LEE SMITH GLEISER

Phone: 214.704.4709 Email: leegleiser@hotmail.com

QUALIFICATIONS
Passionate event marketing professional with a proven ability to blend creativity with business savvy.
More than 20 years of experience in sports and entertainment event management, expertise, and
leadership has led to successfully driving attendance and increasing brand equity for professional sports
teams and arts organizations such as the Dallas Stars and the Texas Rangers, and the SMU Meadows
School for the Arts.
* MS Office
* Event Management
* Budget Management

* Final Cut Pro X

* Television Production
* Copywriting/editing

* Marketing & PR
* Bilingual- Spanish
* Vendor Management

EXPERIENCE
SMU MEADOWS SCHOOL FOR THE ARTS / EVENT MARKETING MANAGER
2009-PRESENT
Create, design, develop, and execute events and promotions that drive revenue and enhance brand
awareness. Collaborate with multiple divisions and departments to launch strategic plans that
accomplish divisions goals drawing the interest of students and donors as well build community
relationships.
* Increased revenue 300% within first two years, and have consistently exceeded revenue
goals yearly
* Design, develop and execute over 200 events and promotions each year
* Launch strategic plans to build partnerships with over 50 community agencies
* Planned all logistics for the London Arts Study Abroad Program for 75 students
* Account for a budget and handle all revenue reporting, payroll, ticketing and deposits
* Manage, hire, train, teach and mentor a staff of 25 students
* Contributing writer for the Meadows biannual magazine, IMPRINT

MAKE IT HAPPEN! / OWNER

2002-2009
KTBB & KEES NEWS TALK RADIO / PRODUCER SPECIAL EVENTS
Launched and successfully executed my own special events and marketing business where I worked
with diverse clients to attain their strategic objects including enhancing brand awareness, market
growth and expansion, and sponsor service including producing national and international events from
initial conception through completion meeting all strategic goals in an intensely fast-paced
environment.
* Directed logistical coordination of events including the Democratic National Convention, the
Republican National
Convention, the Presidential Inauguration, and the Papal Conclave in Rome.
* Developed crucial relationships with all parties involved, including vendors, guests, staff,
press and volunteers
* Tripled net revenue by putting on the Highland Park Home Tour, all proceeds donated to its
elementary schools
* Researched, analyzed and reported on best sponsorship partners, marketing strategy and
special events for Dallas Morning News expansion into Collin County
* Designed and executed three-tier promotion between the Dallas Museum of Art and the Dallas
Mavericks to
showcase King Tut Exhibition in Dallas
* Sought out and booked intriguing and hard to get interviewees, coordinating all guest logistics

DALLAS STARS HOCKEY CLUB / ASSISTANT VP OF SPECIAL EVENTS & SPONSOR SERVICES
1995-2002
Oversaw all event and sponsorship planning, logistics and promotions for Southwest Sports Group,
including the Dallas Stars, Texas Rangers and the Mesquite Rodeo. Responsibilities led to over 200
consecutive game sellouts for the Dallas Stars hockey team and a dramatic increase in fan loyalty.
* Secured strategic sponsorships from over 50 major corporations, including American Airlines,
Blockbuster Entertainment, Coca-Cola, Dodge, Dr Pepper, EDS, Southwest Airlines, UPS, and
others to create customized promotions and special events.
* Part of the marketing team responsible for 200+ consecutive sellouts
* Designed and managed execution of the 1999 Stanley Cup parade and Victory Celebration pep
rally within a 48-hour period
* Conceived and conducted the closing ceremonies of Reunion Arena and the Opening
Ceremonies of American Airlines Center
* Developed and managed customer relations and fan development programs to provide the
ultimate fan experiences and service.
* Created 100+ promotional and press plans that successfully promoted events, acquired guest
talent and elevated media exposure for all Southwest Sports Group teams.
TYLER WILDCATTERS / GENERAL MANAGER
1994-1995
Launched the inaugural year of a AA minor league baseball team in a the brand new Texas-Louisiana
League

* Oversaw every single aspect of the franchise including stadium construction, publicity,
marketing,
sponsorship, sales, staffing, training, budgeting, and baseball operations
* Generated over $225,000 in sponsorship sales in the teams first season
* Attracted national and local media attention including being featured on Eye to Eye
with Connie Chung,
and the front pages of the Dallas Morning News and Fort Worth Star Telegram
VETERANS STADIUM / MANAGEMENT ASSISTANT
1988-1989
Worked with the management team that ran a stadium housing the Philadelphia Eagles, the
Philadelphia Phillies and many large-scale rock-n-roll concerts
annually

* Managed logistics for a multi-purpose professional sports stadium with over 200 events

* Oversaw facility conversions and scheduled a lot of moving parts and 60 people
* Using my legal education, I researched, drafted and enforced contracts
* Advised on legal contractual and safety issues including medical and security areas
WOLF, BLOCK, SCHORR & SOLIS-COHEN
1987-1988
Worked as a legal intern for the professional sports division of a law firm that managed Philadelphia
Phillies third baseman Mike Schmidt as well as a large number of Phillies minor league players.
* Prepared materials for professional athletes contract negotiations
* Researched and compiled documents for arbitration hearings.
* Coordinated Mike Schmidts Unite Way Campaign

EDUCATION
HAVERFORD COLLEGE / BACHELOR OF ARTS IN ECONOMICS
GEORGETOWN UNIVERSITY / SCHOOL OF FOREIGN SERVICE /Junior Year of Study
TEMPLE UNIVERSITY SCHOOL OF LAW / DOCTOR OF JURISPRUDENCE
* Licensed to practice law in New York

* Licensed to practice law in Florida

Able to speak, read, and write in Spanish

COMMUNITY ENGAGEMENT
JUNIOR LEAGE OF DALLAS
2004 - PRESENT
* PUBLIC RELATIONS COMMITTEE CHAIR
2014 - PRESENT
* PROVISIONAL COMMITTEE CHAIR
2013 - 2014
Designed a curriculum for 500 prospective members and oversaw a committee of 123
volunteers
* EDUCATION COMMITTEE CHAIR
2012 - 2013
Planned 60 education meetings for the membership at large including national speakers
STAFF WRITER / MEADOWS MAGAZINE AND SMU DAILY CAMPUS
2012 - PRESENT
TELEVISION PRODUCTION (SERVER, TD, CG) / SMU DAILY TV NEWS SHOW - DAILY UPDATE
2013 - PRESENT