Level 6 Assessment Handbook 29.4.2013 PDF

Level 6 Diploma
In
Hospitality and Tourism
Management
QAN: 600/3908/5
Assessment Handbook
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Contents
1
Assignment - Business Strategy for Hospitality and Tourism

Business Strategy for Hospitality and Tourism - Assignment Mark Sheet
5
7
Assignment - Decision Making for Hospitality and Tourism Managers

Decision Making for Hospitality and Tourism Managers - Assignment Mark
Sheet
Assignment - Emerging Issues in the Tourism Industry
Emerging Issues in the Tourism Industry - Assignment Mark Sheet
9
12
Assignment - Hospitality Operations Management

Hospitality Operations Management - Assignment Mark Sheet
18
20
Assignment - Managing Events for Hospitality and Tourism

Managing Events for Hospitality and Tourism - Assignment Mark Sheet
22
24
Assignment - Marketing Strategies for Hospitality and Tourism

Marketing strategies for Hospitality and Tourism - Assignment Mark Sheet
26
28
Assignment The Strategic Impact of the Business Environment

The Strategic Impact of the Business Environment - Assignment Mark Sheet
30
32
Assignment - Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism - Assignment Mark Sheet
34
36
14
16
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1. Assignment - Business Strategy for Hospitality and Tourism

Task
Learning Outcome 1, 2, and 3
Assessment Criteria: 1.1, 1.2, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3 and 3.4
Weighting 100%
Written Report: 4500 words maximum
Students are required to develop a strategic plan for the next five years for a hospitality
or tourism organisation of their choice.
Students are advised to use a maximum of 10 pages for environmental analysis, which
must be included as an appendix.
It is important to follow an integrated approach and show how different organisational
functions work together to achieve the strategy.
Outline
Students should include a brief introduction to the chosen organisation which includes
the size, customers, products and services offered, history, achievements and future
plans. It should be noted that secondary research related to the chosen organisation is
sufficient in order to complete this assignment.
The following provides an outline of the structure of the report that can be used by the
candidates as a guideline;
Analyse the internal and external environment including a SWOT analysis to
judge the current position of the organisation
Identify the critical success factors and strategic industry factors
Recognise internal and external stakeholders that should be considered in
developing the strategic plan
Identify a vision statement, mission statement and the corporate objectives
(which should have SMART characteristics)
Develop functional and operational objectives for different departments including
marketing, production, HR and finance. (Note that these objectives should be
integrated)
Specify the strategic planning method adopted e.g. top down or bottom up
Develop product development strategies, suitable growth strategies for the next
five years, and suitable competitive strategies for the time period included in the
study
5
Identify implementation and communication plans of the strategies developed

Recognise barriers for implementation and make recommendations on strategies
that can be used to overcome the identified limitations
Candidates should use appropriate theories, models and concepts to analyse and
evaluate the above areas.
The secondary research undertaken should be appended to this assignment.
All theories, concepts, models and industry examples must be appropriately referenced
using the Harvard System.
Business Strategy for Hospitality and Tourism - Assignment Mark Sheet

Name:
Task
CTH number:
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task:
Written Report
(Maximum
4500 words).
a strategic
plan for an
organisation
Secondary Research
The following aspects should
be covered;
o Environmental analysis
o Critical success factors
and strategic industry
factors
o Internal and external
stakeholders
o Vision, mission and
corporate objectives
o Functional and
operational objectives
o Product development
strategies
o Growth strategies
o Competitive strategies
o Implementation and
communication plans
o Barriers to implementation
of plans
Internal
Moderator/
Second
Marker
CTH
Moderate
d / Final
Mark
Agreed
Mark
20
5
5
5
5
5
5
5
5
5
Use and application of

theories and concepts
10
Conclusion and
recommendations
20
Task Total: Marks
100
Total Mark for Assignment
100
Assignment Mark Sheet - Page 2
CTH number:
First Internal Marker Comments:
Signed:Name:Date:.
Internal Moderator/Second Marker Comments:
Signed:Name:Date:.
Note: These sections should be used by assessors to record their summative feedback, i.e. the
strengths and weaknesses of the assessed work.
CTH Moderators Comments
Signed:Name:Date:.
2. Assignment - Decision Making for Hospitality and Tourism Managers

Task 1
Learning Outcome 1 and 4
Assessment Criteria: 1.1, 1.2, 4.1, 4.2, 4.3 and 4.4
Weighting 80%
Written Report: 3,500 words maximum
Scenario
Students are required to develop a research proposal in report format of maximum
3,500 words for the Palm Trees Boutique Hotel focussing on specified areas of
technology.
The Palm Trees Boutique Hotel is a premium hotel located in the Maldives. It has
followed the concept of combining sea, sand and sun for its operations since its launch
five years ago.
Due to its reputation for excellent customer service, beautifully landscaped tropical
gardens and the promise of a perfect stay for its guests, Palm Trees Boutique Hotel has
become a major tourist destination.
One of the major drawbacks of the hotel is not having a strong online presence or an
online reservation system to attract more international guests and corporate clients. It is
also noted that competitors use management information systems for decision making
which is not in use here.
The management is considering the adoption of new technological developments to
solve the issues facing the hotel and as marketing manager you are required to develop
a research proposal. The research report you produce is to recommend strategies the
hotel should use to resolve the problem of lack of use of technology.
Outline
The research proposal should include the following details;
Research problem
Rationale for the research
Research objectives
Research questions
Primary and secondary research methods (the chosen research techniques
should be justified by evaluating them in terms of the advantages and
disadvantages, appropriateness to the research problem, effectiveness etc.)
Sampling methods
Qualitative and quantitative research methodologies
How to analyse collected data/research findings
Conclusions and recommendations
The research proposal should address the following areas of technology;
Use of Management Information Systems to support decision making
Use of online reservation systems
Launching an official website for the hotel with interactive features
Online marketing activities e.g. presence in social networks, direct mail
campaigns
Each area mentioned above should include analysis, justification and should be
relevant to the research problem. Any research undertaken should be appended to this
assignment.
using the Harvard System style.
10
Task 2
Assessment Criteria: 2.1, 2.2, 2.3, 3.1, 3.2 and 3.3
Weighting 20%
Written Report: 1,000 words
Students are required to explain the different financial and non-financial decision
making models that can be used to analyse the investment decision related to the
problem of lack of use of technology by Palm Trees Boutique Hotel. NB: calculations
and supporting figures are not needed for this question
Outline
The following areas should be addressed in writing the answer;
Financial decision making models;
o Appropriate investment appraisal techniques
o Appropriate management accounting techniques like break even analysis,
budgets, variance and ratios
The selected models should be justified by showing appropriateness,
advantages and disadvantages.
Non-financial decision making models;
o Identify appropriate models and justify the selection by pointing out the
suitability, advantages and disadvantages.
As task 2 constitutes 20% of the assessment for this unit, a brief explanation with the
correct justification is sufficient for this task.
11
Decision Making for Hospitality and Tourism Managers - Assignment Mark Sheet
Name:
Task
CTH number:
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task 1:
Written
Report
(Maximum
3,500
words)
Develop a
research
report
Secondary research
Identification and
explanation of the;
o Research problem
o Rationale for the
research including
research objectives
and questions
o Primary and
secondary research
methods
o Sampling methods
o Qualitative and
quantitative research
methodologies
o Methods of analysis
of collected
data/research findings
Conclusions and
recommendations
Task 2:
Written report
(Maximum
1000 words).
Explain
financial and
non-financial
decision
making
models
Task 1 Total: Marks

Financial decision making
models
Non-financial decision
making models
Task 2 Total Marks

(Task 1 & 2)
Internal
Moderator/
Second
Marker
CTH
Moderated
/ Final
Mark
Agreed
Mark
15
10
10
5
10
10
15
80
10
10
20
100
12
CTH number:
Signed:Name:Date:.
Signed:Name:Date:.
Signed:Name:Date:.
13
3. Assignment - Emerging Issues in the Tourism Industry

Task 1
Learning Outcome 1
Assessment Criteria: 1.1 and 1.2
Weighting 50%
Students are required to produce a report of maximum of 2,500 words that critically
evaluates trends in areas of urban and cultural tourism in a selected tourist destination.
Outline
Students should include a brief introduction to the chosen tourist destination in terms of
history, current tourist attraction points, nature of customers, size of the market etc. It
should be noted that secondary research related to the chosen destination is sufficient
in order to complete this assignment.
As part of their analysis students should evaluate the merits and demerits implied by
the trends in both urban and cultural tourism. The following areas have to be discussed
as appropriate;
Resort cities/historical cities
Rejuvenated cities
History and art,
Sporting events,
Religions, festivals, values and lifestyles
Students should use appropriate theories, models and concepts to analyse and
evaluate the above issues. Students should recommend trends the selected tourist
destination can capitalise on to create a competitive advantage. All recommendations
should be justified based on the analysis they have carried out.
14
Task 2
Learning Outcome 2
Assessment Criteria: 2.2
Weighting 50%
Students are required to prepare a 2,500 word report on issues related to developing
eco and nature tourist for a selected tourism destination.
Outline
Students should include a brief introduction to the chosen tourist destination in terms of
history, current tourist attraction points, nature of customers, size of the market etc. It
should be noted that secondary research related to the chosen destination is sufficient
in order to complete this assignment.
As part of their analysis students should evaluate the impact of the issues identified on
different aspects of the business like; the future growth opportunities, tourist attraction,
financial stability and employees. The following areas should be analysed in the report;
Issues related to planning e.g. mismanagement of resources
Environmental concerns
Fund availability
Employee attraction and retention
Awareness amongst tourists
Political and economic factors
evaluate the above issues. Students should make brief recommendations as to how the
identified issues can be dealt with. All recommendations should be justified based on
the analysis they have carried out.
15
Emerging Issues in the Tourism Industry - Assignment Mark Sheet

Name:
Task
CTH number:
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task 1:
Written
Report
(Maximum
2,500 words).
Critically
evaluates
trends in
areas of
urban and
cultural
tourism
Secondary Research
Analysis of trends in;
Urban tourism
Cultural tourism
Conclusion and
recommendations
Internal
Moderator/
Second
Marker
CTH
Moderated
/ Final
Mark
Agreed
Mark
10
15
15
10
Task 1 Total: Marks

50
Task 2:
Written
Report
(Maximum
2,500 words).
Critically
evaluates
issues
related to the
development
of eco and
nature
tourism
Secondary Research
10
Identification and
analysis of at least five
significant issues
15

Conclusion and
recommendations
15
10
Task 2 Total Marks

50
Total Marks for
Assignment (Tasks 1 & 2)
100
16
CTH number:
Signed:Name:Date:.
Signed:Name:Date:.
Signed:Name:Date:.
17
4. Assignment Hospitality Operations Management

Task 1
Learning Outcome 1, 2 and 3
Assessment Criteria: 1.1, 1.2, 1.3, 1.4, 2.1, 2.3, 3.2 and 3.3
Weighting 80%
Written Report: 3000 words
Students are required to select an organisation in the Hospitality Industry and discuss
how management addresses the following areas of Hospitality Operations:
Existing and potential environmental issues of the organisation
How procurement systems ensure the purchase of environmentally sound
products, services and equipment to add value to the organisations goodwill and
to increase customer satisfaction
Outline
Students are required to conduct relevant and adequate primary and/or secondary
research on different environmental impacts. The student should therefore be able to
visit the selected organisation in relation to their selected organisation in the Hospitality
Industry.
The following areas should be evaluated in detail supported by examples quoted from
the selected organisation;
Environmental issues and challenges affecting the organisations operations
Any health and safety issues caused by those issues
Sustainable environmental practices and policies adopted by the management to
mitigate the impact from the identified issues
Effects on stakeholders and their reaction
Ethical implications
Factors affecting selection of food and beverage products, equipment and
service delivery
Environmentally sustainable procurement procedures (including duties and
responsibilities of procurement managers, criteria for selecting suppliers, stock
control methods, quality control in purchasing etc.)
The analysis should be concluded with detailed and well justified recommendations
based on your subject and practical knowledge. Relevant examples can also be
quoted.
The secondary research undertaken should be appended to this assignment. All
theories, concepts, models and industry examples must be appropriately referenced
using the Harvard System style.
18
Task 2
Assessment Criteria: 4.1, 4.2, 4.3, 4.4, 5.5
Weighting 20%
Individual Presentation with handouts (1,000 words maximum) and speakers
notes
Students are required to prepare and carry out a 10-minute presentation, followed by 5
minutes of questions.
Outline
Technology plays an important role in increasing the quality and effectiveness of the
service industry. Using a hospitality related organisation of choice students are
required to critically evaluate how technology is used to increase the quality of its
operations in their presentation. The same organisation selected for task 1 or a new
organisation can be selected for the completion of this task. The selected organisation
should enable students to conduct primary and/or secondary research on the
presentation topic.
As part of the presentation you are required to analyse the positive and negative
impacts of technology, and how it is used to increase the quality of hospitality
operations. The main areas to be covered include;
Current trends in the hospitality industry; trends can be recognised through
research articles, publications and competitor evaluations.
The identification and evaluation of different areas technology is being used in the
selected organisation;
o
Rooms management
o
Food and beverage
o
Operations
The identification and evaluation of the technological processes/tools/equipment
used in the above identified areas.
The identification and evaluation of how technology increases quality and
effectiveness of services (e.g. evaluate how technology can be used to reduce
service quality gaps)
The presentation should also carry well justified recommendations supporting the
analysis.
The students presentation should address the above assessment criteria and students
should ensure that they demonstrate that they have achieved the outcomes stated.
Students should prepare a supporting handout in which they summarise the key points
of their presentation; this handout should not exceed 1,000 words. Students should
also include copies of their presentation slides and accompanying speaker notes when
submitting this assignment.
19
Hospitality Operations Management - Assignment Mark Sheet

Name:
CTH number:
Task
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task 1:
Written Report
(Maximum
3000 words).
Detailed
discussion on
environmental
obligations and
environmentally
sustainable
procurement
systems
Secondary Research
15
Evaluation of;
Environmental
issues of the
organisation and
strategies adopted
to mitigate its
impacts
Environmentally
sustainable
procurement
procedures and
systems used
15

Conclusion and
recommendations
Task 1 Total: Marks
Task 2:
Presentation
(10-minute
presentation,
followed by 5
minutes of
questions) on
how technology
is used to
increase
service
effectiveness
Evaluation of;
o Current technological
trends
o Operational areas in
which technology is
used
o Increase of service
quality due to use of
technology
Students should clearly
explain and justify the
recommendations and
conclusions made
Internal
Moderator/
Second
Marker
CTH
Moderated
/ Final
Mark
Agreed
Mark
15
20
15
80
Task 2 Total Marks
20
Total Mark for

Assignment (Task 1 & 2)
100
20
CTH number:
Signed:Name:Date:.
Signed:Name:Date:.
Signed:Name:Date:.
21
5. Assignment - Managing Events for Hospitality and Tourism

Task 1
Assessment Criteria: 1.1, 1.2 and 2.1
Weighting 80%
Students are required to produce a 3,000 word report that critically evaluates a recent
event of their choice related to the hospitality or tourism industry.
Outline
Students should include a brief introduction to the event they are researching in terms
of the purpose, size, participants, services, activities etc. It is envisaged that students
will only need to carry out secondary research into their chosen organisation in order to
complete this assignment.
As part of their analysis candidates should evaluate the following:
Size, nature and structure of the event applicable to the various types of event
Complexities of event management which includes issues faced and risks
involved in terms of aspects such as staffing, regulatory impacts, reputation, and
dynamic nature of the business environment
Identify and evaluate the event management process that describes in detail
activities related to pre, real time and post event situations
Students should then recommend strategies that can be adopted by the selected
organisation to increase the effectiveness of their event management practices. All
recommendations should be justified drawing on the analysis they have carried out.
22
Task 2
Learning Outcome 2
Weighting 20%
Individual presentation with handouts (1,000 words maximum) and speakers
notes
The task is to identify how the service quality dimensions have been reflected in
conducting the event discussed in Task 1. Students are required to prepare and carry
out a 10-minute presentation, followed by 5 minutes of questions.
Outline
Students should identify how the service quality dimensions of reliability, responsiveness,
assurance, empathy and tangibles were incorporated into the event and make appropriate
recommendations on how the effectiveness could have been further improved.
The students presentation should address the specified assessment criteria and
students should ensure that they demonstrate that they have achieved the outcomes
stated.
of their presentation; this handout should not exceed 1,000 words. Students should also
provide copies of their presentation slides and accompanying speaker notes when
23
Managing Events for Hospitality and Tourism - Assignment Mark Sheet

Name:
CTH number:
Task
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task 1:
Written
Report
(Maximum
3,000
words).
Critically
evaluate a
recent event
related to
the
hospitality
and tourism
industry
Secondary Research
Candidates should
identify;
o Size, nature, structure,
typology
o Complexities of event
management (issues and
risks)
o Event management
process: pre, real time
and post events activities
Conclusion and
recommendations
Task 1 Total: Marks
Internal
Moderator/
Second
Marker
CTH
Moderated
/ Final
Mark
Agreed
Mark
15
10
10
10
20
15
80
Task 2:
Presentation
(10-minute
presentation,
followed by
5 minutes of
questions)
on the
service
quality
dimensions
The presentation should include:

a discussion of activities and
tactics used by the event to
portray service quality
dimensions of reliability,
responsiveness, assurance,
empathy and tangibles.
10
Students should explain and
justify how they reached their
recommendations and clearly
explain how the
recommendations will assist the
event in increasing its
effectiveness.
10
Task 2 Total Marks
20

(Tasks 1 & 2)
100
24
CTH number:
Signed:Name:Date:.
Signed:Name:Date:.
Signed:Name:Date:.
25
6. Assignment - Marketing Strategies for Hospitality and Tourism

Task 1
Weighting 80%
Students are required to produce a 3,000 word report that critically evaluates the
marketing strategies and public relations tactics of a hospitality or tourism organisation
of their choice.
Outline
Students should include a brief introduction to the organisation they have selected in
terms of the size, customers, services, products and future plans. It is envisaged that
students will only need to carry out secondary research into their chosen organisation in
order to complete this assignment.
The analysis should include the following:
Brief explanation on the extended marketing mix elements relevant to the
organisation
The strategies used by the organisation to attract customers, build customer
loyalty, measure customer satisfaction and create customer value
The brand identity and strategies used to build the brand
The effects of social and ethical marketing in branding and relationship
marketing
Public relations activities used to build strategic relationships with its various
stakeholders
Students should then recommend strategies that can be adopted by the selected
organisation to increase the effectiveness of marketing activities. All recommendations
should be justified drawing on the analysis they have carried out.
26
Task 2
Assessment Criteria: 1.3 and 2.1
Weighting 20%
notes
The task is to identify how PR activities and technology are used for marketing activities
in the organisation selected in Task 1. Students are required to prepare and carry out a
10-minute presentation, followed by 5 minutes of questions
Outline
Students should identify how PR activities and technology are used to enhance the
effectiveness of the marketing strategies of the organisation. The student should also
make recommendations on improvements to the existing PR tactics and technology
usage.
of their presentation; this handout should not exceed 1,000 words maximum. Students
should also provide copies of their presentation slides and accompanying speaker
notes when submitting this assignment.
27
Marketing strategies for Hospitality and Tourism - Assignment Mark Sheet

Name:
CTH number:
Task
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task 1:
Secondary Research
Written
Report
(Maximum
3,000
words).
Critically
evaluate
marketing
strategies
and PR
tactics
Candidates should identify

and analyse;
o The extended marketing
mix elements
o Brand identity and
branding strategies
o Customer relationship
marketing strategies
used
o PR activities
Conclusion and
recommendations
Task 1 Total: Marks
Internal
Moderator/
Second
Marker
CTH
Moderated
/ Final
Mark
Agreed
Mark
15
5
5
10
10
20
15
80
Task 2:
The presentation should include;
Presentation
(10-minute
presentation,
followed by
5 minutes of
questions)
on PR
activities and
technology
use
PR activities and its

contribution to marketing
Technology and its use in
marketing activities
Students should explain, and
justify, how they reached their
recommendations and clearly
explain how the
improvement of marketing
strategies.
Task 2 Total Marks
Total Marks for
5
5
10
20
100
28
CTH number:
Signed:Name:Date:.
Signed:Name:Date:.
Signed:Name:Date:.
29
7. Assignment The Strategic Impact of the Business Environment

Task 1
Learning Outcome 2
Weighting 80%
Students are required to produce a 3,000 word report that critically evaluates the micro
and macro environments of a hospitality or tourism organisation of their choice.
Outline
Students should include a brief introduction to the organisation they are researching in
terms of the size, customers, products, staffing and services. It should be noted that
students can use primary and/or secondary research as appropriate to complete this
assignment.
As part of their analysis students should evaluate the following:
Micro environment
o Analysis of key stakeholders such as suppliers, public, intermediaries,
customers
o Analysis of the organisational culture through models such as McKinseys
7Ss
Macro environment using
o PESTEL analysis
o Porters Five Forces Analysis
SWOT analysis for the selected organisation
Students must use other appropriate theories, models and concepts to analyse and
evaluate the above areas. The students should then make appropriate
recommendations with regard to the environmental analysis conducted. All
recommendations should be justified drawing on the analysis they have carried out.
30
Task 2
Learning Outcome 1
Weighting 20%
notes
Using the analysis carried in Task 1 above, identify business environmental issues that
have an impact on the current and future business operations of the same organisation.
Students are required to prepare and carry out a 10-minute presentation, followed by 5
minutes of questions.
Outline
The presentation should include a discussion of the issues faced by the organisation
due to the dynamic nature of its business environment. Students should explain, and
justify, how the organisation can mitigate the impact from these issues.
of their presentation; this handout should not exceed 1,000 words. Students should
also present their presentation slides and accompanying speaker notes when
31
The Strategic Impact of the Business Environment - Assignment Mark Sheet

Name:
CTH number:
Task
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task 1:
Secondary Research
15
Written
Report
(Maximum
3,000
words).
Critically
evaluates the
micro and
macro
environments
The following should be

included;
Macro environmental
analysis using
appropriate models
Micro environmental
analysis using
relevant models
SWOT analysis
10
Presentation
(10-minute
presentation,
followed by 5
minutes of
questions) on
the issues
faced by the
organisation
due to its
business
environment
Agreed
Mark
10
10

Task 2:
Internal
Moderator/
Second
Marker
CTH
Moderated
/ Final
Mark
20
Conclusion and
recommendations
Task 1 Total: Marks
15
80
The presentation should

include;
The identification of issues
faced by the organisation as
a result of its business
environment
10
Students should explain, and

justify, how they reached their
recommendations on how to
reduce the impact from the
issues identified and clearly
explain how the
organisation in solving the
identified issues.
10
Task 2 Total Marks
20
Total Marks for

Assignment
(Tasks 1 & 2)
100
32
CTH number:
Signed:Name:Date:.
Signed:Name:Date:.
Signed:Name:Date:.
33
8. Assignment - Strategic Management for Hospitality and Tourism

Task 1
Learning Outcome 2, 3, and 4
Assessment Criteria: 2.1, 3.1, 3.2, 4.3
Weighting 80%
Written Report: 3,000 words
Students are required to produce a 3,000 word report that critically evaluates the
strategic management in a hospitality or tourism organisation of their choice.
Outline
Students should include a brief introduction to the organisation they are researching in
terms of the size, customers, products, services and staffing. It is envisaged that
students will only need to carry out secondary research into their chosen organisation in
order to complete this assignment.
As part of their analysis students should prepare a critical evaluation of the following:
The external factors (macro and micro) impacting upon the organisation
The internal factors impacting upon the organisation
The competitive position held by the organisation in the market/s in which it
operates
The alignment of the companys strategy with external pressures
evaluate the above issues.
Students should then recommend strategic options available to the company
responding to the environmental analysis that offers the organisation a competitive
advantage. All recommendations should be justified drawing on the analysis they have
carried out.
The secondary research undertaken should be appended to this assignment. Where
relevant, examples can also be quoted
34
Task 2
Learning Outcome 1
Weighting 20%
notes
The task is to prepare an explanation of how the company identified in task 1 identifies
their goals and values. Students are required to prepare and carry out a 10-minute
presentation, followed by 5 minutes of questions
Outline
The presentation should include a discussion of the process that the company uses to
identify the goals and values of the organisation and review whether they seem
appropriate. Students should explain, and justify, how they reached their
recommendations and clearly explain how the recommendations will assist the
organisation with clarity of direction.
The students presentation should address the above assessment criteria and Students
of their presentation; this handout should not exceed 1,000 words. Students should also
provide copies of their presentation slides and accompanying speaker notes when
35
Strategic Management for Hospitality and Tourism - Assignment Mark Sheet

Name:
Task
CTH number:
Activity
No. of
Marks
Allocated
Internal Marking
First
marker
Task 1:
Written
Report
(Maximum
3,000 words).
Critically
evaluate the
Strategic
Management
of a
hospitality or
tourism
organisation
of their
choice.
Secondary Research
Students should provide a
critical evaluation of the following
o The external factors
(macro and micro)
impacting upon the
organisation
o The internal factors
impacting upon the
organisation
o The competitive position
held by the organisation
in the market/s in which it
operates
o The alignment of the
companys strategy with
external pressures
Internal
Moderator/
Second
Marker
CTH
Moderated
/ Final
Mark
Agreed
Mark
15
10
10
Use and application of theories

and concepts
20
Conclusion and
recommendations
15
Task 1 Total: Marks
80
36
Name:
Task 2:
Presentation
(10-minute
presentation,
followed by 5
minutes of
questions) on
the goals and
values
process
adopted by
the
organisation
in task 1.
CTH number:
The presentation should

include a discussion of the
process that the company
uses to identify the goals
and values of the
organisation and review
whether they seem
appropriate.
10
Students should explain,

and justify, how they
reached their
recommendations and
clearly explain how the
recommendations will assist
the organisation with clarity
of direction.
10
Task 2 Total Marks
20
Total Marks for

100
37
CTH number:
Signed:Name:Date:.
Signed:Name:Date:.
Signed:Name:Date:.
38

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Level 6 Diploma

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Assignment - Business Strategy for Hospitality and Tourism

Assignment - Decision Making for Hospitality and Tourism Managers

Assignment - Hospitality Operations Management

Assignment - Managing Events for Hospitality and Tourism

Assignment - Marketing Strategies for Hospitality and Tourism

Assignment The Strategic Impact of the Business Environment

Assignment - Strategic Management for Hospitality and Tourism

This page has been left intentionally blank

1. Assignment - Business Strategy for Hospitality and Tourism

Identify implementation and communication plans of the strategies developed

Business Strategy for Hospitality and Tourism - Assignment Mark Sheet

Use and application of

Task Total: Marks

Total Mark for Assignment

Assignment Mark Sheet - Page 2

First Internal Marker Comments:

CTH Moderators Comments

2. Assignment - Decision Making for Hospitality and Tourism Managers

Task 1 Total: Marks

Task 2 Total Marks

Assignment Mark Sheet - Page 2

First Internal Marker Comments:

CTH Moderators Comments

3. Assignment - Emerging Issues in the Tourism Industry

Emerging Issues in the Tourism Industry - Assignment Mark Sheet

Task 1 Total: Marks

Use and application of

Task 2 Total Marks

Assignment Mark Sheet - Page 2

First Internal Marker Comments:

CTH Moderators Comments

4. Assignment Hospitality Operations Management

Hospitality Operations Management - Assignment Mark Sheet

Use and application of

Task 2 Total Marks

Total Mark for

Assignment Mark Sheet - Page 2

First Internal Marker Comments:

CTH Moderators Comments

5. Assignment - Managing Events for Hospitality and Tourism

Managing Events for Hospitality and Tourism - Assignment Mark Sheet

The presentation should include:

Task 2 Total Marks

Total Mark for Assignment

Assignment Mark Sheet - Page 2

First Internal Marker Comments:

CTH Moderators Comments

6. Assignment - Marketing Strategies for Hospitality and Tourism

Marketing strategies for Hospitality and Tourism - Assignment Mark Sheet

Candidates should identify

PR activities and its

Assignment Mark Sheet - Page 2

First Internal Marker Comments:

CTH Moderators Comments

7. Assignment The Strategic Impact of the Business Environment

The Strategic Impact of the Business Environment - Assignment Mark Sheet

The following should be

Use and application of

The presentation should

Students should explain, and