Chapter 17: Destination Marketing

1. Tourists travel to ________, places with some form of actual or perceived

boundary, such as physical boundary of an island, political boundaries, or
even market-created boundaries.
2. ________such as the United States contain thousands of ________, including
regions, states, cities, towns, and even visitor destinations within a town.
3. Tourisms most visible benefit is ________in hotels, restaurants, retail
establishments, and transportation.
4. Second, less visible benefits are ________industries and professions, many of
which pay considerably more than the visible employment opportunities.
5. The third benefit is the ________effect as tourist expenditures cycle through
the local economy.
6. Tourisms fourth benefit is state and local ________derived from taxes on
tourism, and helps shift the tax burden to ________.
7. Tourism also yields a fifth benefit, the ________of locally made products.
8. ________marketing is an integral part of developing and retaining a locations
popularity.
9. Too often, planners focus only on destination developments without attention
to ________and ________attributes that attracted travelers to the destination
in the first place.
10.Tourist ________must balance temptation to maximize tourist dollars with
preservation of the natural tourist attractions and the quality of life for local
residents.
11.Tourist destinations that build solid infrastructures can look for increased
business by expanding from a seasonal product to a ________product or by
expanding the geographic base of their product.
12. ________tourism is a concept of tourism management that anticipates &
prevents problems that occur when carrying capacity is exceeded.
13. ________capacity is determined by an environmental impact assessment.
14. ________is one of the fastest growing niche markets in the travel industry &
generally viewed
as representing sustainable tourism.

15.Because leisure travel is ________& ________, guests have come to expect

amenities and services without questioning the environment.
16.Tourist ________is fierce amid a growing and constantly changing tourist
market, where, in addition to strong tourist destinations, declining places
upgrade, and new places appear.
17. ________includes travel time from airport to lodging, language barriers,
cleanliness and sanitary concerns, access to amenities, and special needs.
18.__________ means risk factors like political instability civil disturbances,
currency fluctuations, safety, etc.
19.Tourism planners should conduct an ________of the existing resources of their
communities to determine opportunities for events.
20.Beyond economic value, events help create an ________for a community.
21.Ability to concentrate attractions, facilities, and services in a convenient,
accessible location is essential to create a strong destination ________.
22.Tourist ________is highly dependent on public investments, woefully
inadequate without private investment and market mechanisms to respond to
changing consumer needs and wants.
23. ________Destinations find they must make more than ________or
________investments to attract tourists.
24.Many visitor destinations are in fact only ________destinations for travelers on
their way elsewhere.
25.In an era in which most people in industrialized nations are urban or
suburban dwellers, ________tourism has become increasingly important.
26.Thousands of individuals choose to spend vacations assisting others,
particularly in underdeveloped nations, an activity called ________-driven
tourism.
27. ________tourism is a fast & lucrative segment of tourism, as people travel
internationally to gain access to less expensive health care.
28.Tourism marketers know even though an area may attract an activity-specific
segment, there is great ________in providing reasons for others to come.
29.While the historical concept of travel has been to go someplace for a
purpose, it can be argued that for many contemporary pleasure travelers, the
real destination is the ________of travel such as a cruise ship, river paddle
ship, or a special railroad.

30.Several classifications have been used to describe different visitor destination

segments:
a. ________mass tourists - Little or no influence over the travel experience
other than to purchase one package or another.
b. ________mass tourists - Somewhat more control over their itinerary. For
instance, they may rent a car to visit attractions
c. ________- They plan their own itineraries and make their own
reservations
d. ________- These people, the backpacker group, seldom, if ever, are
found in a traditional hotel
31.Plog observed that destinations are first discovered by ________(backpackers
or explorers).
32.One job of a tourist organization is to increase the ________of a destination.
33.Marketing information systems help identify and predict ________trends that
are responsible for these changes.
34. ________markets must be identified and served.
35.Effective destination ________requires congruence between advertising and
the destination.
36.An effective way of communicating with potential travelers is by offering
________.

37. City, county, or area ________and ________ ________(CVB) promote tourism on

the local level.