Professional Documents
Culture Documents
Increased revenue
Marketing
Development
Editorial
Visibility/authority
Trend awareness
Reader feedback
Best practices
education
Content opportunities
(attendees + speakers)
Client/ Company
Engagement
Brand authority
Trend awareness
User feedback
Reporting
Industry knowledge
HR/nance
Ops
Brand building
Trend awareness
Recruitment
Best practices
Research
Presence building
(trends + candidates)
Diana Hwang,
Senior News
Writer
Maxine Giza,
Associate Site
Editor
Relationship building
Networking
Peter Ross,
VP, Marketing
Name recognition
Troubleshooting
Client consulting
Recruitment
Sales
Professional
development
Better branding
Events
More opportunities
Rich Stone,
Global Account
Manager
interaction =
(per week)
X everyone
search
2,000+
social
conversion
opportunities
revenue
visibility
more leads
more discussions
prominence for
content creators
(search + social)
trac
more
ad revenue
more clicks
increased authority
for websites +
contributors
Build
sa
s
user
ed
e of eng
c
n
ag
ie
d
u
more
activity
value.
return visits.
experience.