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SCOPE OF STUDY
The area of scope is limited to the segment selected within Bangalore. Further, the
scope is narrowed down only to the study of the identified segments. The result
drawn from this study is expected to benefit the deals and the company and
provide useful guideline. The study helps the company to judge the quality and
modification needed by customers. This study will help about the customer's
opinion towards best soft drink in the market.
1. Name
2. Occupation :
Student
Professional
Employed
Business
House Wife
20-30
30-40
Mobile No:
E mail ID:
Age Group:
10-20
Above 40
Relatives
Ads
Sellers Advice
Sales Promos
Company Image
Inspired by Ads
Taste
Low
Moderate
High
Mirinda
Tropicana
7up
Mountain Dew
8. Do you think the price you pay for PepsiCo products is fair when
compared to quality?
Yes
No
UB Beverages
Kissan
HLL
Very Attractive
Designed Details
Performed by Icons
Excellent
Good
Average
Below Average
Price Friendly
Quality
Taste
4 to 6
7 to 9
More than 10
While Travelling
While Smoking
Meetings
Quality
Product Line
Place of Availability
Yes
No
Content
Presentation
Celebrities
BIBLIOGRAPHY
TEXT BOOKS
1. Consumer Behaviour
By: Suja Nair
2. Marketing Management
By: By Philip Kotler
3. Principles of Marketing
By: C.N. Sontaki
WEBSITES
www.google.com
www.pepsico.com
www.wikipedia.com