Survey Questionnaire

Name: ________________________________
Age: ______ Sex: _______ Occupation: ______________________
Address: ___________________________________________________________________
________________________________________________________
City: ________________ State: ___________________ Zip: _________________
Telephone: ____________________ Fax: ____________________________
Email: _________________________
Q1. How often do you see the advertisement for financial companies in newspapers and
television?
a) Once in a day
b) More than 5 times
c) 5-10 times
d) More than 10 times
e) Not even once
Q2. How well has this advertisement caught your attention?
a) Very well
b) Well enough
c) Not very well
d) Not catchy
e) Dont remember
Q3. Are the claims made in this advertisement believable?
a) Very believable
b) Not believable
c) Believe in some of the claims
d) Cant say
Q4. Did the ad provide relevant information about the company?
a) Excellent
b) Very good
c) Good
d) Not enough information
e) No information at all

Q5. How appealing is the advertisement?

a) Extremely appealing
b) Very appealing
c) Not very appealing
d) Not appealing at all
e) Cant say
Q6. Did you find the advertisement convincing?
a) Convincing
b) Very convincing
c) Not convincing enough
d) Not convincing at all
e) Cant say
Q7. How would you rate this advertisement vis--vis other advertisements for similar
products?
a) Excellent
b) Very Good
c) Good
d) Bad
e) Poor
f) Neutral
Q8. Based on the advertisement how likely would you buy this product?
a) Very likely
b) Somewhat likely
c) Not very likely
d) Not at all
e) Cant say
Q9. How much are you affected by advertisement?
a) I invest/take loan due to advertisement
b) I seldom invest due to advertisement
c) It depends
Q10. What is the main message of this advertisement for you?
a) Selling the product/service
b) Introducing the product/service
c) Focusing on the products/services comparatively cheap price
d) Focusing on the products/services high quality
e) Creating brand awareness
f) Other _______________

Q11. Your income

a) 25k-50k
b) 50k-1lac
c) 1lac-1.5lac
d) 1.5lac-2lac
e) 2 lac and above
Q12. Which media gets your attention?
a) print
b) radio
c) television
d) word of mouth
Q13. Does the picture of a famous personality in the TV ad make you think that?
a) the product is of high quality
b) it must be expensive
c) the company must be big
d) the brand is facing intense competition
e) it does not affect you
Q14. When I am making buying decision
a) I am an intuitive person, I trust my first sight
b) I am an observing person, I like to walk around
c) I am an active person, I will just buy what I want
d) I am a logical person, I seldom believe others saying about the product
Q15. Do you share and do your friends/family share shopping experiences?
a) always
b) sometimes
c) occasionally
d) never
Q16. Did you ever want to try something because you saw its commercial on TV?
a) Never tried products
b) b) tried products
Q17. Did a product with a good advertisement, but poor quality, ever disappoint you?
a) never got disappointed
b) got disappointed
Q18. Is it easy for the TV commercials to convince you to buy certain products?
a) easy to convince
b) difficult to convince

Q19. Was there anything in the ad that was either hard to understand or confusing you?
a) nothing was confusing
b) it was little confusing
c) it was somewhat confusing
d) very confusing
e) completely confusing
Q20. How relevant is the message in this ad to you personally?
a)
b)
c)
d)
e)

Extremely relevant
b) very relevant
c) somewhat relevant
d) not very relevant
e) not at all relavant

Q21. How believable you do find the information in the ad you just saw?
a) Extremely believable
b) Very believable
c) Somewhat believable
d) Not very believable
e) Not at all believable
Q22. How well did this advertisement describe the (product/service)?
a) Very well
b) I'm still a little confused
c) I didn't understand the ad at all
Q23. How much help the advertisements help you to aware about all aspects of a product?
a)
b)
c)
d)
e)

Extremely well
Very well
Somewhat well
Not very well
Not at all well

Q24. Which form of ad creates a greater impact on you?

a) just the printed words
b) words with sound
c) words with a visual
d) a moving action oriented ad
e) picture depicting a scene/story
Q25. How long does the impact of an advertisement last on you?
a) few hours
b) one day
c) one week
d) one month

e) more than a month

Q26. Which aspect of television ad is important to you?
a) models
b) background
c) theme
d) punch line
e) caption
f) photography
Q27. Does FM radio advertisement create an urge in you to try the brand?
a) strong influencer
b) keep the name at the back of mind
c) does not matter
Q28. Do you share and do your friends/family share shopping experiences?
a) always
b) sometimes
c) occasionally
d) never
Q29. What is the reason for preferring a particular brand?
a) product range
b) design of products
c) width and depth of the products
d) quality
e) price range
Q30. What do you think about the creativity about the ad?
a) Extremely well
b) Very well
c) Somewhat well
d) Not very well
e) Not at all well