MAN IS A SOCIAL ANIMAL.

Every facet of existence needs communication.

Business is one facet of human existence.
Business world today has become global, which makes communication
even more complex.

WHAT IS COMMUNICATION
Latin word: Communicare, to impart, to participate
During the course of participation, we receive as well as give.
Process of participation has two forms: talking and writing
Genius is the ability to put into effect what is on your mind. (F. Scott

Fitzgerald)
Definitions: process of sharing/exchanging ideas, information, feelings

and messages with others and get a desired response

You can change your world by changing your words... Remember, death

and life are in the power of the tongue. (Joel Osteen)

But youre pretty good at communicating. Why should you study

communication?
But I didnt mean that?
Communicate every day does not make us good communicators.

Common sense is not enough.

Skilled communicators have knowledge of semantics (the study of word
choice), linguistics (the study of language), rhetoric (the study of writing
and speaking effectively), psychology, sociology, graphic design, and

even computer science.

Why then study business

communications?

Communication

is

communication: Ive taken plenty of English courses and communicated

in every one of my other courses.

First, the subject matter is different: here you will get a chance to

practice communicating with concepts and techniques.

Secondly, you will practice writing memos, letters and business reports.
Thirdly, practice your oral presentation skills.
Fourthly, learn to persuade people to accomplish your desired results.

WHAT IS BUSINESS?
Any legal activity undertaken for the sake of earning profit.
WHAT IS BUSINESS COMMUNICATION?
A communication that facilitates business deals & activities
ANCIENT HERITAGE FOR COMMUNICATION PRINCIPLES
Western principles of communication developed in ancient Greece and
Rome, with an emphasis on oral rhetorical traditions.
PURPOSE/FUNCTION OF BUSINESS COMMUNICATION
To initiate some action (two categories)
Express Needs & Requirements
Persuade and Motivate
Imparting information
Creating Awareness
Persuade Others
Establish relations
CHARACTERISTICS OF EFFECTIVE BUSINESS COMMUNICATION
Provide Practical Information
Give Facts rather than Vague Impressions
Present Information in a Concise, Efficient Manner
Clarify Expectations and Responsibilities
Offer Compelling, Persuasive Arguments and Recommendations
IMPORTANCE COMMUNICATION INSIDE BUSINESS
Lifeblood of business organization
Managerial Efficiency
Enhance Morale and Relations
Effective Leadership
Mutual Trust & Confidence
Better & Strong Decision Making and Implementation
Staffing
Better Managerial Concerns
Setting Goals and Objectives
Appraisal
Manufacturing the Products
Interaction b/w Employer and Employee
Faster Problem Solving
Earlier Warning
Increased Productivity and Lower Costs
Stronger Business Relations
Clearer and More Persuasive Marketing Messages
Enhanced Professional Images
Greater Employment Engagement
Better Financial Results
IMPORTANCE OF COMMUNICATION OUTSIDE BUSINESS
Hiring the Employees

Dealing with Customers

Negotiating with Suppliers and Financers
Informing the Investors
Interacting with Government
BENEFITS OF BUSINESS COMMUNICATION FOR AN INDIVIDUAL
A Valuable Job Requirement
A Quality/Essential for Promotion
Challenge of Communication in Global Market
Developing the Right Attitude
Preparing Adequately
Work Force Adversity (Becoming Flexible)

Creating Goodwill
Creating Strong Links
Efficient Policies
Strong Decision Making