AUTHOR

utilitarian values (To et al.,

2007),
Hedonic values (Arnold
and Reynolds, 2003).

VARIABLE
Time savings

Information
access

Bargain
perception

Experiential
shopping

(McKnight et al., 2002)

Cognitive trust
in competence

ITEMS
1. It is important to me to save effort in search when I shop
for apparel.
2. Saving time searching is important to me when I shop for
apparel.
3. I like to shop for apparel where I can find what I want in a
short amount of time.
4. I learn a lot from retailers that provide information when I
shop for apparel.
5. I shop for apparel with retailers who give me quick and
easy access to a lot of information.
6. I prefer retailers that make it easy to acquire information
when I shop for apparel.
7. I shop for apparel where I have the flexibility to shop
whenever I want.
8. I like to shop for apparel where I feel like I am in my own
universe
9. I enjoy hunting for bargains when I shop.
10. I go shopping to take advantage of sales.
11. I enjoy looking for discounts when I shop.
12. I shop for apparel at retailers where I can save money.
13. I shop for apparel with retailers where I can spend less
money.
14. For the most part, I go shopping for apparel when there are
sales.
15. I shop for apparel with retailers that offer me competitive
prices.
16. I like to exchange shopping information with friends
17. I go shopping to experience new things
18. I learn a lot about fashion trends from retailers
19. I find shopping for apparel stimulating
20. To me, shopping for apparel is an adventure.
21. I shop to keep up with new fashions.
22. Shopping with others is a bonding experience.
23. I like to shop with my friends or family to socialize.
24. I enjoy socializing with other shoppers.
25. I go shopping to keep up I shop to see what new products
are available. with the trends
26. I shop to see what new products are available.
27. To me, shopping with friends or family is a social
occasion.
28. Easywatch.com is competent and effective in offering
high-quality watch.
29. Easywatch.com performs its role of offering high-quality
watch very well.
30. Overall, Easywatch.com is a capable and proficient online
watch store.
31. In general, Easywatch.com is very knowledgeable about
the watch

(McKnight et al., 2002)

Cognitive trust
in benevolence

(McKnight et al., 2002)

Cognitive trust
in integrity

(Komiak & Benbasat,

2006)

Emotional trust

(Gefen et al., 2003)

Purchase
intention

Venkatesh et al., 2003)

Post Kuo et al. (2009)

Online
shopping
adoption
Purchase
intention
Purchase
Intentions

Overby and Lee,

Utilitarian
2006, Toetal.,2007,Bridges shopping value
and
Florsheim,2008 and Gupta
and Kim, 2009
Overby and Lee,
Hedonic
2006, Toetal.,2007,Bridges shopping value
and
Florsheim,2008 and Gupta
and Kim, 2009

32. I believe that Easywatch.com would act in my best

interest.
33. If I required help, Easywatch.com would do its best to help
me.
34. Easywatch.com would be concerned about my well-being,
not just its own.
35. Easywatch.com is truthful in its dealings with me.
36. I would characterize Easywatch.com as honest.
37. Easywatch.com would keep its commitments.
38. Easywatch.com is sincere and genuine
39. I feel comfortable about relying on Easywatch.com for my
shopping decision.
40. I feel content about relying on Easywatch.com for my
shopping decision.
41. I am very likely to buy watch from the Easywatch.com.
42. I intend to use the Easywatch.com to buy watch.
43. I intend to use the Easywatch.com frequently to buy watch.
44. I would seriously contemplate buying from the
Easywatch.com
45. It is likely that I am going to buy from the Easywatch.com
1= Do online shopping
0= Do not do online shopping
46. I intend to shop online in the future.
47. I predict I would shop online in the future.
48. I intent continue to shop online to improve convenience.
49. I intend to purchase from this shopping website next time.
50. I will recommend this shopping website to my friends or
relatives.
51. I intend to continue to purchase from this shopping website
in the future
52. I tend to visit Internet shopping sites only when I have
something I need to buy
53. When Internet shopping online, I tend to look only for
products that I need/want
54. Internet shopping enables quick shopping
55. Internet shopping enables easy shopping
56. To me, Internet shopping is very pleasant/fun
57. Internet shopping makes me feel as though I have escaped
from daily life
58. I lose track of time when I shop online
59. I get excited when I choose from products offered in
Internet shopping sites