Professional Documents
Culture Documents
Managing
the Company
of the Future
Julian Birkinshaw
www.london.edu
Overview of
the course
Social change:
Gen Y
Technology:
Web 2.0
New strategic
challenges
Purpose, Innovation,
Agility, Engagement
Emerging
economies
Sustainability
concerns
Hierarchy
People motivated by
Extrinsic Rewards
Objectives set through
Linear Alignment
Bureaucracy
Copyright Julian Birkinshaw 2014
Radically different
Managing
the company
of the Future
Management
versus
Leadership
Winston Churchill
Richard Branson
What is Leadership?
Steve Jobs
What is Management?
What is Management?
Photo: Keiradog
A Leader
A Manager
Photo: TeamBennis
John Kotter
Warren Bennis
Promotes effectiveness
Is his/her own person
Originates
Challenges the status quo
Promotes efficiency
Is a good soldier
Imitates
Accepts the status quo
Managing:
The word that dares not speak its name
How is the
business world
changing?
KNOWLEDGE
ERA
INDUSTRIAL
ERA
?
1920
1940
1960
1980
2000
KNOWLEDGE
Productivity
driving out
motivation
Efficiency
driving out
effectiveness
LABOUR
INFORMATION
CAPITAL
KNOWLEDGE
Productivity
driving out
motivation
Efficiency
driving out
effectiveness
LABOUR
INFORMATION
CAPITAL
INFORMATION
Too much
information
creates deficit
of attention
EMOTIONAL CONVICTION
KNOWLEDGE
Overemphasis
on logic leads
to sterile
decision making
INDUSTRIAL
ERA
KNOWLEDGE
ERA
POST
KNOWLEDGE ERA
Labour
Capital
Information
Knowledge
Action
Conviction
The Failure of
Traditional
Management
80
60
40
20
0
Highly Engaged
Moderately Engaged
Source: Towers Perrin Global Workforce Study via The Employee Engagement Group
Disengaged
Friends
3.3
Parents/relatives
3.0
Spouse
2.8
My children
2.7
Co-workers
2.6
Clients/customers
2.4
Alone
2.2
Boss
2.0
Agile
Innovative
Engaging
FROM NEW
PRODUCTS AND
SERVICES
Photo: Apple
Photo: Google
TO NEW
WAYS OF
WORKING
Ford
1900s-1920s
GM
1930s-1960s
Toyota
1970s-2000s
Linus Torvalds
Photo: llinusmag.com
Tim Berners-Lee
Jimmy Wales
Zappos
Topcoder
Valve
Morning Star
INDUSTRIAL
ERA
Monitor
and
Controller
KNOWLEDGE
ERA
Information
Conduit and
Expert
POST
KNOWLEDGE ERA
Implementer
and
Empathiser
2.45m
2.35m
2.25m
2.15m
2.05m
1.95m
1900
1920
1940
1960
1980
2000
2.55m
2.45m
2.35m
2.25m
2.15m
2.05m
1.95m
1900
1920
1940
1960
1980
2000
2.55m
2.45m
2.35m
Olympics
2.25m
2.15m
2.05m
1.95m
1900
1920
1940
1960
1980
2000
2.55m
2.45m
2.35m
2.25m
2.15m
2.05m
1.95m
1900
1920
1940
1960
1980
2000