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56 Issue 3
Viewpoint
M a k in g m e a n in g : t h e fa te o f th e
c o n s u m e r in m a r k e t re s e a rc h
Chris Barnham
D O I: 1 0 .2 5 0 1 /IJ M R -2 0 1 4 -0 1 9
2 0 1 4 T h e M a rk e t R ese a rch S o c ie ty
279
Viewpoint
I n t e r n a t io n a l J o u r n a l o f M a r k e t R e s e a rc h V o l. 5 6 Is s u e 3
Chris Barnham
Chris Barnham Research and Strategy
281
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