Marketing Book: More Than 2000 Marketing Quotes

MARKETING BOOK

BY VLADAN KUZMANOVIĆ

Copyright © 2018 by Vladan Kuzmanović

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.

ISBN 978-0-359-29875-4

TABLE OF CONTENTS:

QUOTES ABOUT MARKETING

QUOTES ABOUT MARKETING

Marketing is really just about sharing your passion.

Michael Hyatt, virtual business mentor

Amazing things will happen when you listen to the consumer.

Jonathan Midenhall, CMO of Airbnb

Give them quality. That is the best kind of advertising.

Milton Hershey, entrepreneur

You can never go wrong by investing in communities and the human beings within them.

Pam Moore, CEO of Marketing Nutz

Strong customer relationships drive sales, sustainability, and growth.

Tom Cates, chairman and founder of The Brookeside Group

When people feel insecure about something, they look around for validation. Show them that other people trust you.

Francisco Rosales, social media marketing coach

Advertising brings in customers, but word-of-mouth brings in the best customers.

Jonah Berger, author & marketing professor

Conversation with customers will increase sales, even if the product or service is never mentioned.

George Farris, founder of Farris Marketing

Social Media Marketing Quotes

Social media creates communities, not markets.

Don Schultz, marketing pioneer

Social media is a contact sport.

Margaret Molloy, CMO of SiegelGale

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Erik Qualman, digital leadership expert

Getting the like is easy. It’s a light action. Anything else requires trust.

Jon Loomer, Facebook Ads expert

You cannot buy engagement. You have to build engagement.

Tara-Nicholle Nelson, CEO of Transformational Customer Insights

Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.

Shiv Singh, marketing author

Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.

Seth Godin, author & marketing expert

Social media is about the people. Not about your business. Provide for the people and the people will provide for you.

Matt Goulart, digital marketing executive

Sell-sell-sell sales methods simply do not work on social media.

Kim Garst, social media strategist

You cannot buy engagement. You have to build engagement.

Tara-Nicholle Nelson, CEO of Transformational Customer Insights

Content Marketing Quotes

Content is king.

Bill Gates

Content Marketing is not simply a campaign or a tactic, it’s a commitment.

Valerie Uhlir, partner at Etheral Innovations

You can’t expect to just write and have visitors come to you. That’s too passive.

Anita Campbell, CEO of Small Business Trends

Before you create any more ‘great content,’ figure out how you are going to market it first.

Joe Pulizzi, content marketer and strategist

Not viewing your email marketing as content is a mistake.

Chris Baggott, CEO of CompendiumDont build links Build relationships

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Andrew Davis, marketing speaker & bestselling author

Don’t build links. Build relationships.

Rand Fishkin, founder of Moz

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose, content marketing strategist

Content is king, but engagement is queen, and the lady rules the house!

Mari Smith, social media master

Content Marketing is no longer a numbers game. It’s a game of relevance.

Jason Miller

Content should ask people to do something and reward them for it.

Lee Odden, digital marketer and strategist

Content is the atomic particle of all digital marketing.

Rebecca Lieb, media & content strategist

Good content isn’t about good storytelling. It’s about telling a true story well.

Ann Handley, head of content at MarketingProfs

People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

Malorie Lucich, head of product communications at Pinterest

Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.

David Beebe, branded content producer

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.

Tim Frick, principal of MightyBytes

PPC Marketing Quotes

Nobody reads ads. People read what interests them. Sometimes, it’s an ad.

Howard Gossage, real-life MadMen inspiration

We need to stop interrupting what people are interested in and be what people are interested in.

David Beebe, branded content producer

If great content is the hero, then banners are the villain.

Michael Brenner, CEO of Marketing Insider Group

Never let ads write checks your website can’t cash.

Avinash Kaushik, digital marketing evangelist

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

Mark Zuckerberg, creator of Facebook

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Steuart Henderson Britt, consumer behavior specialist

If your content isn’t driving conversation, you’re doing it wrong.

Dan Roth, LinkedIn’s executive editor

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker, founder of Drucker Institiute

think like a customer

Think like a customer.

Paul Gillin, B2B & social media strategist

Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.

Paul Roetzer, founder & CEO of PR20/20

It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.

Elizabeth Gardner, founder of garnish media

Storytelling Marketing Quotes

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou, poet

We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.

Jimmy Neil Smith, Director of the International Storytelling Center

The key is, no matter what story you tell, make your buyer the hero.

Chris Brogan, CEO of Owner Media Group

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

Jay Baer, author & inspirational marketing speaker

Humans are not ideally set up to understand logic; they are ideally set up to understand stories.

Roger C. Schank, CEO of Socratic Arts

Marketing is no longer about the stuff you make, but about the stories you tell.

Seth Godin, author & marketing expert

An ad is finished only when you no longer can find a single element to remove.

Robert Fleege, advertising expert

Copywriting Marketing Quotes

Less is more. Keeping it simple takes time and effort.

Jeff Bullas, digital marketing influencer

Simplicity is the ultimate sophistication.

Leonardo Da Vinci, renaissance man

Decide the effect you want to produce in your reader.

Robert Collier, author

If you can’t explain it to a 6-year old, you don’t know it yourself.

Albert Einstein, 72. genius

Copy is a direct conversation with the consumer.

Shirley Polykoff

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.

Ann Handley, head of content at MarketingProfs

Quotes on Brand

Brand is just a perception, and perception will match reality over time.

Elon Musk, CEO of SpaceX and Tesla.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Simon Mainwaring, marketing consultant

A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.

Scott Cook, cofounder of Intuit

Your brand is a story unfolding across all customer touch points.

Jonah Sachs, author & entrepreneur

Your culture is your brand.

Tony Hsieh, CEO of Zappos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos, CEO and founder of Amazon

Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!

Chris Ducker, personal brand entrepreneur

If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz, CEO of Starbucks

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.

Jason Hartman, CEO of Platinum Properties Investor Network

Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Richard Branson, founder of The Virgin Group

We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.

George Farris, founder of Farris Marketing

Search Engine Quotes

In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.

Rand Fishkin, founder of Moz

90. Google is the new corporate homepage. – Jeremiah Owyang, founder of CrowdCompanies

google only loves you when everyone else loves you first

91. Google only loves you when everyone else loves you first. –Wendy Piersall, writer & blogger

92. Google will know that you are hungry for sushi before you do. –Ben Kunz, SVP of marketing and content at Mediassociates

General Marketing Quotes

93. Business has only two functions – marketing and innovation. – Milan Kundera, writer

94. The best marketing doesn’t feel like marketing. –Tom Fishburne, marketoonist

95. Today it’s important to be present, be relevant and add value. –Nick Besbeas, former CMO of LinkedIn

instead of using technology to automate processes, think about using technology to enhance human interaction

96. Instead of using technology to automate processes, think about using technology to enhance human interaction. –Tony Zambito, lead authority in buyer personas

97. Make your marketing so useful people would pay you for it. – Jay Baer, author & inspirational marketing speaker

98. The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. –Danielle Sacks, senior editor at Inc. magazine

99. Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. –Beth Comstock, Vice Chair of GE

100. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. –Ekaterina Walter, marketing strategist

going viral is not an outcome

101. Going viral is not an outcome; its a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity." –Lori Taylor, founder & executive editor of Social Caffeine

102. The man who stops advertising to save money is like the man who stops the clock to save time. –Thomas Jefferson, third president

103. People spend money when and where they feel good. –Walt Disney

105. Marketing without data is like driving with your eyes closed. – Dan Zarrella, social media scientist

Good content isn’t about good storytelling. It’s about telling a true story well." - Ann Handley

Content is fire, social media is gasoline. - Jay Baer

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. - Michael Brenner

Content is King but engagement is Queen, and the lady rules the house! - Mari Smith

Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. - Robert Rose

You can never go wrong by investing in communities and the human beings within them. - Pam Moore

Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it. - Chris Brogan

Content is the reason search began in the first place. - Lee Odden

The best marketing doesn’t feel like marketing. - Tom Fishburne

The best marketing doesn’t feel like marketing.

Content: there is no easy button. - Scott Abel

Less is more. Keeping it simple takes time and effort. - Jeff Bullas

Content is anything that adds value to the readers life." - Avinash Kaushik

Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. - Joe Chernov

Our jobs as marketers are to understand how the customer wants to buy and help them to do so. - Bryan Eisenberg

The future of content marketing is in your hands. - David Hahn

If you build it… you may still need Google AdWords. - Jennifer Mesenbrink

Content builds relationships. Relationships are built on trust. Trust drives revenue. - Andrew Davis

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Leverage the strength that you have: that no one else can be you. - Todd Wheatland

Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. - Dale Carnegie

Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. - Dale Carnegie

Not viewing your email marketing as content is a mistake. - Chris Baggott

The cost of being wrong is less than the cost of doing nothing. - Seth Godin

Don’t be afraid to get creative and experiment with your marketing. - Mike Volpe

Failure is an option. - Matthew Schwartz

Marketing is really just about sharing your passion. - Michael Hyatt

Focus on the present… Its the best gift you can give yourself." - Carrie Kerpen

Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way. - Shiv Singh

Sell-sell-sell sales methods simply do not work on social media. - Kim Garst

Strong customer relationships drive sales, sustainability, and growth. - Tom Cates

As social media grows and matures, showing a return becomes critical. - Heidi Cohen

You can’t just place a few Buy buttons on your website and expect your visitors to buy. - Neil Patel

You can’t just place a few Buy buttons on your website and expect your visitors to buy.

Getting the Like is easy. It's a light action. Anything else requires trust. - Jon Loomer

You can’t push your sales messages on your fans too often. - Andrea Vahl

Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). - Amy Porterfield

When people feel insecure about something, they look around for validation. Show them that other people trust you. - Francisco Rosales

Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. - Ekaterina Walter

On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest. - Brian Clark

Empower your readers with social sharing buttons. - Mike Stelzner

Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access. - Kristi Hines

Make the prospect a more informed buyer with content. - Robert Simon

Too often, feeling intimidated becomes our excuse not to be awesome. - Scott Stratten

The importance of gratitude is never forgotten. - Deborah Lee

Going viral is not an outcome; its a happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity." - Lori Taylor

Our digital future is about enabling better productivity and decision making to enjoy a better quality of life. - Yacine Baroudi

Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.

This is a learning process and sometimes you have to fall in order to learn things. - Christine Korda

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. - Erik Qualman

Most of us have experienced wow moments. We just haven’t taken time to think deeply about them. - Michael Hyatt

Find your spirit, and no challenge will keep you from achieving your goals. - Christopher Penn

Good marketing makes the company look smart. Great marketing makes the customer feel smart. – Joe Chernov

22. Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. – Ann Handley

21. As marketers, we should be changing the mantra from always be closing to always be helping. – Jonathan Lister

20. Just because you can measure everything doesn’t mean that you should. – W. Edward Deming

19. I am all for conversations, but you need to have a message. – Renee Blodgett

18. Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe? – Jim Kukral

On Social Media

17. Social media allows big companies to act small again. – Jay Baer

16. The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’ – Jeffrey Zeldman

15. Put your energy into making things that are likeable, not some douchey social media strategy. – Matthew Inman, AKA The Oatmeal

On Business

14. Clients don’t care about the labor pains; they want to see the baby. – Tim Williams

13. Martin Luther King did not say ‘I have a mission statement.’ – Simon Sinek

12. Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. – Don Tapscott and Anthony D. Williams

On Content

11. You can’t expect to just write and have visitors come to you – that’s too passive. – Anita Campbell

10. Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. – Laura Fitton

9. Content is the atomic particle of all digital marketing. – Rebecca Lieb

8. You can’t sell anything if you can’t tell anything. Beth Comstock

7. Branded content is created for a company. A content brand is created for a valuable company. – Drew Davis

6. Content is the reason search began in the first place. – Lee Odden

On Advertising

5. Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. – Mike Moran

4. It’s much easier to double your business by doubling your conversion rate than doubling your traffic. – Bryan Eisenberg

3. Never let ads write checks your website can’t cash. – Avinash Kaushik

2. It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework. – Elizabeth Gardner

Focus on the core problem that your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem."

- Laura Fitton, Inbound Marketing Evangelist at HubSpot

click to tweet marketing quote On average, people should be more skeptical when they see numbers. The should be more willing to play around with the data themselves.

- Nate Silver, Founder of FiveThirtyEight.com

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

- Nancy Duarte, President & CEO, Duarte Design

Before you create any more ‘great content,’ figure out how you are going to market it first.

- Joe Pulizzi,

Author of Get Content Get Customers

Marketing without data is like driving with your eyes closed.

- Dan Zarella,

Social Media Scientist

The difference between sales and marketing is that marketing owns the message and sales owns the relationship.

- John Jantsch,

Author of Duct Tape Marketing

click to tweet marketing quote You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

- Steve Jobs, Former CEO of Apple

click to tweet marketing quote Don’t be afraid to get creative and experiment with your marketing.

- Mike Volpe, CMO of HubSpot

click to tweet marketing quote The attention economy is not growing, which means that we have to grab the attention that someone else has today.

- Brent Leary, Co-founder of CRM Essentials

Advertising Quotes

Advertising in the final analysis should be news. If it is not news it is worthless. – Adolph Ochs

Advertising is only evil when it advertises evil things. – David Ogilvy

Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea. – Josh Bernoff

Banners have 99 problems and a click ain’t one. – Scott Sorokin

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. – Steuart Henderson Britt

Give them quality. That’s the best kind of advertising. – Milton Hershey

If great content is the hero, then banners are the villain. – Michael Brenner

If you build it… you may still need Google AdWords. – Jennifer Mesenbrink

In advertising, not to be different is virtually suicidal. – Bill Bernbach

In our factory, we make lipstick. In our advertising, we sell hope. – Peter Nivio Zarlenga

Never let ads write checks your website can’t cash. – Avinash Kaushik

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy

Nobody counts the number of ads you run; they just remember the impression you make. – Bill Bernbach

Nobody reads ads. People read what interests them, and sometimes it’s an ad. – Howard Luck Gossage

Stopping advertising to save money is like stopping your watch to save time. – Henry Ford

The only people who care about advertising are the people who work in advertising. – George Parker

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit. – David Ogilvy

Try to say everything in an ad and you end up saying nothing. – Jeff Mamula

What really decides consumers to buy or not to buy is the content of your advertising, not its form. – David Ogilvy

Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. – Ekaterina Walter

Advertising brings in customers, but word-of-mouth brings in the best customers. – Jonah Berger

Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with. – Shane Snow

marketing quotes audience engagement

Click to tweet!

Audience Engagement Quotes

Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share. – Shafqat Islam

By definition, remarkable things get remarked upon. – Seth Godin

Don’t build links. Build relationships. – Rand Fishkin

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. – Ann Handley

Good marketers see consumers as complete human beings with all the dimensions real people have. – Jonah Sachs

It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework. – Elizabeth Gardner

More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth. – Gary Vaynerchuk

Speak to your audience in their language about what’s in their heart. – Jonathan Lister

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process. – Nancy Duarte

The attention economy is not growing, which means that we have to grab the attention that someone else has today. – Brent Leary

There is a difference between listening and waiting for your turn to speak. – Simon Sinek

These days, people want to learn before they buy, be educated instead of pitched. – Brian Clark

Think like a wise man but communicate in the language of the people. – William Butler Yeats

You can never go wrong by investing in communities and the human beings within them. – Pam Moore

You cannot buy engagement. You have to build engagement. – Tara-Nicholle Nelson

You cannot get anybody to do something if they’re not paying attention to you. – Brian Carter

Branding Quotes

A brand is no longer what we tell the consumer it is – it’s what consumers tell each other it is. – Scott Cook

As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service. – John Sculley

Branded content is created for a company. A content brand is created for a valuable company. – Drew Davis

Brands need to take the phrase ‘acting like a publisher’ literally. – Dietrich Mateschitz

Making promises and keeping them is a great way to build a brand. – Seth Godin

People don’t buy what you do, they buy why you do it. – Simon Sinek

We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart. – George Farris

When people feel insecure about something, they look around for validation. Show them that other people trust you. – Francisco Rosales

Your brand is a story unfolding across all customer touch points. – Jonah Sachs

Your brand is not what you sell. – John Iwata

Your culture is your brand. – Tony Hsieh

Brand journalism is a stupid term. It’s information entertainment. It’s education. – Shane Snow

marketing quotes

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Business of Marketing Quotes

Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation. – Peter Drucker

Business has only two functions – marketing and innovation. – Milan Kundera

Clients don’t care about the labor pains; they want to see the baby. – Tim Williams

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. – Laura Fitton

I am comfortable saying right now that some of the biggest winners of this election — and probably many future elections — will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer. – Shane Snow

Non-profit organizations have to build ships – memberships, relationships and sponsorships. – George Farris

What helps people, helps business. – Leo Burnett

marketing quotes

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Content Marketing Quotes

10x content — content that performs 10 times better than competitors — must be mobile first. – Adam Monago

Before you create any more ‘great content,’ figure out how you are going to market it first. – Joe Pulizzi and New Barrett Authors of Get Content Get Customers

Behind every piece of bad content is an executive who asked for it. – Michael Brenner

Content: there is no easy button. – Scott Abel

Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis

Content is anything that adds value to the reader’s life. – Avinash Kaushik

Content is fire, social media is gasoline. – Jay Baer

Content is king, but distribution is queen. And she wears the pants. – Jonathan Perelman

Content is king. – Bill Gates

Content is king but engagement is queen, and the lady rules the house! – Mari Smith

Content is not king, but a president elected by the votes of those whom it aims to rule. – Raheel Forooq

Content is the atomic particle of all digital marketing. – Rebecca Lieb

Content is the key, because it’s how a website creates an online experience. – Adam Audette

Content is the reason search began in the first place. – Lee Odden

Content marketing is a commitment, not a campaign. – Jon Buscall

Content marketing is all the marketing that’s left. – Seth Godin

Content marketing is like a first date. If you only talk about yourself, there won’t be a second one. – David Beebe

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. – Michael Brenner

Content Marketing is no longer a numbers game. It’s a game of relevance. – Jason Miller

Content marketing represents the gap between what brands produce and what consumers actually want. – Michael Brenner

Content should ask people to do something and reward them for it. – Lee Odden

Create content that reaches your audience’s audience. – MarketingProfs

Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? – Ann Handley

Doing well with blogging is not about writing one key post, it is about performing day-after-day and helping a few people at a time. – Aaron Wall

Engaging content is far more about brains than budget. – Ann Handley

Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs. – Lymari Morales

Good content isn’t about good storytelling. It’s about telling a true story well. – Ann Handley

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. – Tim Frick

If your content isn’t driving conversation, you’re doing it wrong. – Dan Roth

I think the hardest part for any startup is to rein in the desire to ‘throw shit against the wall and see what sticks’ versus being more strategic in their focus and truly iterating. A content-first approach is a lower-cost, lower-risk way of achieving the same. – Stephanie Hay

It’s a great time to be a content creator. There are so many highways and not enough cars. – Scooter Braun

It’s probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertiser make out well in this model, the real winners are consumers. – Shane Snow

Make the prospect a more informed buyer with content. – Robert Simon

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one. – Robert Rose

No content should be a dead end. Plan for where to put it next. – David Beebe

Power doesn’t come from content, power comes from the content that moves. – Mark Schaefer

Pro tip: Watch political campaigns. That’s where innovation is happening in content marketing. – Devon Hopkins

Revenue is king. Tying your content to revenue and lead gen is critical to success. – Elizabeth Clor

Stop publishing things just because you always have. – Lymari Morales

Stop vomiting your content on every channel. – Andrew Davis

The future of content marketing is in your hands. – David Hahn

The key ingredient to a better content experience is relevance. – Jason Miller

The next evolution of content marketing is not more content; it’s better distribution. – Christopher Penn

The only way to win at content marketing is for the reader to say ‘This was written specifically for me.’ – Jamie Turner

There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each. – Michael Brenner

The ultimate content strategy is listening. – Marcus Sheridan

The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it. – Karin Timpone

Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe. – Ann Handley

Traditional marketing talks at people. Content marketing talks with them. – Doug Kessler

What is quality content? Ultimately, the consumer decides. – Joe Chernov

What makes content engaging is relevancy. You need to connect the contact information with the content information. – Gail Goodman

When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP. – Rand Fishkin

You need to create ridiculously good content – content that is useful, enjoyable and inspired. – Ann Handley

Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. – Joe Chernov

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Creativity Quotes

An essential aspect of creativity is not being afraid to fail. – Edwin Land

An idea can turn to magic or dust, depending on the talent that rubs against it. – Bill Bernbach

Bad artists copy, good artists steal. – Pablo Picasso

Creativity about life, in all aspects, I think, is still the secret of great creative people. – Leo Burnett

Creativity is intelligence having fun. – Albert Einstein

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition. – Dave Trott

Creativity without strategy is called art, creative with strategy is called advertising. – Jef L. Richards

Curiosity about life, in all its aspects, I think, is still the secret of great creative people. – Leo Burnett

Don’t be afraid to get creative and experiment with your marketing. – Mike Volpe

If everyone is thinking alike, then somebody isn’t thinking. – General George Patton

Man’s mind, once stretched by a new idea, never regains its original dimensions. – Oliver Wendell Holmes

Nothing begets creativity like constraints. – Christopher Mims

Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. – Yo-Yo Ma

To think creatively, we must be able to look afresh at what we normally take for granted. – George Kneller

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Customer-Centric Marketing Quotes

Conversation with customers will increase sales, even if the product or service is never mentioned. – George Farris

Don’t find customers for your product. Find products for your customers. – Seth Godin.

Everyone is not your customer. – Seth Godin

Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service. – Bryan Eisenberg

Make the customer the hero of your story. – Ann Handley

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. – Brian Halligan

People spend money when and where they feel good. – Walt Disney

Sell the problem you solve. Not the product you make. – Unknown

Strong customer relationships drive sales, sustainability, and growth. – Tom Cates

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

The buyer journey is nothing more than a series of questions that must be answered. – Analyst Firm IDC

The consumer is not a moron; she is your wife. – David Ogilvy

The importance of gratitude is never forgotten. – Deborah Lee

The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach. – Tom Fishburne

The static snapshot of a single buyer is a key problem with buyer personas today. Organizations need to watch the continuous film of their buyers – instead of just looking at a snapshot in time – so they can see how the full story unfolds. – Tony Zambito

Think like a customer. – Paul Gillin

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. – Brian Halligan

What people want is the extra, the emotional bonus they get when they buy something they love. – Seth Godin

When you start with what’s at stake for the buyer, you earn the right to their attention. – Jake Sorofman

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection. – Beth Comstock

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. – Steve Jobs

You can’t be everything to everyone, but you can be something to someone. – Drew Davis

You can’t convince anyone of anything. You can only give them the right information, so that they convince themselves. – Eben Pagan

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Data-Driven Marketing Quotes

Data beats opinions. – Anonymous

Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story. – Paul Roetzer

Marketers have to stop reporting on activities and start reporting on business outcomes. – Allen Gannett

On average, people should be more skeptical when they see numbers. The should be more willing to play around with the data themselves. – Nate Silver

The things we perceive as creative brilliance are often a product of a system. – Allen Gannett

What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions. – Naomi Niles

Without actionable data and clear metrics driven strategy, the marketing organization is being paid to guess. – Team Position2

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Digital Marketing Quotes

Google is the new corporate homepage. – Jeremiah Owyang

Google only loves you when everyone else loves you first. – Wendy Piersall

Google will know that you are hungry for sushi before you do. – Ben Kunz

Ignoring online marketing is like opening a business but not telling anyone. – Anonymous

Important people may be busy, but the same principles for winning their trust and attention apply to the most to least busy person you’re emailing. Be personal, and do your homework. – Shane Snow

In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web. – Rand Fishkin

Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently. – Joe Chernov

Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). – Amy Porterfield

Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it. – David Meerman Scott

It’s much easier to double your business by doubling your conversion rate than doubling your traffic. – Bryan Eisenberg

Not viewing your email marketing as content is a mistake. – Chris Baggott

Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. – John Battelle

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. – Marc Ostrofsky

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. – Mike Moran

SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. – Duane Forrester

SEO is like a resume, you polish it so you have your best foot forward. – Matt Cutts

Simplicity is the keynote of all true elegance. – Coco Chanel

The future of SEO is here: understanding and marketing to specific and defined audiences through search engines. – Adam Audette

Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.’ – Adam Audette

You can’t expect to just write and have visitors come to you – that’s too passive. – Anita Campbell

You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy. – Neil Patel

Your website is your greatest asset. More people view your webpages than anything else. – Amanda Sibley

Your website should be your calling card, or your business front door. – James Schramko

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Failure Quotes

‘Humans of New York’ did not result from a flash of inspiration. It grew from five years of experimenting, tinkering, and messing up. – Brandon Stanton

Failure is an option. – Matthew Schwartz

Failure is simply the opportunity to begin again, this time more intelligently. – Henry Ford

"If you don’t have room to fail, you don’t have room to grow. – Jonathan Mildenhall

If you’re not failing now and again, it’s a sign you’re not doing anything innovative. – Woody Allen

I have not failed. I’ve just found 10,000 ways that won’t work. – Thomas Edison

It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default. – J.K. Rowling

The cost of being wrong is less than the cost of doing nothing. – Seth Godin

This is a learning process and sometimes you have to fall in order to learn things. – Christine Korda

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Innovation Quotes

Almost overnight, the Internet’s gone from a technical wonder to a business must. – Bill Schrader

Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. – Don Tapscott and Anthony D. Williams

Instead of using technology to automate processes, think about using technology to enhance human interaction. – Tony Zambito

New ideas are sometimes found in the most granular details of a problem where few others bother to look. – Nate Silver

Our digital future is about enabling better productivity and decision-making to enjoy a better quality of life. – Yacine Baroudi

Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe? – Jim Kukral

The secret of change is to focus all of your energy not on fighting the old, but on building the new. – Socrates

Those who build and perpetuate mediocrity…are motivated more by the fear of being left behind. – Jim Collins

You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand. – Adam Audette

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Inspirational Marketing Quotes

A year from now, you’ll wish you had started today. – Karen Lamb

Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth. – Jonah Sachs

Be where the world is going. – Beth Comstock

Be yourself. Everyone else is already taken. – Oscar Wilde

Bring the best of your authentic self to every opportunity. – John Jantsch

Don’t bunt. Aim out of the park. Aim for the company of immortals. – David Ogilvy

Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to build it so you can prove to yourself that it doesn’t work. – Dennis Crowley

"Don’t settle. Don’t finish crappy books. If you don’t like the menu, leave the restaurant.