BLAA DIANA ALEXANDRA

Grupa 410

Marketing Research Books

1.Market Research on a Shoestring!Get a reality check on your big idea for under $100 - Naeem
Zafar
2.Introducing Marketing Research -Paul Baines,Bal Chansarkar.
3.International Marketing Research - C. Samuel Craig; Susan P. Douglas.Wiley
4.Market Research Matters: Tools and Techniques for Aligning Your Business - Robert Duboff;
Jim Spaeth. John Wiley & Sons, 2000
5.Doing Research Projects in Marketing, Management and Consumer Research - Chris Hackley.
Routledge, 2003
6.Quantitative Models in Marketing Research - Philip Hans Franses; Richard Paap. Cambridge
University Press, 2001
7.Qualitative Research in Intelligence and Marketing: The New Strategic Convergence - Alf H.
Walle III.
8.Qualitative Research Methods in Public Relations and Marketing Communications - Christine
Daymon; Immy Holloway.
9.The Art & Science of Interpreting Market Research Evidence - D. V.L. Smith; J. H.
Fletcher.Wiley, 2004
10.Inside Information: Making Sense of Marketing Data - D.V.L. Smith; J.H. Fletcher. Wiley,
2001
11.Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business
Make More Money - Robert J Kaden
12.Market Research Made Easy (Self-Counsel Business) - Don Doman
13.Business to Business Marketing Research - Martin P. Block
14.The Market Research Toolbox: A Concise Guide for Beginners Second Edition - Edward F.
McQuarrie
15.Marketing Research: An Applied Approach - European - Naresh K. Malhotra
16.Marketing Research: Methodological Foundations - Gilbert A. Churchill
17.Market Research: A Guide to Planning, Methodology and Evaluation - Paul N. Hague
18.Qualitative Marketing Research - David J. Carson
19.Qualitative Market Research: A Comprehensive Guide - Gill Ereaut
20.Marketing Research: The Impact of the Internet - Carl D. McDaniel
21. Marketing Research: An Aid to Decision Making - Alan T. Shao
22. State of The Art Marketing Research - Albert Breneman Blankenship
23. Marketing Research - Donald R. Lehmann
24.Practical Marketing Research - Jeffrey L. Pope
25.Marketing Research: An Applied Approach - Thomas C. Kinnear
26.Business to Business Market Research: Understanding and Measuring Business Markets Ruth McNeil
27.Marketing Research : An Applied Orientation - Malhotra & Dash
28.Marketing Research - Alvin C. Burns
29.Review of Marketing Research - Naresh K. Malhotra
30.The Handbook of Marketing Research: Uses, Misuses, and Future Advances - Rajiv Grover,
Marco Vriens
31.Marketing Research - David A. Aaker
32.Essentials of Marketing Research - William Zikmund, Barry Babin
33.Marketing Research: An Applied Orientation - Naresh K. Malhotra
34.Industrial Marketing Research (RLE Marketing): Management and Technique - Nicholas
Stacey, Aubrey Wilson
35.Marketing Research: A Practical Approach - Bonita Kolb
36.Marketing Research for Managers - Sunny Crouch, Matthew Housden
37.Introducing Marketing Research - Paul Baines, Bal Chansarkar

BLAA DIANA ALEXANDRA

Grupa 410
38.Exploring Marketing Research - William G. Zikmund, Barry J. Babin
39.Basic Marketing Research - Naresh K. Malhotra
40.Marketing Research Essentials - Carl McDaniel, Jr. Roger Gates
41.Marketing Research: An Applied Orientation - Naresh Malhotra
42Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information
You Need - Alan R. Andreasen
43.Qualitative Market Research: Principle & Practice - Ms. Gill Ereaut, Martin Callingham ,
Mike Imms
44.Modern Marketing Research: Concepts, Methods, and Cases - Fred Feinberg, Thomas
Kinnear, James Taylor
45.Market Intelligence: How and why Organizations Use Market Research - Martin Callingham
46.Basic Marketing Research - Gilbert A. Churchill, Tom J. Brown
47.Qualitative Consumer and Marketing Research - Russell Belk, Eileen Fischer, Robert V
Kozinets
48.Essentials of Marketing Research: Putting Research Into Practice - Kenneth E. Clow, Karen E.
James
49.Basic Marketing Research: Using Microsoft Excel Data Analysis - Alvin C. Burns, Ronald F.
Bush
50.Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer Merlin Stone,Alison Bond ,Bryan Foss
51.Marketing Research and Information Services: 2003 Industry Report - Thomas W. Miller,
Dana H. James
52.Marketing Research - David A. Aaker, V. Kumar, George S. Day
53.Market Research in Practice: A Guide to the Basics - Paul N. Hague, Carol-Ann Morgan
54.Handbook of Marketing Research Methodologies for Hospitality and Tourism - Ronald A.
Nykiel
55.Fundamentals of Marketing Research - Scott M. Smith, Gerald S. Albaum
56.Marketing Research: An Integrated Approach - Alan M. Wilson
57.Chemical Marketing Research - N.H.Giragosian
58.Do Your Own Market Research - Paul N. Hague, Peter Jackson
59.Advanced Marketing Research - Richard Bagozzi
60.Marketing Research: Tools & Techniques - Nigel Bradley
61.Market Research Handbook: Measurement, Approach and Practice - Jie Xu
62.Qualitative Market Research: A Practitioner's and Buyer's Guide - Wendy Gordon, Roy
Langmaid
63.Marketing Research for Non-profit, Community and Creative Organizations - Bonita M. Kolb
64.Basic Marketing Research: Integration of Social Media - Naresh K. Malhotra
65.The Market Research Toolbox: A Concise Guide for Beginners - Edward F. McQuarrie
66.The Entrepreneur's Guide to Market Research - Anne M. Wenzel
67.Handbook of Sport Marketing Research - Nancy L. Lough,William A. Sutton
68.Marketing Research Kit For Dummies - Michael Hyman, PhD, Jeremy Sierra
69.State of the Art Marketing Research - Albert Breneman Blankenship
70.The Rise of Marketing and Market Research - Hartmut Berghoff ,Philip Scranton, Uwe
Spiekermann