1.

Gender distribution of the respondents

No. of respondents

Gender
male
female
total

42
8
50

No. of respondents
female
16%

male
84%

Analysis and Interpretation

As observed from the given table and Graph the sample constitutes of 84% male
respondents and 16% female respondents. There is a quite a lot of difference between the
number of males and females in the sample.
In near future the percentage will definitely increase with the increase in the Female Eawareness.

2. RESPONDENT'S CLASSIFICATION ACCORDING TO AGE

Age (in years)

No. of respondents

20-30

35

30-40

12

40-avobe

Total

50

No. of respondents
40
35
30
25
20

No. of respondents

15
10
5
0
20-30

30-40

40-avobe

Analysis and interpretation

As it can be observed from the given table, the major portion of sample
(70 %) is constituted of people in the age group between 20-30 years, and also a portion of
sample i.e. (25 %) of respondent are in the age group between 30-40 years and the rest (5%)
of the respondent are in the age group of above 40 years.
This states that the advertisement should target more of the Young netizens to
increase the awareness of their products or services which in turn increases their sales

revenue.

3. Occupation
No. of respondents

occupation
student
employee
Self employee
other
total

20
13
12
5
50

No. of respondents
other
10%

Self employee
24%

student
40%

employee
26%

Analysis and interpretation

As seen from the above table and chart, majority of the respondent (40 percent) are
college students, (25 percent) are engaged in business. (25 percent) are employees of various
sectors like IT Professionals Charted Accountants, Lawyers, and College Professor. (10 percent) are
others constituting housewives & children.

This shows that mainly college students are interested in browsing. So it is preferable for the
Advertiser to concentrate mainly on the College Students to promote their Ads and influence

them in increasing their sales Activities.

4. Attitude towards Advertisements

No. of respondents

Informative
Creates awareness
Irritating
Waste of time
Total

22

25
20

16
22
3
9
50

16

15

10
3

5
0
Informative

Creates
awareness

Irritating

Waste of time

No. of respondents

Analysis and interpretation

As shown in chart most of the respondents (44%) indicated that advertising
was Creates awareness, with a closer percentage indicating informative. 6%
indicated that advertising was either irritating, annoying or a waste of time. These
findings mean that most of the respondents had a positive attitude towards
advertising as illustrated by their various perceptions about the use of advertising.
This clearly shows a positive attitude toward advertising and hence is a good
indication for marketers. In order to further identify the effectiveness of internet
advertising on 26 reach and creation of awareness, the respondents were requested
to indicate the amount of time spent on various platforms of advertising.

5. How would you like to make purchase?

Options

No. of respondents

Directly from shop

34

Through Net

12

Through phone

Total

50

No. of respondents
Directly from shop

Through Net

Through phone

8%
24%

68%

Analysis and Interpretation

As observed from the Above table and Graph it clearly indicates that main aspects of
direct shopping is 68%, followed by Purchasing i.e. about 24%,Only 8% through mobile.
This clearly indicates that even if the Respondents of online purchasing less but now
days it is increasing.

6. Are you use Internet

No. of respondents

Yes

39

No
Total

11
50

No. of respondents
No
22%

Yes
78%

Analysis and Interpretation

From the Data collected, all the Respondents are aware of internet , while only
22% of the respondent are not aware about internet. Which shows that it is a best
media of advertising.

7. Purpose of Internet usages

No. of respondents
Chatting and social media
Email
Information
Entertainment
E-commerce

Total

18
9
6
13
4
50

No. of respondents
18
16
14
12
10
8
6
4
2
0

No. of respondents

Analysis and Interpretation

As observed from the Above table and Graph it clearly indicates that main aspects of
surfing the web is for chatting and social media purpose which comes to 36%, followed by
Purchasing i.e. about 26%, information related sites which is nearly 12%, Only then comes of
the respondent. This clearly indicates that even if the Respondents are aware of online

8. which advertisement you recall

No. of respondents
26
2
6
16
50

TV
Mobile
Newspaper
Internet
Total

No. of respondents
30

Axis Title

25
20
15
10
5
0
No. of respondents

TV

Mobile

Newspaper

Internet

26

16

Analysis and Interpretation

the above data it indicates that out of 50 respondents 26 are referring TV for
advertisement and 2 mobile and 6 following newspaper and 16 respondents are from
internet . out of 50 respondent 16 are preferring internet still it can be good way for
advertisement

9. Mode of advertising influencing intention to buy product

No. of respondents

Magazines and newspaper

Friends and relatives
TV Commercial
Online advertisements
Social Media
Total

6
19
12
9
4
50

No. of respondents
20
18
16
14
12
10
8
6
4
2
0

No. of respondents

Analysis and Interpretation

In the given table and graph it state that the no of people refer mode of advertising
intention to buy products . 16 are from magazine and newspaper ,19 are from friends and
relatives , 12 are from TV Commercial ,9 are referring online advertising and 4 are social
media .
Even though less people are referring online advertising within few more years it
defiantly would in increase

10. Do you feel ads on the net give more insights of product/service than
other media?
No. of person
Yes

21

No

29

Total

50

No. of person

Yes
42%
No
58%

Analysis and Interpretation

From the above analysis 21 respondents preferred ads that run through
internet while browsing and 29 people are disagree with online ads they
doesnt feel it gives more insight of product service than other media

11. Media Of Advertisement

THROUGH WHICH MEDIA

No. of respondents

YOU HAVE SEEN IT?

TV/movies

23

Newspaper/ Magazine

other

online

24

Total

50

Other reasons
8%

No. of respondents

Because of
online
16%

It has cost
effective
24%

Its theme and

making is
appealable
52%

Analysis and Interpretation

According to the findings in survey, on an average, a person spends more than 4
hours on the internet during his free time which is more than that of TV and movies,
radio and print medium. Hence, on an average the exposure of internet to an
individual is around 25% more than that of other mediums i.e. the reach of medium
internet is much better than that of others.
The study sought to establish whether the respondents watched the TV/ or listened to Radio
commercials during commercial break. The findings are as shown in graph.

12. REASON FOR LIKING THE ONLINE ADVERTISEMENT

Why you like online

No. of respondents

advertisement
Its theme and making is

26

appealable
It has cost effective

12

Because of online

Other reasons

Total

50

No. of respondents
6%

6%
Yes
No
Cannot say

88%

Analysis and Interpretation

In this analysis why the respondent liking the online advertisement and 26 person
liking for theme and making is appealable , 12 liking for its cost effective , 8 for it is online
and 4 for other reasons . so the respondent have trust on online advertising

13. BEST MEDIA OF ADVERTISEMENT

Which Media Presently Is

No. of respondents

More Effectively
TV/ONLINE

44

Newspaper

Magazine

Others

Total

50

No. of respondents
Yes

No

6%

Cannot say

6%

88%

Analysis and Interpretation

This data state that more people are preferring online advertising , 44 are TV
/ONLINE ,2 are newspaper ,1 magazine and 3 are other media . it clearly shows more people
refer online advertising

14. NECESSITY OF ADVERTISEMENT

DO YOU THINK THE ADVERTISEMENT IS

No. of respondents

NECESSARY FOR BUSINESS?

Necessary

14

Very necessary

34

Cant say

Total

50

No. of respondents
Yes

No

6%

Cannot say

6%

88%

Analysis and Interpretation

As the topic is concern online advertising from the above data it says that yes it is
necessary for business . 14 are says it is necessary , 34 says it is very necessary , and 2
person cant say so it is clear that online advertising is necessary

15. EFFECTIVENESS OF EXPENDITURE INCURRED ON ADVERTISEMENT

Does expenditure should be

No. of respondents

incurred on advertisement
Yes

41

No

Cant say

Total

50

No. of respondents
Yes

No

6%

Cannot say

6%

88%

Analysis and Interpretation

The payee chart

shows that 88% of the respondents are of the view that the

expenditure incurred on advertisement is effective in adding the profit while 6% denied the
same and 6% did not reply.

16. ADD EFFECTIVENESS AND IMPROVEMENT IN ADVERTISEMENT

WILL THE STUDY OF EFFECTIVENESS

No. of respondents

WOULD CONTRIBUTE TO IMPROVEMENT

OF PRESENT ADVERTISEMENT
Yes

44

No

Cannot say

Total

50

No. of respondents
Yes

No

Cant say

2%2%

96%

Analysis and Interpretation

This pai chart shows that the majority of the respondents are of the view that the
study of effectiveness contributes the improvement in present advertisement

17. NECESSITY OF ADVERTISEMENT EFFECTIVENESS

IS ADVERTISEMENT EFFECTIVENESS IS

No. of respondents

NECESSARY FOR COMPANY?

Yes

48

No

Cant say

Total

50

No. of respondents
2%

Yes

No

Cant say

2%

96%

Analysis and Interpretation

The pai chart reveals that majority of the respondents say that the advertisement
effectiveness is necessary while same did not replied

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