Professional Documents
Culture Documents
5. Develop a framework for assessing the pros and cons of entering the chinese online
jewelry market.
Nestle (phillipines)
1. What factors have contributed to nestls success over the past few years? Will these
factors continue to be present in the future?
2. List some of the resources and constraints faced by mr. Mascenon.
3. What impact will the likely entry of foreign brands into the philippine market have on the
nestls operations in the philippines?
4. How many nestls current competitors react to their changing environment? What
impact will their actions have on nescafes position in the market?
5. In the long run what objective should nestle formulate for its coffee product in the
philippine market, given probable events over the next few years? What initiatives should
nestle take to achieve this objective?
Ikea Invades America
1.
2.
3.
build a partnership with its customers. What do you think of this vision statement?
4. The fact that ikea hopes to have 50 stores in operation in the united states by 2013 is an
indication of how optimistic the company is about the viability of its value proposition in
this country. Do you think ikea is being overly optimistic in its growth plans? How would
you improve ikeas value proposition to make it even more attractive to american
consumers?
5. To achieve the kind of growth ikea is hoping for should the company change its product
strategy? Is so in what ways? What about its product range? Are there limitations to the
matrix approach suggested in fig b? Should the company expand its product lineup to
include a greater number of styles and price points? In what other ways should the
company consider changing its product line up?