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A

SYNOPSIS
On

A Study On Sales Promotion Strategies Adopted


By Samsung printers & other printer with

reference to Gondia city


Submitted to
The Department of Business Administration
N.M.D College, Gondia

In partial fulfillment of the requirement of


Bachelor of Business Administration
B.B.A III
(2014-2015)
Submitted by
Aaditya Sawant

Under Guidance of
Pro- Reeti Mishra

Introduction
Sales are the life-blood of business. The ultimate aim of introduction is sales. Sales revenue is
the important source of income also. Industrial revolution and technical advancement have
brought about a revolution not only in the production field but have also necessitated efforts for
sales promotion. Sales is not a self-generating activity. Acute competition has also increased the
importance of sales promotion effort on the part of the manufactures. It is an integral part of the
promotion mix of a company.

Company profile :
Currently helmed by Lee Soo-bin, CEO of Samsung Life Insurance, it has
been run by generations of one of the world's wealthiest families, formerly by
chairman Lee Kun-Hee, the third son of the founder, Lee Byung-Chull. Samsung
Group also owns the Sungkyunkwan University, a major private university in
South Korea, with many of its graduates being employed by Samsung Group
affiliates.
Objectives:
1.
2.
3.
4.
5.

To study the different strategies for sales promotion.


To identify the sales promotion activities adopted by Samsung printer in Gondia region.
To study of the perception of dealers or retailers towords Samsung printer.
To know the effectiveness of sales promotion on customers.
To compare the sales of Samsung printer with its competition.

Hypothesis:
Hypothesis is a speculation art a guess in a simple word, it is a prediction
regarding the possible outcomes of a study

Research Methodology:
The objective of this course to pay attention to the most important dimension of Research i.e.
Research Methodology.

Source of Data:

The data will be collected in the two Forms

a. Primary data :

Questionnaire & Interviews.

b. Secondary data: Book & Websites.


Sampling Type:
Convenient Sampling Method.

Sampling Size:
100 respondents

Sampling Unit:
All retail outlets in Gondia

Data Analysis & Interpretation:


Table, Graphs, Chart & Statistical Methods will be used for analyzing the data.

Hypothesis testing:
It is useful to prove that your hypothesis is Accepted Or Rejected.

Conclusion:
It will be based on survey.

Limitation:

Study is limited due to time constrain.


Limited in Gondia city.

Suggestion: It will based on survey.


Bibliography :
Books and reference
Marketing Management Dr. Philip Kotler
2. Journals and periodical: Business standard.

Advertising and marketing


India today
3. Websites:

http://www.wikepedia.org
http://www.samsung.co.in
http://www.google.com