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QUALIFICATIONSPACKOCCUPATIONALSTANDARDSFORBANKING

FINANCIALSERVICESANDINSURANCE(BFSI)INDUSTRY

Contents
1. IntroductionandContacts..P.1
2. QualificationsPack.....P.2

3. OSUnits..P.2

Whatare
Occupational
Standards(OS)?

OSdescribewhat
individualsneed
todo,knowand
understandin
ordertocarryout
aparticularjob
roleorfunction

OSare
performance
standardsthat
individualsmust
achievewhen
carryingout
functionsinthe
workplace,
togetherwith
specificationsof
theunderpinning
knowledgeand
understanding

ContactUs:
SSCcontactdetails

Email:writetheemail
address

4. GlossaryofKeyTerms..P.3

Introduction
Qualifications Pack-Mutual Fund Agent
SECTOR:BANKING,FINANCIALSERVICESANDINSURANCE(BFSI)
SUBSECTOR:FinancialServices
OCCUPATION:InvestmentServices
REFERENCEID:BSC/Q0601
BriefJobDescription:Amutualfundagentisrepresentativeofabankorsimilar
financial institution, who offers mutual funds to prospective investors,
maintainsrecordsoftheirinvestmentsandconductsregularmarketresearchto
advicecustomers.

Personal Attributes: The individual is required to have interpersonal and


analyticalskills.Hemustbeabletotrackthemutualfundmarketandmaintain
relationshipswithcustomers.

QualificationsPackForMutualFundAgent

Q0601

QualificationsPackCode

JobDetails

JobRole

MutualFundAgent

Credits(NVEQF/NVQF/NSQF)
TBD
[OPTIONAL]
Banking,Financial
Sector
ServicesandInsurance
(BFSI)

Versionnumber

.01

Draftedon

07/08/2013

Subsector

FinancialServices

Lastreviewedon

30/08/2013

Occupation

InvestmentServices

Nextreviewdate

01/03/2014

JobRole

MutualFundAgent

Amutualfundagentsellsmutualfundstoprospective
customers
TBD
NVEQF/NVQFlevel
MinimumEducationalQualifications* ClassXII
MaximumEducationalQualifications* PostGraduate
RoleDescription

Training
(Suggestedbutnotmandatory)
Experience

ApplicableNationalOccupational
Standards(NOS)

PerformanceCriteria

IndustrycertificationorTrainingbyorganization
Experiencepreferredbutnotmandatory
Compulsory:
BSC/N0601(Conductresearch)
BSC/N0602(Marketandsalemutualfund)
BSC/N0603(Assistwithpurchaseofmutualfund)
BSC/N0604(Performaftersalesactivities)
Optional:
5.
NA

1.
2.
3.
4.

AsdescribedintherelevantOSunits

QualificationsPackForMutualFundAgent

Keywords/Terms
Sector

Description
Sectorisaconglomerationofdifferentbusinessoperationshavingsimilarbusinessesand
interests.Itmayalsobedefinedasadistinctsubsetoftheeconomywhosecomponents

sharesimilarcharacteristicsandinterests.
Subsector

Definitions

QualificationsPackForMutualFundAgent

Occupation
Function

JobRole
OS

Performance
Criteria
NOS

Subsectorisderivedfromafurtherbreakdownbasedonthecharacteristicsandinterests
ofitscomponents.
Occupationisasetofjobroles,whichperformsimilar/relatedsetoffunctionsinan
industry.
Functionisanactivitynecessaryforachievingthekeypurposeofthesector,occupation,or
areaofwork,whichcanbecarriedoutbyapersonoragroupofpersons.Functionsare
identifiedthroughfunctionalanalysisandformthebasisofOS.
Jobroledefinesauniquesetoffunctionsthattogetherformauniqueemployment
opportunityinanorganization.
OSspecifythestandardsofperformanceanindividualmustachievewhencarryingouta
functionintheworkplace,togetherwiththeknowledgeandunderstandingtheyneedto
meetthatstandardconsistently.OccupationalStandardsareapplicablebothintheIndian
andglobalcontexts.
PerformanceCriteriaarestatementsthattogetherspecifythestandardofperformance
requiredwhencarryingoutatask.
NOSareOccupationalStandardswhichapplyuniquelyintheIndiancontext.

QualificationsPack
QualificationsPackCodeisauniquereferencecodethatidentifiesaqualificationspack.
Code
QualificationsPack QualificationsPackcomprisesthesetofOS,togetherwiththeeducational,trainingand
othercriteriarequiredtoperformajobrole.AQualificationsPackisassignedaunique
qualificationpackcode.
UnitCode
UnitCodeisauniqueidentifierforanOccupationalStandard,whichisdenotedbyanN.
UnitTitle
UnitTitlegivesaclearoverallstatementaboutwhattheincumbentshouldbeabletodo.
Description
Knowledgeand
Understanding
Organizational
Context
Technical
Knowledge
CoreSkillsor
GenericSkills

Descriptiongivesashortsummaryoftheunitcontent.Thiswouldbehelpfultoanyone
searchingonadatabasetoverifythatthisistheappropriateOStheyarelookingfor.
KnowledgeandUnderstandingarestatementswhichtogetherspecifythetechnical,
generic,professionalandorganizationalspecificknowledgethatanindividualneedsin
ordertoperformtotherequiredstandard.
OrganizationalContextincludesthewaytheorganizationisstructuredandhowit
operates,includingtheextentofoperativeknowledgemanagershaveoftheirrelevant
areasofresponsibility.
TechnicalKnowledgeisthespecificknowledgeneededtoaccomplishspecificdesignated
responsibilities.
CoreSkillsorGenericSkillsareagroupofskillsthatarekeytolearningandworkingin
today'sworld.Theseskillsaretypicallyneededinanyworkenvironment.Inthecontextof
theOS,theseincludecommunicationrelatedskillsthatareapplicabletomostjobroles.

BSC/N0601

ConductResearch

---------------------------------------------------------------------------------------------------------------------------------------

National Occupational
Standard

---------------------------------------------------------------------------------------------------------------------------------------

Overview

Toconductresearchandgainmarketinsights


BSC/N0601
ConductResearch

NationalOccupationalStandard

UnitCode
UnitTitle
(Task)
Description
Scope

N0601
ConductResearch
ThisOSunitisaboutconductingmarketresearch
Theunit/taskcoversthefollowing:
Updateknowledgeonmutualfundmarket

Keepuptodateonregulationsandguidelines

PerformGeneral/administrativetasks

PerformanceCriteria(PC)w.r.t.theScope
Element

PerformanceCriteria
Tobecompetent,theuser/individualonthejobmustbeableto:
PC1. Researchthemutualfundmarkettodeterminetopperformingfunds,investor
interests,trendsetc.
PC2. Analyzefeaturesoftopfundsandfactorsinfluencingthem

Updateknowledge
OnMutualFund
Market

PC3. Rankandcompareperformanceoftopfundswithmutualfundsofferedby
organizationaswellasothermajorindicessuchasSENSEX,NIFTYetc.
PC4. Registerforregularstockmarketupdatesforadditionalinsights
PC5. Drawupkeyinsightsandtrendsonthemutualfundmarket
PC6. Speaktoexistingcustomerstogaincustomerperspectiveonthemutualfund
marketperformance
PC7. Regularlyupdateoneselfonchangesinschemeinformationandnormsinthe
mutualfundindustry

KeepUpToDateOn
RegulationsAnd
Guidelines

PC8. RegularlyupdateoneselfonStockExchangeBoardofIndia(SEBI)mutualfund
regulationsandsalesguidelines
PC9. Researchpotentialcustomerbaseidealformutualfundschemesofferedby


BSC/N0601
ConductResearch
organization

PC10. Developbasicprofileoftargetcustomersaccordingtoresearchconducted

PC11. Sharereports/presentationsdevelopedwithpeersandcustomers
PerformGeneral/
AdministrativeTasks

PC12. Shareinsightsregardingpossiblepoorperformanceoforganizationsmutual
fundswithsupervisorsforaddressal

KnowledgeandUnderstanding(K)
A. Organizational
Context
(Knowledgeofthe
company/
organizationand
itsprocesses)

B.Technical
Knowledge

Theuser/individualonthejobneedstoknowandunderstand:
KA1. TypesofMutualfundschemes,theircharacteristicsandstructure
KA2. Productssimilartomutualfundsandmutualfundsschemesofferedbyother
organizations
KA3. Factorsinfluencingmutualfundsperformance
KA4. Proceduretocontactexistingcustomersformarketfeedbackasapartof
research
KA5. Thecompositionofriskinvolvedwithvariousschemesandriskcompliance
proceduresforthesame
KA6. Acceptedpaymentmethodsandprocessesformakingpayments
KA7. Escalationmatrixforunresolvedproblems
KA8. Alllawsandlegalregulationsrelevanttomutualfunds
KA9. Secondarydatasourcesforobtainingmarketinformation
KA10. Taxandtaxrelatedregulationsrelevanttomutualfunds
KA11. Functionsofthenationalfinancialandregulatoryauthoritieswithregardsto
mutualfunds
Theuser/individualonthejobneedstoknowandunderstand:

KB1. Methodstoevaluatemutualfundschemes
KB2. Accounting,FinancialandEconomicconceptsusedforevaluatingmutualfunds
andconductingmarketresearch
KB3. Methodofaccountingandunderstandingstructureofmutualfunds
KB4. ITandcomputeroperationsandproceduresrequiredforresearch
KB5. Methodstoanalyzeriskfactorofvariousmutualfundsandsimilarproducts
KB6. Methodstocomprehendimpactofvariouseconomicandfinancialfactorson
mutualfundmarket
KB7. Abilitytoquantifyvariousriskfactorsanditsimpactonfunds
KB8. Methodsofcalculatingreturns,annualgrowthrate&NAVandother
accountingformulaethathelpdeterminereturnsofmutualfundschemes
7

BSC/N0601
ConductResearch
KB9. Methodstocomputevariousratiostocalculateriskadjustedreturns

Skills(S)
A. CoreSkills/
GenericSkills

WritingSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA1. Preparereports/summariesofresearch
SA2. Fillinonlineformsandpaperworkforconductingresearchondatabasesand
otherinformationsources
ReadingSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA3. Readandunderstandorganizationproceduresandguidelines.
SA4. Readandunderstandregulatoryauthoritiesguidelinesandrulesformutual
fundschemes
SA5. Readandunderstandcircularsissuedfornotifyingchangesinnormsand
conditionsformutualfundschemesbySEBIorotherregulatoryauthorities


BSC/N0601
ConductResearch

OralCommunication(ListeningandSpeakingskills)
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA6. Listentomarketnewsandcustomerfeedbacktounderstandthemutualfund
market.
SA7. Communicatewithpeersandsupervisorsforclarificationsandknowledge
sharinginaclearandeffectivemanner

B. ProfessionalSkills DecisionMaking

Theuser/individualonthejobneedstoknowandunderstandhowto:
SB1. Determinewhichmutualfundschemesandsimilarfundstomonitortodraw
outinsights
SB2. Decideonappropriateresearchmethodsanddatasourcestousefor
conductingresearch
OrganizationalSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB3. Planresearchscheduleinamannersuchthatitdoesntaffectothertasksto
beperformed
SB4. Shareknowledgeacquiredwithpeersandsubordinates
ProblemSolving
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB5. Addresstechnicaloradministrativeproblemsandescalatethoseissues
beyondonesrole.
AnalyticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB6. Analyzetrendsfromindustryreports,financialforecastsetc.
SB7. Usemarketanalysesandmutualfundfeaturestodetermineprospective
customerprofile
CriticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB8. Exercisejudgmentinunforeseensituationswhichpreservecompanyvalues
andareinlinewithorganizationalguidelines
SB9. Consistentlyobtainfeedbackandimprovetheirperformance


BSC/N0601
ConductResearch

NOSCode
BSC/N0601

Credits(NVEQF/NVQF/NSQF)
[OPTIONAL]
TBD
Banking,Financial
Industry
ServicesandInsurance
(BFSI)

Versionnumber

.01

Draftedon

07/08/2013

IndustrySubsector

FinancialServices

Lastreviewedon

30/08/2013

Occupation

InvestmentServices

Nextreviewdate

01/03/2014

NOSVersionControl:

10

BSC/N0602
MarketandSellMutualFunds

---------------------------------------------------------------------------------------------------------------------------------------

National Occupational
Standard

---------------------------------------------------------------------------------------------------------------------------------------

Overview

Tomarketandsellmutualfundstoprospectivecustomers

11

BSC/N0602
MarketandSellMutualFunds

NationalOccupationalStandard

UnitCode
UnitTitle
(Task)
Description
Scope

N0602
MarketandSellMutualFunds
ThisOSunitisaboutmarketingandsellingmutualfundstoprospectivecustomers
Theunit/taskcoversthefollowing:
Approachandmarketvariousmutualfundsschemestoprospectivecustomer
identified

Assistcustomerwithdeterminingmostsuitablemutualfundschemeaccordingto
needs

Receiveapprovalforinitiatingpurchaseprocess

PerformanceCriteria(PC)w.r.t.theScope
Element

PerformanceCriteria

Tobecompetent,theuser/individualonthejobmustbeableto:
PC1. Approachprospectivecustomersfromleadsgivenbysupervisor/manageror
ApproachAnd
throughreferralnetworktomarketthemutualfunds
MarketVarious
PC2. Respondtonewcustomerswhoapproachorganizationforpurchasingmutual
funds
MutualFunds
PC3. Educatefirsttimeprospectivecustomersonmutualfundschemesandthe
SchemesTo
Prospective
functioningofthemutualfundmarket
CustomerIdentified
PC4. Informtheinvestoronthevariousschemesandproductsofferedbythe

organization
PC5. Usemarketanalysisconductedtosharemarkettrendsandinsightsintothe
mutualfundmarket
PC6. Listentoprospectivecustomersneedsandfinancialrequirementsto
understandtheirfinancialgoals
PC7. Maptheprospectivecustomersgoalstoappropriatemutualfundschemes
available
PC8. Suggestschemesandhighlighttheirbenefitsandsuccessfactors
PC9. Providedetailsofthesuggestedmutualfundschemespastandprojected
AssistCustomerWith
performance
DeterminingMost
SuitableMutualFund PC10. Conductariskprofilingofprospectivecustomertoverifyiftheirriskappetite
isinlinewiththemutualfundschemesriskrating
SchemeAccordingTo
PC11. Disclosedetailsofdiscussedschemesincludingriskleveloftheinvestment
Needs
options

PC12. Calculatedividendsandotherpaymentsreceivabletocustomerforsuggested
product
PC13. Providecustomerwithbrochuresanddocumentsoutliningthemutualfund
scheme
PC14. Informthecustomeraboutinvestmentapproachandriskcontrolinsimple
12

BSC/N0602
MarketandSellMutualFunds
terms.
PC15. Explainthetermsandconditionsofthemutualfundandcommissions
receivedforthescheme
PC16. Explaincircumstancesandimplicationsinthecaseofanearlytermination,if
applicable
PC17. Discloseifinvestmentincludesderivativesandrespondtoanyqueriesonthe
sametheprospectivecustomermayhave
PC18. Receiveapprovalfromcustomerforpurchasingthefundandinitiatethe
ReceiveApprovalFor
purchaseprocess
InitiatingPurchase
PC19. Explaintheprocessofpurchasingthemutualfund,thedocumentsrequired
Process
andprocessingtimelinestothecustomer

PerformGeneral/
AdministrativeTasks

PC20. Preparereportsonnumbermutualfundssoldandsubmitto
supervisor/manager
PC21. Prepareinternalreportsonnumberofleadsconvertedintosales
PC22. Discusswithsupervisor/managertosetorupdatesales/revenuetargets
PC23. Shareinsightsregardingpossiblepoorperformanceoforganizationsmutual
fundswithsupervisorsforaddressal

KnowledgeandUnderstanding(K)
A. Organizational
Context
(Knowledgeofthe
company/
organizationand
itsprocesses)

B.Technical
Knowledge

Theuser/individualonthejobneedstoknowandunderstand:
KA1. TypesofMutualfundschemes,theircharacteristicsandstructure
KA2. Productssimilartomutualfundsandmutualfundsschemesofferedbyother
organizations
KA3. Proceduretoobtainmarketingmateriallikebrochures,pamphletsetc.from
marketingteam
KA4. Factorsinfluencingmutualfundsperformance
KA5. Marketingtechniquestoselltodifferenttypesofprospectivecustomers
KA6. Thecompositionofriskinvolvedwithvariousschemesandriskcompliance
proceduresforthesame
KA7. Formsanddocumentsrequiredformutualfundpurchaseapplication
KA8. Termsandconditionsfordifferentmutualfundschemes
KA9. Acceptedpaymentmethodsandprocessesformakingpayments
KA10. Escalationmatrixforunresolvedproblems
KA11. Alllawsandlegalregulationsrelevanttomutualfunds
KA12. Secondarydatasourcesforobtainingmarketinformation
KA13. Taxandtaxrelatedregulationsrelevanttomutualfunds
KA14. Functionsofthenationalfinancialandregulatoryauthoritieswithregardsto
mutualfunds
Theuser/individualonthejobneedstoknowandunderstand:

KB1. Methodstoevaluatemutualfundschemes
KB2. Methodstoidentifyprospectivecustomersegments
KB3. Accounting,FinancialandEconomicconceptsusedforevaluatingmutualfunds
andassesscustomersfinancialrequirements
KB4. Methodstoprofileriskappetiteofprospectivecustomers
KB5. Methodstomapcustomerrequirementswithschemesofferedbyorganization
KB6. Methodofaccountingandunderstandingstructureofmutualfunds
13

BSC/N0602
MarketandSellMutualFunds
KB7. ITandcomputeroperationsandproceduresrequiredforresearch
KB8. Methodstoanalyzeriskfactorofvariousmutualfundsandsimilarproducts
KB9. Methodstocomprehendimpactofvariouseconomicandfinancialfactorson
mutualfundmarket
KB10. Abilitytoquantifyvariousriskfactorsanditsimpactonfunds
KB11. Methodsofcalculatingreturns,annualgrowthrate&NAVandother
accountingformulaethathelpdeterminereturnsofmutualfundschemes
KB12. Methodstocomputevariousratiostocalculateriskadjustedreturns

14

BSC/N0602
MarketandSellMutualFunds

Skills(S)
A. CoreSkills/
GenericSkills

WritingSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA1. Preparereports/summariesofresearch
SA2. Fillinonlineformsandpaperworkforconductingresearchondatabasesand
otherinformationsources
ReadingSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA3. Readandunderstandorganizationproceduresandguidelines.
SA4. Readandunderstandregulatoryauthoritiesguidelinesandrulesformutual
fundschemes
SA5. Readandunderstandcircularsissuedfornotifyingchangesinnormsand
conditionsformutualfundschemesbySEBIorotherregulatoryauthorities
OralCommunication(ListeningandSpeakingskills)
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA6. Listentocustomerrequirementstounderstandtheirneedsandsuggest
appropriateschemes.
SA7. Communicatewithcustomersinaclearandrespectablemanner
SA8. Communicatewithpeersandsupervisorsforclarificationsandknowledge
sharinginaclearandeffectivemanner

B. ProfessionalSkills DecisionMaking

Theuser/individualonthejobneedstoknowandunderstandhowto:
SB1. Determinewhichmutualfundschemestooffertocustomers
SB2. Decideonappropriateriskprofilingmethodstodetermineriskappetiteof
customers
OrganizationalSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB3. Schedulemeetingswithprospectivecustomerstoinformthemofmutualfund
schemes
SB4. Shareknowledgeacquiredwithpeersandsubordinates
ProblemSolving
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB5. Addresscustomergrievancesandtechnicaloradministrativeproblemsand
escalatethoseissuesbeyondonesrole.
AnalyticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB6. Determinebestpossibleschemesgivencustomersfinancialstatusandneeds
SB7. Analyzeandmonitormutualfundperformancetokeepcustomersand
supervisorsinformed
CriticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB8. Exercisejudgmentinunforeseensituationswhichpreservecompanyvalues
15

BSC/N0602
MarketandSellMutualFunds
andareinlinewithorganizationalguidelines
SB9. Consistentlyobtainfeedbackandimprovetheirperformance
NOSCode
BSC/N0602

Credits(NVEQF/NVQF/NSQF)
[OPTIONAL]
TBD
Banking,Financial
Industry
ServicesandInsurance
(BFSI)

Versionnumber

.01

Draftedon

07/08/2013

IndustrySubsector

FinancialServices

Lastreviewedon

30/08/2013

Occupation

InvestmentServices

Nextreviewdate

01/03/2014

NOSVersionControl:

16

BSC/N0603
AssistwithPurchaseofMutualFunds

---------------------------------------------------------------------------------------------------------------------------------------

National Occupational
Standard

---------------------------------------------------------------------------------------------------------------------------------------

Overview

Toassistwiththeapplicationprocessforthepurchaseofmutualfunds.

17

BSC/N0603
AssistwithPurchaseofMutualFunds

NationalOccupationalStandard

UnitCode
UnitTitle
(Task)
Description
Scope

N0603
AssistwithPurchaseofMutualFunds
ThisOSunitisaboutassistingwiththeapplicationprocessforpurchasingmutual
funds.
Theunit/taskcoversthefollowing:
Assistcustomerwiththeapplicationprocessforpurchasingthemutualfund

Collectandensurepaymentsareprocessedatthebank/organization

Deliverproofofpurchaseandplanfollowupsessions

Performgeneral/administrativetasks

PerformanceCriteria(PC)w.r.t.theScope
Element

AssistCustomerWith
TheApplication
ProcessFor
PurchasingThe
MutualFund

CollectAndEnsure
PaymentsAre
ProcessedAtThe
Bank/Organization

DeliverProofOf
PurchaseAndPlan
FollowUpSessions

PerformanceCriteria
Tobecompetent,theuser/individualonthejobmustbeableto:
PC1. ProvideCustomer/Investorwithformsrequiredforapplicationforpurchaseof
themutualfund
PC2. AssistInvestorinfillingintherequiredformsandobtainingnecessary
documentsforprocessingthepurchase
PC3. Explainthepaymentprocessandacceptedpaymentmethodstothecustomer

PC4. Completepurchaseprocessbycollectingpaymentthroughacceptedchannels
suchaschequedemanddraft,onlinetransfer
PC5. Submittheapplicationformsandpaymentcollectedtotheprocessingteamat
thebank/organization
PC6. Providecustomerwithacknowledgementofapplicationandpayment
received
PC7. Receivenotificationfromprocessingteamifpaymenthasbeensuccessful
PC8. Assisttheinvestorandresolveanyissueinthecaseofrejectionofpayment

PC9. Collectmutualfundcertificatefromthebank/organization
PC10. Delivermutualfundcertificatetoinvestor
PC11. Uploadpurchasehistoryandinvestordetailsintotheinformationsystemor
recordsmaintainedbytheorganization
PC12. Planperiodicfollowupsessionswithcustomerifrequired

18

BSC/N0603
AssistwithPurchaseofMutualFunds
PC13. Preparereportsonprocessedmutualfundapplicationsandcertificates
delivered
PC14. Discusswithsupervisor/managertosetorupdatesales/revenuetargets
PerformGeneral/
PC15. Shareinsightsregardingpossiblepoorperformanceoforganizationsmutual
AdministrativeTasks
fundswithsupervisorsforaddressal
KnowledgeandUnderstanding(K)
A. Organizational
Context
(Knowledgeofthe
company/
organizationand
itsprocesses)

B.Technical
Knowledge

Theuser/individualonthejobneedstoknowandunderstand:
KA1. TypesofMutualfundschemes,theircharacteristicsandstructure
KA2. Productssimilartomutualfundsandmutualfundsschemesofferedbyother
organizations
KA3. Factorsinfluencingmutualfundsperformance
KA4. Proceduretocontactexistingcustomersformarketfeedbackasapartof
research
KA5. Thecompositionofriskinvolvedwithvariousschemesandriskcompliance
proceduresforthesame
KA6. Acceptedpaymentmethodsandprocessesformakingpayments
KA7. Escalationmatrixforunresolvedproblems
KA8. Alllawsandlegalregulationsrelevanttomutualfunds
KA9. Secondarydatasourcesforobtainingmarketinformation
KA10. Taxandtaxrelatedregulationsrelevanttomutualfunds
KA11. Procedureforapplicationprocessand
KA12. Functionsofthenationalfinancialandregulatoryauthoritieswithregardsto
mutualfunds
Theuser/individualonthejobneedstoknowandunderstand:

KB1. Methodstoevaluatemutualfundschemes
KB2. Procedureforapplicationprocess
KB3. Accounting,FinancialandEconomicconceptsusedforevaluatingmutualfunds
andconductingmarketresearch
KB4. Methodofaccountingandunderstandingstructureofmutualfunds
KB5. ITandcomputeroperationsandproceduresrequiredforresearch
KB6. Methodstoanalyzeriskfactorofvariousmutualfundsandsimilarproducts
KB7. Methodstocomprehendimpactofvariouseconomicandfinancialfactorson
mutualfundmarket
KB8. Abilitytoquantifyvariousriskfactorsanditsimpactonfunds
KB9. Methodsofcalculatingreturns,annualgrowthrate&NAVandother
accountingformulaethathelpdeterminereturnsofmutualfundschemes
KB10. Methodstocomputevariousratiostocalculateriskadjustedreturns

Skills(S)
A. CoreSkills/
GenericSkills

WritingSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA1. Preparereports/summariesofresearch
SA2. Fillinonlineformsandpaperworkforconductingresearchondatabasesand
otherinformationsources
19

BSC/N0603
AssistwithPurchaseofMutualFunds
ReadingSkills

Theuser/individualonthejobneedstoknowandunderstandhowto:
SA3. Readandunderstandorganizationproceduresandguidelines.
SA4. Readandunderstandregulatoryauthoritiesguidelinesandrulesformutual
fundschemes
SA5. Readandunderstandcircularsissuedfornotifyingchangesinnormsand
conditionsformutualfundschemesbySEBIorotherregulatoryauthorities

20

BSC/N0603
AssistwithPurchaseofMutualFunds

OralCommunication(ListeningandSpeakingskills)
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA6. Listentomarketnewsandcustomerfeedbacktounderstandthemutualfund
market.
SA7. Communicatewithpeersandsupervisorsforclarificationsandknowledge
sharinginaclearandeffectivemanner

B. ProfessionalSkills DecisionMaking

Theuser/individualonthejobneedstoknowandunderstandhowto:
SB10. Determinewhichmutualfundschemestooffertocustomers
SB1. Decideonappropriateriskprofilingmethodstodetermineriskappetiteof
customers
OrganizationalSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB11. Schedulemeetingswithprospectivecustomerstoinformthemofmutualfund
schemes
SB2. Shareknowledgeacquiredwithpeersandsubordinates
ProblemSolving
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB3. Addresscustomergrievancesandtechnicaloradministrativeproblemsand
escalatethoseissuesbeyondonesrole.
AnalyticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB12. Determinebestpossibleschemesgivencustomersfinancialstatusandneeds
SB4. Analyzeandmonitormutualfundperformancetokeepcustomersand
supervisorsinformed
CriticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB13. Exercisejudgmentinunforeseensituationswhichpreservecompanyvalues
andareinlinewithorganizationalguidelines
SB5. Consistentlyobtainfeedbackandimprovetheirperformance

21

BSC/N0603
AssistwithPurchaseofMutualFunds

NOSCode
BSC/N0603

Credits(NVEQF/NVQF/NSQF)
[OPTIONAL]
TBD
Banking,Financial
Industry
ServicesandInsurance
(BFSI)

Versionnumber

.01

Draftedon

07/08/2013

IndustrySubsector

FinancialServices

Lastreviewedon

30/08/2013

Occupation

InvestmentServices

Nextreviewdate

01/03/2014

NOSVersionControl:

22

BSC/N0603
AssistwithPurchaseofMutualFunds

23

BSC/N0604

PerformAfterSaleActivities

---------------------------------------------------------------------------------------------------------------------------------------

National Occupational
Standard

---------------------------------------------------------------------------------------------------------------------------------------

Overview

Toperformaftersaleactivitiesandprovidesupportservices.

24

BSC/N0604

PerformAfterSaleActivities

NationalOccupationalStandard

UnitCode
UnitTitle
(Task)
Description
Scope

N0604
PerformAfterSaleActivities
ThisOSunitisaboutperformingaftersaleactivities
Theunit/taskcoversthefollowing:
Developlongtermrelationshipswithcustomers

Respondtocustomerqueriesandclarificationsandadvisethecustomerson
existingproductandnewschemes

Assistinterminationofinvestment

Performgeneral/administrativetasks

PerformanceCriteria(PC)w.r.t.theScope
Element

DevelopLongTerm
RelationshipsWith
Customers

RespondToCustomer
QueriesAnd
ClarificationsAnd
AdviseTheCustomers
OnExistingProduct
AndNewSchemes

PerformanceCriteria
Tobecompetent,theuser/individualonthejobmustbeableto:
PC1.
Buildandmaintainlongtermrelationshipswithcustomers
PC2.

Planandexecuteregularfollowupvisitswithcustomertoperiodically
reviewcustomersfinancialgoals

PC3.

Respondtoanycustomerqueriesorclarificationsregardingthe
performanceofthemutualfund

PC4.

Informcustomersofanychangeinperformancesthatmightimpacttheir
investment

PC5.

Providepostsalecustomerservicessuchasdeliveringformsforchangeof
address,deliveringpayments,settingupautomaticupdatesetc.

PC6.

Maintainshareholderaccountstatementsandfinancialdocuments
releasedandupdatethecustomersonthesame.

PC7.

Remapcustomerrequirementsaccordingtotheircurrentfinancialstatus
offeradditionalschemesifneeded

PC8.

Assistcustomerswithmanagingtheirriskwithrespecttothefunds
investedpriortoacquisition

25

BSC/N0604

AssistInTermination
OfInvestment

Perform
General/Administrative
Tasks

PerformAfterSaleActivities
PC9.
Assistintheterminationprocesswhencustomerswishtoclosetheir
investmentbeforethetenureofthefundiscomplete
PC10.

Submittheterminationrequestandobtainallthedocumentsnecessary
forthesamefromthecustomer

PC11.

Processthecancellationofthemutualfundcertificateoncetermination
processiscomplete

PC12.

Processpaymentsincasethetermofthemutualfundisalsocompleteor
extendtheinvestmentperiodfurtheraccordingtocustomersinstructions

PC13.

Preparereportsonstatusoffundsheldbycustomers

PC14.

Preparereportsonnumberfundsterminatedearly

PC15.

Updateinformationofcustomerintothedigitalsystem/records,if
applicable

PC16.
PC17.

Discusswithsupervisor/managertosetorupdatesales/revenuetargets
Shareinsightsregardingpossiblepoorperformanceoforganizations
mutualfundswithsupervisorsforaddressal

KnowledgeandUnderstanding(K)
A. Organizational
Context(Knowledge
ofthecompany/
organizationandits
processes)

Theuser/individualonthejobneedstoknowandunderstand:
KA1. TypesofMutualfundschemes,theircharacteristicsandstructure
KA2. Productssimilartomutualfundsandmutualfundsschemesofferedbyother
organizations
KA3. Factorsinfluencingmutualfundsperformance
KA4. Proceduretocontactexistingcustomersformarketfeedbackasapartof
research
KA5. Thecompositionofriskinvolvedwithvariousschemesandriskcompliance
proceduresforthesame
KA6. Acceptedpaymentmethodsandprocessesformakingpayments
KA7. Escalationmatrixforunresolvedproblems
KA8. Alllawsandlegalregulationsrelevanttomutualfunds
KA9. Theprocessanddocumentsrequiredinthecaseofearlytermination
KA10. Organizationspolicyofprivacy&discretionwhendealingwithcustomers
personalinformation.
KA11. Organizationformatandstandardssetforrepresentationofdataand
analysis
KA12. Secondarydatasourcesforobtainingmarketinformation
KA13. Taxandtaxrelatedregulationsrelevanttomutualfunds
KA14. Functionsofthenationalfinancialandregulatoryauthoritieswithregardsto
mutualfunds
26

BSC/N0604
B.Technical
Knowledge

PerformAfterSaleActivities
Theuser/individualonthejobneedstoknowandunderstand:

KB1. Methodstoevaluatemutualfundschemes
KB2. Accounting,FinancialandEconomicconceptsusedforevaluatingmutual
fundsandconductingmarketresearch
KB3. Methodofaccountingandunderstandingstructureofmutualfunds
KB4. Techniquetoevaluatethechangeincustomerriskpatternandoffer
productsaccordingly
KB5. ITandcomputeroperationsandproceduresrequiredforresearch
KB6. Methodstoanalyzeriskfactorofvariousmutualfundsandsimilarproducts
KB7. Techniquestodiversifytheriskwhilepurchasingadditionalfunds.
KB8. Abilitytoquantifyvariousriskfactorsanditsimpactonfunds
KB9. Methodsofcalculatingreturns,annualgrowthrate&NAVandother
accountingformulaethathelpdeterminereturnsofmutualfundschemes
KB10. Methodstocomputevariousratiostocalculateriskadjustedreturns
KB11. Methodtousevariousperformanceratiosinorderdeterminesappropriate
results.
KB12. Techniquestocalculateimpactbasedonmarketinsights,newsarticles,and
trendpatternsEg.CEOleavingtheorganization,monsoonreasonon
crops,etc.
KB13. Techniquestocomprehendimpactofvariouseconomicandfinancialfactors
onmutualfundmarket

Skills(S)
A. CoreSkills/Generic WritingSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
Skills
SA1. Preparereports/summariesofresearch
SA2. Fillinonlineformsandpaperworkforconductingresearchondatabasesand

otherinformationsources
SA3. Documentconversationsanddecisionsmadewithcustomer.
ReadingSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA4. Readandunderstandorganizationproceduresandguidelines.
SA5. Readandunderstandregulatoryauthoritiesguidelinesandrulesfor
mutualfundschemes
SA6. Readandunderstandcircularsissuedfornotifyingchangesinnormsand
conditionsformutualfundschemesbySEBIorotherregulatoryauthorities
OralCommunication(ListeningandSpeakingskills)
Theuser/individualonthejobneedstoknowandunderstandhowto:
SA7. Listentomarketnewsandcustomerfeedbacktounderstandthemutual
fundmarket.
SA8. Communicatewithpeersandsupervisorsforclarificationsandknowledge
sharinginaclearandeffectivemanner
B. ProfessionalSkills

DecisionMaking

27

BSC/N0604

PerformAfterSaleActivities
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB1. Determinewhichmutualfundschemesandsimilarfundstomonitortodraw
outinsights
SB2. Decideonappropriateresearchmethodsanddatasourcestousefor
conductingresearch
OrganizationalSkills
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB3. Planresearchscheduleinamannersuchthatitdoesntaffectothertasksto
beperformed
SB4. Shareknowledgeacquiredwithpeersandsubordinates
ProblemSolving
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB5. Addresstechnicaloradministrativeproblemsandescalatethoseissues
beyondonesrole.
AnalyticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB6. Analyzetrendsfromindustryreports,financialforecastsetc.
SB7. Usemarketanalysesandmutualfundfeaturestodetermineprospective
customerprofile

28

BSC/N0604

PerformAfterSaleActivities
CriticalThinking
Theuser/individualonthejobneedstoknowandunderstandhowto:
SB8. Exercisejudgmentinunforeseensituationswhichpreservecompanyvalues
andareinlinewithorganizationalguidelines
SB9. Consistentlyobtainfeedbackandimprovetheirperformance

29

BSC/N0604

PerformAfterSaleActivities

NOSCode
BSC/N0604

Credits(NVEQF/NVQF/NSQF)
[OPTIONAL]
TBD
Banking,Financial
Industry
ServicesandInsurance
(BFSI)

Versionnumber

.01

Draftedon

07/08/2013

IndustrySubsector

FinancialServices

Lastreviewedon

30/08/2013

Occupation

InvestmentServices

Nextreviewdate

01/03/2014

NOSVersionControl:

30

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