Professional Documents
Culture Documents
SUBMITTED BY:
SUMONUR RAHMAN
ID: TE 121303
M.Sc 2nd Batch
Session: 2012-2013
DEPARTMENT OF TEXTILE ENGINEERING
Introduction
The term "Garments Merchandising" consists of two
words Garments & Merchandising. Garments
means apparels, or clothing which we need to wear
every day. Merchandising means buying, producing,
selling of any goods or products for local or
international market.
Product
Price
Place/distribution
Promotion
MarketingOrders
Sourcing
production
(Supports & Follow up)
Inspection Shipment File Closing Customer
Feedback.
Objective of Merchandising:
Merchandising denotes all the planned activities to
execute and dispatch the merchandise on time, taking
into consideration of the 4 Rs to replenish the
customer.
Right Quantity: To dispatch right quantity of
product
what
buyer
ordered.
Right Quality: It should be with right quality as
accepted
both
parties.
Right Cost: Everybody wants more from what they
are
paid.
Right Time: No one wants to wait idle even in a
Restaurant. Keeping
delivery schedule is mandatory.
The necessity of merchandising lies essential due
to the following factors:
Abrupt growth,
Types of Merchandising:
Fashion
Merchandising
Retail
Production/Export Merchandising
Merchandising
FASHION MERCHANDISING:
Fashion merchandising involves all the activities
starting from the fashion forecasting, design and
product development till to retail sales and this also
include production merchandising and retail
merchandising. The field of fashion merchandising
exists to service the designer customer relationship.
APPAREL PRODUCTION/EXPORT
MERCHANDISING:
PAGES:
1. www. Onlineclothingstudy.com
2. www.fiber2fashion.com
About Sumonur Rahman: Continuing
post
graduation study with M.Sc in Textile Engineering
major in Wet Processing & Garments Manufacturing
Technology at Mawlana Bhasani Science &
Technology University. Also completed B.Sc in
Textile Engineering major in Fabric Manufacturing
Technology & Diploma in Textile Engineering major
in Wet Processing Technology. Working as a Lecturer
at Haji Abul Hossain Institute of Technology.