MEDIA BROCHURE

2015

In Print > On-line > Digital > Mobile > Tablet

-The UKs Major Process Industry Media

CONTENTS
A WORD FROM OUR PUBLISHER.....................................................03
CIRCULATION ANALYSIS.................................................................04
EDITORIAL SCHEDULE.....................................................................05
ADVERTISING RATES.......................................................................06
PII ONLINE ANALYSIS.....................................................................08
PII ONLINE MEMBERSHIPS.............................................................09
WEBSITE BANNER ADVERTISING....................................................10
DIRECT EMAIL MARKETING.............................................................11
Process Industry Update E-Newsletter...............................12
PRODUCT OF THE MONTH..................................................................13
contact information..................................................................14

OUR REALITY CHECK....

At a time when there has been an increasing number of trade magazines, web sites and online
services to take account of when planning your promotional media activities it has become a virtual
minefield for marketing & advertising decision makers.
As a result there have been few constructive advertising campaigns in recent times, too often we
have seen hit or miss one off placements across process industry titles. Understandably advertisers
will place advertising in conjunction with features relevant to their specific products or services but
a single entry in a publication seldom creates the market visibility and awareness that constructive
advertising achieves.
Budgets we appreciate are stretched, the ever developing technology determines this and there are
forces that rightly demand spending time & money utilising some of the social media available.
Competition for inclusion on your marketing programme is no doubt considerable, needless to say
we want to be involved, but in a positive & constructive way not here today & gone tomorrow.
As you will see as you look through our brochure we have a full range of options we can offer you
a personalised package embracing all, or a variety of options over a year, given period, specific
magazine or online campaign.
I mentioned earlier that one off advertising in a magazine doesnt always achieve the on- going
recognition factor among readers and to encourage this we suggest that between advertisements,
or a follow up to a single advertisement as continuity, a series of advertorials works wonders, it
also helps to spread budgets!!

OUR EDITORIAL STANCE

Process Industry Informer is recognised for its commitment to the inclusion of reader lead editorial
content that embraces subjects that relate directly to the process managers & engineers that are
responsible for the development, maintenance, safety and purchasing of their particular establishment.
We are proud to say that on average we include 9 generic articles per issue this is unequalled by
any other competitive UK title. To compliment this we also include, via our advertorial approach,
more press releases in every issue than our competitors.

INVESTMENT & DEVELOPMENT

Moving on from our celebratory 20th anniversary year in which PII enjoyed a successful period,
our website continued to flourish now reaching a global audience in 81 languages and has specific
country domain websites across Europe for Denmark, France, Germany, Italy and the Netherlands.
2015 will again be a year of yet more development - I cant say more at this stage but Watch this
space and you can be assured that we will continue to invest in our services for the benefit of our
readers, web visitors and of course for our advertisers & web customers.

Heres to a prosperous 2015!

Peter Ullmann,
Publisher,
Process Industry Informer
03

CIRCULATION ANALYSIS
Who Reads Process Industry Informer?
Process Industry Informer is read by the Management/Senior engineering team who are responsible
for the development, maintenance and purchasing for their particular establishment.
Our readers range across a variety of job functions, below are some of the most common:

Brewery Manager
Chemical Engineering
Manager
Chief Instrument Engineer
Control System Manager
Development Manager
Director of Operations
Distillery Manager
Electrical Engineering
Manager
Engineering Director

Power & Control Engineer

Principal Engineer
Process Control Manager
Process Development
Manager
Process Engineer
Process Engineering
Manager
Process Improvement
Manager
Production Director

Laboratory Manager
Maintenance Manager
Manufacturing Manager
Operations Director
Plant Manager
Purchasing Manager
Quality Control Manager
R & D Director
Senior Applications
Manager
Technical Director

How many copies do we send & to which industries?

We mail 8,500 physical copies throughout the UK. Each edition of PII is also included on every
issue of our E-newsletter which is read by 10,000 subscribers and is now available as a dedicated
Newsstand App on all Apple, Android and Kindle Devices.

Food & Beverage - 39.5%

Chemical, Pharmaceutical,
Cosmetics & Toiletries - 32.4%

Cement, Ceramics,
Glass & Minerals - 2.5%
Paper & Pulp - 2.4%

Plastics & Rubbers - 10.5%

Metals - 5.3%
Electricity, Gas & Water Providers - 3.9%

04

Process Contractors
& Consultants - 2.1%
Other: e.g. textiles, leather,
automotive, tobacco, oil & gas,
etc. - 1.3%

EDITORIAL SCHEDULE
Please note that we number only 6 generic features per issue when on balance we will include 8 10.
This allows us the flexibility of always being topical and to react to suggestions from readers, suppliers
& PR agencies and to re-visit scheduled subjects.

Jan/Feb (Publication date: Feb 6, Final Copy date: Jan 27, Final Booking date: Jan 16)
1.
2.
3.
4.
5.
6.

Pump Efficiency/Maintenance
Process Control Systems
Process Analysers
Plant safety
Asset Management
Temperature Measurement

Specials:
*Solids Handling & Processing Supplement:
*BPMA News from The British Pump Manufacturers Association.

Mar/Apr (Publication date: Apr 6, Final copy date: Mar 25, Final Booking date: Mar 16)
1.
2.
3.
4.
5.
6.

Energy Efficiency
Process Cooling
Bearings
Robotics
Data Communications
Pressure Measurement

Specials:
*Drives & Controls
*AQE The Air Quality and Emissions Show

May (Publication date: May 25, Final copy date:

1.
2.
3.
4.
5.
6.

Heat Transfer & Energy

Hazardous Area Instrumentation
Level Measurement
Fieldbus Systems
Plant Automation
Compressors

May 14, Final Booking date: May 4)

Specials:
*BPMA News from The British Pump Manufacturers Association.

*Process Safety

June/July (Publication date: Jul 6, Final copy date: Jun 25, Final Booking date: Jun 12)
1.
2.
3.
4.
5.
6.

Waste, Wastewater Management & Recycling

Integrated Calibration
Condition Monitoring
Process Optimisation
Robotics
Valves & Actuators

Special:
*Solids Handling & Processing Supplement.

September (Publication date; Sep 14, Final copy date Sep 3, Final Booking date Aug 24)
1.
2.
3.
4.
5.
6.

Flow Measurement
Inspection & Vision Systems
Process Sensors
Process Management Systems
Health & Safety
Process Lubrication

Specials:
*BPMA News from The British Pump Manufacturers Association.
*Focus on the Food & Beverage Industry Update

Oct/Nov (Publication date: Nov 6, Final copy date Oct 27, Final Booking date Oct 16)
1.
2.
3.
4.
5.
6.

Filtration & Separation

Alarm Management & Systems
Computer Aided Engineering
Process Monitoring
Networks & Communications
Pumps for Applications

Specials:
*BPMA News from The British Pump Manufacturers Association.
*Process Measurement & Instrumentation

05

ADVERTISING RATES
ADVERT SIZE

1-2
3-4
INCLUSIONS INCLUSIONS

DIMENSIONS

5-6
INCLUSIONS

Same as for full page

(see below for each
page)

1,795

1,615

1,500

FULL PAGE

Type area:
315mm x 225mm
Trim: 344mm x 245mm
/ Bleed: 3mm

1,375

1,215

950

03

HALF PAGE

Horizontal
155mmx 225mm
Vertical
315mm x 110mm

795

695

595

04

JUNIOR PAGE (SOLUS)

205mm x 150mm

775

675

575

05

QUARTER PAGE

Horizontal
110mm x 160mm
Vertical
254mm x 84mm
Portrait
155mm x 110mm

595

535

485

06

A4 QUARTER PAGE

Vertical
124mm x 84mm

375

335

295

01

02

DOUBLE PAGE
SPREAD

OTHER SIZES AND INSERTS ON APPLICATION

05_P
01

03_V

02
03_H

04

05_H

Please note PII is larger than A4!

06
PII

ADVERTORIAL RATE
This includes: Headline + Image + Contact details + Inclusion on our website as written.
Cost = 95 for 150 words + 0.50p per word after.
06

A4

05_V

PII online
www.processindustryinformer.com reaches a global audience, available in 81 languages and we
have the following European country specific websites:

www.processindustryinformer.dk
www.processindustryinformer.it
www.processindustryinformer.de
www.processindustryinformer.nl
www.processindustryinformer.fr

Monthly Traffic = 20,000

Geographic website
traffic breakdown
Europe 61.26%
Americas 18.30%
Asia 17.01%
Africa 1.82%
Oceania 1.14%
Not known 0.48%

Our popular online memberships combine a variety of great features so that you can take full advantage
of the services we offer, these include:

Premium profile on our unique Process 118 Directory service available both online & mobile app
PR promotion via our website, newsletter, social networks & mobile app
Video promotion via our PII TV service
Banner & Text Ad advertising
Promote events, courses, workshops & webinars
Add job postings to our Job Board

08

We have options for all budgets.

PII Online MEMBERSHIPS

SERVICE

DESCRIPTION

PR Promotion
All relevant PR is:
Automatically uploaded to the PII website under the most relevant
heading
Automatically included on our Process 118 mobile App
Shared on PII social networks
PR featured on our homepage news slide panel, offering maximum
exposure
PR & Videos automatically included in our weekly Process Industry
Update E-newsletter, sent to 9,000 subscribers
3 x Banner Sponsorships on Process Industry Update
(Annual memberships only)
Listing on all relevant categories on Process 118 Directory (available
on-line and mobile app)
Note: Silver, Gold, Platinum members have advanced profiles
Brochure added to company brochure section and i-Card profile
Upload videos, audio & images to PII TV channel. Silver+ members
can also create albums.
(max of 2 videos per month for non-annual memberships)
Banner(s) on the news section of your choice.
(Banners commence on 3rd month for non-annual memberships)
Free Text-Ad trial. Our Facebook style ads appear on every page,
including our homepage (over 9,000 pages). They are simple to
create and are proven to generate high click-through rates.
(Text-Ads commence on 3rd month for non-annual memberships)
Upload Jobs to our jobboard service. Jobs are also displayed
throughout the main PII website and included in our E-newsletter
and social networks.
(max of 1 job per month for non-annual memberships)

4 WEEKS

3 WEEKS

2 WEEKS

1 WEEK

25 PER YEAR

10 PER YEAR

5 PER YEAR

1 PER YEAR

156 per
month

104 per
month

52 per
month

31 per
month

1,495 per
year

995 per
year

495 per
year

295 per
year

Add events, seminars, webinars, courses & workshops to our events

section.
(Max of 1 event per month for non-annual memberships)

PRICES

PAY MONTHLY
PAY ANNUALLY (20% off)

WEBSITE BANNER ADVERTISING

Our cost-effective banner packages allow for targeted campaigns, with quick access to view stats at
any time. We offer a FREE banner design service for all annual campaigns.

PACKAGE

CONTENT

AD SIZE

PER
WEEK

1
MONTH

MAIN SPONSOR

3x homepage
positions +
1x news section
banner + main
page headers

970x140
728x90
336x280
300x250

N/A

N/A

1,295 1,995 2,995

Homepage
Solus Top Right
Sponsor

Solus banner on
the top right of
our homepage

300x250

N/A

595

1,495 2,495 3,495

NEWS SECTION

3 positions (news
section header,
top of news headline page, embedded in article
under the news
section of your
choice + Process
118 footer)

970x140
728x90
300x250

N/A

N/A

495

695

995

MEGA MENU

Banner on the
main news
menu bar which
appears on every
page on the
site, limited to
1 advertiser per
news category

250x250

N/A

N/A

495

695

995

TEXT-AD

Facebook style
advertising,
allows for
image, headline,
description & call
to action text. This
appears on the
right column on
every page of the
website

Image
220x200

N/A

75

N/A

N/A

N/A

10

3
MONTHS

6
MONTHS

12
MONTHS

DIRECT EMAIL MARKETING

Our Process Industry Promo Direct Email Service offers the opportunity to send a solus email to our
10,000+ subscribers.
This is limited to once every 2 weeks.
What this offers:
Reach a high-quality targeted audience from a trusted source
100% requested subscribers built up over 9 years
Campaign reporting
Send own HTML email or a recommendation from us
Limited availability, so not over-sold data
The option to re-send the email to all unopened addresses with a different subject line
Send follow up email to all subscribers who Clicked through

Cost = 1,495

Dedicated to capturing reader information

Our E-newsletter popup on our website ensures we maintain a healthy and active list of email subscribers
who have opted in to receive our email broadcasts.
11

Process Industry Update

E-Newsletter
Our weekly E-newsletter is sent to our 10,000 subscribers and
includes a host of interesting features:

Banner advertising:

The large top banner measures 619x191px

Cost = 450 for 3 consecutive issues

Featured PR:

1 of only 6 Featured PRs offering prime exposure.

Includes Image, Headline and link to full article on
our website.
Cost = 85 per insertion or FREE for Gold & Platinum
members

Featured Video

1 of a maximum of 4 videos
Includes sharing on PII TV
Cost = 85 per insertion, or FREE for all PII members

Latest Jobs

Insertion in PIU and Featured on our Job-board

Cost = 95 per job, or FREE for PII members

Top Tips & In The Hot Seat

Cost = Free

LATEST ISSUE OF PII

12

Product Of The MONTH

Want to bring mass focus to your next BIG product launch?
We have just the answer..
Our POTM option offers a month-long campaign of extreme exposure throughout our website,
E-newsletter and Magazine

Whats included:
Dedicated Lead Capturing Page

Your own dedicated page designed to showcase your product and capture lead data

Homepage Top Right MPU

A specially designed banner which links through to your dedicated page

Right column Banner

A similar banner to the above, which appears on every page of our site on the right
column linking through to your dedicated page

E-newsletter Sponsorship

2 x banner sponsorships on our weekly E-newsletter (291 x 191px)

Newsletter Featured PR

2 x Featured press releases in our weekly E-newsletter

Website Featured PR

Your corresponding PR will appear top of the most relevant news section

Magazine Featured PR

Advertorial inclusion in Process Industry Informer Magazine (Up to 400 words)

Video Featured on PII TV

Your video will remain as a static video on our PII TV section

AVAILABILITY:

This is limited to just 12 suppliers per year, so please book in early to avoid disappointment

COST: 1,495

13

CONTACT
Process Industry Informer
Passfield Business Centre
Lynchborough Road
Passfield
Hampshire
GU30 7SB
Tel 01428 751188
Fax 01428 751199
Email: info@piimag.com
Web: www.piimag.com

OR FOR SPECIFIC ENQUIRIES:

Editor: Phil Black

philblack@piimag.com
Publisher/Advertising: Peter Ullmann
peterullmann@piimag.com
Sales & Marketing Manager: Guy Ullmann
guyullmann@piimag.com
Office Manager: Diane Ullmann
dianeullmann@piimag.com