CrisisCommunicationsPlan

CrisisType:PandemicFlu
LastRevision:November12,2013

CompiledbyCrisisCommunicationTeamMembers:
RumiRahman
AmberRichards

TABLE OF CONTENTS
Introduction.........................................................................................................................1
Acknowledgements.............................................................................................................2
Rehearsaldates....................................................................................................................3
CrisisInventory...................................................................................................................4
ThreatAssessment..............................................................................................................7
PurposeandObjectives.....................................................................................................10
ListofKeyPublics............................................................................................................11
NotifyingPublics..............................................................................................................12
IdentifyingtheCrisisCommunicationsTeams.................................................................13
CrisisDirectory.................................................................................................................14
IdentifyingtheMediaSpokesperson................................................................................17
ListofEmergencyPersonnelandLocalOfficials............................................................18
ListofKeyMedia.............................................................................................................19
SpokespersonsforRelatedOrganizations........................................................................21
CrisisCommunicationsControlCenter............................................................................23
EquipmentandSupplies...................................................................................................24
SkeletalFactSheet............................................................................................................26
SkeletalMediaRelease.....................................................................................................29
OtherPregatheredInformation.........................................................................................30
KeyMessages...................................................................................................................43
Website.............................................................................................................................45
TrickQuestions.................................................................................................................46
ListofProdromes..............................................................................................................48
MediaQ&A......................................................................................................................49
ListofRelatedInternetURLs...........................................................................................51
EvaluationForm................................................................................................................52

INTRODUCTION
Letter from the CEO, Gregg W. Steinhafel:
My fellow Target Corporation associates and stakeholders,
it is my duty and obligation to emphasize the importance
of this Crisis Communication Plan (CCP) and how it
strengthens our values, ideals and corporate infrastructure.
This plan is a comprehensive manual that guides our valued Target team and management
during the times of a crisis threat, developing crisis or actual crisis event. This CCP can
help us address a crisis in accordance to its nature and severity as well as the prevention
of a potential crisis. It is imperative that this CCP is perused, understood and executed by
all members of our team at every retail store. Failure to CCP adherence can result in
serious consequences for retail stores along with the entire corporate body of Target.
Possible consequences may be: Target stores shutting down, reputational damage, major
loss in revenue, negative public perception, negative media coverage, decline in
employment, etc. Everyone should consider the significance of this manual and ensure
that members of your store are familiar with it. If you have any questions or concerns feel
free to contact the corporate office. Lets work together to make Target the flagship
company of the world and a preferable place to shop. Remember our promise to the
world, Expect more, pay less.

ACKNOWLDGEMENTS
I______________________________herebyacknowledgethatIhavereadand
understandthecrisiscommunicationplaninitsentirety.Bysigningthisdocument,I
agreetofollowtheplantothebestofmyability,toensurethoseunderneathmeare
informedoftheplanandtorefertotheplanforallofmycommunicationneedsinthe
eventthatthecrisisoccurs.
________________________________________________________________
(PrintedName)
(Date)
________________________________

________________________________

(Signature)

(WitnessSignature)

REHEARSAL DATES
Rehearsing the crisis plan is vital to completely being educated on and
understanding the plan and how it can benefit our company. The Rehearsal procedure
prepares the management of all our stores to react discreetly and to make proactive
decisions during the event of a crisis. Therefore, rehearsals should be taken seriously by
all staff members, and the crisis simulation should be treated as a real crisis to ensure the
safety of our Target team members.
At the last day of the first fiscal month, all general managers of each region is to
send a list of emergency contacts and oath of agreement stating that the region they are
responsible for will make a presentation for their staff members and arrange and execute
a crisis simulation on the allotted day. Please ensure that this paperwork is addressed,
reviewed and sent to our headquarter office at: 1000 Nicollet Mall #2950, Minneapolis,
MN 55403.
Presentations for the rehearsals should take place two weeks prior to the rehearsal
date, and all employees should attend the presentation to receive the proper information
regarding rehearsals. The simulation/rehearsal will take place the on the first Friday in
January and the last Friday in July.
If there are any questions, concerns or ideas to improve the rehearsal procedure,
please contact the public relations department in Minneapolis. We will be glad to modify
the plan in accordance to your needs.
Expected Dates for pandemic flu rehearsal:

January 3, 2014
July 25, 2014

CRISIS INVENTORY
TheCrisisCommunicationTeamhasidentifiedfivepotentialcrisesthatmayone
dayfaceTargetBrands,Inc.
PotentialCrises
-

Pandemicfluoutbreak
BoycottofTargetproducts
Armedgunman
Misunderstoodadvertising
Rumorsofracialprofiling

Eachcrisishasbeenratedonascaleofonetofiveinlikelihoodandimpact.Thebar
graphbelowdepictstherankings.

3
Impact
Likelihood

0
Pandemic Flu Outbreak

Armed Gunman

Rumors of Racial Profiling

PandemicFluOutbreakAnoutbreakofapandemicfluisbothlikelyandhighly
impactful.AftertheoutbreakofH1NIin2009,itbecameclearhowquicklyapandemic
illnesscouldspread.Thepotentialimpactisalsohigh.Customerswillneedsuppliesand
medicationsreadilyavailabletothem.Employeesmaybeaffectedtothepointof

negativelyaffectingstaffingefforts.Bothcustomersandemployeeswillneedthe
guaranteeofasafeandsanitaryworkenvironment.Stakeholderswillneedtheassurance
thatTargetstoreswillcontinuetooperatesmoothlyandefficiencyduringthecrisis.

BoycottofTargetProductsAboycottofTargetproductsisnotaslikely,butcould
haveahighimpact.Aboycottwouldhavewarningsignsvisibleinenvironmental
scanning,andcurrentlytherearenosignsthataboycottisimminent.However,the
impactonTarget,becauseofthepresenceofcompetingstorescouldbeextremelyhigh
dependingonthescopeoftheboycott.

ArmedGunmanAnarmedgunmanisalsonotverylikely.Whilethereisalwaysthe
chancethatamentallyillpersoncouldenterourstoreswiththeintenttokill,incidentsin
majorretailersarefewandfarbetween.Eventhoughthelikelihoodislow,theimpactof
suchanoccurrencewouldbeextremelyhigh.Changeswouldhavetobemadetokeep
theincidentfromhappeningagain.Instructingandadjustinginformationforshoppers
andstakeholderswouldhavetobemadeimmediatelyavailable.Mediaattentionwould
benationwideandthesafetyofourstoreswouldbebroughtintoquestion.

MisunderstoodAdvertisingMisunderstoodadvertisinghasahighlikelihoodscore
currentlyduetothecontroversysurroundingtheHitlerTeapot.Imagesandwordscan
bemisconstruedinmanydifferentwaysveryeasily.However,theimpactisrelatively
low.Amisunderstoodadcould,atitsworst,inciteaboycottandatitsbest,createasmall

amountofmediaattention.Thesmallamountofmediaattentionisnotlikelytoseriously
impactsales.

RumorsofRacialProfilingThelikelihoodofaracialprofilingrumorisrelatively
unlikely.WemakeaneffortatTargettoensureequalopportunityhiringandprovide
trainingforouremployeesagainstracialprofilingofcustomers.Environmentalscanning
wouldalsobeabletokeeptrackifsucharumorwasbeginningtosurface.Atitsworst,
theimpactofsucharumorcouldleadtoboycotts,butiftherumorwasunfounded,asit
shouldbeduetoourcompanypolicy,itwillbeeasytoquashandramificationsshouldbe
small.

THREAT ASSESSMENT FOR PANDEMIC FLU

ReputationThreatEvaluationAccordingtoSituationalCrisisCommunication
Theory:
CrisistypeShouldapandemicflubreakout,thecrisisfacingTargetwouldbeinthe
victimcluster.StakeholderswouldnotattributethecauseofthecrisistobeofTarget.
However,howwehandlethecrisiswillbeveryimportanttokeepthecrisisfrom
evolving.

CrisishistoryThusfar,Targethasnothadanyincidentswherestoreswereinvolvedin
thespreadofdisease.DuringtheH1N1outbreakin2009,Targetspharmacieswereable
toprovidefluvaccines(althoughnoteffectiveagainstH1N1,nootherretailershadan
effectivevaccine).Inyearssince,Targethasofferedtobeasourceofpreventionandcare
duringcoldandfluseasons.

PriorreputationTargethashadnoreputationforworseninganyoutbreakofillness.It
has,however,attemptedtobeaPreventionHeadquartersduringcoldandfluseasons
since2009.Wewantourcustomerstobehappyandhealthyandhaveofferedvaccinesat
ourpharmaciesaswellaspreventionandsymptomrelief.

TargetPharmacyhasofferedseveralprogramssince2009tokeepguestsandtheir
familiesthroughouttheyear.

ClearRx(2005)prescriptionsystemthatplaceslabelsprominentlyandclearlyto

makeprescriptioninformationeasiertounderstand.
FlavoroptionsformedicineWeaimtomakeoverthecounterandprescription
medicineseasiertoadministertoguestsandtheirfamiliesbyofferingovera
dozenfreeflavoroptionsforliquidmedicines.Givingmedicationtochildrenis

madequickerandeasierwiththeseoptions
Target$4GenericsprogramWeaimtosaveourshoppersandtheirfamilies

moneywithover300genericmedicinesavailablein30daysuppliesforjust$4.
PharmacyRewardsprogramGuestswhofill10prescriptionswiththeirTarget

REDcardreceivea10percentoffshoppingdayatTarget.
TargetClinicsinMinnesotaandMarylandClinicsprovidefast,onthespot
medicalcare,includingservicesforminorillnessesandinjuriesand
immunizations,whichareadministeredbynursepractitionersandphysician
assistants.Noappointmentisnecessaryforvaccinations.

Likelihood/ImpactAssessment
Apandemicfluwasgiventherankofafourinbothlikelihoodandimpact.A
pandemicfluhasthepotentialtobecomeanissueatanymoment.Witheverycoldand
fluseason,astrainofthefluthatcouldaffectalargeamountofpeopleisveryprobable.
Withtravelbeingsoeasyandpopulationsgrowingandbecomingdenser,thespreadof
diseasehadbecomeeasy.TheoutbreakofH1N1in2009exemplifiedthispoint.Birdflu
priortothatshowedthatdiseasescancrossoceansinverylittletimeatall.
Theimpactofsuchapandemiccouldlargelyaffectoperations.Shouldemployees
contracttheillnessinalargescale,operatingproceduresataffectedTargetstoreswould

havetobealteredtoaccommodateforasmallerworkforce.Targetwouldalsohaveto
keeppacewithotherlargeretailsinwhatwearedoingtohelpourguestsandtheir
familiesbecomewellagain.Pharmacyhourswouldhavetobeextendedandmedication
inventorieswouldneedtobeincreased.Sanitationandcustodialeffortswouldneedtobe
increasedthroughthedurationoftheillness.Targetwantseveryreasontobefeaturedin
themediaforourpositiveefforts,notforourlackofpreparationorservices.

PURPOSE AND OBJECTIVES

Purpose: Our paramount concern will always be the safety and security of our
stakeholders such as our employees, our management team, our distributers, our
customers, and our business partners. The purpose of this Crisis Communication Plan is
to ensure that our stakeholders are safely prepared to endure any kind of crisis, especially
a pandemic flu. The purpose is also to disseminate proper instructing information or
adjusting information as well as crises responses to our publics through the appropriate
media outlets effectively and efficiently.
Objectives:
1. Candid and honest communication with the media should be emphasized
2. All important and relevant information should be efficiently disclosed to publics
3. Stress the importance of maintaining our image and reputation as a major retail
company by properly reacting to the crisis
4. Continuous concern for the well-being, safety, trust and loyalty of key
publics/stakeholders
a. Provide vaccines for all interested customers
b. Provide quality flu products for interested customers
c. Provide a sanitary Prevention Headquarters for our guests
d. Provide for the health of our employees by providing free flu shots and
flexible schedules
5. Ensure that the simulation and crisis communication plan are understood and
correctly executed by all team members
6. To return to our daily operations as quickly as possible subsequent to a crisis
event

LIST OF KEY PUBLICS

Thefollowingisalistofkeypublics.Publicsaresegmentedintoenabling,
functional,normativeanddiffusedpublics.Thelistincludes:

EnablingPublicsThosepeoplewiththepowerandauthoritytomakedecisions.Priority
shouldbegiventothenotificationofthesepublics.

TargetsBoardofDirectors
Shareholders
Investors/FinancialPartners
KeyManagement

FunctionalPublicsThepeopleallowourcompanytowork.Thesepeopleshouldbe
givensecondpriorityfornotification.

Employees
Unions
Suppliers
Vendors
Consumers
LegalRepresentation

NormativePublicsThosepeoplewhosharevalueswiththeorganizationincrises.

Competitors

DiffusedPublicsThepeoplelinkedindirectlytotheorganizationincrisis.

Media
Communitygroups

NOTIFYING PUBLICS
The chart below signifies the suggested method(s) of contacting key publics, and
the individual responsible of that particular facet. This chart is subject to alteration or
modification based on the nature of the crises. If there are any questions or concerns
please contact the Minneapolis office of Public Relations and Communications.

KeyPublics
BoardMembers
Clients/Families

CommunityLeaders/Groups
Employees

FinancialPartners

GovernmentOfficials
Investors
Competitors
KeyManagement
LegalRepresentation
Media
Suppliers
Vendors

MethodofContact
Telephone
1.inperson(ifonsite)
2.telephone
3.email
4.pressreleases
5.socialmedia
PressConference
1.inperson(ifonsite)
2.telephone
3.email
4.breakroomsignage
1.telephone
2.email
3.postalmail

ResponsibleParty
JohnA.Eyota
GustavoMejia

telephone
1.email
2.postalmail
pressrelease
1.inperson(ifonsite)
2.telephone
1.inperson(ifonsite)
2.telephone
1.pressconference
2.newsrelease
3.telephone
1.telephone
2.email
1.telephone

TimothyFink
HarvinderSingh

LeeannHuang
ChadHughes

RobertSnider

AnthonyWerner
RicoBernelli
ReenaShamai
GinaAnthony
RobertoMartinez
BridgetHolmes

IDENTIFYING THE CRISIS COMMUNICATIONS TEAM

Thecrisiscommunicationsteamisanimportantpartoforganizationalhandlingof
anygivencrisis.Thiscrisisteamwillbeconsideredtobethenational,headteam.Each
regionshouldhavetheirownsmallerteamthatwillfollowtheexampleofthenational
team.
CCTFunction
CrisisCommunications

TeamMember
RumiRahman,Directorof

ContactInformation
Phone:7778749900

TeamManager
AssistantCrisisManager

PublicRelations
AmberRichards,Assistant

Email:rrahman@targetcorp.com
Phone:8638994934

ControlRoom

DirectorofPublicRelations
MarkBrandanowitz,

Email:arichards@targetcorp.com
Phone:5629908762

Coordinator
MediaSpokesperson

ExecutiveAssistant
GreggSteinhafel,President

Email:mbrandan@targetcorp.com
Phone:7659089999

MediaSpokesperson

andCEO
KarinJones,Community

Email:gsteinhafel@targetcorp.com
Phone:4342438888

Trainer
PharmacyandHealth

RelationsSpecialist
Dr.KevinRonneburg,

Email:kjones@targetcorp.com
Phone:4342435555

Manager
HumanResources

AssociateMedicalDirector
JodeenA.Kozlak,Executive

Email:kronneburg@targetcorp.com
Phone:6739097763

Specialist

VicePresidentofHuman

Email:jkoziak@targetcorp.com

CustomerService

Resources
AngelaMontoya,Executive

Phone:5654442022

Coordinator
CommunicationsDirector

CustomerServiceOfficer
TimothyTanner,

Email:amontoya@targetcorp.com
Phone:2726654

CommunicationsOfficer

Email:ttanner@targetcorp.com

CRISIS DIRECTORY
Crisis Communication Team personal numbers and corporate email addresses provided
on the previous page.
Minneapolis, MN; Office: 1000 Nicollet Mall #2950, Minneapolis, MN 55403
Monday- Friday, 7:00 a.m. to 5:00 p.m.
Phone: (612) 304-6073
Nick Underwood: Information Technology Operations Director
Phone: (612) 478-2245
Fax: (612) 555-9964
Email: UnderwoodTarget_info@gmail.com
Carol Wooten: Senior Benefits Analyst
Phone: (612) 998-6347
Fax: (612) 998-4521
Email: WootenCTargetcorp@yahoo.com
Dr. Kevin Ronneburg: Associate Medical Director
Phone:(434)2435555
Fax:(612)7560098
Email:kronneburg@targetcorp.com
Sarah Aasgard: Financial Reporting Manager
Phone: (612) 658-1124
Fax: (612) 547-2265
Email: Sarah_AasgardTargetfinances@gmail.com
Brian Abata: Marketplace and Brand Strategy Manager
Phone: (612) 478-2214
Fax: (612) 697-2356
Email: AbataBrand_strategyTarget@gmail.com
Steve Abbot: Loyalty Strategy Manager
Phone: (612) 748-7415
Fax: (612) 555-7639
Email: Abbot_Steve49@aol.com
Karim Malik: Public Relations Recruiter
Phone: (612) 968-6699
Fax: (612) 897-4587
Email: MalikKtarget_PR@gmail.com

Karin Jones: Community Relations Specialist

Phone: (612) 867-3094
Fax: (612) 784-4415
Email: Karin_Jones4573@gmail.com
Joe Tencom: Quality Regulation Vice President
Phone: (612) 783-6254
Fax: (612) 251-5254
Email: Tencom_qualityVP@yahoo.com
Jon Luis: Records Management and Information
Phone: (612) 635-6958
Fax: (612) 269-5258
Email: RecordsmanagementJon@aol.com

Ohio Staff; Office: 9841 Waterstone Blvd Cleveland, Oh 45249

Monday-Friday 7:00 a.m. 5:00 p.m.
Phone: (513)677-8878

Leroy Hemmerly: Human Resources Executive

Phone: (513) 847-6925
Fax: (330) 668-4894
Email: HRHemmerly@gmail.com
Sofia Rodriguez: Finance and Sales Administrator
Phone: (330) 987-3654
Fax: (513) 745-9658
Email: RodriguezSofia_27@yahoo.com
Donna Terry: Business Manager
Phone: (330) 784-3256
Fax: (513) 812-3624
Email: TerryDonnaBusiness_Target@aol.com
Mark Donalds: Human Resources Recruiter
Phone: (513) 697-1457
Fax: (740) 475-1245
Email: HR_donalds@yahoo.com
Nathan Jillion: Systems Development
Phone: (740) 694-2564
Fax: (330) 457-2154
Email: Targetsystemsdelvp@gmail.com

Texas Staff; Office: 4333 Power Way, Midlothian, TX 76065

Monday- Friday: 7:00 a.m.- 5:00 p.m.

Phone: (972) 351-5400
Timothy Abel: Business Consultant
Phone: (281) 330-8004
Fax: (281) 714-8945
Email: Abel_timTarget@yahoo.com
Neha Chopra: Health Care Analyst
Phone: (817) 254-1696
Fax: (214) 847-3654
Email: Healthcare_targetNeha@gmail.com
Pedro Martinez: Project Manager
Phone: (469) 871-2569
Fax: (972) 478-1245
Email: ProjectMangmnt_Pedro@aol.com
Alvin Robles: Team Leader Quality Manager
Phone: (281) 645-9683
Fax: (281) 634-7458
Email: Alvin_robles42_target@aol.com

Target Corporation Board of Directors

RoxanneA.Austin
InvestmentAdvisors
President
Phone:4549086545
Email:raaustin@yahoo.com

DouglasM.Baker
EcoLab,Inc.,Chairman
andExecutiveOfficer
Phone:5567739087
Email:

CalvinDarden
DardenDevelopmentChairman
Phone:6784350001
Email:
cdarden@dardendevelop.com

HenriqueDeCastro
ChiefOperatingOfficer,
Yahoo,Inc.
Phone:9147075554
Email:
hdecastro@yahooinc.com

MaryE.Minnick
Partner,LionCapital,LLP
Phone:8543052222
Email:
mminnick@lioncapital.co
m

AnneMulache
ChairmanoftheBoardofTrustees,
SavetheChildrenFoundation
Phone:5167370077
Email:
amulache@savethechildren.com

GreggW.Steinhafel
ChairmanoftheBoard,
CEO,TargetCorporation
Phone:7659089999
Email:
gsteinhafel@targetcorp.com

JohnG.Stumph
ChairmanoftheBoard,
CEOWellsFargo&
Company
Phone:7679083545
Email:ceo@wells.com

SolomanD.Trubello
FormerCEO,TelstraCorporation
Limited
Phone:8784541161
Email:strubello444@gmail.com

dougbaker24@gmail.com

IDENTIFYING THE MEDIA SPOKESPERSON

Duetothenationalscopeofapandemicflu,itisadvisedthattheactingChief
ExecutiveOfficerserveasmediaspokesperson.Itisencouragedthesupportfromother
sources,suchasmedicaladvisorsbeconsideredtospeakinparticularcircumstances.
Refertothelistbelowtoidentifythemainspokespersonandotherswhomaybecalled
uponintheeventoftheCEOsabsence.
PotentialSpokesperson
GreggSteinhafel
LayshaL.Ward

OccupationwithinTarget
PresidentandChiefExecutiveOfficer
President,CommunityRelationsand
TargetFoundation
TinaM.Schiel
ExecutiveVicePresident,Stores
RumiRahman*
DirectorofPublicRelations
*NoteonlyuseDirectorofPublicRelationsasalastresortspokesperson.

LIST OF EMERGENCY PERSONNEL AND LOCAL OFFICIALS

This list entails an inventory of useful and important emergency contacts for a
precrisis or crisis event. The locations below refer to major Target Corporation regions,
but all of the otherregionsandstoresshouldhavetheirownlistofimportantemergency
contactstorenderthisCrisisPlanaseffectiveaspossible.
EmergencyContact
PoliceDepartment
FireDepartment
LocalHospital
HealthDepartment

Minneapolis,
Minnesota
6122383425
MinneapolisPolice
Department
6126874125
MinneapolisFire
Station6
6127489653
FairviewSouthdale
Hospital
6123206541
MinneapolisHealth
Department

Utilities

6124789562
XcelEnergy

Mayor

6126722100
RaymondThomas
Rybak
6124734851
MarkDayton

Governor

Cleveland,Ohio

Houston,Texas

2167846523
ClevelandPolice
Department
2167453265
ClevelandFire
Department
2166547845
MarymountHospital

7135486516
HoustonPolice
Department
8325471265
HoustonFireStation

2163568715
Cleveland
DepartmentofPublic
Health
2168513645
CityofCleveland
PublicUtilities
2167435276
FrankG.Jackson
614875654
JohnR.Kasich

7138795124
TexasMedical
Center
8322004584
HoustonDepartment
ofHealthandHuman
Services
2817469965
BounceEnergy
7325468753
AnniseParker
5127332632
RickPerry

LIST OF KEY MEDIA

ItisrecommendedbytheCCTthateachregioncompilealistoflocalmedia
contactsforprint,broadcast,cableandradio.Forthepurposeofthiscrisis
communicationsplan,keymedialistshavebeenprovidedforthenationalheadquartersas
wellasalistofnationalmedia.
Minneapolis,MN
MediaOutlet
Print
MinnPost.com
St.PaulPioneerPress
Broadcast
KTCA
WCCO
KSMP
Cable
MetroCableNetwork
MinneapolisTelecommunicationsNetwork
Radio
KCMP
KNOWFM
KZJK

KeyContact
DonEffenberger,newseditor
6124556950
deffenberger@minpost.com
ChristopherSnowbeck,healthcarebeat
6512285479,
csnowbeck@pioneerpress.com
ElleKrauseLyons,
6512291491,
ekrauselyons@tpt.org
BillHudson,18004449226,
brhudson@wcco.cbs.com
CharlieDaniels,6517673895,
cdaniels@kmspnews.com
PauloRubio.6517772398,
pauloru@mcn.org
ConstanceMarionetti,6514642258,
Cmarionetti@minnetelenet.com
JohnWan,6528997643,
jwan@newskcmp.com
EsmeMonte,6513339089,
esme@knownews.com
JackHoward,6514544444,
thejack@kzjack.com

NationalMedia
MediaOutlet
Print
LATIMES
NYTIMES
USATODAY
WALLSTREETJOURNAL
WASHINGTONPOST
NEWSWEEK
TIME
AP
REUTERS

KeyContact
AngelaMorrison,(213)2375000,
amorrison@latimes.com
DonnieMcKibbens,(202)8620300,
dmck@thetimes.com
YvonneLeBouf,(703)8543400,
lebouf@usatoday.com
MeganChang,(212)4162000,
mchang@wsj.com
OliverRibbler,(202)3346000,
oribbler@washpost.com
MikeFranzino,(212)4454000,
mfranzino@newsweek.com
JamalWinston,(212)5221212,
jwinston@timemag.com
JonahPratt,(212)6211500,
jpratt@associatedpress.com
ConnieGeraci,(646)2234000,
cgeraci@reuters.com

Broadcast/Cable
ABC
NBC
CNN
CBS
FOX

JeanetteWelsh,(212)4567777
jwelsh@abcnews.com
LuciaDiaz,(212)6644444,
ldiaz@nbcbroadcast.com
AlexanderLavelle,(404)8271500,
alavelle@nightlycnn.com
HannahVogel,(212)9754321,
hvogel@cbsny.com
MollySturzenbecker,(212)3013000,
mollys@foxnews.com

Radio
NPR

MirandaHolmquist,(202)5132000,
mholmquist@natpubradio.com

SPOKESPERSONS FOR RELATED ORGANIZATIONS

Walmart Stores Inc. is a leading retail corporation that is similar to Target in
structure and operations. Walmart is also shares similarities in employment, executive
organization and overall business objectives; therefore during the time of a crisis,
communication with Walmart positive rapports with nearby Walmart retail stores and to
maintain contact with them at least bi-annually. Walmart has spokespersons who know
information that our spokespersons may not know and vice versa, so a constant exchange
of information is encouraged.

Walmart Stores Inc.

The pervasive retail chain, Walmart, was started by a man by the name of Sam
Walton as a neighborhood discount supermarket in Rogers, Arkansas. The company
opened its first store in 1962 and since then has made their motto, lowest prices anytime,
anywhere, their ultimate objective. Since its inception, Walmart Stores Inc. has become
a multinational chain with stores in Canada, United Kingdom, South Africa, China and
even India.

Walmart Headquarters (Bentonville, Arkansas): 702 SW 8th St, Bentonville, AR

72716
Phone: (479) 273-4000

Notable Staff Members

Mike Duke: President and CEO, Walmart Stores Inc.
Neil M. Ashe: President and CEO, global ecommerce
John Aden: Executive Vice President, merchandise services
Dan Bartlett: Executive Vice President, corporate affairs
Steve Bratspies: Executive Vice President, general merchandise
Jeff Davis: Treasurer
Cindy Davis: Executive Vice President, global customer insights

Jeffery Gearhart: Global Governance and Corporate Secretary

Judith Mckenna: Executive Vice President, strategy and international development
Stephen F. Quinn: Chief Marketing Officer
Karen Roberts: General Counsel
Gisel Ruiz: Chief Operating Officer
Chris Sultemeier: Executive Vice President, logistics
Karenann Terrell: Chief Information Officer

CRISIS COMMUNICATIONS CONTROL CENTER

IntheeventthatMinneapolisofficesareforcedtoevacuate,orareunavailablefor
anyreasonduringacrisis,thecrisiscommunicationsteamshallconveneatthenearest
regionaloffice.Here,acrisismanagementmeetingshallbeconductedinwhichtheteam
willdiscussstrategytoensurethesafetyandsecurityofallTargetexecutive,employees,
staff,familiesandothersinvolved.ImplementationoftheCrisisCommunicationsPlan
shallbeginattheCrisisCommunicationsControlCenter.

HeadquartersMinneapolis,MNTargetCorporation,1000NiclletMall,Minneapolis,
MN,55403

MinneapolisTargetCorporation,900NicolletMall,Minneapolis,MN,55403

DallasTargetCorporation,2417NHaskellAve,Dallas,TX,75204

LosAngelosTargetCorporation,735SFigueroaSt.,LosAngeles,CA,90017

PhiladelphiaTargetCorporation,1MifflinSt.,Philadelphia,PA,19148

Shouldalllocationsbeequallycompromised,andnoalternativeregionalofficeis
abletoassist,thecrisisteamwillgatheratthenearestspacethatisopenandsafe.The
crisisteamleaderwillcallformeetingataplaceofhis/herdiscretion.

EQUIPMENT AND SUPPLIES

The following items are a list of emergency equipment and supplies to either prevent
or mitigate the occurrence of a crisis event. Please ensure that every store sufficiently has
these emergency items at hand for optimum preparation. This list can be modified or
revamped as needed in accordance to the circumstances the change is based on. If there
are any questions or concerns please contact the Public Relations Department at our
Minneapolis Headquarters.

Chairs and desks

Bulletin boards
Flip charts and chalkboards
Computers or typewriters (perhaps manual typewriters in case of power outage)
Computer printers
Telephones and cellular phones
Battery-powered televisions and radios
Maps of the crisis area
Battery- powered televisions and radios
Police radios
Walkie-talkies
Company letterhead, pens and pencils
Telephone directories
Contact lists and media directories
Press kits
CMPs and crisis communication plans
Street and highway maps
Food and beverages
Copying machine
First- aid kits
Cameras and film
Extension cords and generator power packs

SKELETAL FACT SHEET

ThemostrecentoutbreakofinfluenzaistheH3N2vstrain.Shouldadifferent
strainofflubecomeapandemic,replacetheunderlinedinformationwiththecorrect
correspondinginformation.

WhatisH3N2v?
H3N2visanonhumaninfluenzavirusthatnormallycirculatesinpigsthathas
nowinfectedhumans.Therewere12humaninfectionsintheUnitedStateswiththis
virusin2011;in2012,309casesofH3N2vacross12statesweredetected.Reportsof
H3N2vinfectionsin2013beganinJuneinthestateofIndiana.

WhatarethesymptomsofH3N2v?
SymptomsofH3N2vinfectionaresimilartothoseofseasonalfluvirusesandcan
includefeverandrespiratorysymptoms,suchascoughandrunnynose,andpossibly
othersymptoms,suchasbodyaches,nausea,vomiting,ordiarrhea.

IsthereavaccineforH3N2v?
EarlystepstomakeavaccineagainstH3N2varebeingtaken,butnodecisionto
massproducesuchavaccinehasbeenmade.Updatethisinformationassoonasnew
informationbecomesavailable.

WhereCanIGetaFluVaccine?

Targetoffersthecurrentversionofthefluvaccineatallofourpharmaciesduring
normalpharmacyhours.AssoonasavaccineforH3N2vbecomesavailable,pharmacies
willbeextendingtheirhourstooffervaccinestoasmanyofourguestsaspossible.

WhatisTargetdoingtomitigatetheeffectsofH3N2v?

Internally
ShiftCoverageforSickEmployeesAsthepotentialofamajorpandemicincreases,
Targetwillprovidealternativeworkschedulestoaccommodateforemployeesbeing
unabletocometowork.Hiringeffortswillincreasetoensurethatteammemberswillbe
abletostayhome,restandbewellbeforereturningtowork.

SanitationEffortsThroughoutthedurationoftheoutbreak,Targetstoreswillincrease
theirsanitationefforts,especiallyinhightrafficareas.Bathroomsandfoodpreparation
areaswillbesanitizedoftenanddepartmentswillalternatesanitationdays.Everyeffort
willbemadetokeepthespreadofH3N2vfrombeingafearofourguestswhileinour
stores.Handsanitizingstationswillbemadeavailablethroughoutourstores.

Externally
H3N2vVaccinationsTargetismakingeveryefforttoobtainthevaccinationassoonas
itismadeavailable.Vaccinationswillbedistributedineverypharmacybyourhighly
trainedprofessionals.

ProductsInventoryofproductsusedtoeasethesymptomsofH3N2vwillbeincreased
tomeetthedemandofthoseinfected.Wevowthatduringthistimeofneed,priceswill
notincreaseabovetheirnormallevels.Theseproductsincludetraditionalcoldandflu
medicationsaswellasteas,juicesandsoups.

SKELETAL MEDIA RELEASE

Contact: Rumi Rahman
Public Relations Agent
Phone: (239) 287-5811
Email: Roomierah27@gmail.com
1000 Nicollet Mall
Minneapolis, MN 55403
Phone: 612-304-6073
Fax: 612-696-5400

News Release
For Immediate Release
Date _______________________
Contact: _________________________________
(Name/phone number)

Today the Target Corporation of Minneapolis, Minnesota has experienced the unfortunate
event of the pandemic flu that occurred at our _______________________ store.
(Location of store)

Today, __________________, the pandemic flu has impacted our company by

(Date)

______________, _______________, ________________.

(Fact 1)

(Fact 2)

(Fact 3)

We are currently dedicating our resources, insight and time toward further
investigation of the matter and solutions to the problems it entails. Additional details will
be released by __________________ at a press conference on ____________________
(Name of Person)

at our headquarters.

(Date of conference)

OTHER PREGATHERED INFORMATION

Whatisinfluenza(alsocalledflu)?
Thefluisacontagiousrespiratoryillnesscausedbyinfluenzavirusesthatinfectthenose,
throat,andlungs.Itcancausemildtosevereillness,andattimescanleadtodeath.The
bestwaytopreventthefluisbygettingafluvaccineeachyear.
Signsandsymptomsofflu
Peoplewhohavethefluoftenfeelsomeorallofthesesignsandsymptoms:

Fever*orfeelingfeverish/chills

Cough

Sorethroat

Runnyorstuffynose

Muscleorbodyaches

Headaches

Fatigue(verytired)

Somepeoplemayhavevomitinganddiarrhea,thoughthisismorecommoninchildren
thanadults.
*Itsimportanttonotethatnoteveryonewithfluwillhaveafever.
Howfluspreads

Mostexpertsbelievethatfluvirusesspreadmainlybydropletsmadewhenpeoplewith
flucough,sneezeortalk.Thesedropletscanlandinthemouthsornosesofpeoplewho
arenearby.Lessoften,apersonmightalsogetflubytouchingasurfaceorobjectthathas
fluvirusonitandthentouchingtheirownmouth,eyesorpossiblytheirnose.
Periodofcontagiousness
Youmaybeabletopassontheflutosomeoneelsebeforeyouknowyouaresick,aswell
aswhileyouaresick.Mosthealthyadultsmaybeabletoinfectothersbeginning1day
beforesymptomsdevelopandupto5to7daysafterbecomingsick.Somepeople,
especiallyyoungchildrenandpeoplewithweakenedimmunesystems,mightbeableto
infectothersforanevenlongertime.
Howseriousistheflu?
Fluisunpredictableandhowsevereitiscanvarywidelyfromoneseasontothenext
dependingonmanythings,including:

whatfluvirusesarespreading,

howmuchfluvaccineisavailable

whenvaccineisavailable

howmanypeoplegetvaccinated,and

howwellthefluvaccineismatchedtofluvirusesthatarecausingillness.
Certainpeopleareatgreaterriskforseriouscomplicationsiftheygettheflu.This
includesolderpeople,youngchildren,pregnantwomenandpeoplewithcertainhealth
conditions(suchasasthma,diabetes,orheartdisease),andpersonswholiveinfacilities

likenursinghomes.
Fluseasonsareunpredictableandcanbesevere.Overaperiodof30years,between1976
and2006,estimatesoffluassociateddeathsintheUnitedStatesrangefromalowof
about3,000toahighofabout49,000people.

Complicationsofflu
Complicationsofflucanincludebacterialpneumonia,earinfections,sinusinfections,
dehydration,andworseningofchronicmedicalconditions,suchascongestiveheart
failure,asthma,ordiabetes.
Preventseasonalflu:Getvaccinated
Thesinglebestwaytopreventthefluistogetafluvaccineeachseason.
Thereareseveralfluvaccineoptionsforthe20132014fluseason.
Traditionalfluvaccinesmadetoprotectagainstthreedifferentfluviruses(called
trivalentvaccines)areavailable.Inaddition,thisseasonfluvaccinesmadetoprotect
againstfourdifferentfluviruses(calledquadrivalentvaccines)alsoareavailable.
ThetrivalentfluvaccineprotectsagainsttwoinfluenzaAvirusesandaninfluenzaB
virus.Thefollowingtrivalentfluvaccinesareavailable:

Standarddosetrivalentshotsthataremanufacturedusingvirusgrownineggs.Theseare
approvedforpeopleages6monthsandolder.Therearedifferentbrandsofthistypeof
vaccine,andeachisapprovedfordifferentages.However,thereisabrandthatis
approvedforchildrenasyoungas6monthsoldandup.

Astandarddosetrivalentshotcontainingvirusgrownincellculture,whichisapproved

forpeople18andolder.

Astandarddosetrivalentshotthatiseggfree,approvedforpeople18through49years
ofage.

Ahighdosetrivalentshot,approvedforpeople65andolder.

Astandarddoseintradermaltrivalentshot,whichisinjectedintotheskininsteadofthe
muscleandusesamuchsmallerneedlethantheregularflushot,approvedforpeople18
through64yearsofage.
ThequadrivalentfluvaccineprotectsagainsttwoinfluenzaAvirusesandtwoinfluenza
Bviruses.Thefollowingquadrivalentfluvaccinesareavailable:

Astandarddosequadrivalentshot

Astandarddosequadrivalentfluvaccine,givenasanasalspray,approvedforhealthy*
people2through49yearsofage
(*Healthyindicatespersonswhodonothaveanunderlyingmedicalconditionthatpredisposes
themtoinfluenzacomplications.)

CDCdoesnotrecommendonefluvaccineovertheother.Theimportantthingistogeta
fluvaccineeveryyear.
Whentogetvaccinatedagainstseasonalflu
Yearlyfluvaccinationshouldbeginsoonafterfluvaccineisavailable,andideallyby
October.However,gettingvaccinatedevenlatercanbeprotective,aslongasfluviruses
arecirculating.WhileseasonalinfluenzaoutbreakscanhappenasearlyasOctober,most
ofthetimeinfluenzaactivitypeaksinJanuaryorlater.Sinceittakesabouttwoweeks

aftervaccinationforantibodiestodevelopinthebodythatprotectagainstinfluenzavirus
infection,itisbestthatpeoplegetvaccinatedsotheyareprotectedbeforeinfluenza
beginsspreadingintheircommunity.

TakeActiontoPreventInfluenzaVirusSpreadBetweenPeople
Theriskofinfectionandspreadofinfluenzavirusesbetweenpeople,includingH3N2v,
canbereducedbytakingacombinationofactions.CDCrecommendsyou:

Takeeverydaypreventiveactions,including:
1

Trytoavoidclosecontactwithsickpeople.

Coveryournoseandmouthwithatissuewhenyoucoughorsneeze.
(Throwthetissueinthetrashafteryouuseit.)

Washyourhandsoftenwithsoapandwater,especiallyafteryoucoughor
sneeze.Ifsoapandwaterarenotavailable,analcoholbasedhandrubmay
beused.

Avoidtouchingyoureyes,noseormouth.Germsspreadthatway.

Ifyouaresick,stayhomefromworkorschooluntilyourillnessisover.

IfYouGetSick
Atthistime,CDCrecommendsthefollowing:

Ifyougotoadoctorforflusymptoms(seebelow)followingdirectorclosecontactwith
swine,tellyourdoctoraboutthisexposure.

Ifyouhaveflusymptoms,followCDCsregularrecommendationsforseeking
treatmentforinfluenza.
1

Ifyouhavesymptomsoffluandareverysickorworriedaboutyour
illnesscontactyourhealthcareprovider.

Certainpeopleareatgreaterriskofseriousflurelatedcomplications
(includingyoungchildren,elderlypersons,pregnantwomenandpeople
withcertainlongtermmedicalconditions)andthisistruebothfor
seasonalfluandnovelfluvirusinfections.(Afulllistofpeopleathigher
riskofflurelatedcomplicationsisavailableatPeopleatHighRiskof
DevelopingFluRelatedComplications.)
1

IfthesepeopledevelopILI,itsbestforthemtocontacttheir
doctorassoonaspossible.(ThemajorityofrecentH3N2vcases
havebeeninchildren.)

Yourdoctormayprescribeantiviraldrugsthatcantreattheflu,including
H3N2v.Thesedrugsworkbetterfortreatmentthesoonertheyarestarted.
Ifyouareprescribedantiviraldrugsbyyourdoctor,youshouldfinishall
ofthemedication,accordingtoyourdoctorsinstructions.

Also,wheneveryouhaveflusymptomsandareseeingahealthcareprovider,always
remembertotellthemifyouhaveasthma,diabetes,heartdisease,neurologicaland
neurodevelopmentalconditions,arepregnant,orareolderthan65oryoungerthan5
years.Theseconditionsandagefactorsputyouathighriskofseriouscomplicationsif

youhavetheflu.

Flusignsandsymptomsusuallyincludefeverandrespiratorysymptoms,suchascough
andrunnynose,andpossiblyothersymptoms,suchasbodyaches,nausea,vomiting,or
diarrhea.

Healthcareproviderswilldeterminewhetherinfluenzatestingandpossibletreatmentare
needed.

ThereareinfluenzaantiviraldrugsthatcanbeusedtotreatinfectionwithH3N2vviruses
aswellasseasonalinfluenzaviruses.Moreinformationaboutinfluenzaantiviraldrugsis
availableatTreatment(AntiviralDrugs).
GuidelinesforLargeScaleInfluenzaVaccinationClinicPlanning
Tofacilitatethemostefficientandsafedeliveryofavailablevaccinevialargecommunity
clinics,theserecommendationsandguidelineshavebeendevelopedtoassistwith
planninglargescaleinfluenzavaccinationclinicsbypublicandprivatevaccination
groups.Ideally,plansfromprivateandpublicgroupsshouldbesharedtoidentifybest
practices,avoidunnecessaryoverlappingofservices,andmaximizetheeffectiveand
efficientdeliveryofinfluenzavaccinations.
Thisdocumentprovidesgeneralguidancetohelpensuresmoothoperationsatlargescale
vaccinationclinicsunder8majorheadings:

Leadershiproles

Humanresourceneeds

Vaccinationcliniclocation

Cliniclayoutandspecifications

Crowdmanagementoutsideoftheclinic

Crowdmanagementinsideoftheclinic

Clinicsecurity

Clinicadvertising
LeadershipRoles

Designatelocalclinicleadersforoverallvaccinationcampaignoperations,andleaders
forcommunicationssystemsfromboththepublicandprivatesectors

Designateaclinicmanagerandateamleadereachforsupplies,logistics,medical
personnel,supportfunctionsandtheirrespectivebackups
HumanResourceNeeds

Securestafftofillthepositionsofgreeterseducators,priorityclientscreeners,
registrationpersonnel,medicalscreeners,form/paymentcollectors,clinicflow
controllers,vaccinationassistants,vaccinationadministrators,securityandemergency
medicalpersonnel

Meetthelanguageneedsofthecommunityusingmultilingualstaff

Preparestaffmemberstoknowandexecutetheirresponsibilitiesandbeabletocorrectly
answerquestionsfromclients

Crosstrainstaffmembers,ifpossible,toenableflexibilityinmeetingneedsatvarious
stationsasdemandsfluctuate

Makeprovisionsforsurgecapacitystaffing,particularlyatclinicopeningtime,where
preschedulingwillnotbedoneorlargenumbersofunscheduledclientsareanticipated

Requestsurgecapacitystafffromoutofareacity/countyagenciesandhealth
departments,localprivatenursingagencies,localnursingassociations,locallaw
enforcement,localmedicalcommunity,healthcareworkerandpharmacystudents,
volunteergroupsandpersonnelworkingattheretailstores/corporationsthatmightbe
usedastheclinicsites

Ensurestaffwellbeingbyschedulingtimesforrestsandsnacksinadesignatedarea
VaccinationClinicLocation

Seekoutschoolgyms,churches,auditoriums,theatersorotherlargecoveredpublic
spacesaccessibletotheelderlyandpersonswithdisabilities

Ensureproximitytopopulationcentersandmasstransit,ampleparking,separateentry
andexitdoors,adequatelightingandheating,functionalandaccessiblerestrooms,and
adequatespaceforallclinicfunctionssuchasscreening,registration,vaccinestorage,
vaccination,andstaffbreaks

Selectafacilitywithspaceforreasonablylargeandwelldelineatedcoveredgathering
areasoutsideandinsideoftheclinic
ClinicLayOutandSpecifications
(Seeavisualofthislayout.)

Setupforunidirectionalclientflowfromanexternalgatheringareaeligibility
screeningarea(multiplestations)clinicentrancefacilitywaitingarea(s)

registration/questionandanswer/formcompletionarea(multiplestations)medical
screening/treatmentarea(asneeded)Medicareandotherpaymentarea(multiple
stations)vaccinationarea(multiplestations)exitatalocationdistantfromthe
entrance

Useliberalamountsofrope,standsandsignsinmultiplelanguages,asneeded,inoutside
waitingarea(s)andinsideclinictodelineateroutesforclientstofollowfromstationto
station

Provideseatingforclientsateachvaccinationstationandoneormorevaccination
stationswithsurroundingscreenswhereoverclothedclientscandiscreetlybaretheir
armsforvaccination

Sectionoffprivatearea(s)whereclientswhoexperienceacuteadverseeventsafter
vaccinationorwhohavemedicalproblemscanbeevaluatedandtreated

Ensurethepresenceofanonsiteemergencymedicalkitandadesignatedtrained
physician,emergencymedicaltechnician(EMT),pharmacist,ornursecertifiedinbasic
cardiopulmonaryresuscitationwhocanadministertreatmentforallergicreactionsand
addressurgentmedicalproblems
CrowdManagementOutsideoftheClinic

Schedulestafftoarrive1to2hoursbeforeclinicopeningtimetowelcomeandscreen
clientsevenifpreschedulingisbeingused

Arrangeaccommodationsforspecialneedsclients(e.g.,personswithdisabilities,very
advancedageorfragility)forexpeditedaccessintotheclinic

Directarrivingclientsintoseverallinesandusenumeroussignsandannouncementsto
clarifywhofallsintohighriskgroups

Communicatethenumberofvaccinedosesavailableattheclinictotheclients

InstructclientstoassesstheireligibilitytoreceivevaccinationbyreviewingtheCDC,or
similar,selfscreeningformandvaccineinformationstatement(VIS);providelanguage
translationserviceswherenecessary

Updateclientsontheirestimatedwaitingtimestobescreened

Ifvaccinesuppliesarelimitedandvaccineisbeingprioritizedforcertaingroups,inform
waitingclientsthathighriskpopulationsonlywillbeservedandaclientnumbering
systemwillbeinuse.MoreinformationaboutACIPsrecommendationsforpriority
groupsinthesettingoflimitedTIVvaccine.

Scheduleatleast2screenersperlinetoreducecrowdsizeandwaitingtimesbyrapidly
identifyingandretaininghighriskclientsanddispersingnonpriorityindividuals

Distributesequentiallynumberedtickets,VISorotherformsinappropriatelanguages
thatpermitentryintotheclinictohighriskclientsonly

Provideclientswhocannotbeservedforlackofvaccineanuptodatelistingof
alternativeclinicsprovidingvaccinations
CrowdManagementInsideoftheClinic

Vaccinateclientsintheorderoftheirnumberedtickets

Arrangeaccommodationsforspecialneedsclients(e.g.,personswithdisabilities,very

advancedageorfragility)toreceiveexpeditedvaccinationconsideradedicated
vaccinationline

Communicateclinicupdatesandwaittimesforvaccinationsothatclientsarefreeto
leaveandreturntobevaccinated

Provideentertainmentmaterials,TVand/orrefreshmentsifwaittimesareanticipatedto
belong

Assistclientsincompletingrequiredforms(e.g.,consentformsand/orvaccinationcards)
byhavingsufficientregistrationstaffavailable

Utilizerunnerstokeepstaffstockedwithamplesuppliessothattheycanremainattheir
stations

Maintainasteadyflowofclientsthroughtheclinicsothatvaccinatorsareneverwithout
aclientattheirstations;redirectclientswhocreatebottlenecks

Fillsyringeswithvaccineatthetimeofvaccinationonlypreparejustenoughvaccineto
meettheclinic'songoingneedsifprovidersinsistuponprefillingsyringes;neverprefill
beforeclinicopeninghours

Discardanyvaccinefilledsyringesremainingafterthecliniccloses

Provideadequatefacilities(e.g.,waitingareas,restrooms,water)tomeettheneedsofthe
clients
ClinicSecurity

Requireallstafftowearidentificationcardscolorcodedfortheirjobfunctions

Considerusinguniformedpresencetoactassecurityandassistinmanagingcrowds

Employsecuritypersonneltomonitorthemoodofwaitingcrowdsandcommunicate
deterioratingsituationstotheclinicmanager

Securethevaccineandprotectclinicstaffandtheirvaluables

Recruitlocalvolunteersfamiliartocliniccustomerssincetheymaybeespecially
effectiveindiffusingcrowdrelatedtension
ClinicAdvertising

Usemultilingualandmultimediachannelstowidelypostclinicpurpose,dates,locations,
times,andwhichpopulationswillbeserved

Provideinstructionsonhowtosetupappointmentsviatelephone,inperson,orother
systemsifpreschedulingwillbeused

Knowhowmuchvaccineisavailableforascheduledclinicandhowtoreallocatevaccine
throughcentralizedorindividualcliniceffortstomeettheacuteneedsofotherproviders
Recognizethatschedulingmaybeoverwhelmedandthereforenotbemaintainableor
abletomeetclientsneedsduringatimeofseverevaccineshortage;directclientsto
otherfacilitiesasrequired

KEY MESSAGES
Underthestressofacrisisitiseasytoforget,oratleastfailtostateproperly,the
mainpointsyouwanttoconveytoindividualpublics.Itisimportanttobeasopen,
transparentandforthcomingwiththemediaaspossibleanditisimperativethatmessages
areaccurate,brief,quotableandmemorable.Tohelpourspokesperson,pleaseprovide
himwiththislistofkeymessagestoconveytothemedia.

Targetismakingeveryefforttoacquirethevaccinethatfocusesonthisparticular
stainoftheflu.Assoonasitbecomesavailable,Targetwillofferittoourguests

withnoincreaseinprice.
Targetisofferingtheseasonalfluvaccineatthelowpriceof$24.TargetClinic
locationsalsowillofferthenasalsprayfor$36.Targethasnotandneverwill

increasethepriceofourvaccinesandservicesintimesofneed.
PreventionisatophealthcarepriorityatTargetandwerecommittedtohelping
guestsstayhealthy.Targetwillbethecompletepreventiondestination.Our
guestscanfeelconfidentthattheywillsavetimeandmoneybyvisitingTargetfor
flushots,overthecounterandprescriptionmedicationsandsoundadvicefrom

healthcareprofessionalstheycantrust.
NoappointmentisneededtogetyourflushotatTarget.Vaccineswillbe
availableduringregularTargetPharmacyandTargetClinichours,including
weekdayeveningsandweekends.TargetPharmacyandTargetClinicaccept

manymajorinsuranceplans,whichmaycoverthefullcostofthefluvaccine.
Targetwillbethesafeandsanitarydestinationduringthedurationoftheflu
pandemic.Everyeffortisbeingmadetosanitizestoresfromtheinsideout.
o Sanitationofkitchenandbathroomsisbeingmadetoppriority.

o Eachdepartmentineverystorewillbegivenregulartopdownsanitation.
o Handsanitizerstationswillbemadeavailabletoourguestsatregular

intervalsinourstores.
Asthedemandforproductsthatrelievethesymptomsofthefluincrease,Targets
supplywillincreasewithit.Targetpromisestoneverletpricesoftheseitems

increaseduringthistimeofcrisis.
Targetwillbeofferingfreefluvaccinationstoouremployeesandstaffmembers

duringfluseasonandwhenthespecificflushotforSTRAINisavailable.
Targetwillalsoprovideflexibleschedulesforouremployeessothatintheevent
thattheycontracttheflu,theywillhavetheopportunitytomakeasafeand
speedyrecovery.

WEBSITE
Posted below is a screenshot of our corporate website, this is a portal for vital
information and urgent messages/notifications to be posted and disseminated. The
creation of our website is to streamline the communication between our company and
various publics including the media, especially during the time of a crisis. During a crisis,
our operational protocol will become off kilter and it may become difficult for us to
directly communicate with all of our publics efficiently amidst the turmoil. The website
will be the initial place concerned stakeholders will visit to receive crucial details,
information and updates regarding our company and its conditions. It is imperative to
maintain the website regularly and to update it constantly with relevant information to
prevent the creation of rumors or misinformation.

TrickQuestions

TRICK QUESTIONS
Inanycircumstance,stayingonmessageiskeywhendealingwiththemedia.
However,somequestionsaredesignedtoleadyoutogiveinformationnotlistedinour
keymessagesortoflusteryou.Pleaseseethelistbelowforpotentialtrickquestionsthat
mightbeasked.

Whyisitthatyouwereunabletoobtainthevaccinationasquicklyas
organization?
o Targethasmadeeveryefforttomakethevaccinationforthestrain
availableassoonaspossible.Wedoeverythingpossibletomakethelives
ofourguestshappyandhealthyones,includingmakingthevaccine

availabletothemassoonasitwasavailabletous.
Yousaythatyouwillneverincreaseyourpricesinatimeofcrisis;wouldyou
considerdecreasingthemtohelpmoreofyourguests?
o Asthepandemicgrowsorslows,Targetwilltaketheappropriateactions
toprovideguestswiththehealthcaretheyneed.TargetPharmacyand
TargetClinicsdoacceptmanymajorinsuranceproviders,coveringthe

entirecostofthevaccineinmanycases.
IsitpossiblethatTargetintendstoprofitfromthepandemic?
o Targetwillneverincreaseitspricesduringtimesofcrisis.Wefullyintend
toprovideourguestswithfluvaccinationsatthesamepriceastheyare
providedinnonpandemicsituation.Targetalsointendstoincreasethe
supplyofsymptomrelievingproductswithoutmakinganyincreasesin
price.Targetwouldnevertakeadvantageofitsguests,especiallyintimes
ofneed.

LIST OF PRODROMES
The occurrence of a crisis is very often unpredictable and inevitable for a
company. Before a crisis transpires there are often pre-cursory signs that can be observed
and addressed to prevent the crisis, evaluate it more effectively and to minimize its
impact on the corporation. The table below lists possible incipient signs for a developing
crisis; the prodromes refer to the outbreak of a pandemic flu.

1.
2.
3.
4.
5.
6.
7.

Prodromes (Warning Signs)

Many employees calling in sick around the same time
Multiple employees coming into work
Drastic change in weather and climate
National outbreak of the flu being broadcasted through media
Large number of employees and customers coming into stores or offices with flu-like
symptoms such as deep coughs, high fevers, nausea, headaches, chills, runny nose and
fatigue.
Rate of deaths, hospitalization, and diagnoses rising internationally and nationwide
regarding influenza
The advent of influenza (flu) season

8. Increased demand of flu vaccines

9. Increased sales of flu related mediactions, such as Nyquil, Mucinex, and Tylenol
Cold/Flu

MEDIA Q&A

Belowisalistofcommonmediaquestionswithresponsescongruentwiththekey
messagesTargetwishestoconvey.Pleasereviewthesequestionsandtheiranswersto
prepareforpressconferences,customerquestionsandanycallsthatmaybereceived
fromthemedia.

Q.WhateffortsarebeingmadebyTargettoprotectitscustomers?
A.Throughoutthedurationoftheoutbreak,Targetstoreswillincreasetheirsanitation
efforts,especiallyinhightrafficareas.Bathroomsandfoodpreparationareaswillbe
sanitizedoftenanddepartmentswillalternatesanitationdays.Everyeffortwillbemade
tokeepthespreadofSTRAINfrombeingafearofourguestswhileinourstores.Hand
sanitizingstationswillbemadeavailablethroughoutourstores.

Q.WhateffortsarebeingmadebyTargettoprotectitsemployees?
A.Asthepotentialofamajorpandemicincreases,Targetwillprovidealternativework
schedulestoaccommodateforemployeesbeingunabletocometowork.Hiringefforts
willincreasetoensurethatteammemberswillbeabletostayhome,restandbewell
beforereturningtowork.Wearealsoprovidingfreeflushotstoallofouremployeesto
ensuretheirwellnessduringthistimeofcrisis.

Q.WhenwillTargethavetheappropriatevaccineavailable?
A.Targetoffersthecurrentversionofthefluvaccineatallofourpharmaciesduring
normalpharmacyhours.AssoonasavaccineforSTRAINbecomesavailable,

pharmacieswillbeextendingtheirhourstooffervaccinestoasmanyofourguestsas
possible.

Q.Howmuchwillvaccinescost?
A.Targetisofferingtheseasonalfluvaccineatthelowpriceof$24.TargetClinic
locationsalsowillofferthenasalsprayfor$36.Targethasnotandneverwillincrease
thepriceofourvaccinesandservicesintimesofneed.

Q.WhatservicesisTargetofferinginresponsetothepandemic?
A.Targetwillbeincreasingsanitationinallofitsstores,providinghandsanitizerstations
atregularintervalsinitsstoresandprovidingshiftcoverageforthehealthofits
employees.Targetwillbeprovidinganincreasedinventoryofitsflurelatedproductsato
increaseinprice.Targetwillbeprovidingtheflushotforthisparticularstrainassoonas
itismadeavailable.Pharmaciesandclinicswillbeincreasingtheirhoursthroughthe
durationofthepandemictoprovideourguestswitheveryservicepossibletokeepthem
healthy.

RELATED INTERNET URLS

Target Corporation is a national company with offices and retail stores all over the
United States. Due to the national sprawl and complexity of the company, Target has
many associate organizations and similar companies with URLs (websites) with helpful
information. This list is significant because the listed URLs can provide stakeholders with
relevant information to prevent or handle a crisis event.

Organization
Food and Drug Administration
Costco Wholesale Corporation
Department of Employment Services
Fair Employment Services Commission
Wal-mart Stores Inc.
Gordmans Stores Inc.
Sears Holdings Corporation
Macys Inc.
Tuesday Morning Corporation
Center for Disease Control (CDC)

Internet URL
www.fda.gov
www.costco.com
www.does.dc.gov
www.eeoc.gov
www.corporate.walmart.com
www.gordmans.com
www.searsholdings.com
www.macysinc.com
www.tuesdaymorning.com
www.cdc.gov

EVALUATION FORM INTERNAL EVALUATION

Name:
Position:

Date:
Department:

1.Whatwasyourrole?
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2.Howdidyoulearnoftheincident?
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3.Wereyousatisfiedwithhowyouwerenotified?
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4.Howcouldnotificationbeimproved?
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5.RankhowyoufeelTargethandledthecrisis(Scaleof110,1=poor,10=excellent).
Discussyourreasoning.
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6.HowcanTargetimproveitsCrisisCommunicationsPlan?
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7.Basedonyourpositionwithinthecompany,howcouldourresponseand/or
communicationbeimprovedtoyou/yourdepartment?
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EVALUATION FORM EXTERNAL EVALUATION

PleaseaskthesequestionstowhoevercallstheTargetcustomerserviceline.

CustomerName:

Date:

1.WereyouawareoftheeffortsTargetmadetobetheflupreventionheadquarters?
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2.HowdidyoulearnofTargetsresponsestothepandemic?
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3.WhatservicesofTargetswereyouabletouseduringthepandemic?
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4.WhatstorechainsdoyouthinkwereabletodoabetterjobthanTargetintheir
responsestothecrisis?
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5.HowcouldTargethaveimproveditsresponsetothepandemic?
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