Produtivity Power Pack

Contact Information
For more information on Colored Brain Communication Cards,

Directive Communication training franchisees or based training
consulting program, please contact:
Directive Communication International
Colored Brain
Communication Cards
Email: info@directivecommunication.com
URL: www.directivecommunication.com
23
Copyright Arthur F. Carmazzi, 2004
Exercise # 11
Developing Your IRS (Instant Responses Systems)
Table of Content
+
Goal:
To have a fun and interactive exchange with someone while stimulating
extemporaneous mind and understanding how you can create a unified
direction.
I.
About Directive Communication

About Arthur F Carmazzi
Brain Profile Description
The Eight Human Drivers
Colored Brain Communication Cards
Instructions:
1.
This game will need two participants or more and using one
deck of CBC Cards
2.
First participant will draw one card and start a beginning of a

story or condition using that card.
3.
After first participant finishes with his/ her story, second

participant will draw another card from the deck.
4.
With that card, he/she must continue first participants story and
his/ her story must relate to the first one, however, a new
character can be created if it is necessary.
5.
Third participant (or going back to first participant) will do the

same, continuing second partys story using the CBC cards
he/ she withdrew from the deck.
6.
Please note that the story must have a beginning, content, and
ending.
II.
III.
22
Introduction
1
2
3
6
7
Exercise
Exercise # 1 - Determining Anothers Brain Processing
Exercise # 2 - Assessing How Other Team Members
Perceive A Collective Project
Exercise # 3 - Discovering Greater Insights about
Products or Service
Exercise # 4 - Creative Idea Generation Pertaining to
A Particular Issue
Writing Software for Your Brain
Exercise # 5 - Mental Software Development
Exercise # 6 - Developing Cross Colored Talent
Personal Driver Clusters
Exercise # 7 - Motivation and Drive Poker
Exercise # 8 - Motivation and Drive Bridge
Utilizing Brain Colors and Needs Ranking for
Super Decision Making
Exercise # 9 - Decision Making Using the CBC Cards
Exercise # 10 -D irective Decision Making
Exercise # 11 - Developing Your IRS
(Instant Responses Systems)
Exercise # 12 - Building Your Relationship
Contact Information
24
10
11
11
12
14
16
17
17
18
20
20
21
22
23
Utilizing Brain Colors and Needs Ranking for Super

Decision Making
Every decision made can take an individual, team, and potentially
the entire organisation in a completely new direction. A decision
about listening to a piece of music while you are working can
inspire a whole new idea. The choice of words when talking to
subordinates, peers or superiors can strengthen, or weaken the
relationship. Each decision you make is an opportunity for fulfilment
and productivity when they are made from what you are trying to
achieve and not reactiveness.
The best decision is one made from your Outcome, NOT from
your Environment.
Environment is reactive, primary outcome is constant
Exercise # 9
Decision Making Using the CBC Cards
Goal:
Making a decision better suited to groups objectives.
Form groups of 4 people with multiple brain colors
1.
Discuss a real life decision scenario with your group and

choose ONE difficult scenario for the whole group to
consider.
2.
Each person use the CBC Cards to independently make a

decision for the scenario.
3.
Combine your thoughts and express WHY you chose each

card and how that affected your decision.
20
Directive Communication
Directive Communication is a methodology that affects how people act
and react in groups.
It is a foundational science for influencing individual and group dynamics
as they relate to productivity and leadership across any discipline within
an organization.
The Directive Communication methodology incorporates the latest
breakthroughs in persuasive and genetic psychology, and applies them to
the process of transferring knowledge at a super-conscious level that
instils a greater ability for effective implementation. It simultaneously
incorporates the methodology with the curriculum to enhance the
effectiveness of the application.
Within individuals, Directive Communication sets the emotional and
decision-making base for optimizing people skills. It enables individuals
the ability to specifically and positively direct enthusiasm and action for
themselves and others. It exposes individuals to the mental, emotional,
and physical triggers that will lead to improvement in their quality of life
in and out of work.
Within groups, Directive Communication embodies the essence of driving
progress within the organization and the many groups that direct it. It is
the foundation for understanding and developing rapport at the deepest
levels of acceptance to create chain reaction transformation and influence
a more enriching and productive work environment.
Within the overall organization, Directive Communication provides the
platform to effectively interact with multiple levels of peers, subordinates,
and management within the organization. Programs taught with Directive
Communication methodology cultivate cohesiveness across departments
and break the barriers that limit productivity and potential profitability.
About Arthur F. Carmazzi
8.
All participants will have to earn as much Need Currencies as

possible in order to buy the cards that they want.
Arthur F. Carmazzi has 19 years experience in Asian and US markets

specializing in psychological approaches to persuasion and transformational
paradigm change within organizations.
He has advanced the Corporate Training industry with innovative
experiential techniques that have been acknowledged by some of the
worlds greatest organizations and has transferred his methodology to
franchisees in Malaysia, Singapore, Korea and China.
9.
The successful transaction of the different Need Currencies will

depend on what currency the buyer is willing to give up at the
request of the seller. This depends on how the buyer and seller
value each need, and thus value each different Need Currency.
10.
Every participant has to play at least 5 of his cards and must not
bid on his own card.
He is the principle founder of the Directive Communication discipline,

the author of Identity Intelligence and the co-author of the best-seller
The 6 Dimensions of Top Achievers. He was previously the regional
Director for the US based consulting company, The Grail Corporation
(Asia) and has created a number of psychology based Training Programs
as well as Facilitated for management of multinationals such as Samsung
Intl., Hansol Telecom, Kodak (Korea), Daewoo, Guinness Anchor Berhad,
Bloomberg, Merrill Lynch Securities, MediaCorp, MayBank, the Singapore
government and more.
He is the developer of the CBCI (Colored Brain Communication Inventory),
HDMA (Human Drivers Mirror Assessment), and CBCC (Colored Brain
Communication Cards) profiling tools used for Psycho-Productivity
management. This tool has been implemented across a variety of HR and
Leadership disciplines by numerous multinationals to generate greater
efficiency of human capital.
11.
12.
A participant may decide not to bid on certain cards.

At the end of the game, every participant will have to divide
their cards that they have on hand, based on the need that each
card represented in their opinion. Cards that are on their top 3
needs value double than the other cards. The one that has most
valuable card wins the game.
His articles are frequently in Asian publications. He is regularly sought

after as a guest on talk shows, radio, and has been written up as One Of
Asias Best Business Speakers by the Singapore Straits Times.
He has delivered keynote speeches and training programs in the areas of
Directive Communication, Corporate Re-Culturing, Transformational
Leadership and Team Development for multinational and government
throughout Asia.
19
Exercise # 8
Motivation and Drive Bridge
Goal:
Participants to obtain the cards that fulfill their top 3 needs.
Guidelines:
In life in general, we are are always using a strategy to fill our needs. The
currency represents our emotional currency. What needs are we willing to
give in order to gain other emotional needs? When we understand what
it is we are really trading in, it becomes easier to make better decisions,
to influence others, and help them to make decisions. It affects how people
can be consistently de-motivated or driven in whatever we do. By bidding
on a need, we know that we might not be able to bid on another need.
Instruction:
1.
The game will be played in group of four
2.
Each participant within a group will draw 10 cards randomly

from one deck of CBC cards and will be distributed 8 bills of
8 different Need Currencies.
3.
Each participant will have to get rid of the cards that they feel
do not fulfill their needs, and bid for the ones that they perceive
fulfill their needs most (primarily the top 3 needs).
4.
A participant gets rid of his card by putting it up for bidding by

the other players during his turn. Other players may value the
card (since they may feel that it fulfills their top needs) and bid
for it, thus allowing the participant to earn his currency.
5.
A participant then bids for the card he wants when another

player puts up a card for bidding. The participant is able to bid
for the card he wants because he would have earned currency
from other players who had bid for his own cards earlier.
6.
But please keep in mind that there might be cards that nobody
will want. In such a case, the owner of the card will not be able
to earn currency from putting that card up for bidding.
18
The followings are general descriptions of the different brain colors (or
the colors of the glasses your communication is viewed through).
The Red Brain

Clarity is power to the red brains
because they usually maintain a clear sense of purpose and direction.
The initiation sequence collects information, processes and shapes the
information, processes it some more, then acts on it. They tend to be
very clear and precise in their communication, dealing with only one
subject at a time. They process facts in a logical way which carries the
ability to detach themselves from situations and be extremely objective.
They also process information from a long term perspective and often
think in the future. Red brained people do not usually express much
emotion and tend to be calm under stress. They are often reserved and
may not say anything if they think a person or groups objective is being
realized. Red brained people usually like and need time alone.
The Green Brain

People with a green brain
are forward moving.
They process their surroundings as a summary of the overall situation
and can see the Big Picture of things they get involved in. Thinking is
in non-linier random chunks so they can usually fully concentrate on
one situation at a time. The initiation sequence collects information, acts
on it again, processes and shapes it some more, get more information,
and acts on it again. They tend to be flexible with the outcome if the
needs of a project change or if others come up with better ideas. Green
brain people usually asks a lot of questions to try to understand things
from an objective point of view. In relationships or projects, green brained
individuals are usually very focused, driven and intense. They work well
with other people as well as by themselves.
The Purple Brain

Information is the king to purple brain,
they style of processing requires
them to absorb lots of information so they
can take appropriate action. For them, the more information they have,
the more clear a situation becomes and clarity of purpose gives them
direction. The initiation sequence for purple brain gathers information,
gathers more information, gathers still more information, processes and
shapes it, then acts on it. They are key in operational functions and very
practical in their applications. They will often have a sense of individual
identity rather than group identity, yet family is of great importance. The
are usually more incline to follow rules because of their orderly nature.
Personal Drivers Clusters

In our daily life, we engage in a number of different activities. Each
of these activities has different sets or clusters of drivers associated
with them, the sum total of which makes up our drivers ranking.
Not all the activities that we engage in satisfy our needs in the same
way. Some activities may satisfy only one or two needs, while other
activities may satisfy multiple needs. The more needs that an activity
satisfies (i.e. the greater the density of the drivers cluster), the easier
it is for us to be motivated to carry out the work on that activity
Exercise # 7
Motivation and Drive Poker
The Blue Brain
Because of their emotional base,
blue brain people process and
communicate in the feelings.
The initiation sequence processes and shapes surroundings, and starts to
collect information at the same time, processes it a little more and takes
a small action, more processing and getting a little more information, then
another small action, then a little more information with the simultaneous
processing and shaping, finally they start processing and acting at the same
time until it just become action. They are versatile and flexible and are
capable of playing many roles. This characteristics allow them to be
organized as long as they dont have too many tasks or stimulus at the
same time. They are usually active in play and fun. Their sensitivity to
the feelings of others also gives them the ability to be emphatic but
sometime creates difficulty in differentiating their own feelings and from
those of others. Blue brained people communicate at a deeper level with
others because of their verbal expressiveness and intuition. They may try
to do everything themselves to be more considerate to others.
Goal:
Assesing the needs and drivers that motivate others
Form a group of 4 in 2 teams of 2
1.
2.
3.
4.
5.
Each team will use their CBC Cards and will have 40 pieces
of Need Currencies with 8 different designs. Each kind
represents a driver.
The first team should choose five cards that they believe
best describe and fulfil the needs and drivers of the other
players.
They then make a guess at the types of needs and drivers
filled and discreetly write it on a piece of paper.
The other players place currencies on the cards that they
feel best fill their own needs and drives. The more currencies
placed on a particular card, the more the need is filled.
Then the other team does the same.
This is repeated 3 times by each team and the currencies
collected are recorded. The team with the closest number
of guesses for all 3 sessions combined wins.
17
Exercise # 6
Developing Cross Colored Talent
Goal:
To expand our ability in our own and different brain colors.
RED BRAIN
GREEN BRAIN
Clarify objectives
Long term strategies
Keep objectivity
Move team forward

Stimulate group thinking
Short term strategies
PURPLE BRAIN
BLUE BRAIN
Create systems
Operationalize
Make practical
Connect people
Organize
Stimulate communication
This exercise is to be done individually

Randomly select five cards...
Green Brain Innovation

Create fictional story not a process.
Select 5 mystery cards, and place them facing down.
Start telling your story as you turn over your first card, and continued
it by turning over additional card; each card being a segment in a
story. Join each segment by and or so before turning the next
card. The last card should be the ending of the story.
Red Brain Objectivity
Select five random cards. Objectively explain the facts that each
card represents. Then choose any three out of the five cards and
cross reference the facts and how they interrelate to each other.
Purple Brain Systematization
It is a process of not a fictional story.
Select five random cards, and place them facing up. Then organize
them and explain the process of a system.
Blue Brain Sensitivity
Select five random cards, and place them facing down. As each
card is turned over explain how it relates to people you know, and
how you feel about them.
16
List of possible scenarios:

Scenario 1
There are 8 fundamental human drivers. Each of these is based on a human

psycho-emotional need. While each of these drivers has equal importance,
they are achieved in different ways by different individuals. Also, every
individual has a different order of important for these 8 drivers. We are
constantly filling these drivers. Sometimes in positive ways, sometimes in
neutral ways, and sometimes in negative ways. But we are constantly filling
them. The ranking of these drivers changes in time, based on our
environments, our experiences, or our traumas. These drivers can also be
cultivated either positively or negatively by our environment, our culture,
our parents, our teachers, and our peers.
The 8 human drivers are as follows:
You are working on three projects that are equally important.

They all have to be completed by their specific deadlines.
Based on current progress, you will not able to complete
all the projects.
Using your selected color brain, how do you handle this issue?
List down the steps and explain.
Scenario 2
Currently you are working in a team handling an important project.
The team members cannot agree on a unified direction.
Utilizing your selected color brain, how do you able to improve the
situation?
Scenario 3
You are in charge of purchasing items for your department.
What process do you use to do your job well?
Questions to consider:
Q1. What is the best way to achieve unilateral
decisions or solutions?
Q2. What do you do next?
Q3. What action would you take?
15
Exercise # 5
Mental Software Development
Goal:
To have more flexibility and ability to deal with people with
other brain colors and to avoid miscommunication with
them.
Form a group of 2 people or more
+
Picks five cards that best describe how to expand your own
mental software.
The CBC cards are composed of images that have been carefully chosen
to access the subconscious associations
and feeling a person has to situations
and decisions in a work environment.
Additionally, the process and nature of
associations are also a clear way to
determine brain processing and
greater understanding those we
work with.
CBC cards applications:
o
o
o
o
Practicing new software 2 to 3 times a week.

For example, if you are green brain and you want to write red brain
software, what you first have to do is to exercise your natural resources,
in this case is green brain. This is to warm up the processor before writing
new software (red brain).
o
o
o
Determining an individuals brain processing

Assessing the way someone really feels about a situation
or project
Having a greater insight about something you need to
decide on
Having a better understanding of the consequences for
actions you need to take
Helping others to realize a greater meaning in what they
are doing
Discovering the needs of those you work with and
expressing your needs
Creating deeper communication between people working
together
Establishing the motivating factors in an action or decision
Discovering greater insights about products or services
Creative idea generation
1.
Choose a Brain Color thats not your own.
o
o
o
2.
Select a scenario from the following page.
How it works:
3.
Choose cards from the perspective of the color you have

chosen to practice with.
4.
Each participant then provides a possible solution from

the perspective of their selected color.
5.
Role play one of the following scenarios together with

other group members, each person taking the perspective
of their selected color.
14
The cognitive process uses available conscious references and accesses

feelings associated with the object of your thought. CBC cards aid in
the solidification of these thoughts and feelings by introducing a
visual catalyst that stimulates the association between ideas, thought
processes, logic and emotions.
This adds much greater dimension and insight to in reference to how
something affect you.
Excercise # 1
Determining Anothers Brain Processing
Brain Flexibility helps you to communicate and build better rapport with
others, whether you have known them for years, or you have met them
for the first time. The main genetic foundation of our brains communication
does not change, but as we develop through our environment, we acquire
flexibility in how we are able to use our genetic processor.
Goal:
By the end of the exercise, you will have an idea of the persons
brain processing pattern based on the profile descriptions given.
Form groups of 2 people or more with multiple colored brains
1.
2.
Ask your partner to pick 5 cards that best represent

active concepts like productivity, personal success,
failure, etc.
Notice the way in which your partner looks through

the cards.
Do they rush in and looking through quickly and picking
the cards with little hesitation (green brain)?
Do they approach as if it were a living object,
holding it carefully and observing what others are doing
while they look through it (blue brain)?
Do they look through the cards picking more than 5
and then narrow it down to 5 (red brain)?
Do they look through the entire deck before they go
back and make their decision (purple brain)?
These are generalizations and actual action will vary,
but you can use the guidelines and decipher the actions
in accordance with the colored profiles.
3.
Imagine your brain as a computer processor, some may have a PC processor,

others may have a Mac processor. Each of these processors can run similar
applications such as Microsoft Excel or Adobe Photoshop, and while these
have the same function and similar appearance, each requires different
software to do so and each runs them differently. For example, a PC will
run Excel in a very direct and speedy manner, but will run Photoshop in
a slower and roundabout way. The Mac on the other hand is just the
opposite. But, if you try to run Excel for Mac on your PC, it wont work
and vise versa. Our brains act in a similar way. Just like writing software
for a PC or a Mac processor to accomplish a specific task, you can write
software for your genetic brain processor.
If you are a green brain (random, interactive processing) trying to do a red
brain (linear objective processing) function, you will have a great deal of
difficulty doing it in the same way that a red brain person does. It then
becomes essential for getting your red brain outcome to do it in a green
brain way.
When you begin to understand your brain color, it not only puts a new
light on your own identity, but gives you a new perspective on how it
affects others and how people with different brain colors are affecting
you.
The key to leaders success is not in their natural gifts, but in their ability
to maximize the natural gifts of those around them, and to act on what
is required by the task at hand instead of what seems natural for them to
do. This unnatural flexibility stems from personal management of the 8
human needs.
Notice the type of cards that are chosen. Do they

include people? If so, is it one person or more than one
person? Are the images inanimate? Are they mixed?
13

Traditionally, the problem has been that red brain outcomes (for example)
have been taught by red brained people. So green, blue and purple brained
people usually have to work harder to achieve the same results, and even
then the results are often not as good as those achieved by red brained
people, who hardly worked at it at all. But, if a green brained person has
awareness of a being a green brained person, it allows him the ability to
use his natural green brain-ness to write software to more efficiently get
the red or blue or purple brained outcomes.
Throughout your life you may, out of necessity, have naturally found ways
to do this through trial and error. This has developed your brain flexibility.
Yet you may still be struggling with being more creative, or being more
analytical, or more systematic or more sensitive to others, etc. Here is
where awareness of brain color processing patterns helps to accelerate the
process.
For example, if you are processing as a green brain,
it is unnatural to analyze something without
taking action toward it, yet many situations
require a red brained linear and more analytical
outcome. Rather than sitting down and
impatiently attempt analysis (like everyone says
you should), you would take a hands-on
active approach to it, like talking to others that
may have similar experience and doing
small scale tests before carrying it out on
a larger project. This approach would be much easier to interpret by a
green brain and your analysis would be more accurate than trying to do
it in a red brain way.
12
4.
The deciding factor is in their interpretation of the

cards they have chosen. Why they chose that card, and
what it means to them pertaining to the question will
identify more clearly their brain processing pattern.
Apply your knowledge of the different color profiles.
Those that chose cards with people may have an
objective Effect meaning to the card instead of a
human or emotional meaning (representative of red
brains). Teamwork will be common amongst most, but
will be the primary focus of green brains. People satisfaction
will be a common theme for blue brains. Data and
information will be common with purple brains.
These guidelines are just that, you will need to practice (or attend
a DC based seminar) and use these combined with the CBCI to
become proficient. Once you have mastered the cards, you will be
able to see patterns in the ordinary actions of others to determine
their brain color with reasonable accuracy.
Summary of the aspects you need to pay attention to:
0 Time Spent for Searching
0 Selection Process
0 Type of Cards (People thinks, Metaphors....)
0 Patterns
0 Sequence
0 Meaning of Cards
Exercise # 2
Assessing How Other Team Members Perceive A
Collective Project
Exercise # 3
Discovering Greater Insights About Products Or
Services
Goal:
At the end of the exercise, you are expected to have greater clarity
of the motivations and priorites of those you will be working with
by looking at the insights that team members get from this particular
exercise.
Goal:
Discovering subconscious associations and ideas related to a
product or service.
This exercise can be done either individually or in a group +
1.
Form a group of two people or more

1.
You and your team members each pick 5 cards that best
represent answers to some specific questions
pertaining to the outcome or team member roles.
For example:
What are the benefits of this product?
What are the potential brand associations to this product?
For example :
If you are working on marketing a new product, you might
ask each team member questions like:
2.
Where do you see your contribution to the project?
Exercise # 4
Creative Idea Generation Pertaining To A Particular
Issue
What would success of this project mean to you?

What is the ultimate result we are trying to achieve?
2.
You and your team members each pick 5 cards that

best represent answers to specific questions
pertaining to the product or service.
Explain to each other Why each of the cards was chosen.

Give details about the relation of the image to each
question.

Give details about the relation of the image to the question.
Goal:
Finding a number of creative insights from your subconscious.
1.
Clearly define the issue to be personally considered or

openly discussed.
For example :
Create a PR implementation plan for your new service
10
2.
Randomly deal 5 cards facing down.
3.
Reveal each card one by one and create an association as

to how the card relates to the issue. Make up details
and/or stories about the relationship of the image to the
issue.
11
Exercise # 2
Assessing How Other Team Members Perceive A
Collective Project
Exercise # 3
Discovering Greater Insights About Products Or
Services
Goal:
At the end of the exercise, you are expected to have greater clarity
of the motivations and priorites of those you will be working with
by looking at the insights that team members get from this particular
exercise.
Goal:
Discovering subconscious associations and ideas related to a
product or service.
1.
Form a group of two people or more

1.
You and your team members each pick 5 cards that best
represent answers to some specific questions
pertaining to the outcome or team member roles.
For example:
What are the benefits of this product?
What are the potential brand associations to this product?
For example :
If you are working on marketing a new product, you might
ask each team member questions like:
2.
Where do you see your contribution to the project?
Exercise # 4
Creative Idea Generation Pertaining To A Particular
Issue
What would success of this project mean to you?

What is the ultimate result we are trying to achieve?
2.
You and your team members each pick 5 cards that

best represent answers to specific questions
pertaining to the product or service.

Give details about the relation of the image to each
question.

Give details about the relation of the image to the question.
Goal:
Finding a number of creative insights from your subconscious.
1.
Clearly define the issue to be personally considered or

openly discussed.
For example :
Create a PR implementation plan for your new service
10
2.
Randomly deal 5 cards facing down.
3.
Reveal each card one by one and create an association as

to how the card relates to the issue. Make up details
and/or stories about the relationship of the image to the
issue.
11

Traditionally, the problem has been that red brain outcomes (for example)
have been taught by red brained people. So green, blue and purple brained
people usually have to work harder to achieve the same results, and even
then the results are often not as good as those achieved by red brained
people, who hardly worked at it at all. But, if a green brained person has
awareness of a being a green brained person, it allows him the ability to
use his natural green brain-ness to write software to more efficiently get
the red or blue or purple brained outcomes.
Throughout your life you may, out of necessity, have naturally found ways
to do this through trial and error. This has developed your brain flexibility.
Yet you may still be struggling with being more creative, or being more
analytical, or more systematic or more sensitive to others, etc. Here is
where awareness of brain color processing patterns helps to accelerate the
process.
For example, if you are processing as a green brain,
it is unnatural to analyze something without
taking action toward it, yet many situations
require a red brained linear and more analytical
outcome. Rather than sitting down and
impatiently attempt analysis (like everyone says
you should), you would take a hands-on
active approach to it, like talking to others that
may have similar experience and doing
small scale tests before carrying it out on
a larger project. This approach would be much easier to interpret by a
green brain and your analysis would be more accurate than trying to do
it in a red brain way.
12
4.
The deciding factor is in their interpretation of the

cards they have chosen. Why they chose that card, and
what it means to them pertaining to the question will
identify more clearly their brain processing pattern.
Apply your knowledge of the different color profiles.
Those that chose cards with people may have an
objective Effect meaning to the card instead of a
human or emotional meaning (representative of red
brains). Teamwork will be common amongst most, but
will be the primary focus of green brains. People satisfaction
will be a common theme for blue brains. Data and
information will be common with purple brains.
These guidelines are just that, you will need to practice (or attend
a DC based seminar) and use these combined with the CBCI to
become proficient. Once you have mastered the cards, you will be
able to see patterns in the ordinary actions of others to determine
their brain color with reasonable accuracy.
Summary of the aspects you need to pay attention to:
0 Time Spent for Searching
0 Selection Process
0 Type of Cards (People thinks, Metaphors....)
0 Patterns
0 Sequence
0 Meaning of Cards
Excercise # 1
Determining Anothers Brain Processing
Brain Flexibility helps you to communicate and build better rapport with
others, whether you have known them for years, or you have met them
for the first time. The main genetic foundation of our brains communication
does not change, but as we develop through our environment, we acquire
flexibility in how we are able to use our genetic processor.
Goal:
By the end of the exercise, you will have an idea of the persons
brain processing pattern based on the profile descriptions given.
Form groups of 2 people or more with multiple colored brains
1.
2.
Ask your partner to pick 5 cards that best represent

active concepts like productivity, personal success,
failure, etc.
Notice the way in which your partner looks through

the cards.
Do they rush in and looking through quickly and picking
the cards with little hesitation (green brain)?
Do they approach as if it were a living object,
holding it carefully and observing what others are doing
while they look through it (blue brain)?
Do they look through the cards picking more than 5
and then narrow it down to 5 (red brain)?
Do they look through the entire deck before they go
back and make their decision (purple brain)?
These are generalizations and actual action will vary,
but you can use the guidelines and decipher the actions
in accordance with the colored profiles.
3.
Imagine your brain as a computer processor, some may have a PC processor,

others may have a Mac processor. Each of these processors can run similar
applications such as Microsoft Excel or Adobe Photoshop, and while these
have the same function and similar appearance, each requires different
software to do so and each runs them differently. For example, a PC will
run Excel in a very direct and speedy manner, but will run Photoshop in
a slower and roundabout way. The Mac on the other hand is just the
opposite. But, if you try to run Excel for Mac on your PC, it wont work
and vise versa. Our brains act in a similar way. Just like writing software
for a PC or a Mac processor to accomplish a specific task, you can write
software for your genetic brain processor.
If you are a green brain (random, interactive processing) trying to do a red
brain (linear objective processing) function, you will have a great deal of
difficulty doing it in the same way that a red brain person does. It then
becomes essential for getting your red brain outcome to do it in a green
brain way.
When you begin to understand your brain color, it not only puts a new
light on your own identity, but gives you a new perspective on how it
affects others and how people with different brain colors are affecting
you.
The key to leaders success is not in their natural gifts, but in their ability
to maximize the natural gifts of those around them, and to act on what
is required by the task at hand instead of what seems natural for them to
do. This unnatural flexibility stems from personal management of the 8
human needs.
Notice the type of cards that are chosen. Do they

include people? If so, is it one person or more than one
person? Are the images inanimate? Are they mixed?
13
Exercise # 5
Mental Software Development
Goal:
To have more flexibility and ability to deal with people with
other brain colors and to avoid miscommunication with
them.
Form a group of 2 people or more
+
Picks five cards that best describe how to expand your own
mental software.
The CBC cards are composed of images that have been carefully chosen
to access the subconscious associations
and feeling a person has to situations
and decisions in a work environment.
Additionally, the process and nature of
associations are also a clear way to
determine brain processing and
greater understanding those we
work with.
CBC cards applications:
o
o
o
o
Practicing new software 2 to 3 times a week.

For example, if you are green brain and you want to write red brain
software, what you first have to do is to exercise your natural resources,
in this case is green brain. This is to warm up the processor before writing
new software (red brain).
o
o
o
Determining an individuals brain processing

Assessing the way someone really feels about a situation
or project
Having a greater insight about something you need to
decide on
Having a better understanding of the consequences for
actions you need to take
Helping others to realize a greater meaning in what they
are doing
Discovering the needs of those you work with and
expressing your needs
Creating deeper communication between people working
together
Establishing the motivating factors in an action or decision
Discovering greater insights about products or services
Creative idea generation
1.
Choose a Brain Color thats not your own.
o
o
o
2.
Select a scenario from the following page.
How it works:
3.
Choose cards from the perspective of the color you have

chosen to practice with.
4.
Each participant then provides a possible solution from

the perspective of their selected color.
5.
Role play one of the following scenarios together with

other group members, each person taking the perspective
of their selected color.
14
The cognitive process uses available conscious references and accesses

feelings associated with the object of your thought. CBC cards aid in
the solidification of these thoughts and feelings by introducing a
visual catalyst that stimulates the association between ideas, thought
processes, logic and emotions.
This adds much greater dimension and insight to in reference to how
something affect you.
List of possible scenarios:

Scenario 1
There are 8 fundamental human drivers. Each of these is based on a human

psycho-emotional need. While each of these drivers has equal importance,
they are achieved in different ways by different individuals. Also, every
individual has a different order of important for these 8 drivers. We are
constantly filling these drivers. Sometimes in positive ways, sometimes in
neutral ways, and sometimes in negative ways. But we are constantly filling
them. The ranking of these drivers changes in time, based on our
environments, our experiences, or our traumas. These drivers can also be
cultivated either positively or negatively by our environment, our culture,
our parents, our teachers, and our peers.
The 8 human drivers are as follows:
You are working on three projects that are equally important.

They all have to be completed by their specific deadlines.
Based on current progress, you will not able to complete
all the projects.
Using your selected color brain, how do you handle this issue?
Scenario 2
Currently you are working in a team handling an important project.
The team members cannot agree on a unified direction.
Utilizing your selected color brain, how do you able to improve the
situation?
Scenario 3
You are in charge of purchasing items for your department.
What process do you use to do your job well?
Questions to consider:
Q1. What is the best way to achieve unilateral
decisions or solutions?
Q2. What do you do next?
Q3. What action would you take?
15
Exercise # 6
Developing Cross Colored Talent
Goal:
To expand our ability in our own and different brain colors.
RED BRAIN
GREEN BRAIN
Clarify objectives
Long term strategies
Keep objectivity
Move team forward

Stimulate group thinking
Short term strategies
PURPLE BRAIN
BLUE BRAIN
Create systems
Operationalize
Make practical
Connect people
Organize
Stimulate communication
This exercise is to be done individually

Randomly select five cards...
Green Brain Innovation

Create fictional story not a process.
Select 5 mystery cards, and place them facing down.
Start telling your story as you turn over your first card, and continued
it by turning over additional card; each card being a segment in a
story. Join each segment by and or so before turning the next
card. The last card should be the ending of the story.
Red Brain Objectivity
Select five random cards. Objectively explain the facts that each
card represents. Then choose any three out of the five cards and
cross reference the facts and how they interrelate to each other.
Purple Brain Systematization
It is a process of not a fictional story.
Select five random cards, and place them facing up. Then organize
them and explain the process of a system.
Blue Brain Sensitivity
Select five random cards, and place them facing down. As each
card is turned over explain how it relates to people you know, and
how you feel about them.
16
The Purple Brain

Information is the king to purple brain,
they style of processing requires
them to absorb lots of information so they
can take appropriate action. For them, the more information they have,
the more clear a situation becomes and clarity of purpose gives them
direction. The initiation sequence for purple brain gathers information,
gathers more information, gathers still more information, processes and
shapes it, then acts on it. They are key in operational functions and very
practical in their applications. They will often have a sense of individual
identity rather than group identity, yet family is of great importance. The
are usually more incline to follow rules because of their orderly nature.
Personal Drivers Clusters

In our daily life, we engage in a number of different activities. Each
of these activities has different sets or clusters of drivers associated
with them, the sum total of which makes up our drivers ranking.
Not all the activities that we engage in satisfy our needs in the same
way. Some activities may satisfy only one or two needs, while other
activities may satisfy multiple needs. The more needs that an activity
satisfies (i.e. the greater the density of the drivers cluster), the easier
it is for us to be motivated to carry out the work on that activity
Exercise # 7
Motivation and Drive Poker
The Blue Brain
Because of their emotional base,
blue brain people process and
communicate in the feelings.
The initiation sequence processes and shapes surroundings, and starts to
collect information at the same time, processes it a little more and takes
a small action, more processing and getting a little more information, then
another small action, then a little more information with the simultaneous
processing and shaping, finally they start processing and acting at the same
time until it just become action. They are versatile and flexible and are
capable of playing many roles. This characteristics allow them to be
organized as long as they dont have too many tasks or stimulus at the
same time. They are usually active in play and fun. Their sensitivity to
the feelings of others also gives them the ability to be emphatic but
sometime creates difficulty in differentiating their own feelings and from
those of others. Blue brained people communicate at a deeper level with
others because of their verbal expressiveness and intuition. They may try
to do everything themselves to be more considerate to others.
Goal:
Assesing the needs and drivers that motivate others
Form a group of 4 in 2 teams of 2
1.
2.
3.
4.
5.
Each team will use their CBC Cards and will have 40 pieces
of Need Currencies with 8 different designs. Each kind
represents a driver.
The first team should choose five cards that they believe
best describe and fulfil the needs and drivers of the other
players.
They then make a guess at the types of needs and drivers
filled and discreetly write it on a piece of paper.
The other players place currencies on the cards that they
feel best fill their own needs and drives. The more currencies
placed on a particular card, the more the need is filled.
Then the other team does the same.
This is repeated 3 times by each team and the currencies
collected are recorded. The team with the closest number
of guesses for all 3 sessions combined wins.
17
Exercise # 8
Motivation and Drive Bridge
Goal:
Participants to obtain the cards that fulfill their top 3 needs.
Guidelines:
In life in general, we are are always using a strategy to fill our needs. The
currency represents our emotional currency. What needs are we willing to
give in order to gain other emotional needs? When we understand what
it is we are really trading in, it becomes easier to make better decisions,
to influence others, and help them to make decisions. It affects how people
can be consistently de-motivated or driven in whatever we do. By bidding
on a need, we know that we might not be able to bid on another need.
Instruction:
1.
The game will be played in group of four
2.
Each participant within a group will draw 10 cards randomly

from one deck of CBC cards and will be distributed 8 bills of
8 different Need Currencies.
3.
Each participant will have to get rid of the cards that they feel
do not fulfill their needs, and bid for the ones that they perceive
fulfill their needs most (primarily the top 3 needs).
4.
A participant gets rid of his card by putting it up for bidding by

the other players during his turn. Other players may value the
card (since they may feel that it fulfills their top needs) and bid
for it, thus allowing the participant to earn his currency.
5.
A participant then bids for the card he wants when another

player puts up a card for bidding. The participant is able to bid
for the card he wants because he would have earned currency
from other players who had bid for his own cards earlier.
6.
But please keep in mind that there might be cards that nobody
will want. In such a case, the owner of the card will not be able
to earn currency from putting that card up for bidding.
18
The followings are general descriptions of the different brain colors (or
the colors of the glasses your communication is viewed through).
The Red Brain

Clarity is power to the red brains
because they usually maintain a clear sense of purpose and direction.
The initiation sequence collects information, processes and shapes the
information, processes it some more, then acts on it. They tend to be
very clear and precise in their communication, dealing with only one
subject at a time. They process facts in a logical way which carries the
ability to detach themselves from situations and be extremely objective.
They also process information from a long term perspective and often
think in the future. Red brained people do not usually express much
emotion and tend to be calm under stress. They are often reserved and
may not say anything if they think a person or groups objective is being
realized. Red brained people usually like and need time alone.
The Green Brain

People with a green brain
are forward moving.
They process their surroundings as a summary of the overall situation
and can see the Big Picture of things they get involved in. Thinking is
in non-linier random chunks so they can usually fully concentrate on
one situation at a time. The initiation sequence collects information, acts
on it again, processes and shapes it some more, get more information,
and acts on it again. They tend to be flexible with the outcome if the
needs of a project change or if others come up with better ideas. Green
brain people usually asks a lot of questions to try to understand things
from an objective point of view. In relationships or projects, green brained
individuals are usually very focused, driven and intense. They work well
with other people as well as by themselves.
About Arthur F. Carmazzi
8.
All participants will have to earn as much Need Currencies as

possible in order to buy the cards that they want.
Arthur F. Carmazzi has 19 years experience in Asian and US markets

specializing in psychological approaches to persuasion and transformational
paradigm change within organizations.
He has advanced the Corporate Training industry with innovative
experiential techniques that have been acknowledged by some of the
worlds greatest organizations and has transferred his methodology to
franchisees in Malaysia, Singapore, Korea and China.
9.
The successful transaction of the different Need Currencies will

depend on what currency the buyer is willing to give up at the
request of the seller. This depends on how the buyer and seller
value each need, and thus value each different Need Currency.
10.
Every participant has to play at least 5 of his cards and must not
bid on his own card.
He is the principle founder of the Directive Communication discipline,

the author of Identity Intelligence and the co-author of the best-seller
The 6 Dimensions of Top Achievers. He was previously the regional
Director for the US based consulting company, The Grail Corporation
(Asia) and has created a number of psychology based Training Programs
as well as Facilitated for management of multinationals such as Samsung
Intl., Hansol Telecom, Kodak (Korea), Daewoo, Guinness Anchor Berhad,
Bloomberg, Merrill Lynch Securities, MediaCorp, MayBank, the Singapore
government and more.
He is the developer of the CBCI (Colored Brain Communication Inventory),
HDMA (Human Drivers Mirror Assessment), and CBCC (Colored Brain
Communication Cards) profiling tools used for Psycho-Productivity
management. This tool has been implemented across a variety of HR and
Leadership disciplines by numerous multinationals to generate greater
efficiency of human capital.
11.
12.
A participant may decide not to bid on certain cards.

At the end of the game, every participant will have to divide
their cards that they have on hand, based on the need that each
card represented in their opinion. Cards that are on their top 3
needs value double than the other cards. The one that has most
valuable card wins the game.
His articles are frequently in Asian publications. He is regularly sought

after as a guest on talk shows, radio, and has been written up as One Of
Asias Best Business Speakers by the Singapore Straits Times.
He has delivered keynote speeches and training programs in the areas of
Directive Communication, Corporate Re-Culturing, Transformational
Leadership and Team Development for multinational and government
throughout Asia.
19
Utilizing Brain Colors and Needs Ranking for Super

Decision Making
Every decision made can take an individual, team, and potentially
the entire organisation in a completely new direction. A decision
about listening to a piece of music while you are working can
inspire a whole new idea. The choice of words when talking to
subordinates, peers or superiors can strengthen, or weaken the
relationship. Each decision you make is an opportunity for fulfilment
and productivity when they are made from what you are trying to
achieve and not reactiveness.
The best decision is one made from your Outcome, NOT from
your Environment.
Environment is reactive, primary outcome is constant
Exercise # 9
Decision Making Using the CBC Cards
Goal:
Making a decision better suited to groups objectives.
Form groups of 4 people with multiple brain colors
1.
Discuss a real life decision scenario with your group and

choose ONE difficult scenario for the whole group to
consider.
2.
Each person use the CBC Cards to independently make a

decision for the scenario.
3.
Combine your thoughts and express WHY you chose each

card and how that affected your decision.
20
Directive Communication
Directive Communication is a methodology that affects how people act
and react in groups.
It is a foundational science for influencing individual and group dynamics
as they relate to productivity and leadership across any discipline within
an organization.
The Directive Communication methodology incorporates the latest
breakthroughs in persuasive and genetic psychology, and applies them to
the process of transferring knowledge at a super-conscious level that
instils a greater ability for effective implementation. It simultaneously
incorporates the methodology with the curriculum to enhance the
effectiveness of the application.
Within individuals, Directive Communication sets the emotional and
decision-making base for optimizing people skills. It enables individuals
the ability to specifically and positively direct enthusiasm and action for
themselves and others. It exposes individuals to the mental, emotional,
and physical triggers that will lead to improvement in their quality of life
in and out of work.
Within groups, Directive Communication embodies the essence of driving
progress within the organization and the many groups that direct it. It is
the foundation for understanding and developing rapport at the deepest
levels of acceptance to create chain reaction transformation and influence
a more enriching and productive work environment.
Within the overall organization, Directive Communication provides the
platform to effectively interact with multiple levels of peers, subordinates,
and management within the organization. Programs taught with Directive
Communication methodology cultivate cohesiveness across departments
and break the barriers that limit productivity and potential profitability.
Excercise # 10
Directive Decision Making
Goal:
You will find that the insights you get from this exercise will give
you greater clarity on the actions that would best suit you.
The exercise is to be done individually
1.
Clearly phrase a question pertaining to the outcome of

the decision you need to make.
For example:
If you need to decide between two career paths you might
create a question like:
Path A
Path B
What would my life be like if I choose career path A?

Followed by:
What would my life be like if I choose career path B?
2.
Then for each question look through the deck of cards

and choose 5 cards whose picture best represent an
answer to the question.
3.
Ask yourself what each card you chose means to you and
then Why it has that meaning.
21
Exercise # 11
Developing Your IRS (Instant Responses Systems)
Table of Content
+
Goal:
To have a fun and interactive exchange with someone while stimulating
extemporaneous mind and understanding how you can create a unified
direction.
I.
About Directive Communication

About Arthur F Carmazzi
Instructions:
1.
This game will need two participants or more and using one
deck of CBC Cards
2.
First participant will draw one card and start a beginning of a

story or condition using that card.
3.
After first participant finishes with his/ her story, second

participant will draw another card from the deck.
4.
With that card, he/she must continue first participants story and
his/ her story must relate to the first one, however, a new
character can be created if it is necessary.
5.
Third participant (or going back to first participant) will do the

same, continuing second partys story using the CBC cards
he/ she withdrew from the deck.
6.
Please note that the story must have a beginning, content, and
ending.
II.
III.
22
Introduction
1
2
3
6
7
Exercise
Exercise # 1 - Determining Anothers Brain Processing
Exercise # 2 - Assessing How Other Team Members
Perceive A Collective Project
Exercise # 3 - Discovering Greater Insights about
Products or Service
Exercise # 4 - Creative Idea Generation Pertaining to
A Particular Issue
Exercise # 5 - Mental Software Development
Exercise # 6 - Developing Cross Colored Talent
Personal Driver Clusters
Exercise # 7 - Motivation and Drive Poker
Exercise # 8 - Motivation and Drive Bridge
Utilizing Brain Colors and Needs Ranking for
Super Decision Making
Exercise # 9 - Decision Making Using the CBC Cards
Exercise # 10 -D irective Decision Making
Exercise # 11 - Developing Your IRS
(Instant Responses Systems)
Exercise # 12 - Building Your Relationship
Contact Information
24
10
11
11
12
14
16
17
17
18
20
20
21
22
23
Contact Information
For more information on Colored Brain Communication Cards,
Directive Communication training franchisees or based training
consulting program, please contact:
Directive Communication International
Colored Brain
Communication Cards
Email: info@directivecommunication.com
URL: www.directivecommunication.com
23

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For more information on Colored Brain Communication Cards,

Copyright Arthur F. Carmazzi, 2004

About Directive Communication

First participant will draw one card and start a beginning of a

After first participant finishes with his/ her story, second

Third participant (or going back to first participant) will do the

Copyright Arthur F. Carmazzi, 2004

Utilizing Brain Colors and Needs Ranking for Super

Discuss a real life decision scenario with your group and

Each person use the CBC Cards to independently make a

Combine your thoughts and express WHY you chose each

Copyright Arthur F. Carmazzi, 2004

Copyright Arthur F. Carmazzi, 2004

About Arthur F. Carmazzi

All participants will have to earn as much Need Currencies as

Arthur F. Carmazzi has 19 years experience in Asian and US markets

The successful transaction of the different Need Currencies will

He is the principle founder of the Directive Communication discipline,

A participant may decide not to bid on certain cards.

His articles are frequently in Asian publications. He is regularly sought

Copyright Arthur F. Carmazzi, 2004

Copyright Arthur F. Carmazzi, 2004

Brain Profile Description

Each participant within a group will draw 10 cards randomly

A participant gets rid of his card by putting it up for bidding by

A participant then bids for the card he wants when another

Copyright Arthur F. Carmazzi, 2004

The Red Brain

The Green Brain

Copyright Arthur F. Carmazzi, 2004

The Purple Brain

Personal Drivers Clusters

Copyright Arthur F. Carmazzi, 2004

Copyright Arthur F. Carmazzi, 2004

Move team forward

This exercise is to be done individually

Green Brain Innovation

Copyright Arthur F. Carmazzi, 2004

Copyright Arthur F. Carmazzi, 2004

The Eight Human Drivers

List of possible scenarios:

There are 8 fundamental human drivers. Each of these is based on a human

You are working on three projects that are equally important.

Copyright Arthur F. Carmazzi, 2004

Copyright Arthur F. Carmazzi, 2004

Colored Brain Communication Cards

Practicing new software 2 to 3 times a week.

Determining an individuals brain processing

Choose a Brain Color thats not your own.

Select a scenario from the following page.

Choose cards from the perspective of the color you have

Each participant then provides a possible solution from

Role play one of the following scenarios together with

Copyright Arthur F. Carmazzi, 2004

The cognitive process uses available conscious references and accesses

Copyright Arthur F. Carmazzi, 2004

Ask your partner to pick 5 cards that best represent

Notice the way in which your partner looks through

Imagine your brain as a computer processor, some may have a PC processor,

Notice the type of cards that are chosen. Do they

Copyright Arthur F. Carmazzi, 2004

Copyright Arthur F. Carmazzi, 2004

Writing Software for Your Brain