Tupperware is the name of a home products line that includes preparation,

storage, containment, and serving products for the kitchen and home. In 1942, Earl
Tupper developed his first bell shaped container but the brand products were first
introduced to the public in 1948.
Tupperware develops, manufactures, and internationally distributes its products as
a wholly owned subsidiary of its parent company Tupperware Brands. It is
marketed by means of approximately 1.9 million direct salespeople on contract.
Company history
Tupperware was developed in 1946 by Earl Silas Tupper (190783) in Leominster,
Massachusetts. He developed plastic containers used in households to contain food
and keep it airtight. The once-patented "burping seal" is a famous aspect of
Tupperware, which distinguished it from competitors. Earl Tupper invented the
plastic for Tupperware already in 1938, but the product only worked with the
emergence of the sale through presentation in a party setting. In 1949, Tupperware
introduced the 'Wonderlier Bowl' that gave a start to a revolutionary range of
kitchen utensils.
Tupperware

pioneered

the direct

marketing strategy

made

famous

by

the Tupperware party. The Tupperware Party allowed for women of the 1950s to
work and enjoy the benefits of EARNING AN INCOME without completely
taking away the independence granted to women during the Second World War
when women first began entering the labor market, all the while keeping their
focus in the domestic domain. [4] The "Party" model builds on characteristics
generally developed by being a housewife (e.g., party planning, hosting a party,
sociable relations with friends and neighbors) and created an alternative choice for

women who either needed or wanted to work. Brownie Wise realized Tupperware's
potential as a fun commodity. She realized, however, that she had to be creative
and therefore started to throw these Tupperware parties.
Brownie Wise (191392), a former sales representative of Stanley Home Products,
developed the strategy. Tupper was so impressed that Brownie Wise was made vice
president of marketing in 1951. Wise soon created Tupperware Parties Inc. During
the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to
Wise's influence among women who sold Tupperware, and some of the famous
"jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly
themed parties. Tupperware was knownat a time when women came back from
working during World War II only to be told to "go back to the kitchen" as a
method of empowering women, and giving them a toehold in the postwar business
world.
The tradition of Tupperware's "Jubilee" style events continues to this day, with
rallies being held in major cities to recognize and reward top-selling and toprecruiting individuals, teams, and organizations.

Tupperware party in the 1950s

Tupperware containers from 2011

In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the
Tupperware business operation. Officially, Tupper objected to the expenses
incurred by the jubilee and other similar celebrations of Tupperware. [10] However,
the real reason was that Tupper had been approached by several companies
interested in buying him out; he felt that he would not be able to sell with a woman
in an executive position.[11] Rexallbought Tupperware in 1958.
Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party
in Weybridge, England, and subsequently around the world. At the time, a
strict dress code was required for Tupperware ladies, with skirts and stockings
(tights) worn at all times, and white gloves often accompanying the outfit. [12] A
technique called "carrot calling" helped promote the parties: representatives would
travel door to door in a neighborhood and ask housewives to "run an experiment"
in which carrots would be placed in a Tupperware container and compared with
"anything that you would ordinarily leave it in"; it would often result in the
scheduling of a Tupperware party.[12]
Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries.
Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the
former Dart assets named Premark International. Tupperware Brands was spun off

from Premark in 1996; Premark was acquired by Illinois Tool Works three years
later.[citation needed]
In 2003, Tupperware closed down operations in the UK and Ireland, citing
customer dissatisfaction with their direct sales model.[13] There has been limited
importer-distribution since then.[14] The company announced a formal relaunch in
the UK in mid-2011,[15] and recruited UK staff, but in December the relaunch was
cancelled.[16]
Tupperware is now sold in almost 100 countries, after peaking at more than a
hundred after 1996.[17]
Tupperware parties

Tupperware is still sold mostly through a party plan, with rewards for hosts. A
Tupperware party is run by a Tupperware "consultant" for a host who invites
friends and neighbors into his or her home to see the product line. Tupperware
hosts are rewarded with free products based on the level of sales made at their
party. Parties also take place in workplaces, schools, and other community groups.
In most countries, Tupperware's sales force is organized in a tiered structure with
consultants at the bottom, managers and star managers over them, and next various
levels of directors, with Legacy Executive Directors at the top level. In recent
years, Tupperware has done away with distributorships in the United States. This
has allowed Tupperware more flexibility, and more generous commission and
rewards for their consultants.
In recent years, Tupperware in North America has moved to a new business model
which includes more emphasis on direct marketing channels and eliminated its
dependency on authorized distributorships. This transition included selling

through Target stores in the U.S., and Superstores in Canada, with disappointing
results. Tupperware states this hurt direct sales. [18] In countries with a strong focus
on marketing through parties (such as Germany, Australia, and New Zealand),
Tupperware's market share and profitability continue to decline.[citation needed]
In many countries, Tupperware products come with a lifetime guarantee. In India,
there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the
guarantee is 10 years.[19] The company is best known for its plastic bowls and
storage containers. However, in recent years it has branched out into stainless
steel cookware, fine cutlery, chef's knives, and other kitchen gadgets. After
experiencing a slump in sales and public image in the mid-1990s, the company
created several new product lines to attract a younger market.
In some countries including Belgium, Australia, Ireland and the U.S., Tupperware
markets their parties and career opportunities through mall kiosks from time to
time.
In China, Tupperware products are sold through franchised "entrepreneurial
shopfronts", of which there were 1,900 in 2005, due to pyramid selling laws
enacted in 1998.[20][21] The Chinese characters are used as the brand name, and
translate as "hundred benefit".

New Arrival:
Microwave Range Of Tupperware Changes Every Month I.E. There Is Always
New Arrival With Some Change In Say Color, Size, Shape Etc. This Benefits Both
The Agents As Well As The Supply Because The Consumers Are Very Much
Interested In Getting Different Items Based On The Colour, Shape And Size.

Warranty:
Tupperware Provides Full Lifetime Warranty Against Chipping, Cracking,
Breaking Or Peeling Except If The Damage Is Caused Due To Rat Bite Or Heat.

Strengths Of Tupperware Microwave Range:

1.

Quality:
Tupperware Microwave Products Are Although Costly It Has Very HighQuality
And Is Highly Long Lasting. It Can Be Used For A MinimumPeriod Of 10 Years
Without Any Damage If Used And Maintained In ACorrect Manner.
2.

Consciousness:

As

People

Are

More

Conscious

About

Lavish

Kitchen

Hence

TupperwareMicrowave Products Form An Essential Part Of Their Modular

Kitchen.
3.

Warranty:
There Is Life Time Warranty On All Tupperware Range For EverythingExcept
Damage Due To Rat Bite Or Heat.
4.

Light & Easy Cooking

:
Tupperware Microwave Range Are Very Light In Weight And ProvideEasy And
Fast Cooking & Clean Up.