Comparative analysis of The New Indian Express, Times of India

Executive summary

Project Title: A comparative analysis of The New Indian Express, Times of India
and The Hindu in Hubli city
Statement of the Problem
The study covers various marketing techniques, which are adapted to attract
the customer towards Daily Newspaper. To know how the Indian Express is
different of Times of India and The Hindu. And delivery time, service, Quality of
news, Quality of news paper has plays an important role in increasing the sales of
newspaper and how they can satisfy the customer through providing better service.
Distribution channel and better delivery is one of the important strategies to
increasing the sales. The present study involves A Comparative Analysis of
The New Indian Express. Times of India and The Hindu
Objectives of the Study
The study carried out for to know the Customer Attitude towards News PaperA Comparative Analysis of The New Indian Express, Times of India and The
Hindu
1

To find out the customers attitude towards about Indian Express

To find out the Comparative of Times of India and The Hindus

Delivery system plays important role in increasing the sales.

To study the Customers evaluation of the service provided by the

newspaper company.

Proper understanding and analysis of the Indian Express

Study the overall market situation of comparative study.

To know the customer satisfaction towards the delivery system and

how they can improve.

To know the customers evaluation of different newspapers in the

market.

To find out the customers expectations about the Indian Express.

Babasabpatilfreepptmba.com

Page 1

Comparative analysis of The New Indian Express, Times of India

1

To find out the customer evaluation of price of the news paper.

To find out the consumer evaluation of advertising of news paper.

Scope of the study

As a part of dynamic industry The New Indian Express group is constantly
growing and evolving to the changing world .This study or survey is conducted to
design a better Delivery system and Distribution Channel which has been targeted
to all business sectors. Once the area needing improvements are identified then
strategies should be developed to address needed improvements.
This is an era of competition in every business. Due to this reason every
business men are using new business strategy like pricing strategy, quality, service
etc. And for capturing the market, product promotion, profit and better distribution
channel in the market is very important. To Customer attitude Towards News
Paper The present study involves To know the customer attitude towards news
paper-a comparative analysis of Indian Express, Times of India and The Hindu
Data is collected from the readers of Indian Express, Times of India and The
Hindu To fulfill the above said objectives of the study the responses were collected
from respondents who are the existing customers of all type of English News
paper. The survey includes sample size of 100 and the respondent includes business
men, Students, Employees, Housewifes, and Others. The responses were taken by
interviewing the respondents directly using a structured questionnaire.
Methodology of the Study
Data collection method
a) Primary Data
The primary data is collected from the readers of business daily with the
help of questionnaire and also interview with the bank employees, stock brokers
and marketing executives.
b) Secondary Data
The secondary data is collected from company publication, magazines,
journals newspapers and websites.
Sampling Design
Babasabpatilfreepptmba.com

Page 2

Comparative analysis of The New Indian Express, Times of India

a)

Sample size
The survey is conducted in Hubli city and the sample size is 100.

b) Sampling method
The selection of sample is done by random sampling technique.
Findings
1. It was found that 70% of the respondents are male, and 30% respondents
are female reader of the news paper in Hubli city
2. Most of the respondents news paper readers are 2 years and above
3. It was noted that the usual deliver time of newspaper was between 6 AM to
7AM, and 7AM to 8AM.
4. 80% of the respondents are getting the news paper through news paper boy.
5. The most of the respondents indicates that 94% of subscribers are fully
satisfied of the delivery service of news paper.
6. The delivery of the supplements 96% of respondents said we are fully
satisfying of delivery of supplements.
Conclusion
From the study it is observed that employees, and business persons targets business
professionals. Most of the readers are preferring newspapers because of its content
and prices. But important thing is that the company could go for better quality of
news, and quality of news paper, preference to local news, delivery is an important
factor for customer satisfaction.
On the whole, study concluded that Indian Express requires much more
effective good supplements delivery important towards customer complaints. And
to survive in the market the company has to continue with the improved style of
presentation of articles and marketing strategies.

Suggestions
Babasabpatilfreepptmba.com

Page 3

Thank you for evaluating

BCL easyConverter Desktop

This Word document was converted from PDF with an evaluation
version of BCL easyConverter Desktop software that only
converts the first 3 pages of your PDF.
CTRL+ Click on the link below to purchase

Activate your software for less than $20

http://www.pdfonline.com/easyconverter/