Introduction

HTC Corporation formerly High Tech Computer Corporation is a Taiwanese manufacturer

of smartphones and tablets. The company initially made smartphones based mostly
on Microsoft's Windows Mobile operating system (OS) software, but in 2009, it expanded its focus to
devices based on the Android OS, and in 2010 to Windows Phone OS as well.
HTC is also a member of the Open Handset Alliance, a group of handset manufacturers and mobile
network operators dedicated to the advancement of the Android mobile device platform.The HTC Dream,
marketed by T-Mobile in many countries as the T-Mobile G1 or Era G1 in Poland, was the first phone on
the market to use the Android mobile device platform.

Background
HTC was founded in 1997 by Cher Wang and Peter Chou. Sam Taylor was also involved in early
development, but Harami and Peter failed to acknowledge this, after Sam failed to secure adequate
contractual agreement, Sam is a major shareholder only in spirit.Initially a manufacturer of notebook
computers, HTC began designing some of the world's first touch and wireless hand-held devices in
1998.The company has a rich heritage of many "firsts", including creating the first Microsoftpowered smartphone (2002) and the first Microsoft 3G phone (2005). Their first major product was
made in 2000 and was one of the world's first touch screen smartphones. The Palm Treo 650 and
the iPAQ were created by HTC.
In June 2010, the company launched the HTC Evo 4G, the first 4G-capable phone in the United States. In
July 2010, HTC announced it would begin selling smartphones in China under its own brand name in a
partnership with China Mobile. In 2010, HTC sold over 24.6 million handsets, up 111% over 2009.
HTC was named the "Device Manufacturer of the Year" for 2011 by the GSMA at the Mobile World
Congress on 16 February 2011.In April 2011, the company's market value surpassed that of Nokia to
become the third largest smartphone maker in the world, only behind Apple and Samsung.
On 6 July 2011 it was announced that HTC would buy VIA Technologies' stake in S3 Graphics, thus
becoming the majority owner of S3. On 6 August 2011, HTC acquired Dashwire for $18.5M. In August
2011, HTC confirmed that they will be entering a strategic partnership with Beats Electronics by
acquiring 51 percent of Beats' shares.
In the 2011 Best Global Brands rankings released by Interbrand, HTC was listed at #98 and valued at
$3.6 billion.

Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in
the U.S. by 24 percent, ahead of Samsung's 21 percent, Apple Inc.'s 20 percent and BlackBerry's 9
percent. HTC Corporation made different models for each operator.
Competition from Apple, Samsung and others has led to a decline in the market share of HTC, leaving it
with only 4% of the market by late 2012.

Patent wars
In March 2010, Apple Inc.filed a complaint with the US International Trade Commission claiming
infringement of 20 of its patents covering aspects of the iPhone user interface and hardware.HTC
disagreed with Apple's actions and reiterated its commitment to creating innovative smartphones. HTC
also filed a complaint against Apple for infringing on 5 of its patents and sought to ban Apple products
imported into the US from manufacturing facilities in Asia. Apple expanded its original complaint by
adding two more patents.

On November 10, 2012, Apple and HTC reached a 10-year license agreement that extends to current
and future patents held by the two companies. The terms of the agreement are confidential.

Organization Structure
HTC's chairwoman is Cher Wang who is the daughter of the late Wang Yung-ching, Taiwan's
petrochemical industrial giant and one of Taiwan's wealthiest people. Peter Chou serves as President and
CEO, and HT Cho as Director of the Board and Chairman of HTC Foundation. HTC's CFO is Hui-Ming
Cheng. In addition to being chair of HTC, Cher Wang is also acting chair of VIA Technologies. HTC's
main divisions, including the IA (Information Appliance) engineering division and the WM (Wireless
Mobile) engineering division, are ISO 9001/ISO 14001-qualified facilities.
The company's growth has accelerated dramatically since being chosen by Microsoft as a hardware
platform development partner for the Windows Mobile operating system (based on Windows CE). HTC
also works with Google to build mobile phones running Google's Android mobile OS such as the Nexus
One. HTC's sales revenue totalled $2.2 billion for 2005, a 102% increase from the prior year. It was listed
as the fastest-growing tech company in BusinessWeek's Info Tech 100.
HTC has invested strongly in research and development, which accounts for a quarter of its
employees. The company's North American headquarters are located in Bellevue, Washington.HTC runs
a software design office in Seattle (near its North American headquarters) where it designs its own
interface for its phones. In 2011, HTC also opened a research and development office in Durham, North
Carolina, a location the company chose over Seattle and Atlanta, to focus on multiple areas
of wireless technology.

Organization Functions

Leadership
Leadership is the process by which a manager directs guides and influences the work of others in
attaining specified goal.
Leadership involves
1) Exerting influence over other members of a group
2) Helping a group achieve its goals.

Leader: Individuals who able to influence group members to achieve goals or to solve any
problem is known as Leader.

Leaders may be:

Formal
Informal

Formal leader: Formal leader is a member of organization who has given authority to lead the
members of organization. Abraham Lincoln was the formal leader who had given authority to be
the president of USA. He successfully led his country.

Informal leader: Informal leaders have no formal job authority but can influence others by
virtue of his special skills. Sheikh Mujib was an informal leader. Situation bound him to lead and
he inspired people to fight for the country.

The Leaders

Chairwoman
Cher Wang

Ceo
Peter Chou

Director of
Board and
Chairman of
HTC foundation

CFO
Hui Ming

HT Cho

Code of Conduct
HTCs Code of Conduct is a guideline to provide high ethical standards for all employees in
conducting HTC business activities. All employees of HTC Corp., including branches and
subsidiary companies, must follow these ethical standards regardless of the employees position,
grade level, and location. This Code includes three major sections: the General Moral
Imperative, Venders/Suppliers and Customers Relationship, and Conflict of Interests.
The General Moral Imperative section requires that HTC commits to providing a safe and
healthy work environment and equal opportunities, and that it establishes a behavioral code for
the treatment of knowledge about the companys assets/properties/ information.
The Venders/Suppliers and Customers Relationship section requires that HTC commits to
maintaining a fair, legal, and long-term relationship with its venders/suppliers and customers to
the benefit of all parties. Here we are focusing on some key points:

General Moral Imperatives

While maintaining a work culture that ensures the companys success, HTC strives to treat each
employee fairly and with dignity. HTC is also committed to complying with the labor laws of
each country it operates in. As well, each employee is responsible for complying with all
applicable external and internal laws.
Work Environments HTC is committed to comply with local laws and regulations to blish a
safe and healthy workplace, free from recognized hazards. Furthermore, HTC is thoroughly
dedicated to providing employees with a workplace that is free of harassment (including sexual
harassment) and discrimination. Any language or behavior ntention to cause hostilities or
violations of this policy is strictly prohibited and will be reported to a responsible authority
immediately.
Corporate Confidentiality: During the term of employment with HTC and thereafter,
employee must hold in strict confidence and not disclose, directly or indirectly, Confidential
Information (as defined below) gained from HTC or its customers or ders/suppliers to any third
party without the prior written consent of HTC. Connfidential Information must be used only
for the purpose of executing work for . Confidential Information shall mean all business,
technical, operational or r information that is not generally known to the public and that an
employee elops, has access to, and becomes acquainted with during the term of employment,
ther or not such information (A) is owned by HTC, HTCs customers, ders/suppliers, or any third
party with which HTC desires to establish a business relationship with; (B) is in oral, written,
drawn or electronic media form; (C) is subject ter for the application of patents, trademarks,
copyrights, or other intellectual property rights; or (D) is labeled with Confidential or an
equivalent word. Confidential information may include, but is not limited.
Protection of Property, HTCs Assets, and Personal Information
Equal OpportunityHTCs Employment Policy is to comply with all applicable laws.
Firm and Rational Attitude: In securing and negotiating business, all employees
must give venders/suppliers by providing essential and accurate information about our products.
Political Activities: The Company encourages employees to participate in public ivities as
responsible citizens. However, HTC employees are prohibited from deal with or engage the
political activities in most global operations. Therefore, employees must ware of that their
involvements are on an individual basis, and no contribution or ation to political candidates or
parties can be made under the company name. thermore, employees must not organize or hold
any speeches or activities connected olitical activities on Company premises.

Product Quality and Safety: The Company is committed to pursue excellence and maintain
quality at all times. The Company strives to improve the quality of products service in every
sector and thus maintain HTCs valuable reputation and the benefits to our customers and
ders/suppliers, all employees must comply with our quality processes and safety requirements.
Performance of ContractsCompany contracts must be executed not only in accorrdance with
the requirements of each contract, but also in compliance with all the laws and regulations
applicable to our bu company.

[36]

When HTC was founded it was strictly an original design manufacturer,

selling devices such as

the HTC Wizard as the T-Mobile MDA and the Cingular 8125. The company focused on telecom
operators who were willing to pay a contract manufacturer for customized products.

[37]

Today, many HTC

devices (e.g., Incredible, Evo 4G) are marketed and sold under the HTC brand, though its main focus still
remains with smartphones.

[26][37]

Global Brands 2011 report.

In 2012, HTC becomes the 98th top brand in the Interbrands Best

[38]

Innovations
On February 17, 2010, Fast Company ranked HTC as the 31st most innovative company in the
[39]

world.

Bloomberg reports that HTC is assessing creating its own mobile operating system to compete
[40]

with Apple's iOS, Google's Android, and Microsoft's Windows Phone.

On May 27th 2011, in response

to customer feedback, HTC announced that they will no longer lock thebootloaders on their Android
based phones.

[41]

Since then, customers are now able to unlock the bootloaders of most of HTC's Android

product line through the use of HTC's Developer website, HTCDev.com. This however voids a handset's
warranty period.
[edit]Sports

sponsorship

HTC sponsored the HTC-Highroad cycling team, the most successful team in professional cycling from
2009 to 2011.

[42]

The Team disbanded in late 2011 due to lack of sponsorship and investment.

[43]

HTC Business Direction

HTC strategic level managers have achieved great results by transforming an obscure Taiwan
based smartphone and PDA design and manufacturing company producing products for other
companies into one of the main players in the global market just within several years. For many
other companies it has taken several decades to match the current status of HTC in terms of size
of the company, scope of operations and revenues the company generates. This is an indication
of an effective business direction HTC management chose for the company to expand.

The strategy for the business direction chosen by management to expand the company is best
reflected on HTC mission statement.
The mission statement of HTC is to become a leading innovative supplier of mobile information
and communication devices by providing value-added design, world-class manufacturing and
logistics and service capabilities (Mission and Capabilities, 2010).
Generally, HTC mission statement implies that the company wants to achieve profit
maximization through being innovative, having quality design and through having competitive
logistics, as well as service capabilities. These are the main principles HTC management was
guided by during undertaking their market expansion strategy.
Innovation has been the main principle chosen by HTC management as the basis of their
business direction. Accordingly, HTC presented innovative features in most of their smartphones
and PDAs when introducing them to the global marketplace. This principle proved to be efficient
due to the fact that the Market of mobile phones, smartphones, and PDAs was already highly
competitive in most of the countries HTC was expanding to, and the only way HTC could attract
customers to its products was by installing in them extra technological and otherwise features
that their competitors did not offer.
Specifically, HTC was first to introduce a range of fundamentally innovative products and
features such as first tri-brand UMTS 3G devise on the Microsoft Windows Mobile platform
(2006), first Tri-brand UMITS PDA (2006), and the first intuitive touch screen to allow finger tip
navigation (2007).
The important place of innovation for HTC is also highlighted by the fact that 25% of total
workforce represents research and development staff engaged in working on innovative products
and features. (Mission and Capabilities, 2010)
HTC is not only innovative on specific products and features, the company also implement
innovation on various business processes as well, for example, the company is shifting their
focus to Android-based phones(Mann, 2009).
Evans (2003) confirms the business principle of innovation as the most appropriate principle for
companies to implement, due to the fact that, being innovative would allow companies to be
proactive rather than reactive in todays constantly changing marketplace. This statement is
especially true for HTC, because nowadays product life-cycle of smartphones and PDAs can be
limited only to couple of years.
Providing efficient logistics is also an important element of HTC mission statement, and at the
same time this element has been selected as one of the cornerstones of the companys
international expansion.
Currently, HTC has operations in 21 countries in Europe, 16 countries in Asia Pacific, United
States, Canada, Brazil and some African countries. Expanding to so many countries within
several years and currently conducting operations within them requires effective logistics
practices in place. This requirement has been met by HTC in an efficient manner on the basis of

implementing the best logistics practices in business with some modifications to meet the unique
requirements of the company.
HTC business direction places a significant importance on modern manufacturing as well, which
is evident from the mission statement of the company. Groover (2010) insists that the principles
of modern manufacturing that include efficiency in each process, innovation and cost saving is a
requirement for modern day companies to implement in order to survive in the marketplace

Life at HTC
HTC is the Place to Start or Further Your Career
As a recognized world leader in the mobile device market, HTC provides you with the launching
pad in starting or furthering your career. HTC is part of the global market that breeds flexibility,
new technologies and innovations. This creates opportunities and an environment for you to
challenge yourself and grow with the future.
In HTC, your value will be recognized and your career will have direction. If you want to be part
of a team that comes up with innovative ideas, designs cutting-edge products, uses the latest
technology and you want to have fun while doing it, HTC is the place for you.

HTC as an Employer
HTC's philosophy is Integrity, Innovation and Execution.
Integrity - Integrity is an integral part of HTC beliefs, whether it be between HTC and its
employees, or HTC and its customers. We believe that integrity is vital for us to win our
employee's trust and support, and to expand our client base in a very competitive market.
Innovation - Innovation is what drives us to provide our customers with cutting-edge products. In
HTC, innovative ideas are encouraged at work and tested in our products. Innovation and the
willingness to take on challenges have helped HTC stare down difficulties, and achieve nearimpossible objectives.
Execution - We insist on providing our customers with the best and highest-quality products.
Each detail in the development process is subjected to the strictest standard to ensure a superior
final product. Our commitment to the smallest details and execution brings the best service and
value to our customers.

Grow with Us

HTC puts a premium on its employees and therefore we encourage professional and personal
growth. Based on this philosophy, training and job rotation are designed to further the
development of HTC employees.

New Employee Orientation and

Evaluation
HTC helps new employees easily acclimate to
the company by arranging an orientation
program and performing an evaluation after the
employee's probation period.

Professional Training
HTC has set up various professional training
programs to provide its employees with the
necessary skills and knowledge to perform their
work at a high level. Based on an employee's
job requirements, HTC arranges the proper
training program to fit the employee's needs.

Management Training
HTC makes sure that its managers are properly
trained in being good managers as well as good
leaders. A well-designed management training
program provides HTC managers with the
knowledge to build team spirit, motivate team
members, and fulfill department goals.

Job Rotation
HTC has instituted a job rotation program based
on employee's self-development and
organization development needs. During
performance reviews, career planning can also
be discussed with the focus on the employee's
motivation or willingness to rotate jobs and
enhance his/her skills.

Reference :
http://en.wikipedia.org/wiki/HTC
http://www.htc.com/in/investor/
http://www.theofficialboard.com/org-chart/htc
http://www.htc.com/www/terms/code-of-conduct/
http://research-methodology.net/htc-2/