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Individuals use financial planning strategies for a variety of reasons that include planning for
future purchases, paying for an education, or retiring comfortably. There are many
resources available to help design a reasonable financial plan so that earnings can be used
wisely over time and be available when needed. The most common types of financial
planning methods include personal budgeting, investment planning, estate planning, tax
and business planning, retirement and estate planning, and educational saving.
One common type of financial planning strategy is cash flow management. which refers to
the process by which individuals and families carefully decide how and where to allocate
income to pay for household and lifestyle costs. Income is balanced against bills,
entertainment, and other expenses to make sure that costs are covered and that some
money is left each month for other things. It is important that individuals understand the
basics of personal money management early in life so that other forms of financial planning
can be handled correctly.
Other financial planning strategies that are common have to do with investing money and
increasing wealth. Income that is earned can be added to savings accounts, money market
accounts, mutual funds, stocks, bonds and other interest earning accounts to earn more
over time. Saving money is an important hallmark of any sound strategy for financial
planning, whether it is for the short term or long term.
The lack of planning and control of cash resources is the reason often given for
the failure of many small businesses in Australia. However, good forecasting can
help reduce your business risk.
Much like a map helps you plan a long road trip, a financial forecast (often called
a cash budget, cash flow, or financial plan) helps you achieve your goals and get
your business to where you want it to be.
A financial forecast is a tool that allows you to use your resources where they're
most needed, so you can control the cash flow of your business, instead of it
controlling you. It allows you to control your money so you are more likely to
achieve your desired net profit.
Demonstrates the financial viability of a new business venture. Allows you to construct a
model of how your business might perform financially if certain strategies, events and plans are
carried out.
Allows you to measure the actual financial operation of the business against the forecast
financial plan and make adjustments where necessary.
Allows you to guide your business in the right direction and take control of your cash
flow.
Identifies potential risks and cash shortfalls to keep the business out of financial trouble.
Provides an estimate of future cash needs and whether additional private equity or
borrowing is necessary.
Assists you to secure a bank loan or other funding. Lenders and investors require
financial forecasts to show your capacity to repay the loan.
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Identify the cause of the variation so you can take corrective action before it becomes a
major problem.
Fine tune your skills so you prepare more accurate forecasts next year.
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Financing Strategies
The entrepreneurs goal in securing financing should be to identify the appropriate mix of
funds with the least cost to the business and the fewest restrictions on business operations.
The founder(s) usually seeks to retain as large a share of ownership in the firm as possible,
so as to realize returns on the investment and innovation and to maintain business control.
Sometimes, however, it is important to realize that equity investors can contribute much
more to the business than money-including management expertise, contacts, marketing
channels, and business partners.
Debt providers can also be valuable resources to a recycling company. For example, even
before a young company is bankable, it can be useful to recruit a commercial banker as a
business advisor. The banker may be interested in helping the venture achieve a level of
profitability that will allow for bank debt to be placed in the future.
As noted in Figure 3-3, fund raising is an ongoing process for the entrepreneur, in
partnership with his or her board members, management and professional advisors. No
single source or amount of capital will be appropriate for all of a companys financing needs
during its development. Rather, the financing of the company should be seen as an
incremental process, as with the expansion of staffing, manufacturing or marketing efforts.
At each stage of company development, the firm only needs to attain the funds to achieve
the next milestone, while laying the groundwork for future financing rounds. This staged
approach limits the risk for the entrepreneur and the investor. It also ensures that the
founder has to give up smaller shares of his or her companys equity early on, when the
companys valuation is lower. As success is achieved on progressive milestones, the
company will be worth more and future equity financing rounds will yield more dollars for
each ownership share in the company.
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Style Strategy
Stock selection for individual investors can be a daunting task. Choosing
securities from the global marketplace, analyzing, evaluating, purchasing
and tracking performance of those securities within a diversified portfolio
is not something most individual non-professional investors are able or
willing to do. Instead, investors can make portfolio allocation decisions by
choosing among broad categories of securities, such as "large-cap",
"growth", "international" or "emerging markets". This approach to
investing - looking at the underlying characteristics common to certain
types of investments - is termed style investing.
The popularity of style investing increased considerably for institutional
investors during the 1980s as the pension consulting community
encouraged clients to categorize equity styles during the asset allocation
process. Both institutional and individual investors found that
categorizing stocks by style simplifies investor choices and allows them
to process information about stocks within a category more easily and
more efficiently. Allocating savings across a limited number of investment
styles is a far easier and much less intimidating task than choosing
among thousands of investment options available throughout the world.
By classifying assets according to a specific style, investors are also
better able to evaluate the performance of professional money
managers. In other words, all the money mangers handling emerging
growth stock funds can be ranked by performance in that particular
category. In fact, money managers are generally evaluated not in terms
Relative Value money managers seek out stocks that are underappreciated relative to the market, their peer group, and the
company's earnings potential. Relative value stocks should also
feature some sort of channel (such as a patent or pending FDA
approval) that has the potential to unlock the stock's real value. A
typical holding period is three to five years. Unlike traditional value
managers, relative value managers pursue opportunities across all
economic sectors and may not concentrate on the usual "value
sectors".
New value managers choose their investments from all securities
categories, seeking any stock that holds prospect for significant
appreciation.
Growth style managers typically focus on an issuer's future earnings
potential. They try to identify stocks offering the potential for growing
earnings at above-average rates. Where value managers look at current
earnings and assets, growth managers look to the issuer's future
earnings power. Growth is generally associated with greater upside
potential relative to style investing and, of course, it has concomitant
greater downside risk.
Traditional growth style investing has also spawned a few sub
styles, specifically, disciplined growth or growth-at-a reasonableprice (GARP), and aggressive, or momentum, growth.
Disciplined growth style managers concentrate on companies
that they believe can grow their earnings at a rate higher than the
market average and that are selling for an appropriate price.
cost averaging, you put in more when prices are down, and less when
prices are up.