Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).

: Amacom, . p 119
http://site.ebrary.com/id/10120161?ppg=119
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 120
http://site.ebrary.com/id/10120161?ppg=120
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 121
http://site.ebrary.com/id/10120161?ppg=121
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 122
http://site.ebrary.com/id/10120161?ppg=122
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 123
http://site.ebrary.com/id/10120161?ppg=123
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 124
http://site.ebrary.com/id/10120161?ppg=124
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 125
http://site.ebrary.com/id/10120161?ppg=125
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 126
http://site.ebrary.com/id/10120161?ppg=126
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 127
http://site.ebrary.com/id/10120161?ppg=127
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 128
http://site.ebrary.com/id/10120161?ppg=128
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 129
http://site.ebrary.com/id/10120161?ppg=129
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 130
http://site.ebrary.com/id/10120161?ppg=130
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 131
http://site.ebrary.com/id/10120161?ppg=131
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 132
http://site.ebrary.com/id/10120161?ppg=132
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 133
http://site.ebrary.com/id/10120161?ppg=133
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 134
http://site.ebrary.com/id/10120161?ppg=134
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 135
http://site.ebrary.com/id/10120161?ppg=135
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 136
http://site.ebrary.com/id/10120161?ppg=136
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 137
http://site.ebrary.com/id/10120161?ppg=137
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 138
http://site.ebrary.com/id/10120161?ppg=138
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 139
http://site.ebrary.com/id/10120161?ppg=139
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 140
http://site.ebrary.com/id/10120161?ppg=140
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 141
http://site.ebrary.com/id/10120161?ppg=141
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 142
http://site.ebrary.com/id/10120161?ppg=142
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Luther, William M.. Marketing Plan : How to Prepare and Implement It (3rd Edition).
: Amacom, . p 143
http://site.ebrary.com/id/10120161?ppg=143
Copyright Amacom. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.