DIGITAL STRATEGY AWARDS WRITTEN SUBMISSION FORM

All written submissions for the Digital Strategy Awards entries must be submitted in
English using this form, completed in black Arial, font size 12, no more than 1500 words
in content.

Charts or graphics can be inserted in the written submission provided that they are not
used excessively. Texts in graphics and charts are not included in the word count.

Any supporting data must be accompanied by an indication of the source of

reference. If your agency is the source of research, please reference Agency
Research. Any data without a source will not be considered.

Your agency name or logo should not appear anywhere in the written submission.
Submissions with agency names or logos may be disqualified.

You may mark various sensitive parts as Confidential or Not for publication and tick
the Confidentiality box on the online form, provided these restrictions are not used
excessively. Information marked as confidential will be treated as such.

Please do not delete any part of the form from the completed submission.

It is essential that the entry/campaign/project/solution is appropriate to the categories it

enters for and that it meets the respective criteria of each. If a single entry is entered in
multiple categories, please adapt your written submission to highlight the elements most
relevant to the chosen categories.

Your entry will be marked by the judges on the following criteria: Insights (20%), Digital
Idea (20%), Digital Strategy (30%), Digital Execution (10%), Results (20%).

Section 1: Campaign Details

Cost of Campaign: (Please choose, from the list below, the approximate total cost of the
digital execution of the campaign.)
US$ 0 - US$ 49,999
US$ 50,000 - US$ 99,999
US$ 100,000 - US$ 249,999
US$ 250,000 - US$ 499,999
US$ 500,000 - US$ 999,999
US$ 1 million - US$ 9.9 million
over US$ 10 million

Section 2: Campaign Summary

Please provide a concise summary of the campaign. Briefly describe the marketing contexts,

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the digital strategy and execution, and its accomplishments in relation to the objectives, and
against the specific category criteria entered.
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Section 3: Insights, Strategy and the Idea
Describe the business, marketing and communications objectives that lay behind the
campaign. Provide KPIs agreed with the client if possible. Describe the target audience
and their relationship with the brand. Explain the idea and the unique insight that shaped the
idea, and how it was relevant to both the client and the target audience. Finally, explain your
digital strategy and the rationale behind your digital solution.
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Section 4: Digital Execution
Describe how the digital team interpreted the insight into a digital idea and brought the idea
to life. Explain how the digital innovation or solution helped maximise the marketing impact
and achieve set objectives of the campaign.
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Section 5: Campaign Results

Detail the results of the digital execution. Explain how the digital strategy helped achieve the
marketing objectives and influence business outcomes. If possible, include commercial
results such as sales and profit figures or/and change in consumer awareness and attitudes.
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