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SPIRIT/ENA
An Overview of the Indian Liquor Industry
The alcohol industry is very important for the government. It generates an estimated Rs. 16,000
crore per annum in spite of the fact that the per capita consumption of liquor in India is the lowest in
the world. The total liquor industry is worth Rs. 2,000 crore. IMFL accounts for only a third of the
total liquor consumption in India. Most IMFLs are cheap and are priced below Rs. 200 per bottle.
Alcohol sales proceeds account for 45% of the total revenue collection in the country. Whiskey
accounts for 60% of the liquor sales while rum; brandy any vodka account for 17% 18% and 6%
respectively. MNCs share is only 10%and they have been successful only in the premium and super
premium ranges. Post WTO the government may have opened India to foreign distilleries, but the
duty has been increased from 222% to 464-706%.This is due to the fact that there is a 100%
customs duty, 150%contravening duty, local taxes, distributors margin, retailers margin and
publicity charges. The cost is finally borne by the consumer. Though the government claims that
this is being done to protect the domestic liquor industry, the domestic industry accounts for 99% of
the market share. This protectionist policy could prove to be counterproductive and lead to
smuggling. As of now, only 45% of the sales are through legal channels and only 25% of this is
duty paid for. Within India itself, the policy of alcohol retail differs form state to state. While some
states like Maharashtra. Uttar Pradesh, and Tamil- Nadu have a liberal policy, come states like
Haryana and Andhra
MARKET SURVEY CUM DETAILED TECHNO
ECONOMIC FEASIBILITY REPORT covers
Contents
PROJECT AT A GLANCE
I. Capacity Of The Plant
Ii. Utilities
Iii. Manpower Requirement
Iv. Project Schedule
INTRODUCTION
An Overview Of The Indian Liquor Industry
Prohibition In India
Economic Environment
Ethyl And Methyl Alcohols
Different Alcoholic Drink
USES AND APPLICATIONS
MARKET SURVEY
LIQUOR MARKET: FEATURES
FUTURE
SALES GROWTH OF MAJOR INTERNATIONAL BRANDS OF FOREIGN LIQUOR
SELECTED COMPANY WITH THEIR BRAND NAME
PROCESS DESCRIPTION
Detailed Process Description
PACKAGING
Packaging Requirement
LIST OF MACHINERY AND EQUIPMENTS USED IN ALCOHALIC BEVERAGES PLANT