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Project Report on

SUBMITTED TO:
MR. RAJIT VERMA
ASSISTANT PROFESSOR
IMS DEPARTMENT

SUBMITTED BY:
MEGHA DASS-28
ILA KAMBOJ-14

Acknowledgement
First and foremost, we would like to express our sincere gratitude to Mr. Rajit Verma,
IMS Department, who was abundantly helpful and offered invaluable assistance, support, advice
and guidance. He inspired us greatly to work. His willingness to motivate us contributed
tremendously to my work. We also would like to thank him for showing us some example that
related to the topic of our report.
Apart from the efforts of us, we would like to gratefully acknowledge everyone who
supported us throughout our work.

Megha Dass
Ila Kamboj

Index
TOPIC

Pg No.

Introduction

History

Board of directors

Mission an Vision

Cars launched till now

SWOT Analysis

Innovative HONDA

10

Business Level Strategy

11

Competitors of HONDA

12

Comparison amongst Hatchbacks

14

Civic vs Elantra

15

Recent about Honda Cars

16

Conclusion

16

Introduction
Honda Motor Co. has a reputation in Japan and the United States for making quality cars
at affordable prices. Honda vehicles consistently enjoy good reviews and high reliability ratings.
The Accord and Civic models consistently rank among the best-selling cars in the United States.

History
The Honda Motor Company began in 1948, but the real history goes back further.
Soinchiro Honda grew up enraptured with cars and motors, and worked as an apprentice in
Tokyo's Art Shokai motor shop in the 1920s. There, he helped the owners build a Curtiss Racer,
which won the Japan Motor Car Championship in 1924. In 1946, Honda launched the Honda
Technical Research Institute, which became the Honda Motor Company in 1948 when it began
making and selling motorcycles. Even as other motor companies began shifting towards
automobiles, Honda kept his focus on motorcycles throughout the 1950s. Honda launched his
Juno scooter as a means of competing with Italy's Vespa scooter, and sales took off. With a
sixth-place finish in the 125cc category at the Isle of Mann TT Race, Honda began to make a
mark internationally.
Soichiro Honda had always harbored international ambitions. In fact, he never aimed at
success in Japan first. Honda told friends and associates that success in Japan would come
naturally if the company ways successful around the world. He began to open locations in other
countries, including a Honda shop in Los Angeles in 1959. The first bike sold was the C100
Super Cub. The company philosophy was summed up as "good products know no international
boundaries."
The 1970s represented a major turning point for Honda. In 1973, Honda began exporting
the Civic to the United States, which would become one of the most successful family vehicles
of all time. When the energy crisis hit, the economical vehicle---which was already starting to
enjoy success---boomed. Honda began selling the Accord soon after, and began building cars in
the United States in 1982. Honda also created the high-end Acura line of vehicles to appeal to
consumers with deeper pockets than those who were buying the more practical Civics and
Accords.

Board of Directors
Mr. Yusuf H. Shirazi
Chairman
Mr. Shirazi is a Law graduate (LLB) with BA(Hons) and JD (Diploma in Journalism)
Punjab University and AMP Harvard. He served in the Financial Services of the Central Superior
Services of Pakistan for eight years. He is the author of five books including Aid or Trade
adjudged by the Writers Guild as the best book of the year and continues to be a columnist,
particularly on economy.

Mr. Atsushi Yamazaki

President / CEO
Mr. Yamazaki is President& CEO, Honda Atlas Cars (Pakistan) Ltd. He has been
associated with Honda Motor Company Limited for over 30 years. He started his professional
career with the company in 1979.

Mr. Yukimitsu Miyagi

Director / VP Production
Mr. Miyagi has been associated with Honda Motor Company Ltd., Japan for last 33
years. He started his professional career in 1977 at Saitama Plant, Japan. He has served at
different positions in Honda Malaysia and Honda Philippines for 12 years.

Mr. Takashi Nagai

Director
Mr. Nagai has been associated with the Honda Motor Company for more than 27 years.
He is currently President & CEO, Honda Siel Cars India Ltd. and Honda Motor India (Private)
Ltd. He is also Honda Motor Company Operating Officer for South West Asia Region.

Mr. Shigeru Yamazaki

Director
Mr. Shigeru Yamazaki has been associated with Honda Motor Company Ltd., Japan for
over 27 years. He is currently General Manager of Automobile Business Division, Asian Honda
Motor Company Ltd.,Thailand.

Mission and Vision

Mission
Maintaining a global viewpoint, Honda is dedicated to supply products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction. Honda's mission is to
Proceed always with ambition and youthfulness
Respect sound theory, develop fresh ideas, and make the most effective use of time
Enjoy work and encourage open communication
Strive constantly for a harmonious flow of work

Vision
Developing a philosophy built on the experience of a practical engineer, Soichiro Honda
created a corporate culture that would go on working towards his objective - nothing less than
becoming and remaining the world's best motor manufacturer - long after his own active day.
The corporate vision statement is like the founder himself, enormously practical
Quality in all jobs - learn, think, analyze, evaluate and improve
Reliable products - on time, with excellence and consistency

Cars launched by Honda till now

Accord (1976-present)

Acty (1977-present)

Airwave (2005-present)

Ballade (1982 - present)

Brio (2011-present)

Caren (1990)

City (1981-present)

Civic (1972-present)

Civic Hybrid (2003-present)

CR-V (1996-present)

CR-Z, a hybrid electric vehicle (2011-Present)

Crosstour (2010-present)

Edix (2004-2009)

Element (2003-2011)

Elysion (2004-present)

FCX, a fuel cell vehicle [1] (2008-)

Fit (2001-present)

Fit Aria (1981-present)

Freed (2008-present)

Hobio (2003-present)

Insight, a hybrid electric vehicle (2000-2006, 2009-present)

Inspire (1990-present)

Jazz/Fit (1982-present)

Legend (1985-present)

Life (1971-1974, 1997-present)

MDX (2003-present)

NSX (1990-2005, 2015)

N-One (2012-present)

Odyssey (1994-present)

Pilot (2003-present)

Ridgeline (2006-present)

Shuttle (1994-present)

StepWGN (1996-present)

Stream (2000-present)

Vamos (1970-1973, 1999-present)

ZEST (2006-present)

SWOT ANALYSIS OF HONDA CARS

Strength
1. High and powerful research and development
2. Innovation
3. Best market share leadership
4. Strong and powerful brand equity
5. Different and unique products
6. One major strength is the revolutionary engine technology with the help of which Honda
is gaining success day by day
7. Popularity is termed as one of the best strength which results in betterment for the
company

Weaknesses
1. Honda depends on North America for 85% of its profits.
2. It can't afford a wrong move on big-volume models. Honda relies on Civic and Accord
sedans for 55% of sales.
3. The company can't count on raking in profits from gas-guzzling recreational vehicles or
luxury cars as its rivals do. Its Acura near-luxury line needs a major overhaul in the U.S.

4. Honda is unable to spread its fixed costs for engineering, technology, and marketing over
a huge volume of vehicles.
5. It faces a long road in Europe. It has failed to make a dent in the small-car market, and it
stands for ho-hum sedans driven mostly by pensioners.

Opportunities
1. Due to increased interest from consumers into more fuel efficient and lower pollution
cars. Honda can use it's strength in high R&D to develop these kind of cars to suit
consumers needs.
2. China being a neighbor to Japan and has cost innovation advantages to be exploited in its
global strategy.
3. Emerging market is one of the best opportunity for this company.
4. Various models are there which caters the lower segment.
5. Fuel efficiency is nowadays termed as one of the best opportunity which can results in
the best productivity for the company.
6. Alliances are the best opportunities for Honda Company.
7. Honda can increase its production and popularity by focusing on sales and research.

Threats
1. Declining buyer consideration, an outdated inventory system and a sliding reputation
among younger car shoppers -- suggest a brand that has lost some of its mojo.
2. Two crucial products, the Civic and CR-V, are in the final year of their product cycle,
and the Accord is 18 months from a redesign.
3. Losing its appeal.

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Innovative Honda
ASIMO
With the goal of assisting people with limited mobility, Honda scientists and engineers
spent two decades developing a robot that would become ASIMO (Advanced Step in Innovative
Mobility).
Today, ASIMO is the world's most advanced humanoid robot with the ability to walk, run, climb
stairs and carry objects. ASIMO can even respond to voice commands and recognize faces. In
the future, Honda hopes that ASIMO will be able to assist people with limited mobility or
perform tasks dangerous to humans.

Hondas commitment to safety

At Honda, we believe you deserve advanced levels of safety regardless of the price or
size of the vehicle that meets your needs. We call this approach Safety for Everyone.
Through technology and innovation we are developing increased levels of protection for
everyone who enjoys Honda's products, while also making an active commitment to enhancing
safety for the drivers and occupants of other vehicles, and even pedestrians. As a leader, Honda
looks beyond industry and government requirements, and focuses on future innovation to invent
safer w ays for people to drive or ride today.

Pedestrian Safety
In keeping with the Safety for everyone commitment, it is not enough to be concerned
only with people inside our vehicles, we must consider pedestrians. In the pursuit of nextgeneration safety innovations that help reduce life-threatening injuries, Honda developed the
most advanced pedestrian dummy in the world, POLAR II. With unique human-like joint
structures, instruments in POLAR II measure the level of injury in eight regions, including the
head, neck, chest, abdomen and legs to help Honda better understand the real world dynamics of
pedestrian incidents. In fact, a wide range of Honda and Acura models incorporate the latest in

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pedestrian-friendly body design, including specially designed hood structures, hood hinges, front
frame construction and breakaway wiper pivots.

Business Level Strategy of Honda Cars

Research and Development
R&D is sharpening the business advantage of Honda, together with the competition
between Honda and competitors, and they all define the business strategy of Honda. One of the
proudest things about Honda is its R&D system. With the systematic way of approaching, focus
on durability, reliability and basic performance to establish a creative and innovative technical
foundation with the wisely approach to the future, the Honda products do care about the
economical, environmental, and social issues.
The Joy of Selling
The dealership of Honda is also one of its strengths. Through creating products and
services that provide the core values that make Honda unique, the Hondas associates around the
world keep creating such inspiring experience for its customer. Honda put heartfelt endeavors
into services, responding to changing values and increasingly complicated needs of customer
worldwide. Its services focus on improving customer relations, with friendly and attentive sales,
responsive service support, thorough maintenance and repairs.
Life with a Honda
Honda began unifying its multiple dealership channels into a single Honda sales channel,
seeking to strengthen the Honda brand, enhance customer satisfaction, and help ensure lifetime
customer loyalty.
The manufacturing and distributing system of Honda are also sources for the succession
of Honda. With the global network, Hondas global strategies somehow include the globalization
characteristic. Honda has established independent local operation around the world and pushed
local autonomy and proactive efforts to localize the needs regional with mutual understanding.

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Competitors of Honda Cars

Audi
BMW
Bugatti
Caterham
Chevrolet
Ferrari
Fiat
Force Motors
Ford
Honda
Hyundai
ICML
Jaguar
Lamborghini
Land Rover
Mahindra
Maini
Maruti
Maserati
Maybach

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Mercedes
Mini
Mitsubishi
Nissan
Porshe
Premier
Renault
Rolls Royee
San
Skoda
Ssangyong
Tata
Toyota
Volkswagen
Volvo

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Comparison among Hatchbacks

Basis

Honda
BRIO

Hyundai
I 10

Maruti
A-STAR

Price

5,74,000

6,11,000

4,55,000

Mileage

18.4

16.95

16.98

Sitting capacity

Automatic transmission

5 speed

4 speed

4 speed

Engine

1.2l

1.2l

1l

Power of bhp

86

79

66

Nm of Torque

110

111

90

Verdict: its BRIO all the way

In terms of sheer value for money theres no beating the Maruti A-Star for being the most
affordable automatic car available. The Hyundai i10 is a good choice for those looking for a
premium automatic with space and a tall-boy design that is convenient for the city. The Honda
Brio is the best all-round car with its five-speed automatic better suited for all-round driving in
the city or on the highway.

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Sedans: CIVIC VS ELANTRA

BASIS

HONDA CIVIC

HYUNDAI ELANTRA

Price

12Lakh

12Lakh

Base Engine

1.8L

1.8L

Fuel Capacity

13.2 gal

12.8 gal

A/C with Climate Control

Standard

Not any

Sitting Capacity

Wheels

Alloy wheels

Steel wheels

Civic is better
Both the cars have same price but civic is having 13.2 gal fuel capacity but ford has only
12.8 gal. With this A/C is also available with climate control and wheels are also alloy wheels
which are better than steel wheels.

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RECENT
Honda city sedan now in CNG variant; priced at 9.54 lakhs
The CNG version of the Honda City 'V grade' will be Rs 50,200 more expensive than the
comparable petrol variant which is priced at Rs 9,03,800 (ex-showroom Delhi), the company
said in a statement. Rohan BRC has been appointed as the authorised dealer for providing the
CNG kit. The modified Honda City will come with a two-year warranty as standard value for all
buyers, it said, adding installation charges would be additional

Conclusion
Hence it is concluded that HONDA is recognized brand and working well, giving good
products to market in low price so, its nice to go with Honda rather than others.