Professional Documents
Culture Documents
Climate Controlled
Haulage
Refrigerated
Secondary move
End
Customer
Retail
Consumption
Surface Storage
Consists of refrigerated
warehouses for storage of
perishable products
Transportation
Quality Assurance
Activities related to
transportation to market from
production locations
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Refrigerated Transport
Ko
Segments
Cold Storage
Distribution Centre
Distribution
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Cold Chain
Key
Activity
Storage
an
Manufacturer
Farms
Transport
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Procurement
/Precool
Trends
Competition
Human Resources
Lack of Logistical Support
Uneven Distribution of Cold chains
Cost Structure
Power Supply
Ko
ex
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an
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Drivers &
Challenges
Drivers:
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Market
Globalisation
Process Integration.
Bilateral trade.
Diminishing world,
singular demands.
Right Cost Country
optimisation.
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Business friendly
ex
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an
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Borderless consumers.
Ko
Global Banking.
Retail
4%
600
3% 2%
4%
Food
Fashion
500
6%
Leisure / entertainment
400
Fashion accessories
543
2002-03
2009-10
2014P
62%
Telecom
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10%
Ko
Furniture
205
an
100
353
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200
Consumer durables
8%
Retail Segments
Source IBEF
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300
38
10
18
22
24
49
Segment
Sizeoutput/value
(200708)
Projected
growth
Processin
g levels
Organise
d players
Dairy products
15%
37%
15%
20%
2%
48%
US$ 13 million
10%
1%
5%
Fisheries
20%
12%
N/A
Packaged foods
US$ 2 billion
8%
3%
80%
Beverages
27%
N/A
77%
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an
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Ko
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Source IBEF
processed foods.
Government of Indias setting up 30 mega food parks
Pa
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an
ex
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Ko
hl
700
468
500
360
400
300
100
95
124
161
211
275
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Ko
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US$ Million
600
200
608
Challenges
Human Capital, Domain Skills
Drivers
Growth in Organized Retail
Shift towards horticultural crops
Growth in Processed Food Sector
Government Initiatives
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an
ex
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Ko
hl
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produce.
Standard Refrigerated Systems inefficient & poorly designed.
Ko
Encourages
Organised
Sector
Liberalises
Marketing
Norms
Rationalises
Tax Laws
Grants &
Subsidies
Foreign
Investment
Eased
Agri/Foods
identified as
priority sector
ECB route
opened,
Import duty
relaxed
Focus on
increased
Retail,
improved
supply chain.
Moving
towards
uniform
VAT/GST
VG Funding,
Grants,
Infrastructure
status
100% FDI in
food sector,
ECB for cold
chain.
Pa
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an
ex
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Ko
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Encourages
Investments
Government
policy as a
Catalyst
Excise waived on F&V, meat preparations, ice cream, other RTE food mixes.
Automatic approval for 100% foreign equity in processed food items.
External Commercial Borrowing opened (except alcohol, beer, etc).
Priority lending status; Duties reduced on imports; zero service tax on
installations.
EOI floated for 30 mega food parks allocated US$ 1.02 billion by 2012.
Objective of the scheme is to provide backward and forward linkages as well
Pa
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an
ex
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Ko
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Farmer Groups
Individual farmers
Field
Collection Centers
PPC
Importer
Exporter
Mega
Food Park
PPC
PPC
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an
Domestic
Retail
ex
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Industries
Pa
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Domestic
Distribution
Ko
CPC
400
300
200
100
100
0
2008
2015
Market Segments
12%
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Storage
Ko
Transport
ex
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88%
an
INR Bn
Pa
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ex
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Ko
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Pa
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Here is History in the making and the Opportunity to be part of it. A market develops to oblige!
Changing Perceptions
Process delays - understanding.
Control - global.
Quality - total.
Customer Attrition and Loyalty.
Market specific Branding.
India specific USPs.
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Ko
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Inter-cultural communications.
Socio-ecological interactions.
The key to improved logistics is complete and high quality information from the supply chain.
Ko
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an
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Globalisation increases the scope and involvedness of the supply chain manager
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Ko
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People.
Cross cultural exposure
Local Knowledge
Leadership Mix.
Best practices in cross functions
Synergise corporate and managerial mores
Laws & Norms.
Commercial Taxation
Regulatory Compliances
Corporate Governance
Affiliation with Trade Development Bodies.
Partner Integration, Cross-enterprise processes.
"We've got the fuel. We've got the technology It's what's in between that's the challenge.
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Ko
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an
Changing Demographics.
Modified Purchase Habits.
Traceability and flexibility.
Free Trade Agreements.
Inclusive Globalisation.
Security & IP Concerns.
New Business & Opportunities.
Affected National Priorities.
Environmental Sustainability.
Changed perceptions, fading borders.
Technology reliant business processes.
Pa
w
Dynamic, Innovative, Lean, Universal, Enabled, Agile, Involved Cold Chain Solutions.
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Pa
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an
Ko
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Pawanexh Kohli
22