Case Study Two

Case Study Two - Creature Care Animal Clinic (A- Chapter 1, p. 26, B - Chapter 3, p. 96)
Thiago Indalcio Santos
Professor Edward Ruppel
BA 2020 DAY AA Operations Management
September 22, 2014

Case Study Two

Case Study Two - Creature Care Animal Clinic (A- Chapter 1, p. 26, B - Chapter 3, p. 96)
Summary
Dr. Julia Barr is a young woman who saved money for a certain period of time to open
her own business, with some goals in mind: to not produce anything and, to only provide service.
After having had some experiences and acquired background in the area she decided to open a
veterinary clinic.
Because the clinic is small, she had some employees with a rotation schedule, the sheet
was setup based on an experience that she had while she was resident, Another important fact is
that as a small company in the beginning of the operations she did not have an inventory control
that could help the clinic with the minimum requirements to maintain proper organization and
control.
At first the clinic was intended to be open Monday through Friday during business hours
and half days on Saturdays. Overnight services were offered for emergencies. Two doctor each
worked rotation during three days of the week.
Over time the management problems began to appear, problems related to the generation
of inventory which sometimes cause problems with unnecessary inventory, lack of material, and
expired medicines. Another problem related to inventory was the need for emergency requests
and unexpected demand for certain materials and medicines.
Along with the materials demand problems, Dr.Barrs clinic was understaffed; the
number of demand was greater than expected length.

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The number of clients began to grow; the demand for services was too much for the
clinical staff and the initial goals of the clinic. A lack of space began to appear as there were not
enough appropriate places to keep animals after surgery. The service began to fall short, as did
the necessary training of employees for the current demands that the business was acquiring

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Answers to Questions
1. A and B
During the period of operation, the problems of management that we can find in the clinic
were the fault of management of materials and medicines, problems with a system of inventory
management, as a computerized system or a manual system with a periodic control amount,
expiration control and demand
The demand for services was not compatible with the capacity of the clinic and the lack of
trained staff and the worksheet for employees and the quantity necessary to be hire and maintain
a good attendance during the necessary demand.
1. A
There are some possible reasons why the schedule and the number of workers worked well in
the clinic that Dr.Julia served in as a resident, factors such as demand for service, location of
operation, the clinic advertising, the clinic reception and how the staff and doctors were trained,
appropriate attendance, clinic size, and hours of operation.
2. A
Problems related to inventory due to the fact the company did not have a formal system
inventory, the realization of applications was made only in accordance with a stipulated demand
and imagined by nurses, there was no effective control of expiration and product demand, the
lack of an effective inventory system can be a major problem for this case , the daily control of
goods , the demand for each day and schedule , lack of organized location names , location que
labels are easy to read , and unambiguous , a good starting count, good policies , que software
tracks all inventory activity , and units of measure.

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3. A
There are some problems with inventory like: do not have a system to manager the
inventory, do not have a control of demand, new purchases are ordered based on need and its
controlled by nurses, do not have a control of an expiration of materials and medicines.
4. A and B
According to the experiment obtained while a resident, Dr.Barr should have seen the demand for
the size of the business, possible publicity for the clinic, possibility of growth, greater control in
clients scheduling, adequate training for each function.
5. A and 4.B (continuation)
Determine how many employees the clinic needs at different times throughout the week. This
varies based on your business type, demand for each day, time and location. Have a better
control of your demand and potential growing with a financial control for unexpected
emergencies with medicines, and to hire new employees. Acquire and implement an efficiency
inventory system, whether computerized or manual, with simple sheets that need to be efficient,
adequately controlled and well monitored. Focusing on the goals of the company.
2. B
The clinical principle should offer only the medical service for cats and dogs, but began to
offer other services that were not in the initial objectives, as groomer, thus disturbing the focus
and attention of employees.
3. B
High-contact examples, the reception of the client, the treatment and consult that happen
with animals and your owners, how the treatment is conducted by the doctors and nurses, in

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general the high contact is a service provided direct for the customer, because that need to be
efficient and with a good presentation to the client.
Low-contact is when customers are not in contact with the any services while the service
is performed, like the purchase, the inventory system, the management of the company, this
service is not direct for the customer, but need to be well managed because if any problem
happen with a internal service that problem can reach the high contact like a lake of medicine
needed for a treatment or a material necessary for a surgery or curative

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Points of Interest

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Some interesting points observed during the reading and interpretation of the case study
are some important points raised during the classes taught in the course and comprehensible
to the course of reading.
Simple things and details that was not considered for the clinic owner, like an inventory
system, an good inventory, whether a simple or a complex system, is necessary for a
company that have things and goods that need to be administered for purchases and
withdraws .
A new business needs to be well planned before being completed and the goals of the
company need to be clear and followed to be successful, if any change is need that change
need to be studied to be applicate.
A study and necessity about the market and kind of company need to be accurate, this
accuracy need to happen to avoid basic errors that can compromise the business prosperity.

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References
Jacqui , Hogan. (2014, September 5).Common Management Problems and Solutions.
Retrieved from http://www.cocreative.co.uk/common-management-problems
Ford , Conrad. (2014, September 21). How to Create a Business Plan Worth Backing.
Retrieved from http://www.business2community.com/finance/create-business-planworth-backing-01011870

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