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Data Centres:

Designing for business needs


Christian Bertolini
Professional Services Manager Pacific Region
APC by Schneider Electric

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Agenda
What are the business needs?
IT/Business Strategy and DC Design
Energy and Efficiency
Local Councils and Cloud Computing
Case Study
IT strategies that are paying off
Measuring as a target enabler

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Responding to business needs


Data Centre engineering and integrations should design
in line with the business requirements:
What are the IT (and non IT) business requirements?
What is the green IT target (energy saving, footprint
saving)?
What is the IT strategy (virtualization, high density, etc)
What is the sustainability strategy?

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Data Centre Design: Being Strategic


Data Centre Infrastructures (power, cooling, etc) must be
specifically designed and engineered.
Executives regard IT infrastructure as a commodity. Thats a mistake. Yes,
components such as servers and storageeven some support processes, like
the monitoring of applicationshave been commoditized. Even so, an effective
infrastructure operation creates value by making sound choices about which
technologies to use and how to integrate them. A technology product
purchased from a vendor may be a commodity, but the ability to bring
together hardware, software, and configure systems to create business
value is strategic. - McKinsey

A good and reliable system is only achievable by design.

Source: McKinsey Quarterly


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Energy Efficiency and Cost

Its about money!

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IT power consumption
US - EPA Report to Congress
Trends in Data Center Energy Use
Sector consumed about 61 billion KWh in 2006

Equates to ~1.5% total U.S. electricity


consumption and ~$4.5 billion

Federal sector: ~6 billion kWh and ~$450


million
Projected to increase to 100 billion kWh in 2011

Equates to ~2.5% of total U.S. electricity


consumption and ~$7.4 billion
Source: The Green Grid
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IT power consumption
EPA National Computing Center RTP, NC
95,322 gross square feet (8,855 m2), 46 Billion Btu/year
(1,537kW/h)
LEED silver certification in 2005br
Solar roof system and street lighting
Energy efficient lighting in facility
Building automation system, outside air economizers,
variable speed HVAC systems
Energy audit scheduled for first week in February

Source: The Green Grid


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Green IT? Energy efficiency? We want to do


more with less!
Sometimes we are victims of a growing
greenwash phenomenon. Organisations use
Green IT and PUE concepts as marketing
tools.
The reality is that we want to do more with less.
We want to use less energy, less resources
and ultimately we want to spend less and still
achieve the same results.
Once we put all the speculation aside we need to
start thinking: how can we achieve our target?
Cabling Design and Sustainability

The answer is:


Cultural change and intelligent design
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PUE Assessment and Distribution


How efficient is your Data Centre?
How much could you save?

Source: The Green Grid


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Energy management: UPS sizing

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Power Usage Effectiveness


The PUE is defined as follows:

TotalFacilityPower
PUE =
ITEquipmentPower
The PUE can range from 1.0 to infinity. Ideally, a PUE value approaching 1.0 would indicate 100%
efficiency (i.e. all power used by IT equipment only). Currently, there are no comprehensive data sets
which show the true spread of the PUE for datacenters. Some preliminary work indicates that many
datacenters may have a PUE of 3.0 or greater, but with proper design a PUE value of 1.6 should be
achievable. This theory is supported by measurements completed by Lawrence Berkley National Labs
which shows that the 22 datacenters measured had PUE values in the 1.3 to 3.0 range. Other research
indicates that PUE values of 2.0 are achievable with proper design. However, there is currently no
comprehensive industry data set that shows accurate PUE statistics for datacenters.
Source: Green Grid

www.thegreengrid.com
Source: The Green Grid
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Design Guide Logical Division


Where does the
power go?
How do you keep
track of the DC
energy
inefficiencies?

Source: The Green Grid


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Energy Efficiency and Cost


What are you using to measure your
Data Centre energy consumption?
How do you plan your energy
strategy?

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Understanding
UnderstandingDemand
Demand
Understand
current
usage
of
Understand current usage ofyour
yourcapacity
capacityby
by
measuring
real
power
and
cooling
consumption
measuring real power and cooling consumption

Predict
PredictSpare
SpareCapacity
Capacity
Enable
understanding
of
available
Enable understanding of availablecapacity
capacityby
bymodelling
modelling
real
power
and
cooling
consumption
against
data
real power and cooling consumption against datacenter
center
design
limitations.
design limitations.
Physical
PhysicalEquipment
EquipmentProvisioning
Provisioning
Quickly
locate
the
optimum
spot
for
Quickly locate the optimum spot forthat
thatnext
nextserver
serverbased
based
on;
availability
needs
of
the
new
equipment
and
actual
on; availability needs of the new equipment and actualdata
data
center
physical
capacity.
center physical capacity.

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IT vs Energy challenges
Cloud computing is leading towards larger corporate data
centres and higher densities.
Larger data centres (as opposed to distributed ones) can
be better managed and can have higher efficiencies.
It is estimated that the IT industry has the same carbon
footprint as the global aviation industry.
It is estimated that a medium-sized server has roughly the
same annual carbon footprint as an SUV vehicle doing
6.37km per litre.
It also revealed that the energy consumption of servers and
data centres in the USA has doubled in the past five years
and is expected to almost double again in the next five
years to an annual cost of around $7.4 billion.
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Cloud Computing

Source: McKinsey & Company


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Cloud Computing

Source: McKinsey & Company


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Cloud Computing

Source: McKinsey & Company


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Cloud Computing

Source: McKinsey & Company


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City of Boorondara: Case Study

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City of Boorondara: Case Study

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IT strategies that are paying off


Efficient design & engineering
and systems integration
Virtualisation
There is no one size fits all solution.
The integration of an intelligent design and of well
selected technologies will provide data
centres with the flexibility that is required to
adapt to new IT requirements and business
needs. That adaptation will allow CIOs and
CEOs to achieve their energy and
sustainability target.

Measuring, monitoring and trending


is absolutely required to meet the targets.

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Measuring as a target enabler


Monitoring and trending will lead
the way to effective results:

IT power consumption
Cooling power consumption
Dynamic PUE monitoring
Energy consumption against
target
Capacity management at the rack
level
Periodical reports
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Customers are asking for help


we must respond

Q:

2008 IDC study


What is the number one challenge your data centre
faces today?

A:

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Power and cooling

21.8%

Data Centre Design?

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Data Centre Design?

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Data Centre Design?


Design Memoranda:

Industry (IT) standards for data centres


Hot and cold aisle separation
Comfort cooling vs Precision cooling
Design best practices
Modularity of power and cooling
Scalability
Pay As You Grow
CapEx Vs OpEx
Availability considerations (Uptime)
Efficiency

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Energy Efficiency

Improved energy
efficiency can be
achieved only by
Design

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Energy Efficiency

APC Efficiency Calculation Tools

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Traditional Data Centre


30oC Hot aisle temp

23oC Return air

12oC Supply air

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InRow with Containment

Standard servers: 11oC delta T

Hot aisle 32oC 35oC

21oC supply air temp

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InRow with Containment

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InRow RC, RP and RD

Row-based, chilled water cooling solutions for medium to large


data centres including high density applications.
Up to 60kW
Availability
Placing the unit in the row of racks moves the source of cooling closer to the heat load. This
eliminates air mixing and provides a predictable cooling architecture.
Monitors and actively adjusts cooling capacity to ensure proper server inlet temperatures through the
use of Active Response Controls.
Agility
Modular design increases agility by providing scaleable solutions to add cooling as demand
increases.
Total Cost of Ownership
Variable speed fans reduce energy consumption during off-peak cooling periods.

The predictable solution for an unpredictable environment

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InRow Cooling Green Advantage


33% more efficient than central or computer room air
handlers (sensible cooling operation)
Reduced air distribution length scale
No water consumption from make-up humidification
Less overall energy used for cooling
Higher efficiency due to high precision control and
installation
Increases usable power and space for IT equipment

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InRow Cooling Architecture Advantages


Efficiency

Chiller efficiency
Increased supply water temperature to the chiller
Lower total chilled water flow rate
Warmer air return
Increased capacity
Less humidification required
Reduced Fan Energy
Less Complex Air Distribution
Enables Variable Fan Speed Technology

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In Summary
More efficient data centres can be built. The technology
is available, the skills and expertise are available.
We can do more with less! If the proper cultural change
is facilitated and if intelligent design is implemented.
Energy efficiency is based on facts, the continuous
measuring of the data centre energy efficiency will
enable the required energy and carbon footprint
savings.
As well as a manageable solution over full life of the
Data Centre.
The design and integration of data centre should respond to
the business needs and IT strategy requirements.
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Questions?

All content in this presentation is protected 2008 American Power Conversion Corporation