,176
1,367
1,520
1,085
320
82
76

2010
12,046
16,240
3,586
3,567
5,313
3,633
1,509
468
215
138

x- (2009)
(x-)^2
2,303
53,01,506.25
5,777
3,33,67,952.25
-226
50,850.25
108
11,556.25
-702
4,92,102.25
-549
3,00,852.25
-984
9,67,272.25
-1,749
30,57,252.25
-1,987
39,46,182.25
-1,993
39,70,056.25
sum
5,14,65,582.50

x- (2010)

SD= = 1 /10 (5,14,65,582.50) = 2268.602709

i=1

SD= = 1 /10 (26,01,85,510.50) = 5100.838269

i=1

Continuous Data set

2010
0
1,11,690
31,955

2011
1,00,600
95,775
34,889

x- (2010)
-34271.6
77418.43
-2316.57

(x-)^2
x- (2011)
1174540608
58,644
5993613082
53,819
5366503.18
-7,067

(x-)^2
3439085225
2896454007
49946527.4

7,375
11,569
-1,086
-1,105
642
-1,039
-3,163
-4,204
-4,457
-4,534
sum

(x-

36,368
56,947
146
2,795

30,139
27,812
3,344
1,135

2096.429
22675.43
-34125.6
-31476.6
summation

4395012.76
514175061
1164554625
990774549
9847419442

-11,817
-14,144
-38,612
-40,821

139648242
200060818
1490908608
1666377367
9882480795

SD= = 1 /10 (9847419442) = 37506.98876

i=1

SD= = 1 /10 (9882480795) = 37573.70052

i=1

Question 3
The world is now running on technology and its innovations. From a very early time businesses
are using many types of application software to get their works done or at least have some help
from them. Now-a-days the use of software in business organizations and its all sorts of
activities, has increased profoundly. The reason behind it is that these software give managers
and decision makers an added advantage when making any crucial decision. These software are
aiding businessmen to take proper and calculated decisions with proper judgment of the related
information and analyzing data by measuring risk of the decisions to be taken.Here is a
presentation of recent activity by Samsung by including new management software. They
explain how this software system helps them:

Integrated Global S-ERP System Case study (Samsungc&t,

2014)
Samsung C&T Corporation adopted
Integrated Global S-ERP System to
standardize
business
process
between the headquarters and
overseas bases and enhance risk
management activities by sharing management information real-time. Integrated Global S-ERP
System will serve as a firm foundation for corporate-wide management innovation of Samsung
C&T Corporation by enabling systemized task management.

Objectives
Integrated S-ERP System laid the groundwork for achieving our corporate vision of becoming
Global Value Creating Company.

Standardize/modularize business process

Reliability/timeliness of information

Reestablish corporate-wide RM system

Integrated Global S-ERP System (Glo-One)

Innovated Work Process
Eliminate redundancies and inefficiencies
Speedy access to management information
Wider coverage of risk management
System
System integrated for headquarters and overseas bases
Support of diverse biz models
Real-time information sharing

Implementation Details
Global integration of separately-operated systems in headquarters and overseas bases enabled
real-time business connectivity and regular monitoring of key business metrics.
Globally-integrated System
Global single server environment
Single master data (Product/ countS-ERParty/ account)
Consistent management of standard process
Integrated S-ERP System
1 Server 1 Database 1 Client
Real-time Global Connectivity
Real-time connectivity of business process between headquarters and overseas bases
Link order placement/ receipt between headquarters and overseas bases
Synchronize revenue/payment between headquarters and overseas bases
Enhance transparency of work progress and eliminate redundancies
Real-time monitoring of key business metrics
Integrated business management for headquarters and overseas bases
Real-time access to sales / financial information between head office and overseas bases

Monitoring of global business performance (Building EIS) and real-time risk

management data sharing (Building ERMS)

Expected Results
Integrated S-ERP implementation enabled efficient management and integrated risk
management, thereby enhancing global competitiveness of Samsung C&T Corporation.
Enhanced Global Competitive-ness

Integrated system implementation provided better speed and accuracy of decisionmaking support information

System foundation enables more flexible response to various business models

Elimination of redundancy and reduced possibility of mistake between head office

and overseas bases enhance reliability

Efficient Management

Integrated profit and loss management between headquarters and overseas bases

Profitability analysis by business models

Multi-faceted target management framework through systemized management

planning

Corporate-wide management of risks

Standardized/ modularized business process enhances management transparency

Systemized monitoring function increases efficiency of risk management

Integrated risk management framework between headquarters and overseas bases

is established

*Above Case collected from www.samsungcnt.com

Literature review
Complexity of work has increased. And also time has changed and need for decision support
software has increased gradually. In the mid-1990s, many software vendors invented new terms
associated with decision support. For some vendors, decision support software was too general;
for others, it was associated with failed projects, unrealistic expectations and painful memories.

However, companies continued to build computerized information systems to support decision

makers. (Unsupported source type (DocumentFromInternetSite) for source ttg14.)
People have learnt to manage expectations. Decision support systems differ, and technology can
support a wide range of decision-making tasks. Two fundamental premisesarethere associated
with computerized decision support. First, computers and information technology can help
people make important decisions. Second, computerized DSS assist and support managers and
keep them connected to the decision-making loop. The overriding goal is improving decisionmaking effectiveness and efficiency, not automating decisions. (Unsupported source type
(DocumentFromInternetSite) for source ttg14.)
Organizations of the world has been using software in helping these sector:

Performance monitoring.
download and analyze sales data, create reports,
Analyze and evaluate forecasting results.
allocating resources,
comparing budget to actual results,
Drilling down to analyze results, projecting revenues, and evaluating scenarios.

Practices in the past often guide computerized decision support development more than theory
and general principles. So, there is sufficient lack of theories and principles when it is about
decision support software.
The following set of propositions from the writings of the late Nobel Laureate Economist
Herbert Simon form an initial theory of decision support. From Simons classic book,
Administrative Behaviorthree propositionshave beendrawn. (Unsupported source type
(DocumentFromInternetSite) for source ttg14.)
Proposition 1: If information stored in computers is accessiblewhen needed for making a
decision, it can increase human rationality.
Proposition 2: Specialization of decision-making functions is largely dependent upon
developing adequate channels of communication to and from decision centers.
Proposition 3: When a particular item of knowledge is needed repeatedly in decision making, an
organization can anticipate this need and, by providing the individual with this knowledge prior
to decision, can extend his or her area of rationality. Providing this knowledge is particularly
important when there are time limits on decisions

How software generated information helps:

An attempt to figure out some helps from software generated information is
provided below:

(1) Time savings.Using software has increased employee productivity and more timely
information for decision making. The time savings that have been documented from using
computerized decision support are often substantial.
(2) Enhance effectiveness. Another advantage is improved decision making effectiveness and
better decisions. Decision quality and decision making effectiveness are hard to document and
measure. Advocates of building data warehouses identify the possibility of more and better
analysis that can improve decision making.
(3) Cost reduction. Researchers have found that software generated information makes cost
saving and labor savings in making decisions and resulting in lower infrastructure or technology
costs.
(4) Increase decision maker satisfaction. Software may reduce frustrations of decision makers,
create perceptions that better information is being used and/or creates perceptions that the
individual is a "better" decision maker.
(5) Increase organizational control. Data-driven business software often make business
transaction data available for performance monitoring and any kind of querying. This system
help to get better picture of the business and also an up-to-date information on how all the
decisions are paying off. So, there is a better control on the business activities and financials.
Studying relevant theory and history of the software support in decision making in business and
learning from case study many advantages of using it could be found. And thus, we can reach to
the conclusion that software generated information aid decision making for a business.

References
Unsupported source type (DocumentFromInternetSite) for source ttg14.
Bailey, K. (2008) Methods of Social Research, 4th Edition, 4th edition, Simon and
Schuster,.
Donald D. Bergh, D.J.K.J. (2009) Research Methodology in Strategy and
Management, 5th edition, Emerald Group Publishing,.
Investopedia (2015) www.investopedia.com, [Online], Available:
http://www.investopedia.com/terms/s/standarddeviation.asp [18 Jan 2015].
Janrain www. Janrain.com, [Online], Available: http://janrain.com/resources/casestudies/samsung/ [17 Jan 2015].
K. N. Krishnaswamy, A.I.S.M.M. (2009) Management Research Methodology:
Integration of Methods and Techniques, Pearson Education.
Kothari, C.R. (2011) Research Methodology: Methods and Techniques, 2nd edition,
New Age International.

Samsung (2014) www.samsung.com, [Online], Available:

http://www.samsung.com/in/aboutsamsung/ [17 Jan 2015].
Samsungc&t (2014) www.samsungcnt.com, [Online], Available:
http://www.samsungcnt.com/EN/trading/co/104030/html.do [18 Jan 2015].
Wayne Goddard, S.M. (2004) Research Methodology: An Introduction, 2nd edition,
Juta and Company Ltd.
www.shmoop.com www.shmoop.com, [Online], Available:
http://www.shmoop.com/probability-statistics/discrete-continuous-data.html [17 Jan
2015].

Appendix
Excel table:

discrete data (mode, mean & median)

data (persons)

2009

2010

Southeast Asia

4,371

12,046

x-
(2010)
7,375

China

7,845

16,240

11,569

Southwest Asia
South America
North America
Europe
CIS

1,843
2,176
1,367
1,520
1,085

3,586
3,567
5,313
3,633
1,509

-1,086
-1,105
642
-1,039
-3,163

320

468

-4,204

Africa

82

215

-4,457

Japan

76

138

-4,534

2,069
#N/A
1,444
2268.60
3

4,672
#N/A
3,577
5100.83
8

Middle East

mean
mode
median
sd

formula

(x-)^2
5,43,83,250.
25
13,38,30,192
.25
11,78,310.25
12,19,920.25
4,11,522.25
10,78,482.25
1,00,01,406.
25
1,76,69,412.
25
1,98,60,392.
25
2,05,52,622.
25
26,01,85,510
.50

x- (2009)
2,303
5,777
-226
108
-702
-549
-984
-1,749
-1,987
-1,993

(x-)^2
53,01,506.2
5
3,33,67,952
.25
50,850.25
11,556.25
4,92,102.25
3,00,852.25
9,67,272.25
30,57,252.2
5
39,46,182.2
5
39,70,056.2
5
5,14,65,582
.50

average(k3:k12)
mode(k3:k12)
median(k3:k12)
STDEV.P(k3:k12)

continuous data (mode, mean & median)

data (in KRW
trillion)

2010

2011 x-
(2011)

(x-)^2

x(2010)

(x-)^2

Mutual coexistence
management

1,00,60
0

58,64
4

3439085225

1,11,69
0
31,955

95,775

53,81
9
-7,067

2896454007

Culture, art

36,368

30,139

139648242

Academic exchange

56,947

27,812

Preservation of the
environment

146

3,344

2,795

1,135

11,81
7
14,14
4
38,61
2
40,82
1

Total

2,39,90
1

2,93,69
4

9882480795

mean

34271.
57
#N/A
31955
37506.9
9

41956.
286
#N/A
30139
37573.7
01

Form Average(c3:c
ula 9)

Social welfare
International
cooperation

Sports

mode
median
sd

34,889

34271.57
1
77418.42
86
2316.571
4
2096.428
57

5993613
082
5366503.
18

200060818

22675.42
86

5141750
61

1490908608

34125.57
1
31476.57
1

1164554
625

49946527.4

1666377367

Mode(c3:c9)
Median(c3:c9)
STDEV.P(C3:C9)

1174540
608

4395012.
76

9907745
49
9847419
442