NADA Used Car Guide Perspective Dec 2014

December 2014
NADA Retention Review:

One-Year-Old Mainstream Models
Perspective | December 2014
TABLE OF CONTENTS
Introduction ................................................................................................................................. 3
Chevrolet Corvette Stingray ........................................................................................................ 3
Chevrolet Impala ......................................................................................................................... 4
Chevrolet SS................................................................................................................................. 5
Chevrolet Silverado 1500 ............................................................................................................ 5
FIAT 500L ..................................................................................................................................... 6
GMC Sierra 1500 ......................................................................................................................... 7
Jeep Cherokee ............................................................................................................................. 7
Kia Cadenza ................................................................................................................................. 8
Kia Forte ...................................................................................................................................... 9
Kia Soul ........................................................................................................................................ 9
Mazda Mazda3 ............................................................................................................................ 10
Mazda Mazda6 ............................................................................................................................ 11
MINI Cooper Hardtop .................................................................................................................. 11
Mitsubishi Mirage ....................................................................................................................... 12
Mitsubishi Outlander .................................................................................................................. 13
Nissan Rogue ............................................................................................................................... 13
Subaru Forester ........................................................................................................................... 14
Toyota 4Runner ........................................................................................................................... 15
Toyota Corolla ............................................................................................................................. 16
Toyota Highlander ....................................................................................................................... 16
At NADA Used Car Guide ............................................................................................................. 18
NADA Used Car Guide | 8400 Westpark Drive | McLean, VA 22102 | 800.544.6232 | nada.com/b2b
2014 NADA Used Car Guide
NADA Retention Review:

One-Year-Old Mainstream Models
Decembers edition of Perspective is the second in a two-part series that details the one
-year retention performance of all-new or heavily revised mainstream models, which
follows last months review of luxury model retention.
Just as we did in our review of one-year-old luxury models, we provided retention
figures for the most popular trim level of the mainstream vehicles as determined by its
share of new vehicle sales. While retention for other styles (e.g., other trim levels or
body and engine types) within a model lineup may be better or worse than ones
provided, differences are generally small and do little to change the models overall
standing relative to either its competitive segment or to the outgoing model.
The retention calculation is a function of a three month average (Oct. Dec. 2014) of
NADAs average trade-in value divided by a vehicles typically-equipped Manufacturer
Suggested Retail Price (MSRP). Typically-equipped MSRP data was sourced from ALG
and NADA Used Car Guide. Note that a vehicles rate of depreciation, and ultimately
retention, is in part a product of the level of discounting when sold new. As such, MSRPs
do not include any incentives or rebates available at the time of purchase.
Background information describing each model was provided by NADAguides.com,
whose broad range of data, products and services, informational articles, tips and advice
and video buying guides help make the vehicle purchasing process easier for consumers.
Chevrolet Corvette Stingray

With a 6.2-liter V8 engine rated at 455 horsepower
and 460 lb-ft of torque, the seventh-generation 2014
Chevrolet Corvette Stingray (also known as the C7)
combines top-notch driving capability with
spectacular styling. The rear-wheel drive muscle car
can be configured either as a 6-speed automatic with
paddle shifters or a 7-speed manual. The EPA
estimates a manual-equipped Corvettes fuel
economy at 17 mpg city and 29 mph highway, with
both figures dropping by one mpg when equipped with the automatic. Starting at
$51,000, the Corvette is a tremendous value compared to other sports cars of its caliber.

Retention Report Card
Despite a nearly 7 percent increase in MSRP for a typically-equipped model, the wildly
popular 2014 Corvette has done exceptionally well from a retention standpoint. Oneyear retention for the 2014 Stingray Coupe 1LT automatic stands at 84.7 percent, which
is an improvement of 10.7-percentage points over the outgoing model and an
impressive 14.7-percentage point lead over the average for the Upper Sport car
segment. Equally notable is the fact that retention for the stunning new Corvette is the
highest of all redesigned models for the 2014 model year.
Make/Model/Style
2014 Chevrolet Corvette Stingray Coupe 1LT Automatic
2013 Chevrolet Corvette Coupe 1LT Automatic
Difference
Typically-Equipped Average Trade-In

MSRP
Value
$55,345
$46,875
$51,845
$38,350
$3,500
$8,525
2014 Upper Sport Car Average
1-Year Retention
(%)
84.7%
74.0%
10.7 ppts
70.0%
Chevrolet Impala
Redesigned from the ground up for 2014, the
Chevrolet Impala is a full-size sedan with front-wheel
drive as standard. Buyers can choose between a 2.5liter 4-cylinder engine producing 195 horsepower, or
a larger 3.6-liter V6 generating 305 horsepower. The
Impala comes standard with a 6-speed automatic
transmission and fuel economy for the I4 engine is
estimated at 21 mpg city and 31 mpg highway. A hybrid model is also offered and can
achieve up to 35 mpg highway.
While the typically-equipped MSRP for a 2014 Impala rose by roughly $1,000 from the
previous model, the average trade-in value improved by over $3,000, which translates
to a 9.1-percentage point increase in one-year retention versus the 2013 version. At
59.9 percent, the one-year retention for a new Impala LS 2.5L I4 is also 4.3-percentage
points better than the 2014 Large Car segment average.
Make/Model/Style
2014 Chevrolet Impala LS 2.5L I4
2013 Chevrolet Impala LS 3.6L V6
Difference

MSRP
Value
$27,670
$16,583
$26,685
$13,550
$985
$3,033
2014 Large Car Average
1-Year Retention
(%)
59.9%
50.8%
9.1 ppts
55.6%
Chevrolet SS
The Chevrolet SS full-size sport sedan is based on the
Australian market Holden VF Commodore and was
revived for 2014 to satiate fans of the discontinued
Pontiac G8. Using German luxury sport sedans as a
benchmark, the rear-wheel drive SS was developed to
achieve a 0-60 mph sprint in just five seconds, thanks
to its 425 horsepower 6.2-liter V8 engine on the
inside, while maintaining a more mature,
conservative appearance on the outside. Using a 6speed automatic transmission that includes the
companys TAPshift technology, fuel economy for the SS is estimated at 14 mpg city and
21 mpg highway.
Although the 2014 SS has no previous model to compare against, one-year retention for
the SS is above-average relative to its peer group. While the Upper Sport car one-year
retention average is 70 percent for 2014 models, the 2014 Chevrolet SS 6.2L V8 carries a
retention figure of 71.6 percent.
Make/Model/Style
2014 Chevrolet SS 6.2L V8
Typically-Equipped
Average Trade-In
MSRP
Value
$46,670
$33,408
2014 Upper Sport Car Average
1-Year Retention (%)

71.6%
70.0%
Chevrolet Silverado 1500

Amid stiffening competition and the rising popularity
of full-size pickups, Chevrolet completely redesigned
its Silverado 1500 for 2014 and fitted it with an allaluminum range of engines, including a 5.3-liter V8
EcoTec3 with 355 horsepower and 383 lb-ft of
torque. Its claimed to be the most full-efficient V8
found in any full-size truck, with fuel economy
checking in at 16 mpg city and 23 mpg highway. The
285 horsepower 4.3-liter V6 is no slouch either, as Chevy claims it bests its Ford and
Ram rivals with the most torque and highest tow rating of any standard V6. The V6 has
an EPA estimated fuel economy of 18 mpg city and 24 mpg highway using a 6-speed
automatic transmission.

Comparing the 2014 Silverado Crew Cab LT 4WD 5.3L V8 with the previous years
Extended Cab LT 4WD 5.3L V8, the typically-equipped MSRP grew by over $3,000, yet
the disparity in one-year retention is a significant 6.2-percentage points. The 2014
editions 69.7 percent retention is also a solid 5-percentage points greater than the
Large Pickup truck segment average.
Make/Model/Style
2014 Chevrolet Silverado Crew Cab LT 4WD 5.3L V8
2013 Chevrolet Extended Cab LT 4WD 5.3L V8
Difference

MSRP
Value
$42,015
$29,292
$38,970
$24,733
$3,045
$4,559
2014 Large Pickup Truck Average
1-Year Retention
(%)
69.7%
63.5%
6.2 ppts
64.7%
FIAT 500L
Following in the footsteps of the petite Fiat 500
compact car which was the Italian brands first
model upon its return to the U.S. market comes
the 500L multipurpose vehicle (MPV), which is a
larger model based on its smaller sibling. Maintaining
a flair and style thats distinctly Italian, but with four
doors and room for five adults, the 500L offers more
versatility and competes against vehicles such as the
Kia Soul, Nissan Juke, Mini Cooper Clubman and
Honda Fit. The car can be had with either a 6-speed manual or 6-speed Euro twin clutch
transmission, mated to a 160 horsepower turbocharged 1.4-liter four-cylinder engine.
The second U.S. offering from Fiat achieves an EPA estimated 25 mpg city and 33 mpg
highway.
With regards to value retention, Fiats first four-door subcompact is finding that being
the new kid on the block isnt easy. While the 2014 Intermediate Subcompact car oneyear retention average is 62.4 percent, the retention for a 2014 Fiat 500L Pop 1.4L I4
Turbo is a mere 55.3 percent, which is 7.1 percentage points below the segment
average.
Make/Model/Style
2014 Fiat 500L Pop 1.4L I4 Turbo

MSRP
Value
$20,045
$11,091
2014 Int. Subcompact Car Average
1-Year Retention
(%)
55.3%
62.4%
GMC Sierra 1500

With new powertrain options for 2014, the
completely redesigned GMC Sierra 1500 full-size
pickups are stronger and more fuel-efficient than
ever before. The new 4.3-liter EcoTec3 V6 (285
horsepower), 5.3-liter EcoTec3 V8 (355 horsepower)
and 6.2-liter EcoTec3 V8 (420 horsepower) engine
choices deliver power to the rear wheels through a 6speed automatic transmission, while optional fourwheel drive can be selected with any of the three
engines. Fuel economy for the V6 is estimated at 18 mpg city and 24 mpg, while the 5.3L
V8 is rated at 16 mpg city and 23 mpg highway. Fuel economy for the 6.2L V8 is rated at
14 mpg city and 17 mpg highway.
At $43,830, the typically-equipped MSRP for a 2014 GMC Sierra Crew Cab SLE 4WD 5.3L
V8 is $5,000 more expensive than the 2013 Extended Cab SLE 4WD 5.3L V8 it replaces,
but its one-year retention improved by 7.2 percentage points. The 2014 Sierras 72.7
percent retention separates the model even more from the 2014 Large Pickup truck
average, which sits at 64.7 percent retention.
Make/Model/Style
2014 GMC Sierra Crew Cab SLE 4WD 5.3L V8
2013 GMC Sierra Extended Cab SLE 4WD 5.3L V8
Difference
Typically-Equipped
Average Trade-In
MSRP
Value
$43,830
$31,883
$38,795
$25,425
$5,035
$6,458
2014 Large Pickup Truck Average

72.7%
65.5%
7.2 ppts
64.7%
Jeep Cherokee
After a long hiatus, Jeep brought back the Cherokee
nameplate in 2014 in the form of a sleeker mid-size
SUV that is more stylish and aerodynamic than the
boxy Liberty it replaced. A 2.4-liter Tigershark I4
engine (184 horsepower/171 pound-foot of torque)
comes standard, while a 3.2-liter Pentastar V6 engine
(271 horsepower/239 lb-ft of torque) is optional. Both
are mated to a 9-speed automatic transmission.
Customers can choose between front-wheel drive
and four-wheel drive, with off-road equipment such as a locking rear differential

available on the latter. Fuel economy for the I4 is estimated at 21 mpg city and 28 mpg
highway, while the V6 is rated at 19 mpg city and 27 mpg highway.
The Jeep Cherokee has been a strong performer both in new vehicle sales and used
value retention. One-year retention for the 2014 Cherokee Sport 4WD 2.4L I4 is 72.7
percent, which is a few percentage points above the 2014 Compact Utility segments
68.9 percent average.
Make/Model/Style
2014 Jeep Cherokee Sport 4WD 2.4L I4
Typically-Equipped
Average Trade-In
MSRP
Value
$25,990
$18,900
2014 Compact Utility Average

72.7%
68.9%
Kia Cadenza
Much like Hyundai, Kia continues to make strides in
improving customer perception of its brand and the
Cadenza is another step in the right direction. The full
-size front-wheel drive luxury sedan was completely
new for 2014 and is built on the same platform as the
Hyundai Azera. Sharing the same 293 horsepower 3.3
-liter V6 and 6-speed automatic transmission with its
Hyundai cousin, the powertrain combination achieves
an estimated 19 mpg city and 28 mpg highway.
Kia has been fairly successful in its initial foray into premium territory, but the Cadenza
is experiencing growing pains as far as value retention goes. One-year retention for a
2014 Cadenza Premium 3.3L V6 comes in at 56.5 percent versus the 2014 Upper Midsize car average of 61.2 percent, representing a 4.7-percentage point disparity.
Make/Model/Style
2014 Kia Cadenza Premium 3.3L V6
Typically-Equipped
Average Trade-In
MSRP
Value
$35,900
$20,267
2014 Upper Mid-Size Car Average

56.5%
61.2%
Kia Forte
The compact Kia Forte sedan received a complete
redesign for 2014, with longer, wider and lower
proportions, improved performance and fuel
economy, a more refined ride and more comfortable
interior. Beneath the hood sits either a 148
horsepower 1.8-liter I4 or an optional 173
horsepower 2.0-liter I4 mated to either a 6-speed
manual or 6-speed electronically controlled
automatic transmission. Fuel economy for the Forte is
estimated at 24 mpg city and 37 mpg highway, depending on engine and transmission
selection.
Even though the average trade-in value for the 2014 Kia Forte Sedan EX 2.0L I4 grew by
a few hundred dollars compared to last years version, it was overshadowed by the
models $1,725 hike in price, which negatively affected its retention. Not only is the
2014 Fortes one-year retention 4.4-percentage points lower than the previous edition,
the retention average for 2014 Intermediate Compact cars is also 3.4-percentage points
higher.
Make/Model/Style
2014 Kia Forte Sedan EX 2.0L I4
2013 Kia Forte Sedan EX 2.0L I4
Difference

MSRP
Value
$20,300
$12,550
$18,575
$12,292
$1,725
$258
2014 Int. Compact Car Average
1-Year Retention
(%)
61.8%
66.2%
-4.4 ppts
65.2%
Kia Soul
The 2014 Kia Soul compact hatchback was a redesign
that, despite maintaining its familiar looks, was built
on a brand new platform more focused on ride,
handling and overall refinement than before.
Affordability, superior packaging and fuel efficiency
remain hallmarks of the Soul, with the latter achieved
using either a 130 horsepower 1.6-liter 4-cylinder or
optional 164 horsepower 2.0-liter 4-cylinder engine.
Buyers can choose between a 6-speed manual or a 6-

speed automatic with paddle shifters. Fuel economy is estimated at 26 mpg city and 36
mpg highway, depending on engine and transmission.
Despite its significant redesign, retention for the 2014 Kia Soul + fell to 68.7 percent
from the outgoing 2013 models figure of 72.3 percent. Even though retention fell, the
2014 Soul still sits over 6-percentage points above the Intermediate Subcompact car
segment average of 62.4 percent.
Make/Model/Style
2014 Kia Soul + 2.0L I4
2013 Kia Soul + 2.0L I4
Difference
Typically-Equipped
Average Trade-In
MSRP
Value
$19,195
$13,192
$18,500
$13,367
$695
-$175
2014 Int. Subcompact Car Average

68.7%
72.3%
-3.6 ppts
62.4%
Mazda Mazda3
An all-new Mazda Mazda3 compact car was
developed for 2014 displaying the companys new
flowing Kodo design language in both sedan and 5door hatchback forms. SkyActiv technologies are
found throughout the vehicle and the 155
horsepower 2.0-liter 4-cylinder (6-speed manual or 6speed automatic) and optional 184 horsepower 2.5liter 4-cylinder (6-speed automatic only) engines do
wonders for the vehicles fuel mileage, while
maintaining a fun driving experience. Fuel economy is
estimated at 27 mpg city and 41 mpg highway, with efficiency supported by a new
regenerative braking system.
Used value retention for the redesigned 2014 Mazda3 has been good. One-year
retention for the 2014 Mazda3 i Sport reached 66 percent, up by over 3-percentage
points from the outgoing models 62.9 percent. Relative to its competitive set, the 2014
Make/Model/Style
2014 Mazda Mazda3 i Sport 2.0L I4
Difference
Typically-Equipped
Average Trade-In
MSRP
Value
$20,290
$13,400
$20,020
$12,583
$270
$817

66.0%
62.9%
3.1 ppts
65.2%
10

Mazda3s one-year retention is slightly above the Intermediate Compact car segment
average of 65.2 percent.
Mazda Mazda6
Preceding the release of the new Mazda3 was the
Mazda6 mid-size sedan, which was redesigned for
2014 with a stunning exterior design and a spacious
cabin full of high-quality soft-touch materials. The
Kodo soul of motion design language was such a
head-turner for the Mazda6 that the car was named a
finalist for World Car Design of the Year. The sedan
employs a 184 horsepower 2.5-liter SkyActiv-G directinjected 4-cylinder engine. Fuel economy for the
Mazda6 equipped with the 6-speed automatic is
estimated at 26 mpg city and 38 mpg highway.
Mazdas redesigned 2014 Mazda6 has been warmly accepted. As a result, retention for
the 2014 Mazda6 i Sport stands at 70.6 percent, which is nearly 12-percentage points
above the outgoing models score of 58.8 percent. Retention for the new Mazda6 is also
well above the Intermediate Mid-size car segment average of 61.2 percent.
Make/Model/Style
Difference

MSRP
Value
$23,490
$16,592
$22,520
$13,242
$970
$3,350
2014 Int. Mid-Size Car Average
1-Year Retention
(%)
70.6%
58.8%
11.8 ppts
61.2%
MINI Cooper Hardtop

A division of BMW of North America, MINI made its
U.S. debut in 2002 with the retro Cooper, which was
made famous in the 2003 Hollywood remake of The
Italian Job. For 2014, the brand released an all-new
front-wheel-drive Cooper Hardtop that keeps MINIs
familiar design, but is longer, wider and taller than
last generations model. A 134 horsepower 1.5-liter
twin-turbocharged 3-cylinder engine powers the base
model, while the Cooper Hardtop S is fitted with a
11

189 horsepower 2.0-liter twin-turbocharged 4-cylinder engine. Three transmission
choices are available, including a 6-speed manual, 6-speed automatic, and 6-speed
automatic with paddle shifters. Fuel economy for the base model is rated at 29 mpg city
and 40 mpg highway, while the more powerful S can achieve 24 mpg city and 34 mpg
highway.
For the 2014 model year, the new Mini Cooper 1.5L I3 Turbo actually became $1,500
less expensive than a similarly equipped 2013 model. The MSRP was not the only thing
to drop on the 2014 Mini Cooper though, as retention for the 1.5L turbo fell by more
than 1-percentage point compared to the naturally-aspirated 2013 model. However,
retention for the 2014 Mini Cooper sits nearly 5-percentage points above the Sport car
segment average of 67.9 percent.
Make/Model/Style
2014 Mini Cooper 1.5L I3 Turbo
2013 Mini Cooper 1.6L I4
Difference

MSRP
Value
$21,995
$15,992
$23,495
$17,333
-$1,500
-$1,341
2014 Sport Car Average
1-Year Retention
(%)
72.7%
73.8%
-1.1 ppts
67.9%
Mitsubishi Mirage
The Mitsubishi Mirage was an all-new model for
2014. It's a 5-door subcompact powered by a tiny
engine that help it achieve big EPA fuel economy
numbers. The Mirages $12,995 MSRP also make it
one of the least expensive new cars available in
America. The Mirage is powered by a 1.2-liter I3
engine that produces 75 horsepower and 75 lb-ft of
torque. The Mirage can be paired to a standard 5speed manual transmission, or an optional
continuously variable transmission (CVT). Fuel
economy is within an EPA estimated range of 34 mpg
city to 44 mpg highway, depending on transmission selection.
Retention for the 2014 Mirage has been subpar. One-year retention for the 2014 Mirage
DE 1.3L I3 stands at 54.5 percent, over 10-percentage points lower than the Entry
Subcompact car segment average of 64.8 percent.
12

Typically-Equipped
Average Trade-In
MSRP
Value
$14,805
$8,075
2014 Entry Subcompact Car Average
Make/Model/Style
2014 Mitsubishi Mirage DE 1.2L I3

54.5%
64.8%
Mitsubishi Outlander
The Mitsubishi Outlander was all-new for 2014, with a
new look that's more upright and rounded than that
of its predecessor. The Outlander comes in frontwheel drive or four-wheel drive models, with a choice
of 4-cylinder or V6 engines. Fuel efficiency is
estimated at 25 mpg city to 31 mpg highway for the
front-wheel drive version, and 24 mpg city and 29
mpg highway for four-wheel drive.
Retention for the 2014 Outlander is below average. At 67.1 percent, one-year retention
for the Outlander SE 4WD 2.4L I4 is nearly 5-percentage points lower than the outgoing
models 71.8 percent, and is also below the Compact Utility segment average of 68.9
percent.
Make/Model/Style
2014 Mitsubishi Outlander SE 4WD 2.4L I4
2013 Mitsubishi Outlander SE 4WD 2.4L I4
Difference

MSRP
Value
$26,645
$17,867
$26,320
$18,900
$325
-$1,033
1-Year Retention
(%)
67.1%
71.8%
-4.7 ppts
68.9%
Nissan Rogue
After its introduction in 2008, the Nissan Rogue went
on to become Nissan's second best-selling vehicle.
For 2014, it received its first major redesign which
included updated styling inside and out, as well as
more interior space. Though the new Rogue is not
really any bigger than the outgoing model, the
wheelbase is longer and the vehicle is taller, while the
front overhang has gotten shorter. Styling is modern,
confident and sleek, while the interior has been
updated and now features plenty of technology that
13

has been steadily trickling down from luxury cars. The Rogue is powered by a 2.5-liter 4cylinder engine that produces 170 horsepower and 175 lb-ft of torque. It comes
standard with front-wheel drive and a CVT automatic transmission, with an all-wheel
drive option (AWD). Fuel economy for the front-wheel drive model is estimated at 26
mpg city and 33 mpg highway, while AWD versions can achieve 25 mpg city and 32 mpg
highway.
Retention for the 2014 Nissan Rogue has been above average. One-year retention for
the 2014 Rogue S AWD stands at 73.1 percent, a figure 2.3-percentage points higher
than the outgoing models 70.8 percent figure. Compared to its competitive set,
retention for the 2014 Rogue is more than 4-percentage points ahead of the Compact
Utility segment average of 68.9 percent.
Make/Model/Style
2014 Nissan Rogue S AWD 2.5L I4
2013 Nissan Rogue S AWD 2.5L I4
Difference

MSRP
Value
$25,025
$18,283
$22,455
$15,900
$2,570
$2,383
1-Year Retention
(%)
73.1%
70.8%
2.3 ppts
68.9%
Subaru Forester
The Forester was completely redesigned for 2014. It
features a new exterior and interior as well as a new
turbocharged engine. Styling on the base Forester has
matured, while the turbocharged version
distinguishes itself with a much more aggressive front
fascia. The new vehicle is roomier than the one it
replaces, even though external dimensions have only
grown by a couple of inches. The 2014 Forester is
powered by a horizontally-opposed 2.5-liter 4-cylinder engine that produces 170
horsepower. XT level trims are powered by a new 2.0-liter horizontally-opposed 4cylinder turbocharged engine that produces 250 horsepower. Transmissions include a
standard 6-speed manual and an optional CVT with manual shift mode. Fuel economy is
estimated to be 24 mpg city and 32 mpg highway for the 2.5-liter, and 23 mpg city and
28 mpg highway for the 2.0-liter turbo.
One-year retention for the 2014 Forester is exemplary. At 81.8 percent, retention for
the 2014 Forester i Premium 2.5L is substantially above the Compact Utility segment
14

average of 68.9 percent and is also 4-percentage points higher than the outgoing
models figure of 78.1 percent.
Make/Model/Style
2014 Subaru Forester i Premium AWD 2.5L H4
2013 Subaru Forester X AWD 2.5L H4
Difference

MSRP
Value
$25,820
$21,133
$23,290
$18,183
$2,530
$2,950
1-Year Retention
(%)
81.8%
78.1%
3.7 ppts
68.9%
Toyota 4Runner
The 2014 4Runner received refreshed styling inside
and out, but the overall design still closely resembles
the outgoing 2013 model. Outside, the front grille
and headlights were revised, while inside a new
instrument panel was added along with a
touchscreen-based infotainment system that includes
Toyota's Entune smartphone integration. The revamped 2014 Toyota 4Runner is powered by a 4.0liter V6 engine that produces 270 horsepower and
278 lb-ft of torque. Rear-wheel and four-wheel
drivetrains are paired with a standard 5-speed automatic transmission. Rear-wheel drive
fuel economy is estimated at 17 mpg city and 22 mpg highway, while city and highway
ratings for four-wheel drive models are 17 mpg and 21 mpg, respectively.
Despite all of the 2014 4Runners updates, used value retention has been depressed
compared to the 2013 model year. One-year retention for the 2014 4Runner SR5 4WD
stands relatively high at 77.1 percent, however, its score is down significantly from the
2013 4Runners 85.1 percent figure recorded last year. The 2014 4Runners retention is
nearly 10-percentage points higher than the Mid-size Utility segment average of 67.6
percent.
Make/Model/Style
2014 Toyota 4Runner SR5 4WD 4.0L V6
2013 Toyota 4Runner SR5 4WD 4.0L V6
Difference
Typically-Equipped
Average Trade-In
MSRP
Value
$35,555
$27,417
$34,225
$29,142
$1,330
-$1,725
2014 Mid-Size Utility Average

77.1%
85.1%
-8 ppts
67.6%
15
Toyota Corolla
The Toyota Corolla was completely redesigned for
2014. The new car boasts a much more stylish and
aggressive look than in years past, with standard LED
headlights and an overall longer, lower and wider
presence. The result is a larger cabin for passenger
comfort, including more legroom. Inside, the Corolla
features premium materials and improved standard
features with plenty of technology to keep owners
connected to the information and entertainment they
crave. A CVT is now available, which boosts fuel efficiency to an estimated 29 mpg city
and 38 mpg highway.
The Corolla has traditionally been a solid retention performer and the 2014 model
continues to carry the torch. While retention for the 2014 Corolla L is down slightly from
2013s, its score of 70.4 percent is over 5-percentage points higher than the
Intermediate Compact car segment average of 65.2 percent.
Make/Model/Style
2014 Toyota Corolla L 1.8L I4
2013 Toyota Corolla L 1.8L I4
Difference

MSRP
Value
$18,225
$12,825
$17,870
$12,758
$355
$67
1-Year Retention
(%)
70.4%
71.4%
-1 ppts
65.2%
Toyota Highlander
The Toyota Highlander was completely redesigned for
2014. Delivered as a front-wheel drive and four-wheel
drive crossover vehicle, the 2014 Toyota Highlander
was given a sophisticated redesign involving the use
of high-strength steel and aerodynamic roof rails.
Engine options for the 2014 Highlander consist of four
-cylinder and six-cylinder options. Available only on
front-wheel drive LE models, the 2.7-liter fourcylinder engine features 185 horsepower as well as
estimated fuel economy of 20 mpg city and 25 mpg. The remainder of the 2014 Toyota
16

Highlander line-up is powered by a 270 horsepower, 3.5 liter V6 engine. A new six-speed
automatic transmission featuring a sequential shift mode was paired with V6 equipped
versions of the 2014 Toyota Highlander, helping fuel economy reach an estimated 18
mpg city and 24 mpg highway.
True to Toyota form, used value retention for the redesigned 2014 Highlander is
extremely good. One-year retention for the 2014 Highlander LE 4WD V6 grew to 78.8
percent, up from the outgoing models 77.2 percent figure. Relative to its competitive
set, the 2014 Highlanders one-year retention is over 10-percentage points higher than
the Mid-size Utility segment average of 67.6 percent.
Make/Model/Style
2014 Toyota Highlander LE 4WD 3.5L V6
2013 Toyota Highlander 4WD 3.5L V6
Difference
Typically-Equipped
Average Trade-In
MSRP
Value
$32,865
$25,908
$32,705
$25,233
$160
$675
2014 Mid-Size Utility Average

78.8%
77.2%
1.6 ppts
67.6%
17
AT NADA USED CAR GUIDE

Whats New
The NADA Appraisal Suite is launched! Tired of the back and forth? Turn your entire
appraisal process into something your customers can truly understand. Select NADA
Appraisal, starting at $99/month with an annual subscription, or upgrade to NADA
AppraisalPRO to include additional market data from trusted industry sources. Both
provide you with an official appraisal document, backed by NADA, which gives
customers the confidence to sign. Learn more at nada.com/appraisal or call
866.974.6232.
Used Car & Truck Blog

Stay up-to-date with the latest in the commercial truck industry by stopping by the Used Car & Truck Blog. Updated
several times per week by members of the NADA Used Car Guide staff, the blog provides coverage of developments
within the new and used car vehicle market. Additionally, the blog provides real-time industry analysis of incoming sales
data from the industrys leading used car and truck sales database.
About NADA Used Car Guide

Since 1933, NADA Used Car Guide has earned its reputation as the leading provider of vehicle
valuation products, services and information to businesses throughout the United States and
worldwide. NADAs team collects and analyzes over one million combined automotive and
truck wholesale and retail transactions per month. Its guidebooks, auction data, analysis and
data solutions offer automotive/truck, finance, insurance and government professionals, the
timely information and reliable solutions they need to make better business decisions. Visit
nada.com/b2b to learn more.
Financial Industry,
Accounting, Legal,
OEM Captive
Steve Stafford
800.248.6232 x7275
sstafford@nada.org
Credit Unions, Fleet,

Lease, Rental Industry,
Government
Doug Ott
800.248.6232 x4710
dott@nada.org
Automotive Dealers,
Auctions, Insurance
Jim Dodd
800.248.6232 x7115
jdodd@nada.org
Director, Sales
and Customer Service
Dan Ruddy
800.248.6232 x4707
druddy@nada.org
Automotive OEMs
Stu Zalud
800.248.6232 x4636
szalud@nada.org
Marketing Manager
Jill Pritchard
800.248.6232 x4630
jpritchard@nada.org
Business Development
Manager
James Gibson
800.248.6232 x7136
jgibson@nada.org
18
NADA CONSULTING SERVICES

NADAs market intelligence team leverages a database of nearly 200 million automotive transactions and more than
100 economic and automotive market-related series to describe the factors driving current trends to help industry
stakeholders make more informed decisions. Analyzing data at both wholesale and retail levels, the team continuously
provides content that is both useful and usable to the automotive industry, financial institutions, businesses and
consumers.
Complemented by NADAs analytics team, which maintains and advances NADAs internal forecasting models and
develops customized forecasting solutions for automotive clients, the market intelligence team is responsible for
publishing white papers, special reports and the Used Car & Truck Blog. Throughout every piece of content, the team
strives to go beyond what is happening in the automotive industry to confidently answer why it is happening and how it
will impact the market in the future.
Senior Director, Vehicle
Analysis & Analytics
Jonathan Banks
800.248.6232 x4709
jbanks@nada.org
Senior Manager,
Market Intelligence
Larry Dixon
800.248.6232 x4713
ldixon@nada.org
Automotive Analyst
David Paris
800.248.6232 x7044
dparis@nada.org
Automotive Analyst
Joseph Choi
800.248.6232 x4706
jchoi@nada.org
ADDITIONAL RESOURCES
Guidelines
White Papers
Updated monthly with a robust data set

from various industry sources and
NADAs own proprietary analytical tool,
Guidelines provides the insight needed
to make decisions in todays market.
NADAs white papers and special reports

aim to inform industry stakeholders on
current and expected used vehicle price
movement to better maximize todays
opportunities and manage tomorrows risk.
NADA Perspective
Used Car & Truck Blog
Leveraging data from various industry

sources and NADAs analysts, NADA
Perspective takes a deep dive into a
range of industry trends to determine
why they are happening and what to
expect in the future.
Written and managed by the Market

Intelligence team, the Used Car & Truck
Blog analyzes market data, lends insight
into industry trends and highlights
relevant events.
Connect with NADA

Read our Blog
Follow Us on Twitter
Find Us on Facebook
Watch Us on YouTube
nada.com/usedcar
@NADAUsedCarGde
Facebook.com/NADAUsedCarGuide
Youtube.com/NADAUsedCarGuide
Disclaimer: NADA Used Car Guide makes no representations about future performance or results based on the data and the contents available in this report (Guidelines). Guidelines is
provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Guidelines via email or the NADA website, you agree not to reprint,
reproduce, or distribute Guidelines without the express written permission of NADA Used Car Guide.
19

NADA Used Car Guide Perspective Dec 2014

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

NADA Used Car Guide Perspective Dec 2014

Uploaded by

Copyright:

Available Formats

December 2014

NADA Retention Review:

Perspective | December 2014

2014 NADA Used Car Guide

Perspective | December 2014

NADA Retention Review:

Chevrolet Corvette Stingray

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

Typically-Equipped Average Trade-In

2014 NADA Used Car Guide

Perspective | December 2014

1-Year Retention (%)

Chevrolet Silverado 1500

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

Typically-Equipped Average Trade-In

2014 NADA Used Car Guide

Perspective | December 2014

GMC Sierra 1500

1-Year Retention (%)

2014 NADA Used Car Guide

Perspective | December 2014

1-Year Retention (%)

1-Year Retention (%)

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

2014 NADA Used Car Guide

Perspective | December 2014

1-Year Retention (%)

1-Year Retention (%)

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

MINI Cooper Hardtop

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

2014 NADA Used Car Guide

Perspective | December 2014

1-Year Retention (%)

Typically-Equipped Average Trade-In

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

1-Year Retention (%)

2014 NADA Used Car Guide

Perspective | December 2014

Typically-Equipped Average Trade-In

2014 NADA Used Car Guide

Perspective | December 2014

1-Year Retention (%)

2014 NADA Used Car Guide

Perspective | December 2014

AT NADA USED CAR GUIDE

Used Car & Truck Blog

About NADA Used Car Guide

Credit Unions, Fleet,