Actively promote our CSR strategy to ensure it is embedded within the business

Enhance the intellectual capital of the business through training and development of employees
Improve employee satisfaction
Continue to encourage employees to generate ideas that that will add value to our business and that of
our clients
Maintain our quality accreditations
Work to minimise our impact on the environment
Actively contribute to a variety of national and local charities
To ensure the health, safety and well being of all our employees and visitors to our offices- See more
at: http://www.echo-ms.com/about/echo_cr_objectives.asp#sthash.bpTHy2a5.dpuf

I. We are a reliable business partner.

Customer care and satisfaction is our top priority, regardless of the type of product or service offered. Our aim is to improve the
quality of customer service, partnerships, and ethical behavior in relationships with customers, adherence to contract terms with our
customers and suppliers (timeliness, quality), transparent trade and complaint procedure and additional services offer.
II. We feel responsible for the environment.
As a mining company, we cannot avoid the harmful effects of our activity, however, conscious of the responsibility for the negative
environmental consequences, we are taking steps to minimize the negative effects, and in many cases we make a major
contribution to reclaim of the land. We increase our responsibility for the environment through the implementation of the assigned
tasks, including meeting the requirements of environmental protection under the best available techniques (BAT). Our overriding
goal is to protect waters against salinity, sound management of waste (mining, hazardous, and others), greenhouse gases
reduction, minimizing the mining impact on surface area and environmental education of employees.
III. We ensure good and safe working conditions.
Our company's most important asset is its people. We make every effort to take care of their development and safety. We feel
responsible, as the largest employer in the region, to attract qualified staff and provide them with a stable, good job and the best
conditions. Our aim is to increase the level of safety and health at work through technical improvement of the mines, natural
hazards monitoring, reducing the impact of human factors on accidents and improving the quality of training. Activities under this
strategy will be focused on supporting the local community employment, building the image of a good and stable employer, building
an organizational culture of commitment, focus on results and increasing productivity.
We also aim at identification of employees from particular companies with the Group. Continuous improvement of the
organizational culture and ways of communication and interaction with employees is also within the range of our interest.
According to the philosophy of JSW SA "Good and safe working conditions" is not only to ensure the physical safety of employees
at work, it is also taking care of the proper management of their energy and create space for leisure and development of their
passions and interests.
IV. Active participation in community life.
We are not only a business entity, but also a member of the local communities in which we operate. We strive to build good
relations with representatives of these communities. Through thoughtful activities that fit into the Vision and Mission of our company
we reach potential or current stakeholders. Through these activities we also build the bond and a sense of solidarity with the
environment and its problems.
Our aim is to support local community initiatives, building the image of JSW as a patron of sports, to promote the development of
scientific institutions, health services and programs which support talented youth.

Why Corporate Social Responsibility is Important in

2015
We recently posted a blog on defining corporate social responsibility, but we want to take this time to
elaborate on its importance in strategic plans for both corporations and nonprofit organizations, especially with
the new year rapidly approaching.
Before we delve in, if youre part of a corporation, take a minute to think about some of the programs you offer
that can be considered socially responsible (in short, they should be positively impacting the community). Are
there any programs that you know of? If they exist, what kind and how much of an impact are they having on the
local community? How engaged are employees in these programs?
If youre part of a nonprofit organization, what kind of programs do you participate in with corporations to help
solidify relationships in the community? Are you actively seeking these kinds of connections? Are you helping to
educate corporate officials why the relationship is mutually beneficial?

So, final question. Did you have a good answer to any of the above questions? If so, this is key information you
need to work toward a larger, overall success in the realm of social responsibility (from both the corporate and
nonprofit side). If you werent 100% sure about your answers, dont worry quite yet. Obtaining this information
can be tough, but its important for the future. Below, we discuss more concrete examples on how your
organization can either continue to or even start to benefit from programs like these, depending on your strategy
for social responsibility in 2015.

Corporate Social Responsibility How Corporations Benefit

As mentioned in our earlier blog about corporate social responsibility, current times dont allow for companies to
simply be in business for the sake of making a profit anymore. While consumers may rely on corporations for
goods and services, the level of competition allows customers to make decisions based on several factors,
including (maybe surprisingly) how much good a corporation is also doing outside of the workplace. Many
individuals today are basing their corporate loyalties on how companies are positively impacting their community.

A Better Public Image

A corporations public image is at the mercy of its social responsibility programs and how aware consumers are
of them (remember, this is the biggest obstacle education and awareness)! According to a study by Cone
Communications, 9 out of 10 consumers would refrain from doing business with a corporation if there existed no
corporate social responsibility plan.

For example, if a company is heavily involved in the practice of donating funds or goods to local nonprofit
organizations and schools, this increases the likelihood that a consumer will use their product. Additionally, if a
corporation takes great care to ensure the materials used in its products are environmentally safe and the
process is sustainable, this goes a long way in the eye of the public.
If you havent seen the Scarecrow video from Chipotle, you should take a few minutes to watch it.
Remember, consumers feel good shopping at institutions that help the community. Clean up your public image
(and broadcast it to the world!)

Better and More Media Coverage

Going along with how the public sees your corporation, the amount of positive media coverage a corporation
receives is extremely important for business. It doesnt matter how much your company is doing to save the
environment if nobody knows about it. As they say, its okay to toot your own horn every once in a while. Make
sure youre forming relationships with local media outlets so theyll be more likely to cover the stories you offer
them.
How much good a company can do in the local communities, or even beyond that, is corporate social
responsibility. And the better the benefits, the better the media coverage.
On the other hand, however, if a corporation participates in production or activities that bring upon negative
community impacts, the media will also pick this up (and unfortunately, bad news spreads quicker than good
news). Media visibility is only so useful in that it sheds a positive light to your organization.

Fosters a Positive Workplace Environment

This section is short and simple because its just common sense employees like working for a company that
has a good public image and is constantly in the media for positive reasons. Happy employees almost always
equals positive output.

Corporate Social Responsibility How Nonprofits Benefit

How corporations embrace corporate social responsibility in 2015 is also going to be of great importance to the
nonprofit world. Corporate giving programs, which can include everything from matching gifts to volunteer
grants; from team building volunteer efforts to fundraising events. These types of programs, which vastly
increase the public good that corporations are doing, are vital to nonprofit organizations because of the great
monetary and volunteer implications.

Greater Funding through Employee Matching Gift Programs

Corporations that offer matching gift programs are essentially doubling donations that its employees are giving to
eligible nonprofits. For example, if an employee provides a $100 donation to a nonprofit of their choice, his or her
employer (if the company offers a matching gift program) will write an additional $100 check, thereby increasing
total funds brought in. Its really that simple!

A recurring theme here seems to be the education factor of it. These are phenomenal socially responsible
programs that benefit both corporations and nonprofits, but if they are underutilized because of a lack of
awareness, then these programs do little good. As a nonprofit, encourage corporations to promote these
programs to employees in fact, offer to help them! Use social media outlets as a way to spread the word.
Sometimes a simple Facebook post can make all the difference.
It should also come as no surprise that matching gift programs increase employee engagement for
companies that offer these kinds of socially responsible programs, but they also help foster deeper nonprofitdonor relationships. If youre looking to increase fundraising from existing donors, matching gift programs are a
great place to start.

Why Corporate Social Responsibility is so Important

February 4th, 2013

In 2013 many companies are starting the New Year by examining exactly how effective their
branding is and how they are perceived by their customers and the general public. With all else
being equal, companies that take an active role in promoting their corporate social responsibility
programs are generally viewed more favorably than those that do not have highly visible
programs. Having goals and a vision for your company that go beyond products and profits
definitely provides a warmer image of your business that consumers will be more eager to engage
with.
Understanding the Types of CSR
There are actually two different types of corporate social responsibility to consider. The first one
consists of corporations providing funding and resources for worthwhile social causes, such as

donating money or employee time to charities. For many people, this is the definition used when
thinking about corporate responsibility. However, another type of CSR involves putting together a
real plan to produce products or provide services that are in the best interests of society. These
include things like using safe materials in design and manufacture, corporate environmental
initiatives, and other factors such as job creation and economic development.
Showing a True Commitment
The most successful corporate social responsibility programs integrate these two types of CSR
together to show a true commitment to a cause. For example, a company that uses sustainable
materials in their products, donates financial resources to environmental causes, and allows
employees to take paid time off for volunteering at environmental charities would be showing a
true commitment to the environment that goes beyond any single CSR initiative.
Social Media Visibility
One of the reasons that corporations should have visible CSR campaigns is due to the importance
and prevalence of social media. Corporations that want to protect their brand understand that
social media is an integral part of public perception. When a corporation exercises social
responsibility in the form of fundraising or setting up employee giving programs, using social
media to promote these actions helps to create a positive branding environment and it is a great
way to engage with your audience on a deeper level that goes beyond your products or services.
Public Relations Benefits
Public relations is a potent tool for shaping consumer perception and building a companys image.
Corporations that actively promote their social responsibility activities often take steps to publicize
these efforts through the media. Getting the word out about corporate donations, employee
volunteer programs, or other CSR initiatives is a powerful branding tool that can build publicity for
you in both online and print media.
Government Relations
Corporations that place an emphasis on corporate social responsibility typically have an easier
experience when dealing with politicians and government regulators. In contrast, businesses that
present a reckless disregard for social responsibility tend to find themselves fending off various
inquiries and probes, often brought on at the insistence of public service organizations. The more
positive the public perception is that a corporation takes social responsibility seriously, the less
likely it is that activist groups will launch public campaigns and demand government inquiries
against it.
Building a Positive Workplace Environment
Finally, one of the greatest benefits of promoting social responsibility in the workplace is the
positive environment you build for your employees. When employees and management feel they
are working for a company that has a true conscience, they will likely be more enthusiastic and
engaged in their jobs. This can build a sense of community and teamwork which brings everyone
together and leads to happier, more productive employees.

What is Corporate Social Responsibility?

by Nicole Fallon, Business News Daily Assistant Editor | December 22, 2014 10:16am ET

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What's the key to winning over consumers today? Business experts will cite everything
from a strong loyalty program to a personalized, mobile-friendly shopping experience.
These offerings are certainly important, but one thing that may tip the scales in your
favor is using your profits to do good in the world.
Corporate social responsibility (CSR) refers to a business practice that involves
participating in initiatives that benefit society. Liz Maw, CEO of nonprofit
organization Net Impact, noted that CSR is becoming more mainstream as forwardthinking companies embed sustainability into the core of their business operations to
create shared value for business and society.
"Sustainability isn't just important for people and the planet, but also is vital for
business success," said Maw, whose company connects students and professionals who
want to use business skills to do social good. "Communities are grappling with
problems that are global in scope and structurally multifaceted Ebola, persistent
poverty, climate change. The business case for engaging in corporate social
responsibility is clear and unmistakable. Billions are at stake if fast and large-scale
action is not taken."

As consumers' awareness about global social issues continues to grow, so does the
importance these customers place on CSR when choosing where to shop. [Social
Responsibility Tips for Your Business]
"Technology has brought global connectivity and enabled advocacy and awareness for
social situations that were once obscure," said Alexis Magnan-Callaway, whose fashion
company Pax Cult donates 10 percent of its profits to an organization of the customer's
choice. "Millennials are redefining what it means to connect and give back through this
technology. It's not just about having a recycling program or sustainable products.
People want to feel good about what their dollar is doing."
Consumers aren't the only ones who are drawn to businesses that give back. Susan
Cooney, founder of crowdfunding philanthropy platform Givelocity, said that a
company's CSR strategy is a big factor in where today's top talent chooses to work.
"The next generation of employees is seeking out employers that are focused on the
triple bottom line: people, planet and revenue," Cooney told Business News Daily.
"Coming out of the recession, corporate revenue has been getting stronger. Companies
are encouraged to put that increased profit into programs that give back."

Types of corporate social responsibility

CSR can encompass a wide variety of tactics, from giving nonprofit organizations a
portion of a company's proceeds, to giving away a product or service to a worthy
recipient for every sale made. Here are a few of the broad categories of social
responsibility that businesses are practicing:
Environment: One primary focus of corporate social responsibility is
the environment. Businesses, both large and small, have a large carbon footprint. Any
steps they can take to reduce those footprints are considered both good for the company
and society as a whole.
Philanthropy: Businesses also practice social responsibility by donating to national
and local charities. Whether it involves giving money or time, businesses have a lot of
resources that can benefit charities and local community programs.
Ethical labor practices: By treating employees fairly and ethically, companies can
also demonstrate their corporate social responsibility. This is especially true of

businesses that operate in international locations with labor laws that differ from those
in the United States.

Examples of corporate social responsibility

While many companies now practice some form of social responsibility, some are
making it a core of their operations. Ben and Jerry's, for instance, uses only fair trade
ingredients and has developed a dairy farm sustainability program in its home state of
Vermont. Starbucks has created its C.A.F.E. Practices guidelines, which are designed to
ensure the company sources sustainably grown and processed coffee by evaluating the
economic, social and environmental aspects of coffee production. Tom's Shoes, another
notable example of a company with CSR at its core, donates one pair of shoes to a child
in need for every pair a customer purchases.
Undertaking socially responsible initiatives is truly a win-win situation. Not only will
your company appeal to socially conscious consumers and employees, but you'll also
make a real difference in the world. Keep in mind that in CSR, transparency and
honesty about what you're doing are paramount to earning the public's trust.
"If decisions [about social responsibility] are made behind closed doors, people will
wonder if there are strings attached, and if the donations are really going where they
say," Cooney said. "Engage your employees [and consumers] in giving back. Let them
feel like they have a voice."
Additional reporting by Chad Brooks, Business News Daily senior writer.
Originally published on June 24, 2013. Updated on Dec. 22, 201