071206- MANAGEMENT INFORMATION SYSTEM

PART-A
1. Objectives of MIS
Goals of an MIS are to implement the organizational structure and dynamics of the enterprise for the
purpose of managing the organization in a better way and capturing the potential of the information
system for competitive advantage
2. Information
3. The purpose is to achieve and sustain performance that is superior to any competitor in satisfying those
buyer needs. A differentiator selectively adds costs in areas that are important to the buyer. Thus,
successful differentiation leads to premium prices, and these lead to above-average profitably if there is
approximate cost parity. To achieve this, efficient forms of differentiation must be picked, and costs must
be reduced in areas that are irrelevant to the buyer needs. Buyers are like sellers in that they have their
own value chains. The product being sold will represent one purchased input, but the seller may affect the
buyers activities in other ways. Differentiation can lower the buyers cost and improve the buyers
performance, and thus create value, or competitive advantage, for the buyer. The buyer may not be able to
assess all the value that a firm provides, but it looks for signals of value, or perceived value.
4. Middle
5. A decision support system (DSS) is a computer program application that analyzes business data and
presents it so that users can make business decisions more easily.
6. Sensitivity analysis is the study of how the uncertainty in the output of a mathematical model or
system (numerical or otherwise) can be apportioned to different sources of uncertainty in its
inputs. A related practice is uncertainty analysis, which has a greater focus on uncertainty
quantification and propagation of uncertainty. Ideally, uncertainty and sensitivity analysis
should be run in tandem.
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8. Software prototyping is the activity of creating prototypes of software applications, i.e., incomplete
versions of the software program being developed. It is an activity that can occur in software development
and is comparable to prototyping as known from other fields, such as mechanical engineering or
manufacturing.
9. True
10. E-mail address
PART-B
11 a) (i)

1. Entering data into the IS (input).

2. Changing and manipulating the data in the IS (data processing).

3. Getting information out of the IS (output)

4. Storing data and information (storage).
(II) Strategic planning is mostly influenced by:
1. Decision of diversification i.e., expansion or integration of business
2. Market dynamics and demand, supply
3. Technological changes
4. Competitive forces
5. Various other threats, challenges and opportunities
Strategic planning sets targets for the workings and references for taking such long-term policy decisions
and transforms the business objectives into functional and operational units.Strategic planning generally
follows one of the four-way paths:
1. Overall Company Strategy
2. Growth orientation
3. Product orientation
4. Market orientation

OR
b) 1.ERP
2. Challenges and Disadvantages
3. Providing the Missing Reengineering
12. a) STRUCTURE OF MIS Approaches
Physical Components
Information System Processing Functions
Decision Support
Levels of Management Activities
Organizational Functions
OR
b) Is capable of organizing requirements in a layered architecture
Is able to evaluate alternative enterprise models against their impact on the (work) organization and their
impact on information system services
Is able to create a high level view of information system services
Is able to relate the enterprise model and the information system services to a business process model.
Knows about modern software development techniques to transform analysis models into working code.
13 a) Definition- The role of information in decision making cannot be overemphasized. Effective
decision making demands accurate, timely and relevant information

The decision Making process consists of following phases:

1. Intelligence phase: thinking of the problem as it comes
a) Societal Environment
b) Competitive Environment
c) Organizational Environment
2. Design Phase: this consists for inventing, developing and analyzing the likely solutions
a) Understanding the problem
b) generating the solution
c) Testing the feasibility of solution
3. Choice Phase: Selecting the specific alternative or solution
4. Implementation : Put decision into effect; allocate resources; control
OR
b) MIS Support for Decision Making
Structured / Programmable Decisions:
-Decisions those are repetitive, routine and have a definite procedure for handling them.
- For e.g. Inventory reorder formula, Rules for granting Credit
Unstructured / Non-Programmable Decisions
- Non-routine decision in which the decision maker must provide judgment, evaluation, and insights into
the problem definition.
- For e.g. Semi-Structured Decisions
14 a)

System investigation

System analysis

Design

Environments

Testing

Training and transition

Operations and maintenance

Evaluation

OR

b)
Can refer to relatively minor programming tasks, the rental of software from a service provider,
the outsourcing of a basic business process (often called business process outsourcing, or BPO),
or the handling of a companys entire IT function
1. 15a) i)

1. Natural Disasters
2.Man made Disasters
3.National & International Events
4Technology & Critical Hardware failures

(ii) 1. Business Impact and Risk Analysis

2. Business Continuity Planning (BCP)
3. BCP Life Cycle
4. Business Service Inter-Dependencies
5. Short Term Outage
6. Long Term Outage
7. Business Service Intra-Dependencies
8. Recovery Time Objective (RTO)
9. Recovery Point Objective (RPO)
iii) 1. Documentation
2. Strategies
3.Site designation
4. Data backup
5. Drills
6. Backup of key personnel
OR

b) I) 1. Data versus Information

2. Characteristics of Information
3. Information as an Aid to Decision Making
4. Classification of Management Information Systems
5. Assessing Information Needs for Planning, Monitoring, and Evaluation
6. Deciding the Levels of Information Groups, Information Frequency, and Content
7. Ensuring System Flexibility and Adaptability
8. Illustrative computer-based MIS
(ii) Listen, understand and respond to customers. Define a superior service and establish service strategy.
Set standards, measure and performance. Select, train and empower the employees to work for
customers.Recognize and reward the accomplishments.

Service product formulation

1.Who is the customer?
2. What is the service scope?
3. How it is delivered?
4. What is the quality level?
5. What additional features to provide?
6. What should be the price of service?
7. Where should be offered and what facilities to provide?
8. Who would drive the service process?
9.What process design would deliver the scope?