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A

SYNOPSIS
ON
A Study On Sales Promotion Strategies Adopted By
SONY CAMERAS With Reference To Gondia Regions

Submitted to
The Department of Business Administration
N.M.D College, Gondia

In partial fulfillment of the requirement of


Bachelor of Business Administration
B.B.A-III(2014-2015)
Submitted by
Mr.Vimal Jeet Singh Tuteja
Under Guidance of
Prof. Riti Mishra

CHAPTERIZATION
1. Introduction
2. Company Profile
3. Research Methodology
4. Data Analysis, Tabulation and Interpretation
5. Findings
6. Conclusion
7. Recommendations and Suggestions
8. Bibliography

1. INTRODUCTION:
Definition

Marketing is a social and managerial process by which individuals and groups obtain what
they need and want, through creating, offering and exchanging products of value with
others.
2. COMPANY PROFILE:
Sony's current financial difficulties are tied into its corporate culture which were stated over
30 years ago. With such a large multinational corporation, greater planning and more use of
strategies should be pursued. Sony could start with the implementation of a new mission
statement, with profit and benefits of the company tied more closely to everyday operations.
Internally, the four forces, the management, the designers, the production and the marketing
should achieve better communication and cooperation.
3. RESEARCH METHODOLOGY:
The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interviews, surveys and
other research techniques, and could include both present and historical information.
4. OBJECTIVES
1.
2.
3.
4.
5.

To study the different strategies for sales promotion.


To identify the sales promotion activities adopted by Sony Camera in Gondia region.
To study of the perception of dealers or retailers towords Sony products.
To know the effectiveness of sales promotion on customers.
To compare the sales of Sony products with its competition.
5. HYPOTHESIS
Hypothesis is a speculation art a guess in a simple word, it is a prediction regarding the
possible outcomes of a study.
a. Collection of data:
Data have been collected from primary and secondary sources.
b. Scope of study:

Customer satisfaction, growth of SBI, services of SBI ATM, percentage of people having
ATMs of SBI are analyzed. Financial, strategic, operational factors are considered.
c. Limitations of study:
1. Time constraints as limited time for the survey.
2. Biased reply of many people.
3. While calculating percentages, approximations are made to the nearest figure.
6. Findings:
Findings will be based on data analysis and interpretation.
7. Conclusion:
From the study it is concluded that most of the customers preferred sony brand of products.
8. Suggestions and Recommendations:
It is based on the findings after the analysis of data.
9. Bibliography:

1. Books and reference


Marketing Management Dr. Philip Kotler
2. Journals and periodical: Business standard.
Advertising and marketing
India today
3. Websites:

http://www.wikepedia.org

http://www.sony.co.in

http://www.google.com