Professional Documents
Culture Documents
Module Lecturer:
Gabor Horvath
Assessment No.
1
Word Count of submission
23
Date Set:
Submission Date:
07 January 2015
Return Date:
Student Number(s):
14050323
14050323
ER3S72
Assessment Task:
Please see Blackboard.
Grading Criteria:
Marks available
The rubric to be used in marking the assignment will be as follows :-
Criteria:
Discussion-Content
Discussion -depth of research
Data included
Literature
Applied data presented
Theory presented
Practicality - Understanding of
issues
Structure of Assignment
Originality of recommendations
Presentation
practical
Page 2 of 23
14050323
ER3S72
Feedback comments will be provided through GradeMark for work submitted online
Other comments
Mark:
Markers Signature:
Date:
Provisional mark only: subject to change and/or confirmation by the Assessment Board
Page 3 of 23
14050323
ER3S72
Page 4 of 23
14050323
ER3S72
Table of Contents
LIST OF TABLES ....................................................................................................... 6
I.
Introduction ........................................................................................................ 7
II.
3.1.1.
Vietnam ................................................................................................. 9
3.1.2.
China ..................................................................................................... 9
3.1.3.
Pakistan................................................................................................. 9
3.2.
3.2.1.
3.2.2.
3.3.
Conclusion ....................................................................................................... 19
References .............................................................................................................. 20
Page 5 of 23
14050323
ER3S72
LIST OF TABLES
Figure 1: STEEP Analysis for Elecdyne ............................................................................... 8
Figure 2: Internal Environment of Elecdyne ....................................................................... 10
Figure 3: Table of Weights ................................................................................................. 11
Figure 4: External Factors - Political .................................................................................. 12
Figure 5: External Factors - Economic (Cost-related) ........................................................ 12
Figure 6: External Factors - Economic (Market-related) .................................................... 13
Figure 7: External Factors - Socio-Cultural ........................................................................ 14
Figure 8: External Factors - Technological ........................................................................ 15
Figure 9: Final Scoring ....................................................................................................... 16
Figure 10: FDI Choices Greenfield ................................................................................. 17
Figure 11: FDI Choices - Joint Venture .............................................................................. 18
Figure 12: FDI Choices - Merger ....................................................................................... 18
Page 6 of 23
14050323
I.
ER3S72
Introduction
Page 7 of 23
14050323
II.
ER3S72
Social
Technological
Economic
Environmental
Political
Stoklund (2014);
CECP (2014);
Bagley (2014);
Badkar (2014);
5.
6.
7.
8.
Globalissues.org (2014);
Greenrhinoenergy.com (2014);
Mancini (2014);
Green Business (2013);
Page 8 of 23
9. Itbusinessedge.com (2014);
10. Smallbizlabs.com (2014)
14050323
ER3S72
Potential Countries
3.1.1. Vietnam
The country has been securing social-political stability.
Positive economic prospects in terms of growth.
Cheap, young and more and more technologically qualified laborers.
Based on the free market, the government committed to creating an
attractive and fair business environment for oversea investors, and to
introducing economic reforms.
(Dung, 2014)
3.1.2. China
Witha wealth of manpower, a strong potential, and potential partners eager
to learn and develope, China is an appropriate country for low cost
manufacturing.
A rapidly growing market, which was not excessively influenced by the
financial crisis.
(Santander Trade, 2014)
3.1.3. Pakistan
A potentially large market with a population of 196 million people and
significant natural wealth.
The positive GDP growth in recent years highlighted by the development in
industrial and service sectors.
Higher purchasing power due to a decrease of the poverty level by 10%.
Development spending has been raised in the past few years, including a
50% budget allocated for development.
The government has made efforts in introducing more FDI attraction
3.2.
Data Analysis
In order to achieve specific strategic objectives, its important for Elecdyne to address
Page 9 of 23
14050323
ER3S72
both the internal and external environment. This could help Elecdyne to craft
innovative strategies to leverage internal strengths and take advantage of external
opportunities. (Johnson et al., 2013)
3.2.1. Internal Environment (SWOT)
When it comes to internal environment, the SWOT framework is extremely useful for
understanding a companys Strengths and Weaknesses, and for identifying both the
Opportunities open to them and the Threats they face. This could help in reviewing
strategy, position and direction of a company or business proposition.
(Businessballs.com, 2014)
STRENGTHS
WEAKNESSES
Experienced people
International education background
English speaking managers
Respectable
Japanese
personalities
Experienced in the industry
More flexible when enter a new
market
Good reputation in Japan
People
Operations
Resources
14050323
ER3S72
the socio-cultural factors are weighted with minor importance, due to less relevant
validity of sociological aspects of the company.
Factor
Multiplier
Political
1-7
Economic Cost
1-10
Economic Market
1-10
Socio-Cultural
1-5
Technological
1-7
Figure 3: Table of Weights
In order to compare the countries, every index within each factor will be ranged
between +/-10, which are illustrated as better/worse than Japan. Those figures will be
multiplied with the weights of each factor as above discussion.
POLITICAL
JAPAN
CHINA
PAKISTAN
VIETNAM
76
64
48
50
(-3)*2=-6
(-4)*2=-8
(-4)*2=-8
3.8
4.8
7.8
4.3
(-2)*2=-4
(-4)*2=-8
(-1)*2=-2
74
40
28
31
(-1)*4=-4
(-2.5)*4=-10
(-2)*4=-8
35.64
25
34
22
(6)*6=36
(1)*6=6
(8)*6=48
29
90
128
78
(-4)*3=-12
(-6)*3=-18
(-2)*3=-6
25
50
100
50
(-2)*6=-12
(-4)*6=-24
(-1)*6=-12
23
33
21
34
(-4)*6=-24
(3)*6=18
(-4)*6=-24
40
40
48
48
*7
(3)*7=21
(3)*7=21
3.5
4.1
3.1
3.1
Transparency of government
7
policymaking
*2
Political Instability Index
*2
Corruption Perception Index
*4
2
*3
Overtime Payment on regular
4
days (%)
*6
Time of Business Setup
3
Procedures (days)
*6
3
Burden of Government
7
Regulation
(1=highly burdensome, 7=not
burdensome)
Page 11 of 23
14050323
*5
ER3S72
(4)*5=20
(-1)*5=-5
(-1)*5=-5
7.8
5.5
4.3
4.8
*5
(-3)*5=-15
(-5)*5=-25
(-4)*5=-20
TOTAL
-21/10=-2.1
-53/10=-5.3
-16/10=-1.6
ECONOMIC (COST-RELATED)
JAPAN
CHINA
PAKISTAN
VIETNAM
5.64
1.73
1.23
0.56
(4)*10=40
(5)*10=50
(7)*10=70
-0.6
1.7
7.5
4.8
(-1)*3=-3
(-3)*3=-9
(-2)*3=-6
17
24
20
77
(3)*8=24
(2)*8=16
(7)*8=56
1732
111716
858
8368
(10)*5=50
(-1)*5=-5
(5)*5=25
8.3
28.09
13.76
19.10
(-5)*6=-30
(-2)*6=-12
(-3)*6=-18
96.69
52.64
31.47
44.2
*7
(-2)*7=-14
(-4)*7=-28
(-3)*7=-21
38,634
6,807
1,275
1,911
*2
(-2)*2=-4
(-4)*2=-8
(-3)*2=-6
TOTAL
63/7=9
4/7=0.6
100/7=14.3
Inflation Rate
*3
Imports of Goods And
4
Services (% GDP)
*8
FDI Flows in the Host
3
Economy (Millions of US$)
*5
Page 12 of 23
14050323
ECONOMIC (MARKETRELATED)
ER3S72
JAPAN
CHINA
PAKISTAN
VIETNAM
4.3
4.5
5.1
(3)*6=18
(5)*6=30
(-1)*6=-6
72.4
52.5
55.2
50.8
(-1)*3=-3
(-1)*3=-3
(-1)*3=-3
0.8
8.2
4.3
5.6
(7)*3=21
(5)*3=15
(6)*3=18
1.98
0.41
0.48
0.4
(-1)*6=-6
(-1)*6=-6
(-1)*6=-6
51
58
33
57
(7)*4=28
(-2)*4=-4
(7)*4=28
1732
111716
858
8368
(10)*5=50
(-1)*5=-5
(5)*5=25
3.64
3.04
2.73
2.83
*7
(-1)*7=-7
(-3)*7=-21
(-2)*7=-14
TOTAL
101/7=14.4
6/7=0.9
42/7=6
*3
GDP Avg. Growth Rate in
5
recent 3 years (%)
*3
Affordability Index
*6
5
Page 13 of 23
14050323
SOCIO-CULTURAL
ER3S72
JAPAN
CHINA
PAKISTAN
VIETNAM
69
63
56
53
(-1)*2=-2
(-2)*2=-4
(-2)*2=-4
6.4
5.4
5.1
4.9
(4)*4=16
(6)*4=24
(8)*4=32
7848
3298
449
1073
(-3)*4=-12
(-6)*4=-24
(-4)*4=-16
127.1
1,355.7
196.2
93.4
(7)*2=14
(0)*2=0
(0)*2=0
13080
1464
268
747
(-4)*3=-12
(-9)*3=-27
(-6)*3=-18
156.25
21.18
-1.29
23.52
*1
(-3)*1=-3
(-5)*1=-5
(-3)*1=-3
59
71
54
77
*3
(7)*3=21
(-1)*3=-3
(9)*3=27
1.8
2.2
4.2
2.5
(-2)*4=-8
(-10)*4=-40
(-3)*4=-12
84.73
72.7
39.4
49.83
(-1)*4=-4
(-3)*4=-12
(-2)*4=-8
9.2
6.2
0.9
1.7
*4
(2)*4=8
(9)*4=36
(7)*4=28
92
30
70
30
80
118
70
80
18/10=1.8
-55/10=-5.5
26/10=2.6
*2
Intensity of local competition
*4
Electric power consumption
4
Per Capita (kWh)
*4
1
Population (Million)
*2
Consumer Spending Per
3
Capita (GBP)
*3
Quality Of Life Index
*4
4
Uncertainty-Avoidance
N/A
Long-Term Orientation
N/A
TOTAL
Page 14 of 23
14050323
ER3S72
TECHNOLOGICAL
JAPAN
CHINA
PAKISTAN
VIETNAM
1260.42
217.69
14.68
5.8
(-5)*3=-15
(-8)*3=-24
(-9)*3=-27
3.93
3.52
2.83
(-3)*5=-15
(-5)*5=-25
(-6)*5=-30
4.8
4.5
4.3
4.2
(-1)*4=-4
(-2)*4=-8
(-2)*4=-8
4.4
3.2
3.3
(-3)*2=-6
(-8)*2=-16
(-6)*2=-12
17
26
14
(-4)*7=-28
(10)*7=70
(5)*6=35
5.4
4.4
3.8
4.3
(-4)*5=-20
(-6)*5=-30
(-4)*5=-20
5.8
4.3
3.4
3.3
(-4)*2=-8
(-7)*2=-14
(-7)*2=-14
5.6
3.5
2.8
3.1
(-4)*3=-12
(-6)*3=-18
(-5)*3=-15
8.1
3.8
4.5
4.2
(-3)*4=-12
(-2)*4=-8
(-2)*4=-8
86.3
45.8
10.9
43.9
*3
(-2)*3=-6
(-4)*3=-12
(-2)*3=-6
TOTAL
-126/10=-12.6
-85/10=-8.5
-105/10=-10.5
*3
Logistics Performance Index
*5
FDI & Technology Transfer
*4
University-Industry
4
Collaboration in R&D
*2
High-technology exports (% of
3
manufactured exports)
*7
Availability of scientists and
4
engineers
*5
Quality of Scientific research
4
institutions
*2
Technological Readiness
*3
Alternative and nuclear energy
(% of total energy use)
*4
3
Page 15 of 23
14050323
3.3.
ER3S72
PAKISTAN
VIETNAM
-2.1
-5.3
-1.6
0.6
14.3
Economic (Market-Related)
14.4
0.9
Socio-Cultural
1.8
-5.5
2.6
Technological
-12.6
-8.5
-10.5
10.5
-17.8
10.8
Political
Economic (Cost-Related)
TOTAL
As can be seen from the table of final scoring, Vietnam should be the most
appropriate market for Elecdyne. The country has high ratings in the most valuable
factor economic, matches the companys strategic objectives for cheap resources
and positive market environment.
The promotion of FDI is part of Vietnam's strategy of development. Accordingly, the
government has continued improving its judiciary, offering more incentive taxation
policies for oversea investors, and trying to fulfill its commitments regarding the
international community. The Vietnamese government regularly organizes many
business forums towards the private sector, which could be positive opportunities for
Elecdyne to assert their interests, also establish fruitful dialogue. Additionally, as
discussed before, the local community is trying to remain a socio-political stability and
professionally promote investment activities, which are extremely important for the
company to build on their business. (Santander Trade, 2014)
A further advantage of Vietnam is that the industrial cluster is being widened. On the
electronic industry, all the enterprises are clustered tightly in either Ho Chi Minh City
or Hanoi (two biggest markets of Vietnam). In HCMC, new bridges connected with
near provinces called Dongnai, Binh Duong and Vungtau will further accelerate the
development of clusters (Sakata, 2014). Elecdyne could get benefits by exploiting the
collaborative advantages that clustering presents.
IV.
The next stepping stone for Elecdyne after choosing the most appropriate destination
is to evaluate the modes of entry that match best their strategic objectives. There are
three main options for the company to take into consideration including green field
investment, joint venture, or merger form. A greenfield project occurs when a
Page 16 of 23
14050323
ER3S72
The tables below will examine in detail each of those entry modes in order to provide
a comprehensive overview that helps Elecdyne to make the best decision for
internationalization.
GREENFIELD
Advantages
Drawbacks
High cost
High level of competition
Start-up procedures would take long time
High barriers of entry
No brand loyalty
Disadvantage in the short term due to government regulations
Rating
(The higher
bar, the
better rating)
Speed
Control
Cost
Risk
(TCii, 2012)
Page 17 of 23
14050323
ER3S72
JOINT VENTURE
Advantages
Drawbacks
Shared profit
Diminished control over some important matters
Unexpected outcome of the quality of the product or project
Rating
Speed
Control
Cost
Risk
(Joint-venture.swimintheincomestream.com, 2014)
MERGER
Advantages
Drawbacks
Rating
Speed
Control
Cost
Risk
(Pettinger, 2012)
According to the above analysis, the most suitable option for Elecdyne to enter
Vietnamese market should be a form of joint venture. It allows the company to follow
their strategy by focusing on cheap resources and labor, lowering the potential risk,
Page 18 of 23
14050323
ER3S72
and taking shorter time for setting up, thus makes the company find it easy to start up
a new venture. A greenfield sites, on the other hand, would be likely to cost more and
pose high risk due to the higher entry barrier and the longer time of setting up
procedures. Besides, a merger form would increase the risk since the cultural
conflicts and the loyalty of domestic customers and employees towards previous
images of the companies. Therefore, the recommended mode of entry for Elecdyne
is to create a joint venture with a Vietnamese local company.
V.
Conclusion
The report has conducted a series of analysis to figure out the in-depth knowledge
that Elecdyne need to gain before going global. As the complex nature of
international business, the STEEP table combined with the companys strengths and
weaknesses has been evaluated to have an overall view about the environment, and
to choose one of three possible countries to internationalize. By using PEST
weighted analysis, the three chosen locations including China, Pakistan, and
Vietnam have been critically examined.
Vietnam matches best the companys strategic objectives with a certain sociopolitical stability, positive economic growth, FDI attraction policies, and a young,
cheap manpower. Counterfactually, there have been some particularly weak points to
be considered before starting up their business. Although the government has been
undergoing reforms, the country has a weak economic structure, especially in the
financial sector which is seen as neither independent of the government nor well
regulated (Santander Trade, 2014).
In order to implement the companys internationalizing strategy precisely, a list of
entry modes has been made and analysed in detail. As discussed, a joint venture
should be the best option for Elecdyne, since it allows the company to easily entry
the market, gain access to cheap labour, and establish relationships with local
employees and executives to minimize the risk of cultural conflicts, thus they are able
to succeed in the Vietnamese market.
Page 19 of 23
14050323
ER3S72
References
1. Badkar, M. (2014). 5 Big Demographic Trends Are Shaping The World. [online]
Business Insider. Available at: http://www.businessinsider.com/5-demographictrends-shaping-the-world-2014-4?IR=T (Accessed: 7 December 2014).
2. Bagley, R. (2014). 6 Small Business Trends to Watch Out For In 2015. [online]
Forbes. Available at: http://www.forbes.com/sites/rebeccabagley/2014/12/19/6small-business-trends-to-watch-out-for-in-2015/2/ (Accessed: 3 December 2014).
3. Businessballs.com (2014) SWOT analysis template and method. Available at:
http://www.businessballs.com/swotanalysisfreetemplate.htm (Accessed: 11
December 2014).
4. CECP (2014) SHAPING THE FUTURE: Solving Social Problems through
Business Strategy. Pathways to Sustainable Value Creation in 2020. [online] New
York: Committee Encouraging Corporate Philanthropy, p.5. Available at:
http://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/high%20tech/
pdfs/shaping_the_future1.ashx (Accessed: 10 December 2014).
5. Central Intelligence Agency (2013) Available at:
https:/www.cia.gov/library/publications/the-worldfactbook/rankorder/2004rank.html (Accessed: 21 Oct. 2014).
6. Dung, N. (2014). Why foreign investment in Vietnam is booming. [online] World
Economic Forum. Available at: https://agenda.weforum.org/2014/05/foreigninvestment-booming-vietnam/ (Accessed 8 December 2014).
7. Globalissues.org (2014) Falling Oil Prices Threaten Fragile African Economies Global Issues. Available at: http://www.globalissues.org/news/2014/12/23/20444
(Accessed: 14 December 2014).
8. Green Business (2013) Quarter of consumers prepared to buy green even if it
costs more money. Available at:
http://www.greenwisebusiness.co.uk/news/quarter-of-consumers-prepared-tobuy-green-even-if-it-costs-more-money-4061.aspx#.VJzEYAAnA (Accessed: 7
December 2014).
9. Greenrhinoenergy.com (2014) Climate Change - Why take action? Impact on
Businesses. [online] Available at:
http://www.greenrhinoenergy.com/climatechange/ (Accessed: 6 December 2014).
10. Henry, A. (2013). Understanding strategic management. 2nd ed. Oxford: Oxford
University Press.
11. Heritage Foundation (2014) Index of Economic Freedom. Available at:
http://www.heritage.org/index/ranking (Accessed: 22 November 2014).
12. IPRI (2014) International Property Rights Index 2014. Available at:
http://internationalpropertyrightsindex.org/countries?f=&o=&r=AO (Accessed: 9
December 2014).
13. Itbusinessedge.com (2014) Top 10 Strategic Technology Trends for 2014.
Available at: http://www.itbusinessedge.com/slideshows/top-10-strategicPage 20 of 23
14050323
ER3S72
14050323
ER3S72
26. Santander Trade (2014) Expand your Business Overseas. Available at:
https://en.santandertrade.com/establish-overseas (Accessed: 11 December
2014).
27. Santander Trade (2014) Foreign investment in China. Available at:
https://en.santandertrade.com/establish-overseas/china/foreign-investment
(Accessed: 7 December 2014).
28. Santander Trade (2014) Foreign investment in Pakistan. Available at:
https://en.santandertrade.com/establish-overseas/pakistan/investing (Accessed: 7
December 2014).
29. Santander Trade, (2014). Foreign investment in Vietnam. [online] Available at:
https://en.santandertrade.com/establish-overseas/vietnam/investing (Accessed: 7
December 2014).
30. Smallbizlabs.com (2014) Small Business Labs: Top 10 Small Business Trends for
2015. Available at: http://www.smallbizlabs.com/2014/12/top-10-small-businesstrends-for-2015.html (Accessed: 4 December 2014).
31. Stoklund, C. (2014). 10 Key Trends to Watch for 2014. [online] Globaltrends.com.
Available at: http://www.globaltrends.com/monthly-briefings/60-monthlybriefings/198-10-key-trends-to-watch-for-2014-trends-1-to-5 (Accessed: 2
December 2014).
32. TCii, (2012). Acquisitions and Greenfield investments. Available at:
http://www.tcii.co.uk/2012/10/23/acquisitions-and-greenfield-investments-thepros-and-cons/ (Accessed: 6 December 2014).
33. The Economist (2013) The Big Mac index. Available at:
http://www.economist.com/content/big-mac-index (Accessed: 8 December 2014).
34. The Hofstede Centre (2014) Country Comparison. Available at: http://geerthofstede.com/countries.html (Accessed: 22 October 2014)
35. The Vietnamica (2012) Vietnams National Culture Scores by Geert Hofstede.
Available at: http://www.vietnamica.net/vietnams-national-culture-scores-by-geerthofstede/ (Accessed: 22 October 2014)
36. Trading Economics (2013). Available at: http://www.tradingeconomics.com
(Accessed: 17 October 2013).
37. Transparency International (2014) Corruption Perceptions Index 2013, Available
at: http://cpi.transparency.org/cpi2013/results/ (Accessed: 22 November 2014).
38. United Nations Conference on Trade and Development (2013) Imports of goods
and services (% of GDP), Available at:
http://unctad.org/en/Pages/DIAE/FDI%20Statistics/FDI-Statistics-Bilateral.aspx
(Accessed: 26 November 2014).
39. ViewsWire (2007) Social Unrest, Available at:
http://viewswire.eiu.com/site_info.asp?info_name=social_unrest_table&page=noa
ds&rf=0 (Accessed: 22 November 2014).
40. World Bank (2014) Alternative and nuclear energy. Available at:
Page 22 of 23
14050323
ER3S72
http://data.worldbank.org/indicator/EG.USE.COMM.CL.ZS (Accessed: 5
December 2014).
41. World Bank (2014) CO2 Emissions Per Capita. Available at:
http://data.worldbank.org/indicator/EN.ATM.CO2E.PC (Accessed: 11 December
2014).
42. World Bank (2014) Ease of doing business index. Available at:
http://data.worldbank.org/indicator/IC.BUS.EASE.XQ (Accessed: 15 December
2014).
43. World Bank (2014) GDP per capita. Available at:
http://data.worldbank.org/indicator/NY.GDP.PCAP.CD/countries (Accessed: 8
December 2014).
44. World Ecomomic Forum (2014) Global Competitiveness Report (2014-2015).
Available at: http://reports.weforum.org/global-competitiveness-report-20142015/rankings/ (Accessed: 22 October 2014)
Page 23 of 23