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Human resource management

Concepts

1. Job description
2. Selection steps
3. Hrd
4. Succession planning
5. Induction

Case on hrm-inclusive of almost the whole syllabus

Section 2

10 markers

1. Define hrm, and explain the hrm model

2. If you pay peanuts you will get monkeys. Explain ur understanding.

Explain components of compensation.
3. Diff aspects of hrm that bring performance orientation. Essentials of
a performance appraisal system with regard to the service industry.
4. Use of job analysis.
5. 5 markers

Job rotation and job enrichment

World class organization

Performance equation

Psychometric test

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Service sector management

Concepts 2 markers

Factors that apply to people as one of the 8 ps in mktg mix.

Diff categories of hotels by type, not star rating

Role of mhada

4 strategies to use when there is too much demand which cannot

be matched by existing capacity

4 product levels for a services product

Case study on customer service, moments of truth and

service complaints, service recovery

Section 2
10 markers
1. Key issues facing the it industry. Discuss and analyse
2. Strategies to use when there isn't enough demand to match
available capacities. Give examples

3. Factors that lead to innovation in financial service.explain in detail.

4. Outline tenth plan strategy for tourism in india. Explain potential for
tourim in india. Ur recommendations and strategies to ministry of
tourism.

5. Apply gap analysis to railways. Explain in detail with examples.

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Financial management
7 markers
1. Characteristics of loan funds and equity funds.

2. Importance of receivables management

Sum of 16 marks on ratios and trading and pnl ac

Section 2
Section b had working capital and cash flow.
10 markers.
1. What is preference capital? How is it different from equity?
Advantage of pref capital.

2. Methods of measuring cost of debt capital and equity capital with

illustrations

3. Comparative and common size statements. Explain & state their

uses.

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Rural marketing
Concepts 2 markers
Rural vs urban consumer
Multiplier effect of rural demand
Literacy and media habits of rural consumers
Namoona
Karad

General case study on rural marketing strategies and print

advertising
Section 2
10 markers
1. Objectives of state trading corp. Of india.
2. Media habits of indian villagers. How does a rural marketer take
advantage of these?
3. Problems related to non-institutional sources of finance in
agricultural finance.
4. Causes of losses in the storage of agricultural produce.
5. Salient features of marketing finance. How is it different from
industrial and agricultural finance.
6. Need and importance of standardization. Basic elements of
standardization.
7. 5 markers
Constraints in developing the rural markets
Importance of rural marketing

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Promotion planning in indian hinterland

Elements of logistics management

Concepts 2 markers
1. Define logistics
2. What is lead time consumption
3. Steps in logistics positioning. Describe.
4. Two methods of forecasting. Explain.
5. Response time, set up time, idle time. Explain
case study on locational analogy and customer service,
marketing research.

Section 2 10 markers

1. Vam transportation problem

2. Explain logistics organization in brief and state difference from
tradtional organization
3. What are sez's. Give their importance in locational analogy
4. Infrastructure is important for logistics. Expand on this statement.
5. 5 markers
Drp vs mrp
Material handling equipments
Modes of transport.

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Management of co-operatives
Concepts 2 markers.
Characteristics of co-operatives
Duties of secretary of a co-operative
Procedure of registration
Open membership
Social responsibility

Case study (exactly 4 lines!!) On a village where farmers r into

dairy and get poor rates. Steps to improve their state.

Section 2 10 markers.
1. Recommendations of all india rural credit survey committee
2. Problems faced by co-op mktg soc. What is their structure?
3. Importance of agro processing co-ops in india, wrt sugar industry
4. Functions and structure of consumer co-ops. Describe their
importance.
5. 5 markers.
Ica
Ncdc
Sidbi
6. State co-op banks
7. Benefits of co-operatives