SEPTEMBER SEMESTER 2014

BMST5103 STRATEGIC MANAGEMENT

ASSIGNMENT

OBJECTIVE:
This assignment is designed to develop students ability to apply and evaluate global strategies.
INSTRUCTIONS:
1.

Read the questions carefully. Answer precisely to meet the requirements of the
questions.

2.

Use sub-headers where necessary to highlight key themes or concepts.

3.

Your topic must be discussed in the context of Strategic Management.

4.

Merit will be given to richness of related content, clear and logical presentation, high
level of critical analysis, insightful implications, balanced views, relevant crossreferencing of concepts, models or theories, and original and/or creative ideas, related
examples, illustrations, computed tables, and diagrams.

QUESTIONS:
A world market has emerged from what was previously national markets, and the climate
for international business today is more favourable than in the past. International
strategies increase a companys strategic competitiveness as it strives to compete in the
global marketplace.

a.

Why would companies choose to venture out of their home country? Include the benefits
and outcomes of international strategy for a company in your response.
[20 marks]

b.

Companies may select different modes of entry into the international markets. Discuss
some challenges of the different modes of entry.
[30 marks]
1

c.

Select ONE public listed company, local or multinational. Identify the international
corporate level strategy (multidomestic, global or transnational strategy) that the
organisation has undertaken to grow its market (in products or services) as a strategic
competitive advantage. Take into consideration that such a firm would operate in
multiple industries in multiple countries or regions for which they operate multiple
products. Refer to any journal articles or case studies to support the companys strategy
to go global. Identify possible risks that the company could be facing and how it can
mitigate or minimize such risks. Provide a critical evaluation of the strategy and conclude
based on your understanding.
[50 marks]
[TOTAL: 100 MARKS]

Assignment Format:
a.

Use double space and 12-point of Times New Roman font.

b.

The assignment should contain about 3000 5000 words (15 20 pages)

c.

Provide reference using the American Psychological Association (APA) format

d.

References should be latest (year 2005 onwards)

Notes:

Assignments should be submitted according to the due date.

You are to submit a hardcopy to your facilitator.

Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the
various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts.