Section: D Group 5

DEBASISH CHATTERJEE
(140103052)
ANKIT AGARWAL
(140101022)
MITHA BALAGOPALAN
(14101101)
S SREEKANTH (140101136)
SAHIBA GROVER

Introduction
Hindustan Unilever Limited is one of the leading fast-moving consumer goods
companies in India. They own some of the best-known and best-loved brands like
Dove, Surf, Kissan, Bru and Pureit. Despite a challenging environment, HUL
delivered broad-based growth and margin improvement by stepping up
investment in brands and innovations, while driving cost savings and operational
efficiencies with even greater rigour.

History of the organization

Last Financial Year at a glance

Domestic consumer business grew 9% with an underlying volume growth

of 4%
Operating margin expanded +40 bps
Strong track record of cash generation was sustained with cash from
operations at over Rs. 5,000 Crores, up Rs. 462 Crores over the previous
year
Total dividend of Rs. 13.00 per share was declared for the Financial Year

Key Performance Figures

Segmental Revenue(%)
Soaps and
Detergents
5.9 4.1
11.9

Personal
Products
49

29.1

Beverages
Packaged Foods
Others

Performance Trends

Board of Directors
1. Mr Harish Manwani Chairman
2. Mr. Sanjiv Mehta Managing Director and Chief Executive Officer
3. Mr. Sridhar Ramamurthy Executive Director, Finance & IT and Chief
Financial Officer
4. Mr. Pradeep Banerjee Executive Director, Supply Chain
5. Mr. Aditya Narayan Independent Director
6. Mr. S. Ramadorai Independent Director
7. Mr. O. P. Bhatt Independent Director
8. Dr. Sanjiv Misra - Independent Director

Business Model
The inputs to HULs business model are threefold: brands, people and operations.
The differentiator in our business model is HULs USLP (Unilever Sustainable
Living Plan) and the goal of sustainable living. The outputs of the model are
threefold: sustained growth; lower environmental impact; and positive social
impact.
INPUTS
1. Brands:
a. Driving Premiumisation: In order to tap the premiumisation
opportunity, we launched a host of innovations this year with
distinct consumer propositions and benefits.
b. Connecting With Consumers:
i. Pepsodent reached out to half a million consumers through
the Call The Expert campaign that encouraged consumers
to call trained Pepsodent Experts on a toll free number and
get free advice on oral health and hygiene.
ii. The AXE Apollo campaign gave winners a once in-a-lifetime
opportunity to visit the NASA space centre. Luxs tie-up with
Chennai Express, through a missed call contest, gave
consumers a chance to go on a romantic train ride with

Shah Rukh Khan. This contest received a record 5.5 million

calls in Just three weeks.
iii. 3 Roses and Red Label highlighted the goodness of tea that
helps improve blood circulation. Lipton Green Tea launched
the Feel Light Feel Active campaign with actress Anushka
Sharma encouraging people to consume a healthier and
lighter beverage.
iv. Kissan inspired mothers to make home food exciting and
delicious for children through the innovative Kissan Rolls
campaign.
v. Knorr Chinese mini meals were sampled in modern trade
stores at the check-out counters, creating high quality trials
of the mealmaker range. Shoppers were delighted to discover
how easy it was to re-create restaurant-like experiences at
home.
c. Reaching Our Customers: Adding 1 Million Stores
d. Perfect Villages: In 2013, we went to 8,500 villages across India
through school contact and mohalla programmes.
e. Reducing Carbon Footprint
f. Enhancing Livelihoods: The 65,000 Shakti Entrepreneurs
(Shaktiammas) across 16 states cover 160,000 villages and reach
around four million rural households
2. People:
a. Employer Of Choice Attracting The Right Talent :
b. Upholding Brand Image Digitally
c. A Gender Balanced Workforce
d. Developing Leaders For The Future
e. A Learning Culture Of 70:20:10 : HUL believes that 70% of all
capability is built on the job, 20% through coaching and short term
projects and 10% through classroom learning
f. Driving Employee Engagement
g. Creating An Agile, Flexible Organisation
h. Ensuring Safety At The Workplace
i. Employee Relations: HUL Shopfloor Skill Upgradation Programme,
Sparkle, is an intranet-based tool that assesses training needs,
skill and performance
3. Operations:
a. Generating Customer Delight: CCFOT (Customer Case fill-on-Time)
increased to 94% and On-Shelf-Availability in Modern Trade touched
an all time high of 96%.
b. Strengthening Partnerships:
c. Improving Eco-Efficiency:
a. For every tonne of production in 2013 we reduced CO 2 emissions by 27% in India,

b.
c.

compared to the 2008 baseline. Use of renewable energy increased to over 20% of the
total consumption while water usage in manufacturing operations reduced by over 37%
compared to the 2008 baseline
EXECUTING EXCELLENCE: An increased number of innovation networks were
executed this year and touched about 60% of the product portfolio.
DELIVERING SAVINGS: Key cost savings initiatives like freight cost optimisation
through re-aligning sourcing networks, energy saving capex being deployed across
units, consolidation of sourcing footprint was activated across the board.