A PROJECT REPORT

ON
A STUDY OF PROMOTIONAL POLICIES BIRLA SUNLIFE
Submitted in partial fulfillment of requirement for the degree of

MBA-I SEM.
IN
MARKETING/ FINANCE/ HUMAN RESOURCES

UNDER THE SUPERVISION OF

MISS PRIYANKA CHOURASIA

SUBMITTED BY
JYOTSNA SINGH

TO
DEPARMTNE OF MANAGEMENT STUDIES
SWAMI VIVEKANAND UNIVERSITY, SAGAR (M.P.)
DECEMBER 2014

CERTIFICATE
This is to certify that Report entitled A STUDY OF PROMOTIONAL
POLICIES BIRLA SUNLIFE which is submitted by Jyotsna Singh in partial
fulfillment of the requirement for the award of degree MBA. from SVN University
Sagar is a record of the candidate own work carried out my Supervision. The matter
embodied in this report is original has not been submitted for the award of any other
degree

Date

Mentor Name
(MISS PRIYANKA CHOURASIA)

DECLERATION
This is to certify that Report entitled A STUDY OF PROMOTIONAL
POLICIES BIRLA SUNLIFE which is submitted by me in partial fulfillment of the
requirement for the award of degree MBA from SVN University Sagar Comprises
only my original work and due acknowledgement has been made in the text to all
other material used.

NAME OF THE STUDENT

APPROVIED BY

( JYOTSNA SINGH )

............................................
(H.O.D & DEAN )
SWAMI VIVEKANAND UNIVERSITY SAGAR

PREFACE
Preparing a project of this nature is an arduous task and I was fortunate
enough to get support from a large number o persons. I wish to express my deep
sense of gratitude to all those who generously helped in successful completion
of this report by sharing their invaluable time and knowledge.
It is my proud and privilege to express my deep regards to Respected
HOD Dr. Pramesh Gautam, Head of Department of Business Management,
SWAMI VIVEKANAND UNIVERSITY SAGAR for allowing me to undertake
this project.
I feel extremely exhilarated to have completed this project under the able
and inspiring guidance of Miss Priyanka chourasia he rendered me all possible
help me guidance while reviewing the manuscript in finalizing the report.
I also extend my deep regards to my teachers , family members , friends
and all those whose encouragement has infused courage in me to complete to
work successfully.
JYOTSNA SINGH
MBA I SEM.

ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate
enough to get support from a large number o persons. I wish to express my deep
sense of gratitude to all those who generously helped in successful completion
of this report by sharing their invaluable time and knowledge.
It is my proud and privilege to express my deep regards to Respected,
Head of Department Dr.Pramesh Gautam, Department of Business Management
, SWAMI VIVEKANAND UNIVERSITY SAGAR for allowing me to
undertake this project.
I feel extremely exhilarated to have completed this project under the able
and inspiring guidance of He rendered me all possible help me guidance while
reviewing the manuscript in finalizing the report.
I also extend my deep regards to my teachers, family members , friends
and all those whose encouragement has infused courage in me to complete to
work successfully.

JYOTSNA SINGH
MBA I SEM.

CONTENTS
S.NO.

CHAPTER -1

CHAPTER-2
CHAPTER-3
CHAPTER-4
CHAPTER-5

CHAPTER-6
CHAPTER-7
CHAPTER-8
CHAPTER-9
CHAPTER-10

PAGE
COVER PAGE
PREFACE
DECLARATION
CERTIFICATE
INTRODUCTION

RATIONALE OF THE STUDY

SCOPE OF THE WORK
OBJECTIVE OF THE STUDY
LITERATURE REVIEW
RESEARCH METHODOLOGY

DATA INTERPETATION
RESULT AND FINDINDS
LIMITATION
SUGGESTION
CONCLUSION
BIBLIOGRAPHY
QUESTIONNAIRE

INTRODUCTION
The Aditya Birla Group is one of India's largest business houses. Global in vision, rooted in
Indian values, the Group is driven by a performance ethic pegged on value creation for its
multiple stakeholders.
The Group's operations span 66 state of the art, straddling India, Thailand, Malaysia,
Indonesia, Egypt, Philippines, Canada, Australia and China.
A US $28 billion corporation with a market cap. Of US $31.5 billion and in the League of
Fortune 500, the Aditya Birla Group is anchored by an extraordinary force of 100,000
employees, belonging to 25 different nationalities. Over 50 per cent of its revenues flow from
its operations across the world.
The Aditya Birla Group is a dominant player in all its areas of operations viz; Aluminum,
Copper, Cement, Viscose Staple Fiber, Carbon Black, Viscose Filament Yarn, Fertilizers,
Insulators, Sponge Iron, Chemicals, Branded Apparels, Insurance, Mutual Funds, Software
and Telecom. The Group has strategic joint ventures with global majors such as Sun Life
(Canada), AT&T (USA), the Tata Group and NGK Insulators (Japan), and has ventured into
the BPO sector with the acquisition of Trans Works, a leading ITES/BPO company.

Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a
diverse range of wealth accumulation and protection products and services to individuals and
corporate customers. Chartered in 1865, Sun Life Financial and its partners today have
operations in key markets worldwide, including Canada, the United States, the United
Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda.
Since its inception in 1994, Birla Sun Life Mutual fund has emerged as one of India's leading
Mutual Funds managing assets of a large investor base. The fund offers a range of investment
options, which include diversified and sector specific equity schemes, fund of fund schemes,
hybrid and monthly income funds, a wide range of debt and treasury products and offshore
funds.

Birla Sun Life Asset Management Company Ltd. (BSLAMC), the investment managers of Birla
Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life
Financial Services Inc. of Canada. The joint venture brings together the Aditya Birla Group s
experience in the Indian market and Sun Life s global experience.

No. of schemes

71

No. of schemes including options

218

Equity Schemes

63

Debt Schemes

106

Short term debt Schemes

17

Equity & Debt

10

Money Market

Gilt Fund

16

Corpus under management

Rs.49983.17 Crs. as on Feb 28, 2009

Fund Managers
BSLAMC follows a long-term, fundamental research based approach to investment. The
approach is to identify companies, which have excellent growth prospects and strong
fundamentals. The fundamentals include the quality of the companys management,
sustainability of its business model and its competitive position, amongst other factors. Birla
Sun Life Asset Management Company has one of the largest team of research analysts in the
industry, dedicated to tracking down the best companies to invest in. Birla Sun Life AMC
strives to provide transparent, ethical and research-based investments and wealth
management services.
As of 30 June 2010, the Sun Life Financial group of companies had total assets under
management of CDN $ 435 billion.

History of Birla sun life insurance.

Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint
venture between the Aditya Birla Group, a well known and trusted name globally amongst

Indian conglomerates and Sun Life Financial Inc, leading international financial services
organization from Canada. The local knowledge of the Aditya Birla Group combined with the
domain expertise of Sun Life Financial Inc., offers a formidable protection for its customers
future.
With an experience of over 9 years, BSLI has contributed significantly to the growth
and development of the life insurance industry in India and currently ranks amongst the top 5
private

life

insurance

companies

in

the

country.

Known for its innovation and creating industry benchmarks, BSLI has several firsts
to its credit. It was the first Indian Insurance Company to introduce Free Look Period and the
same was made mandatory by IRDA for all other life insurance companies. Additionally, BSLI
pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India.
To establish credibility and further transparency, BSLI also enjoys the prestige to be the
originator of practice to disclose portfolio on monthly basis. These category development
initiatives have helped BSLI be closer to its policy holders expectations, which gets further
accentuated by the complete bouquet of insurance products (viz. pure term plan, life stage
products, health plan and retirement plan) that the company offers.

Vision
To be the most trusted name in investment and wealth management, to be the preferred
employer in the industry and to be a catalyst for growth and excellence of the asset
management business in India.

Mission

Achieving superior and consistent investment results.

Creating a conducive environment to hone and retain talent.

Providing customer delight.

Institutionalizing system-approach in all aspects of functioning.

Upholding highest standards of ethical values at all times.

Values

Integrity

Commitment

Passion

Seamlessness

Speed

Track Record
With a proven track record of over 14 years, Birla Sun Life Mutual Fund has been a catalyst
towards the growth of the private sector asset management business.

Investment Philosophy
Birla Sun Life Mutual Fund follows a long-term, fundamental research based approach to
investment. The approach is to identify companies, which have excellent credit-worthiness
and strong fundamentals. The fundamentals include the quality of the company's
management, sustainability of its business model and its competitive position, amongst other
factors. Birla Sun Life Asset Management Company (BSLAMC) has one of the largest team
of research analysts in the industry, dedicated to tracking down the best companies to invest
in.
BSLAMC will always strive to provide transparent, ethical and research-based investments
and wealth management services.

Geographical Reach
Today, BSLAMC is present in 111 locations, including 74 branches.

BIRLA SUN LIFE MUTUAL FUNDs

DIFFERENT SCHEMEs

EQUITY SCHEMES

DEBT SCHEMES

Birla Sun Life Advantage Fund

Birla Sun Life Dividend Yield Plus
Birla Sun Life Tax Plan
Birla Sun Life Index Fund
Birla Sun Life India GenNect Fund
Birla Sun Life India Opportunities Fund
Birla Sun Life Midcap Fund
Birla Sun Life MNC Fund
Birla Sun Life Basic Industries fund
Birla Sun Life Buy India Fund

Birla Sun Life Short Term Opportunities Fund

Birla Sun Life Dynamic Bond fund
Birla Sun Life Gilt Plus- liquid Plan
Birla Sun Life Gilt Plus-PF Plan
Birla Sun Life Gilt Plus- Regular Plan
Birla Sun Life Income Plus
Birla Sun Life Govt. Securities(Long Term)
Birla Sun Life Govt. Securities(Short Term)
Birla Sun Life Income Fund- Half Yearly
Dividend
Birla Sun Life Income Fund- Quarterly
Dividend
Birla Sun Life Liquid Plus-Institutional Monthly

Birla Sun Life Equity Fund

Birla Sun Life Frontline Equity Fund
Birla Sun Life New Millennium fund

Dividend
Birla Sun Life Liquid Plus-Retail Monthly
Dividend
Birla Sun Life Short Term Fund- Monthly
Dividend

Birla Sun Life Tax Relief96

Birla Sun Life Top 100 fund

MUTUAL FUND
A Mutual fund is a trust that pools the savings of a number of investors who share a common
financial goal. The money thus collected is invested by the fund manager in different types of
securities depending upon the objective of the scheme. These could range from shares to
debentures to money market instruments. The income earned through these investments and
the capital appreciation realized by the scheme is shared by its unit holders in proportion to
the number of units owned by the (pro rata). Thus a Mutual fund is the most suitable

investment for the common man as it offers an opportunity to invest in a diversified,

professionally managed portfolio at a relatively low cost. Anybody with an invest able
surplus of as a few thousand rupees can invest in Mutual Funds. Each Mutual Fund scheme
has a defined investment objective and strategy.
A mutual fund is the ideal investment vehicle for today's complex and modern financial
scenario. Markets for equity shares, bonds and other fixed income instruments, real estate,
derivatives and other assets have become mature and information driven. Price changes in
these assets are driven by global events occurring in faraway places. A typical individual is
unlikely to have the knowledge, skills, inclination and time to keep track of events,
understand their implications and act speedily. An individual also finds it difficult to keep
track of ownership of his assets, investments, brokerage dues and bank transactions etc.
A mutual fund is answer to all these situations. It appoints professionally qualified and
experienced staff that manages each of these functions on a full time basis. The large pool of
money collected in the fund allows it to hire such staff at a very low cost to each investor. In
effect, the mutual fund vehicle exploits economies of scale in all three areas research,
investments and transaction processing. While the concept of individuals coming together to
invest money collectively is not new, the mutual fund in its present form is a 20th century
phenomenon. In fact, mutual fund gained popularity only after the Second World War.
Globally, there are thousands of firms offering tens of thousands of mutual funds with
different investment objectives. Today, mutual funds collectively manage almost as much as
or more money as compared to banks
Mutual Funds now represent perhaps the most appropriate investment opportunity for most
investors. As financial markets become more sophisticated and complex, investors need a
financial intermediary who provides the required knowledge and professional expertise on
successful investing. As a result, in the birthplace of mutual funds - the U.S.A. - the fund
industry has overtaken the banking industry: more funds are under mutual fund management
than deposited with banks.
In India with more person getting interested to earn more from their saving to minimize the
effect of growing inflation mutual funds are becoming one the best way to achieve the
required solution. Despite the fact that mutual funds are still a new financial intermediary in

India, they have started opening up many exciting investment opportunities for the Indian
investor.
A mutual fund is a professionally-managed firm of collective investments that
pools money from many investors and invests it in stocks, bonds, short-term money market
instruments, and/or other securities. In other words we can say that A Mutual Fund is a trust
registered with the Securities and Exchange Board of India (SEBI), which pools up the
money from individual / corporate investors and invests the same on behalf of the investors
/unit holders, in equity shares, Government securities, Bonds, Call money markets etc., and
distributes the profits.
The value of each unit of the mutual fund, known as the net asset value (NAV), is mostly
calculated daily based on the total value of the fund divided by the number of shares currently
issued and outstanding. The value of all the securities in the portfolio in calculated daily.
From this, all expenses are deducted and the resultant value divided by the number of units in
the fund is the funds NAV.

NAV =

Total value of the fund

Number of shares currently issued and outstanding

ORGANISATION OF MUTUAL FUND

RATIONAL OF THE STUDY

The study is global in scope, since many of the risks involved are global or regional in nature.
For this study, stress is defined as a situation where private sector proponents have exited, or
are contemplating exit from a project. Information on stress was derived from the World
Bank's Private Participation in Infrastructure (PPI) dataset, which was used as the source for
much of the data used in the estimation. This global dataset contains project-specific
information on a large number of projects classifiable as PPP, including the total value of
investment, sector, sub-sector, type of transaction, and multilateral participation. It covers
projects which achieved financial closure from 1984 up to the present. The data is crosssectional, with projects classified according to their current status (i.e., whether they are
operational, distressed, canceled, or concluded). Although the data is cross-sectional, it
contains temporal information that can also be used in analysis. Because the sample period
spans the emergence of PPP in the late 1980s, through the Asian and Argentine crisis, and
beyond, the sample includes many projects that have undergone the most tumultuous
experiences in PPP, as well as the periods of consolidation that followed. The PPI dataset is
augmented by country-specific macroeconomic data and, where available, additional projectspecific data such as country growth and exchange rate information.
Analyzing and addressing stress also helps stakeholders enhance PPP's attractiveness as an
investment, by minimizing the fiscal and social impacts of poorly designed and managed
projects.

SCOPE OF THE STUDY

The research was carried on in the Eastern Region of India. It is restricted to Sagar

where

it has got 11 branch offices and 3 franchisees. I have visited people randomly nearby my
locality, different shopping malls, small retailers etc.

LITERATURE REVIEW

This chapter devoted to the review of literature available on the topic

under study. The selection of the topic for the study has been undertaken
after a brief review of literature available on the subject. The purpose of
referring the research paper, project reports, articles and working paper
was also to derive supporting evidence for some of the finding of the
study. An attempt was made to refer some of the national as well as
international journals and project reports. A few names may be mentioned
here in:

World development report

Journal of financial performance

The intelligent investors, Mumbai

Chartered accountant, ICAI, New Delhi

Chartered secretary, ICAI, New Delhi

Vikalpa, The journal for decision makers, IIM, Ahmedabad

Management review, IIM, Bangalore

In literature various researchers have used profitability and growth as

measurement of performance. Profitability has been used as measure of
performance by Gort (1962), Rumelt (1974), McDougal and Round (1984),
Paul (1985-86), Sambharya (19950, Tallman and Li (1996), Faejoun (1998).
One of the financial indicators that give the utmost satisfaction to the
investors is return that is generated by their investment but at the same
time they are worried about the risk that is associated with their
investment. Hence, it turns out to be very significant and vital for the
financial managers to analysis and identified the risk and return
associated with the investment.
According to Erich L. Kohlar It is a general term applied to a part or to all
of the conduct of activities of an organization over a period of time;
often

with

reference

to

Past

or

Projected

costs

management responsibility or accountability or the like.

efficiency

OBJECTIVE OF STUDY
The main objective of this project is concerned with getting the opinion of people
regarding mutual funds and what they feel about availing the services of financial
advisors.
I have tried to explore the general opinion about mutual funds. It also covers why/ why
not investors are availing the services of financial advisors.
Along with it a brief introduction to Indias largest financial intermediary, BIRLA has
been given and it is shown that how they operate in mutual fund department

RESEARCH METHODOLOGY
According to Green and Tall A research design is the specification of the
methods and procedures for acquiring the information needed. It is the overall
operational pattern or framework of the project that stipulates which
information is to be collected, from where it is to be collected and by what
procedures
This research process based on primary data analysis and secondary data
analysis will be clearly defined to meet the objectives of the study.
I chose the primary sources to get the data. A questionnaire was designed
in accordance with our mentor in Shirts. I chose a sample of about 30
corporate customers
I collected some data from the secondary sources like published
Company documents, internet etc.
Research Design
A research design is the arrangement of conditions for collections and analysis
of data in a manner that aims to combine relevance to the research purpose with
economy in procedures. It is a descriptive cross sectional design .It is the
conceptual structure with in which research is conducted; it constitutes the
blueprint for the collection, measurement and analysis of data.

It is needed because it facilitates the smooth sailing of the various research

operations, thereby making research as efficient as possible yielding maximal
information with minimal expenditure of effort, time and money.
In the preliminary stage, my research stage constituted of exploratory study by
which it is clear that the existence of the problem is obvious .So, I can directly
head for the conclusive research.
Sampling Plan
Sampling plan is a distinct phase of research process. In this stage I have to
determine who is to be sampled, how large should be the needed sample and
how sampling unit is to be selected.
Population
In my research, I have defined my population as a complete set of customers of
Sagar City.
Sample Survey
As compared to census study, a sample study has been conducted by us because
of:
Wide range of population, it was impossible to cover the whole
population
Time and money constraints.
Sample Unit
In this survey I took the list of customers from the dealers of Shirts
Sampling Technique
Sampling technique implies the method of choosing the sample items, the two
methods of selecting sample are:
Probability method.
Non-probability method.
Probability method is those in which every item of the universe has an equal
chance of the inclusion in the sample. Non-probability methods are those that

do not provide every item in the universe with known cause of being included in
the sampl

DATA SOURCES
Research

is totally based on primary data. Secondary data can be used only for the

reference. Research has been done by primary data collection, and primary data has been
collected by interacting with various people. The secondary data has been collected
through various journals and websites and some special publications of BIRLA.

SAMPLING
i.

Sampling Procedure
The sample is selected in a random way, irrespective of them being investor or not or
availing the services or not. It was collected through mails and personal visits to the
known persons, by formal and informal talks and through filling up the questionnaire
prepared. The data has been analyzed by using the measures of central tendencies like
mean, median, mode. The group has been selected and the analysis has been done on the
basis statistical tools available.

ii.

Sample Size
The sample size of my project is limited to 200 only. Out of which only 135 people
attempted all the questions. Other 65 not investing in MFs attempted only 2 questions.

iii.

Sample Design
Data has been presented with the help of bar graph, pie charts, line graphs etc.

DATA INTERPRETATION
DATA ANALYSIS

1. Have you ever invested/ interested to invest in Mutual funds?

YES
NO

135
65

2. What is the most important reason for not investing in mutual funds?
(only for above 65 participants)
Lack of knowledge about mutual funds
Enjoys investing in other options
Its benefits are not enough to drive you

25
10
18

for investment
No trust over the fund managers

12

3. Where do you find yourself as a mutual fund investor?

Totally ignorant

28

Partial knowledge of MFs

37

Aware of only scheme in which

invested
Good knowledge of MFs

46
24

4. Where from you purchases mutual funds?

Directly from the AMCs

33

Brokers only ( large intermediaries)

28

Broker/ sub-brokers

59

Other sources

15

5. Which feature of the mutual funds allure you most?

Diversification

42

Professional management

29

Reduction in risk and transaction cost

34

Helps in achieving long term goal

30

6. According to you which is the most suitable stage to invest in mutual

funds?

Young unmarried stage

55

Young Married with children stage

32

Married with older children stage

21

Pre retirement stage

27

7. Are you availing the services of personal financial advisors?

Yes
No

87
48

8. Which expertise of the personal financial advisor is demanded

most?

Portfolio review & investment

recommendation
Planning to achieve specific financial
goals
Managing assets in retirement
Access to specialists in areas such as tax
planning

43
35
30
27

9.

What
the

is
major reason for using financial advisors?

Want help with asset allocation

Dont have enough time to make

42
23

own decision
To explain various investment

37

options
Want to have surety about financial

33

goals

10.What is the major reason for not using financial advisor?

Have access to all resources needed

Believe advisors are too expensive
Unsure how to find a trustworthy

18
53
21

advisor
Want to be in control of own

43

investments

RESULT AND FINDINGS

At the survey conducted upon 200 people, 135 are already mutual fund investors or are
interested to invest in future and the remaining 65 are not interested in it. So there is
enough scope for the advisors to convert those 65 participants into investors through their
convincing power and great communication skills.

Now, when those 65 people were asked about the reason of not investing in mutual funds,
then most of the people held their ignorance responsible for that. They lacked knowledge
and information about the mutual funds. Whereas just 10 people enjoyed investing in
other option. For 18 people, the benefits arousing from these investments were not

enough to drive them for investment in MFs and 12 people expressed no trust over the
fund managers decision. Again the financial advisors can tap upon these people by
educating them about mutual funds.

Out

of the 135 persons who already have invested in mutual funds/ are interested to

invest, only 18% have sound knowledge of MFs, 34% people are aware of only the
schemes in which they have invested. 27% possess partial knowledge whereas 21%
stands nowhere in knowledge about MFs.

33 participants buy forms directly from the AMCs, 28 from brokers only, 55 from brokers
and sub-brokers even then 15 people buy from other sources. The brokers and sub brokers
have the maximum reach so they should try to make those investors aware f the
happenings, even the AMCs should follow it.

When

asked about the most alluring feature of MFs, most of them opted for

diversification, followed by reduction in risk, helps in achieving long term goals and
helps in achieving long term goals respectively.

Most of the investor preferred to invest at a young unmarried stage. Even 32 persons were
ready to invest at a stage of young married with children but person with older children
avoid investing due to increased expenses. But again the number rose to 27 at preretirement stage.

Out of them 87 were already availing the services of financial advisors whereas 48 didnt.
When asked about the expertise of financial advisors which they liked most? 43 of them
favored portfolio review and investment recommendation, followed by planning to
achieve long term goals, managing assets in retirement and access to specialists in area
such as tax planning.

 42

participants regarded asset allocation as the major reason for going for financial

advisors. 37 of them needed them to explain them the various investment options
available.33 of them wanted to make sure that they were saving enough to meet their
financial goals. While just 23 gave the reason- lack of time.

When asked about one reason for not availing the services of financial advisors, about 53
of them pointed the advisors as expensive. 43 of them wished to be in control of their own
assets.21 of them said that they find it difficult to get trustworthy advisors. Whereas 18 of
them said they have access to all the necessary resources required.

LIMITATION

Time limitation.
Research has been done only at Sagar .
Some of the persons were not so responsive.
Possibility of error in data collection.

SUGGESTION
The most vital problem spotted is of ignorance. Investors should be made aware of the
benefits. Nobody will invest until and unless he is fully convinced. Investors should be
made to realize that ignorance is no longer bliss and what they are losing by not investing.

Mutual funds offer a lot of benefit which no other single option could offer. But most of
the people are not even aware of what actually a mutual fund is? They only see it as just

another investment option. So the advisors should try to change their mindsets. The
advisors should target for more and more young investors. Young investors as well as
persons at the height of their career would like to go for advisors due to lack of expertise
and time.

The advisors may try to highlight some of the value added benefits of MFs such as tax
benefit, rupee cost averaging, and systematic transfer plan, rebalancing etc. these benefits
are not offered by other options singlehandedly. So these are enough to drive the investors
towards mutual funds. Investors could also try to increase the spectrum of services
offered.

Now the most important reason for not availing the services of advisors was spotted was
being expensive. The advisors should try to charge a nominal fee at the beginning. But if
not possible then they could go for offering more services and benefits at the existing rate.
They should also maintain their decency and follow the code of ethics so that the
investors could trust upon them. Thus the advisors should try to attract more and more
persons and turn them into investors and finally their clients.

CONCLUSION
Every person does not have all skills. Some are good at someplace but fail at another place.
So we do work in area where we have core competence.
The Mutual Fund has great scope but it still not as much famous as Stock Market. The people
dont know how to invest in it and what is the benefit from it.

So, the work of financial advisor is too aware the client for the different schemes of mutual
fund for they work. Without the financial advisor the investor cannot easily convince to
invest in mutual fund. Financial advisor are the backbone of the Mutual Fund Organization in
this competition time.
I also conclude that from this SIP I learn so many things like Self-discipline, Leadership
Quality, regularity at work, innovation on consistent basis, how to survive in competition, etc.
This SIP gives me great platform for applying my theoretical knowledge which I learned in
1st year of MBA.
At last I say that this SIP is very important for the current as well as future carrier
prospective.

BIBLIOGRAPHY
Websites

www.the-finapolis.com

www.mutualfundsindia.com

www.valueresearchonline.com

www.moneycontrol.com

www.morningstar.com

www.yahoofinance.com

www.birlasunlife.com

www.rediffmoney.com

Journals & Other References

The Economic Times

Business Standard

The Telegraph

Business India

Fact sheet and statements of various fund houses.

QUESTIONNAIRE
Name................................................
Occupation ....................................

Age..............................
Gender ........................

1) Are you interested to invest in mutual funds?

Yes [ ]

No [ ] (please attempt the next question)

2) What is the most important reason for not investing in mutual funds?
Lack of knowledge about mutual funds
Enjoys investing in other options
Its benefits are not enough to drive you for investment

[ ]
[ ]
[ ]

 No trust over the fund managers

[ ]

3) Where did you find yourself as a mutual fund investor?

Totally ignorant
Partial knowledge of mutual funds
Aware only of any specific scheme in which you invested
Fully aware

[
[
[
[

]
]
]
]

[
[
[
[

]
]
]
]

[
[
[
[

]
]
]
]

4) From where you purchase mutual funds?

Directly from the AMCs
Brokers only
Brokers/ sub-brokers
Other sources

5) Which feature of the mutual funds attracts you most?

Diversification
Professional management
Reduction in risk and transaction cost
Helps in achieving long term goals

6) According to you which are the most suitable stage to invest in mutual funds?
Young unmarried stage
Young Married with children stage
Married with older children stage
Pre-retirement stage

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7) Are you availing the services of personal financial advisors?

Yes [ ]

No [ ]

8) Which expertise of the personal financial advisor is demanded most?

Portfolio review & investment recommendation
Planning to achieve specific financial goals

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Managing assets in retirement

Access to specialist in areas such as tax planning

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9) What is the major reason for using financial advisors?

Want help with asset allocation
Dont have time to make my own investment decision
To explain various investment options
Want to make sure I am investing enough to meet my financial goals

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10)What is the major reason for not using financial advisor?

Have access to all resources needed to invest on own
Believe advisors are too expensive
Unsure how to find a trustworthy advisor
Want to be in control of own investment

Thank you So much for your response.